4 Surefire Ways To Increase Web Traffic For Your Startup

Startups are becoming a lot more popular these days as people begin to realize the ease of establishing a business. For the tech industry, this means leveraging various methods that will provide the best results.

The challenge, however, has become a lot more daunting. Considering the fact that the technology for marketing a product or service has become easier to handle, we can expect the playing fields in all markets to become a lot more complex. In particular, competition in such sectors as software and healthcare will rise, giving startups tougher boundaries to hurdle.

With this in mind, how can a nascent business idea survive its first baby steps? The key now is for startups to leverage their online platforms, starting with their websites. MOre than just carriers of a brand’s identity, websites also function to convert visitors into clients.

While it has become easier for enterprises to set up and manage their own websites, it certainly takes a lot more to bring out their best in terms of generating opportunities.

It has therefore become crucial for startups to focus on increasing web traffic as a way to impact their bottom lines. Here are six of the most effective ways to do just that. 

Integrate using social

Almost everyone has a social media account. And for sure, they spend an ample amount of time using platforms such as Facebook and Instagram. Social media penetration will no doubt increase in the coming years. For this reason, entrepreneurs will have to expand their adoption of social media as a means to increase brand awareness and generate potential customers. Once you already have your website up and running, it’s only a matter of sharing relevant content through your social media handles. 

Create a compelling design

To better increase your chances of getting repeat visitors, you will have to consider creating a responsive and aesthetically pleasing web design. For that, you will need to get the most creative people on your team to help you out in giving your site a much needed makeover. Fortunately, there is no dearth of eager professionals. If you happen to have established your startup in New York, you can bet on getting a Long Island web design company to handle your digital presence. 

Post as a guest blogger

Have important ideas to share? You can always consider writing for a reputable website. As a guest blogger, you can publish your take on important industry issues and, in effect, get people to notice your brand. 

Gather market intelligence

Imitation is a form of flattery. But in the world of business where authenticity has defined many a successful brand, imitation is hardly a concept worth taking seriously. Instead of going down that road, you should gather important market data. Increasing your web traffic and search engine rankings is, after all, a numbers game. So, it should compel you to look into the right figures and stats to determine the direction you will be taking your brand. It sounds complicated, but it works so well.

Effective Digital Marketing Strategies For Online Retailers

The challenge to start an online retail store today is not going to trade offices to file paperwork or the capital to fund the startup. It is that there are too many competing businesses all vying to get attention. For instance, if you plan on starting an online clothing shop, you will be competing with other online independent retail shops and big stores that also offer online shopping. But the good news is, there are ways to drive more traffic and sales to your website by executing digital marketing best practices.

The strategies listed here should guide you as you funnel visitors from cart to checkout page. Start taking notes!

Domain name registration and social media page creation

Obviously, the first thing you do is set up the website and social media channels. Go to any Internet registrar like Crazy Domains and go through their domain business name registration process. Next, create a Facebook and a Twitter first before any other social media page. In this way, you are not opening accounts your audience are not even using. Through your Facebook, Twitter, and the website, find out what other social network they are still using.

Push email campaigns

Email is still one of the best ways to do online marketing because it is basically multipurpose. It can help personalise your relationship with your customers, can be a content marketing tool, and it can drive traffic to your website. Of course, this is going to depend on what you will put in your email. The top suggestion is to alternate between a newsletter that summarises the activity for the month or the week or a promotion announcement. Keep in mind that sending daily emails may annoy your customers and run the risk to be sent to the Spam folder. Stick to a weekly schedule, but if you must send multiple emails during the week, schedule it every other day (at least three times or twice a week).

Other kinds of emails you can send is an Abandoned Cart Email and a Wishlist Email. The goal behind these two emails is to convince your customers to take the final step of purchasing. Remind them that they have shown interest in certain items, enough that it almost reached the checkout page or their Wishlist.

Social media integration

This is not just about posting the products available for purchase or the discounts you are offering, this is about allowing them to buy from their social media accounts. Once your page has been converted into a business page, both on Facebook and Instagram, your customers can start shopping for available items.

However, keep in mind that Facebook and Instagram do not have an Add to Cart option, which means you or your team will have to be ready to answer inquiries about the products. Of course this does not mean that someone needs to be online 24/7, just do not leave a customer hanging for more than 48 hours.

Additionally, do not hesitate to spend for social media promotions. Maximise the use of the sponsored promotions by targeting your demographic. You can do this by choosing the age group, the location, and interest groups.

Customer engagement

Another way you can maximise the use of your social media page is to use it to engage with your visitors. Talk to them, do not just post about your products and what you are selling. Engage them in conversation by asking them what they like about you, what you need to improve, how they are using your products, and more.

You can also encourage them to leave reviews on the page, especially if they are satisfied with your product or service. A lot of potential customers will see a variety of posts on your page and will look at the reviews section reading 5-star comments.

Consider blogging and vlogging

Content is what will help you rank on search engines. So consider writing blog articles, guest posts, videos, even webinars, and then share it all on your website and social media pages. This will tell Google that your content is relevant and that your pages are always updated.

Implement all of these strategies one at a time, and then perfect it overtime. Remember that much of digital marketing is trial and testing, and there is no one way to do it. So keep building on these strategies and increase your sales!

Get More Local Business Through Your Website

While a lot of people like to think of their business’ website being solely for international attraction, there is actually much in the way of local commerce that can be achieved through the implementation of indigenous pull factors.

Find out why your website is failing your business. When you are a marketer, or own your own business, having more customers is always your primary concern. And how does one achieve such a desire? Through an increase in traffic to your website. Let us now look at some of the most effective ways.

  1. Making Advertising More Effective

This one may seem obvious, but too many people fail to speak to the people nearest to them in appropriate and convincing ways. You can attract visitors easily by advertising on social media, making full use of advertising displays, and employing paid search.

All of the above-mentioned strategies need to go towards , and making sure that the right people are coming across such messages and rhetoric. You need to manipulate your paid strategies to work for you, and to make your goals more achievable.

You cannot just increase traffic without the proper objectives detailed, otherwise all of your work will be for nothing. You need to ensure that your conversions are being increased. With each paid channel that you establish, you will find that there are a variety of pros and cons that come with, so make sure that your objectives are carefully detailed and strategically thought through before you pay for anything.

You will obviously want your traffic to attract local customers, and to increase your level of sales being confirmed, which means that the proliferation of commercial intent keywords is an essential factor of your paid search strategies.

You should keep in mind that competition for such search terms will generally be quite fiercely contested – not to mention costly – but when you find that your indigenous customer base is suddenly flourishing, and your profit margins are increasing, you will be happy that you put in the time, effort, and money needed.

  1. Getting Good at Social Media

There is little hope for fantastic  content if it cannot be located by people – you always need to make sure that your work is being shown off adequately. Social media is one of the most productive means for  promotion.

Twitter is best for snappy and short links, and on Google+ you can find a level of promotion that will aid your website’s prevalence when it comes to appearing on personalized search results, with B2B niches being the most effective way forwards.

As for B2C companies, which you may very well find that your company happens to be a part of, then Instagram, Pinterest, and other social media that is heavily dependent on images could be your platform of choice.

In any case, the best way to foster a highly accessible customer base is to keep things varied, and to integrate a host of inputs and strategies in a cohesive and streamlined manner, in order to ensure that you always remain above the competition.

Why Is SEO Traffic Valued Higher Than With Other Traffic Sources?

SEO (Search Engine Optimization) is a word that appears as holy grail and solution for all problems of online marketers. At the same time, SEO is pronounced dead every month at least three times. This causes not only great confusion among online marketing specialists but also among everyone who wants to maximize their online marketing methods. This makes SEO being a “no-man’s-land” in most companies, especially considering that efforts of SEO team are not giving results and evidence of improvement within several days, but rather months if not longer. Building a good SEO strategy is something that should never be neglected or taken lightly, as it is something that can make or break the success of your online business.

To learn how to utilize SEO in generating better traffic, it is important to understand that not all traffic is the same.

As it is already known, Google recognizes 4 different types of traffic.

  • Direct traffic – traffic that is accumulated by people who type the domain directly to the browser
  • Referral traffic – traffic that comes from other websites to your websites
  • Search traffic – traffic that is generated via search engines when users type certain keywords and then end up on a certain website
  • Campaign traffic – traffic that is usually a result of marketing efforts such as using for example – GoogleAds.

It can be easily noticed that SEO the most important element of generating high-quality traffic that has the potential to become something more. SEO optimization brings more SEO-based traffic which helps a certain website convert better.

Why Websites with Good SEO Convert Better?

Good SEO on a website guarantee you that users looking for your product will definitely find you in Google search results, and will then act as desired. Remember good SEO is not only about rankings, it is also about being useful, user-friendly, and most important, being able to navigate users where you want.

For example, binary options website is a great source of all things binary related. They are delivering plentiful of useful advice, topics, and strategies that can help potential traders to become successful. This is something that gives them credibility and makes them an amazing source of information. At the same time, they are helping traders navigate through numerous brands and discover which ones are good and which ones are bad.

Their website is useful in the first place, which makes them one of the best converting websites in their niche in the second place. They are not generating loads of traffic, but are accumulating traffic that is important. Created with user’s intention in mind, it gives them simple solution for their dilemmas.

How to Utilize SEO for better Traffic?

If you want to get the maximum out of your SEO efforts, try to think like the user. Don’t be focused solemnly on sales, but offer additional value, proper navigation, and websites that load on a satisfactory level for the best user-experience.

Discover new keywords by following trends in your industry and online communities like Quora or Reddit, update, upgrade and polish the content you already have, and replace broken links and images. You can also find keywords from GoogleAds and use them as inspiration for new content that will place you on the first page of Google search results. Also, think about your industry in a more detailed way – long tail keywords are something that you shouldn’t ignore as it helps you reach the audience even when the search results are saturated with keywords.

For example, if you are a fashion store, it will be much easier to rank for “flat wedding shoes” or “beach wedding sandals” than for “women’s shoes” – there are many stores with shoes for women, but long tail keywords will help your potential clients reach you faster.

Avoid keyword stuffing, and increase your effort in creating optimized content that makes sense and rankings will come naturally, just like the traffic that we all wish for.

Free Advertising – Is It Beneficial For Getting Traffic To The Website?

Companies and individuals who want to sell something to the online world can reach the potential clients with the help of advertising. In today’s competitive world, business owners spend millions of dollars every month to advertise their business. Free advertising is often overlooked by most of the companies. Small business owners and individuals who are looking for cheap advertising options can opt for classified ads to pull some traffic to their website.

How does free advertising help business owners?

Free advertising methods such as classified ads are considered to be risk-free option to spread the word about the brand. As there is no need to spend any money for such ads, there is no risk involved. When used alone or with SEO strategy, such ads can promote your business online.

When a person posts an ad online, it would reach the readers beyond geographical boundaries. Free advertising websites can be accessed from any corner of the world and no matter where a reader is located; he can view your ad and contact you directly.

By posting classified ads, one can post the details about the products and services one wishes to sell. The products and services are exposed to the online world, giving potential buyers a chance to buy them. Without hurting your marketing budget, you can offer products and services with the help of free advertising.

Struggling individuals and business owners who want to establish their brand name in the market can make use of free advertising methods. By keeping the investment in marketing minimum, they can establish brand online.

Gone are the days when business owners used to advertise in newspapers and magazines and then wait for a week or two to get their ad published. Free classified ads get published instantly and hence, you can expect great results in a short span of time. More online visitors are likely to view your ad online as compared to people who read newspapers. You will be able to reach a wider audience with the help of free advertising options.

Promoting your business through free advertising methods can help you deal with the competition. You can make your brand stand out from the competition and compete with the major brands in your industry.  If you ignore the power of free advertising, your competitors may take the advantage of such advertisements and makes sales.

Anything from hotels, computers, apparel, gadgets, fragrances, and even business opportunities can be posted on classified portals online. A person searching for your services or products would enter the keywords and search your ad among the other competitors. Using free advertising is a safer option than other paid advertising methods. All you would need to do is search for some reliable classified websites that have good number of visitors. Write unique ad content and post your ad for free.

Include relevant keywords that you need to target and make the heading as catchy as possible. Try to provide maximum information to the readers about your products or services. Include an attention-grabbing call to action within your ad content so that the interested users can contact you directly. So, if you are a start-up and do not have a lavish budget for marketing online, free advertising options can be explored. Entrepreneurs who have been using such methods have already got tremendous results with free advertising. Get started today.

How To Use The Basic Marketing Automation Tools

Marketing automation platforms are a real blessing for any marketer. They let companies automate their frequent tasks and processes, without client attrition or depreciation of goods and services. Nevertheless, some salesmen do not know how to use the full potential of marketing automation tools. They simply utilize two or three features of such platforms, while the rest of possibilities stay unexercised. It seems to inexperienced marketers that they achieve good results, but actually their success is quite moderate. Only when you test out a number of different tactics in your marketing strategy, you can really unleash the strength of marketing automation.

The same can be said about bpm’online. You can use only a couple of its functions, and feel happy as they’ll make your work much easier. But if you leverage all the tools of this software, the effectiveness of your operations will become much higher. You can learn more about the software on, while we will go on discussing the key marketing automation tools and techniques.

Specialists note that there are four basic methods that let salespeople close more transactions. They vary from using all the instruments of a given platform to looking for the most profitable leads, developing of online alerts and reducing the length of a sales cycle.

How To Use The Basic Marketing Automation Tools

Key Marketing Automation Tools

Using the services like bpm’online CRM, top marketers easily measure a client’s activity and determine when the customer reaches a “ready-to-buy” stage. Here are some techniques experienced marketers use to achieve perfect results both in big and small businesses.

Use Every Function in your CRM Application

Let’s take a closer look at a simple example. For instance, would you purchase a Ferrari and never went beyond 40 MPH? Naturally not! So why should you pay for a software if you are not planning to apply to its full potential?

In order to make more successful deals, you should, first of all, leverage every function within this system. Having an option to forward powered emails and SMS messages all at once? Try it. Having the opportunity to set yourself automatic reminding to follow up with consumers? Get rid of the habit to put reminders down on a sheet of paper and use this feature of your software. Every successful marketer understands the advantage of automation; therefore his first job is to study the twists and turns of the platform he is using. It is the only way to leverage the whole range of automation’s competences.

How To Use The Basic Marketing Automation Tools

Single Out and Support Hot Leads

Marketing automation tools will help you look through the shroud of useless information and see clearly what your leads look like. Using such software, you will easily understand which leads are more engaged than others, who is ready to purchase and who needs some nurturing.

Your platform is already tracking the way your leads engage with the messages they receive. Look through the available data, read the reports and make the list of the most active leads. These are the recipients who have opened three consecutive letters or clicked on the links offered. Having determined these people, you may be sure – they are interested in your products or services. Your next step is a phone call or a personalized follow up. Chances are, these prospects will turn into paying consumers in record time.

As top marketers note, starting the automated campaign is not the only aim of a good marketer. Their outmost purpose is to understand what leads do when receiving your emails and act on it accordingly.

Offer the Right Content to the Right Customer at the Right Moment of Time

Why do people say that “content is everything”? Because it sells. According to various investigations and studies, more than 80% of buyers looked through at least 5 portions of content from the companies they purchased from. High quality, personalized emails convince consumers that they need certain services and goods. Besides, such content helps people see the difference between you and your rivals. Thanks to “marketing-wise” and effective letters, your business will be perceived by customers as an industry leader and the most reliable vendor.

One more aspect that is quite important would be timing. Sending the right emails to the right people is not enough: you should think well about when to do it. Make trigger emails, which will reach out to your consumers just at the right time.

Use Marketing Automation Tools to Shorten the Sales Cycle

The key goal of any CRM platform is not only to let the sales reps make more deals, but also to help them achieve perfect results as fast as possible. When you devote all the repetitive and time-consuming tasks to the intelligent software, they get equalized. All the necessary communications become targeted and timed. Therefore, your conversion rates grow up, while leads dropouts become minimal.

In order to shorten your sales cycle, you should obtain a clear understanding of what the sales funnel looks like and how people go through it. Study this path carefully, from start to finish, and do your best to minimize potential troubles and obstacles.

9 Ways To Get Traffic To Your Site – And Keep It Coming Back

The best site in the world is worthless if no one visits it. Getting traffic and keeping it coming is therefore the top priority for any business that depends on site visitors to make sales and get leads. Fortunately, there are many things businesses can do to accomplish this goal.

9 Ways To Get Traffic To Your Site - And Keep It Coming Back

  1. Use SEO to bring in visitors. Search engine optimization (SEO) is the first key, no matter what current “conventional wisdom” says. Great content and a great UX only matter when people can find it. In the absence of a multi-million dollar TV advertising budget, you’re going to need to show up high in the search engines for people to do that finding.
  2. Have useful content. Once the visitors arrive, there needs to be something for them to see. When your site exists to sell things, though, you don’t want to distract vistors with reams’ worth of articles and remotely related talk. Instead, make your content directly relevant to the product on the page. Add demonstration videos, reviews, usage instructions and other material. Content should be a part of your sales process—not in the way of it.
  3. Keep it fresh. In most cases, it’s not a good idea to put in a totally new web design just for the sake of freshness. Instead, make changes that are also improvements. The exception is if your site looks like it was coded in 1999. In that case, throwing out the old design just to look fresher is a great idea. If you don’t have anyone in your organization who’s proficient, look to outsource your web design.
  4. Add new content regularly. A common conundrum for retailers is the fact that information about stable products simply doesn’t change. If this problem affects your site, try adding a blog. Keep putting new posts on the blog to keep the search engines’ interests. Make sure to add plenty of links to the business end of your site so the blog visitors can find what’s important to you: the products.
  5. Don’t mess with what works! If you have a site design or sales pitch that highly converts, leave it alone. Change minor things instead.
  6. Never use your personal tastes to dictate your web design. You’re trying to sell things or get leads, not win Web design awards. Test several designs and use what accomplishes your real objectives.
  7. Make sure your site is easy to navigate. Visitors won’t return to a site that takes effort to figure out. A popular suggestion for this is to sit your grandmother in front of the computer and see if she can use your site. If she can’t, simplify it.
  8. Add “trust” seals to your site. People are more prone to return to sites that look legitimate. Your payment processor, your secure certificate provider and the trade organizations you belong to are great sources for the types of seals you need.
  9. Use social media to inform people of updates. Whenever you run a sale on your site, add an article to your blog and then update social media sites. Facebook posts and tweets are great for giving a little snippet about the sale and the URL you want people to see. The bonus is that your customers will appreciate knowing about your discounted products.

These are just a few ways to get traffic to your site and keep it coming back. Be creative and you’re sure to think of several more. Start today, and you may be amazed at how many return visitors you get!

Using Pinterest To Boost Your Blog Traffic

Pinterest is a service that allows you to pin images, video, and other media to your page and then share it with other people. It’s essential a visual social networking site. Since the Internet has been known to love its pictures, this site can be incredibly effective for generating traffic for your blog. Here are a few suggestions for you how you can do this.


Ride the Peak Wave

Currently the studies show that the best times for posting to Pinterest are between 2 and 4 PM EST in the afternoon, and then between 8 and 1 in the morning at night. This means that you can maximize exposure to your list by posting during these times. The key is to post a good number of pins, but not too many. Post between 5-10 at a time so that people can really digest them and so that it will draw them to your brand.

Pay Attention to Demographics

It’s been suggested that the core group of people that visit Pinterest are women between 25 and 44. This may be as high as 85 percent of those who view the site. So if you can market products that appeal to this demographic you’ll be way ahead of the crowd. For example, you can put “pin it” buttons for your products on your site so that people can share it on Pinterest more easily.

Don’t Neglect Descriptions

While there’s some technology out there that can search pictures, it’s  not nearly as advanced as the searches that have descriptions. This means that this is still how people are going to find you online so it pays to make sure that you add good descriptions that have keywords people will likely use to find your stuff. Don’t spam the keyword though. Just make the description as interesting as possible and keep it to a tight 300 characters if possible.

Add Prices

While there’s some debate about whether adding prices to your pins will put people off, it’s often found that customers are far less annoyed if your upfront about it. The Internet moves fast after all, especially in this day of high speed Internet where people can do several searches a minute. If they don’t find the products they want with the prices clearly listed, they are likely to move on to a page that does have the info they want. After all, the ability to do so is right at their fingertips. Good Pinterest marketing, just like any Internet marketing, is all about eliminating trivial inconveniences.

Get That Profile Up

People actually do click on them, believe it or not. And you can put some great info in there about who you are and what you do. The profile can turn up in search engines as well and it can serve as a good hook that will draw people into your offered content and products.

Those who use Pinterest the most effectively will be those who profit the most off of it, it’s as simple as that.

5 Reasons Your Travel Blog Is Not Getting Traffic

A great way to catalog your travels around the world is to blog about it. Your blog should build a following if you promote it, but with so many other travel blogs you’ll have stiff competition.

Hundreds of people around the world write travel blogs and get the benefits of meeting fantastic people and documenting their travels. They also build an excited audience of people who visit the blog as an opportunity to escape from the mundane.

As you catalog your travels, you’ll want to know that people are reading, viewing your photos and sharing with friends. This is a rewarding aspect of writing a blog after all. But what if you’re not getting the traffic and shares on social network that you expected?

Keep in mind that your blog won’t be an overnight success, but there are some things that might keep your blog from getting the traffic you need. Five of those reasons are discussed below.

You Post Too Often

Yes, this is one niche where posting too often could affect your traffic. The same is true if you’re not posting enough. You need to find the right balance for posting. Your current readers will possibly leave your blog if you publish posts every day because most readers will probably follow other travel blogs as well, and it’s a lot to keep up with. On the other hand, posting often will increase your likelihood of getting more traffic from the search engines. The quality of the posts will determine if those readers come back for more.

Your Posts Are Too Long

Writing a travel blog is more complicated than it looks. You’ll have to find the time to update your blog in the midst of your travels. Then there’s the management of the blog itself; responding to email and comments could take up a chunk of time. Make it easy on yourself and your readers. Stick to short but informative posts with lot of pictures so readers could experience your travels.

You’re Not Using Photos

A travel blog must be visual. You’ll need to include photos to communicate the things that words can’t. If your readers were to travel to the places you visited, they’ll want to experience the place visually before they do. Your travel blog must provide the visuals they need.

You Talk Too Much

Well, that statement should be you write too much. And you’re writing about the wrong things. Keep in mind that readers visit your blog to get details on the places you visit – places that they might one day visit. Sure they might be interested in your personal experiences but don’t overdo it. Share your stories if it in some way highlights the place you visited.

You Don’t Read Other Travel Blogs

Reading and commenting on other travel blogs will ensure that the publisher and other readers visit your blog as well. It is one of the best and fastest ways to increase the traffic coming in to your blog.

Loren has written this article for Louis Habash who is a Professor Of Philosophy At King’s College in NYC.

Is Your Website Actually Getting Clients?

Years ago, just having a website meant you had a leg up above competitors that did not. Things have changed dramatically, however, with the digital age making it more difficult than ever before to actually rise above the competition. Just because your company has a website doesn’t mean that it’s going to effectively bring in new clients; it may even be working against you.

After all, there’s nothing worse than having a low-quality website on your hands, which is far more common than most people would like to admit. It is of the utmost importance, then, to ensure that you are working with the highest-quality website possible in order to see actual results with clients.

The following are just a few tips to help streamline your website.

Don’t Make Your Own Website 

Everyone wants to save money where they can, especially when they’re trying to operate a business. Building your own website may be an option, but it’s not usually a good idea. Most business owners don’t know the first thing about graphic design or how to build a website, and thus shouldn’t bother trying to take on such a task. If you do, chances are you’ll end up with a site that doesn’t function properly, filled with clunky graphics and dead links. Instead, work with a professional firm that has a strong track record for designing high-quality websites.

Use Flash 

HTML websites can be clean and attractive, but Flash is typically much more engaging. With a quality flash website, you can pull in clients without even having to try. Flash sites take much longer to build than those which utilize standard HTML code, however, which means you’ll end up spending more money on the project. So long as this doesn’t bother you, however, you can expect to have one of the highest-quality websites that money can buy.

Incorporate Social Media 

One of the most important things that a website should do is incorporate principles of social media. Lawyer Morgan Chu has seen a lot of success by utilizing such serviced as Tumblr and Twitter, both of which are ideal for businesses of all kinds. Your website should advertise links to your social media accounts, which will help to ensure that visitors can see your entire social media presence. The more active you can be on social media, the more success you’re likely to see.

Don’t just sit back and let your website collect dust. By putting the right amount of work into it, you can expect to see a great deal more clients than you’re used to.

The Best of POS

If you are looking for a software that can meet the demands of your wholesale or retail business, then Counterpoint software may be the answer. This is more than just basic POS software. It allows you to fully manage your business with efficiency and ease. If your business is looking for a new way to streamline things then this might be a good choice for you.


Customer Loyalty

This software allows you to keep detailed information on your customers. You will also be able to keep a detailed sales history so that you know which of your products they like best. This can aid you when you are trying to put together special promotions.


Inventory Management

Managing inventory is a tedious task and counting by hand can result in accidental human errors. This software can help you with controlling inventory costs, maintaining optimum inventory levels and tracking merchandise movement. All of the tools needed to do these things are all part of the software, as well as tools to minimize out-of-stock situations and inventory levels and to maximize profitability and valuable management information.


Gifts Cards

Gift cards are a great way to generate predictable and consistent revenue. It is also a good way to meet consumer expectations. This software has a feature that is easy to use dedicated to gift cards. Think about it, if someone buys a gift card for your business, the recipient has to spend it there. Plus, once a gift card is bought, you have the money whether the gift card is redeemed or not, so it really is a win-win situation.


Order Management

If you have mail order, website order or customer specials, this software can help you handle and organize all of this. You will be able to enjoy recorded shipping information for shipping manifest integration, order entry, batch order processing and order fulfillment of individual orders. You really cannot go wrong with this. Orders are some of the hardest things to keep track of, especially when you are doing it by hand. This software can do all of this for you removing the risk for accidental human error.

Web Traffic for iOS and Android – Not much different

A recent study revealed that the rate of web traffic for two competitive tablet and Smartphone software developers has been same for the last six months.  In last six months, none of the software developers has introduced something new or attractive in their products and that is considered as the reason of this same rating of web traffic.

The two developers that was the topic of that study were none other than the two technology-giant – Google and Apple. The report established the fact that both the companies are still standing in the same position where they were six months ago to get web traffic.

Web Traffic for iOS and AndroidThe news has been published by the analytics and advertising company Chitika. The company published a new report taking from the six-month study report developed by Canadian and U.S web traffic reporters. These reporters again collected the information from ad impressions by Android and iOS devices. The most important part of this report is that these two giant companies are standing in same position and no such development is noticed in their growth at least in last half of the year.

Surprisingly both the companies have introduced new set of products in this period still the rate of development is same. Perhaps, the new launches didn’t bring any new attractions for customers that could have changed the scenario.

According to Chitika report, on 27th of November, Apples’ web traffic rate closed on 67 only. It was also mentioned in the report that this rate is only 2% more than from Apple’s starting rate, calculated on May, which is not a big development for a company like Apple.

At the same time, Google’s web traffic rate was just 33 percent only, which is according to ad experts analysis is near about 2% less from where it started.

The experts of the analytics and advertising company concluded that Apple faced this web traffic issue due to releasing two latest models of tablets in short interval. Release of fourth and third generation of tablet though increased company’s share but it didn’t influence the web traffic rate anyhow.

When users get different models on same OSes they don’t think much to get new upgraded devices, which affect web traffic rate negatively, the experts explained.

The experts on the other hand came to this conclusion following other reports, published on share market condition of these two companies, a few weeks ago. It is being expected that Apple is going to face upheavals regarding share market issue in coming months as well.

Other report from ComScore suggests that Apple can get over its rivals, especially Samsung in terms of cell phone and there is a chance to show development in mobile phone share, especially in US.

ABI researchers suggested that the scenario would change a lot in case of tablet style products. The report says that the company has already noticed 14% decline in Tablet share, which is supposed to decline more in next halves. Apple noticed this downfall since introducing the first version of iPad two years back, in 2010.

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