How to Find the Best Influencers for Your Marketing Efforts

Influencer Marketing

Due to the way influencer marketing is increasing in popularity, how can you ensure you’re picking the right influencer for your brand? What are the best methods to approach influencers around the idea of creating an optimized strategy for marketing? This is what we found is best to consider:

The influencer’s base of followers

You should get the fine details of the influencer’s community:

  • It needs to be in line with your target audience as much as humanly possible.
  • Influencers with more modest audiences that are still in line with your customers and their interest are going to result in a greater ROI.
  • They have the ability to communicate more closely with followers and are in a better position to deliver your company’s message.

Credibility and authenticity

What are the things to look for when you want to know if an influencer is credible and authentic? Looking at the content they post is an easy tell. It’s best if the audience feels that the content is genuine. Let’s say an influencer is marketing a beauty product. The audience should get the impression that the influencer has used the product and has no agenda in promoting it.

Be on the lookout for customized content. You want to avoid working with influencers who just copy and paste whatever the PR contact person gives them.

Audiences on social media can spot a “salesy” post from miles away. A lot already know that this is how influencers can make money. Being salesy is a surefire way to make an audience lose trust in an influencer and what they are promoting.

The best influencers are the ones who are “themselves,” first and foremost—even when it comes to something like product promotion. When the tone used for regular content is professional, it better be professional for product promotion.

Your brand’s top fans

An influencer who already knows and loves your brand can be one of your best assets. Try to determine who’s your biggest fan and if it would make sense to influence other buyers with their enthusiasm. It’s highly likely that you can build a strong relationship with this kind of fan and that is invaluable for your company.

Here are a few tools you can use to make finding your biggest fans easier:

  • Keyhole
  • BuzzSumo
  • SocialRank

Passion for your niche or industry

Be on the lookout for influencers who are more passionate about your industry than about holding a following. A certain influencer might have a huge following, but may not be interested in the niche. This also serves as a way to make sure that you’re working with someone who telegraphs genuine credibility to the targeted audience.

Passionate influencers typically have content that is related to your industry or brand, engage in discussions and could also be involved with events or conferences.

Understanding the brand or industry

Although passion is an excellent characteristic for an influencer to possess, it isn’t great in the long run if he or she doesn’t know the niche or brand well enough. To measure the influencer’s knowledge of the industry, check out how involved the influencer is in industry-related events and activities.

Final Thoughts

We’ve looked into the best ways to recognize the influencers who would best help your marketing strategy, who is the best choice, the best ways to approach them and the best ways for influencers to share content. It’s now up to you to incorporate what we discussed into your marketing strategy.

Things to Prepare Before You Monetise Your Blog

Earning money through your blog is such a big achievement. Many people these days are taking advantage of the internet like finding ways to earn extra money. However, do not be quick to assume that this is an easy task. There are different things to prepare before you are able to monetise your blog. With hard work and perseverance, you can achieve this goal.

Here are some tips about things to prepare before you monetise your blog:

  1. Find a reliable hosting site –finding the right hosting site for your blog whether VPS hosting, shared or dedicated hosting is very important. You need your website to be live 24/7 with as little or no down time as possible. For starters, it is best to consider VPS hosting, which is technically both shared and dedicated hosting. You can choose the package that is right for you so that you only pay for what you need.
  2. Decide on your niche –it is advisable to decide on specific niche that you want to focus on. This way, you can identify your audience and prepare accordingly. Also, having a particular niche will give you a clear path and direction to take in terms of your web design and of course content.
  3. Check out the competition – you should check out existing blogs targeting the same niche. You should see how they are presenting the website – what types of content they feature, promotions offered to visitors and other marketing efforts. This way, you will have an idea of how to enter the market.
  4. Do a keyword research –it is important to do keyword research including money keywords, long tail keywords, exact-match and other keywords to target to help your website rank higher in different search engines. Also, these keywords help categorise your site so people can easily find you. It will help you boost your website’s traffic which is a very crucial factor when monetising your site.
  5. Publish good amount of high quality content –before you feature ads on your site, you must build a good amount of traffic and to do this, you must have high quality content to offer. Online readers are easily turned off when a website is full of advertisements but no substantial amount of content that can be useful for them. So make sure to publish high quality content first before thinking of monetising the site.
  6. Be visible in various social networking sites –lastly, it is advisable to be visible in different social media sites like Facebook, Instagram, Twitter, or YouTube among others. Through those social networking sites, you will be able to promote your blog and gain followers or readers. You can do various gimmicks to gain your target audience’s attention and eventually lead them to your blog.

Following the tips that we discussed in this post will help you prepare your blog to reach level wherein you can earn extra money through it. Who said it’s easy to become a blogger? Well, if you love what you do then all these hard work will surely be nothing compared to the joy and fulfillment that you will feel once you see your beloved blog becomes successful.

The Top Social Media Tools To Boost Your Following

As a business, boosting your social following can be an uphill battle. After all, with how competitive the social media landscape can be, getting to the forefront of someone’s feed and having them engage is something that can take quite a bit of legwork. However, that’s why we’ve compiled a few of the best social media tools to give you an edge. Check them out below:

Social Steeze

A significant part of developing your social media presence will be utilizing engagement. If you’re not familiar, engagement is how often your followers like or comment on your posts, which is a pretty significant aspect for how new people discover your posts, especially in looking at what their friends or other people they’re following like. However, getting your brand engagement up can be a pretty difficult task to do organically, which is why utilizing a service like Social Steeze can be such a great idea.

Social Steeze is a platform that helps you gain instant Instagram followers by having real accounts come and like or comment on your posts. This type of organic traffic is incredibly helpful in validating your page, and thus, giving you a better perception to outsiders, which is crucial. As noted by Brandwatch, engagement with brands is ten times higher on Instagram than it is with Facebook, as well as 54 times higher than Pinterest and 84 times higher than Twitter, respectively. Yes, when it comes to engagement, Instagram is the platform to be on, with Social Steeze coming at the forefront to help you rank near the top in regards to behavior and interactions between consumers and your brand.

Meet Edgar

Another important strategy to consider on social media is the concept of reposting. While we often consider this a tacky practice, fearing that you’ll be called out for posting old content, that’s generally not the case. Instead, what consumers find important is that your content is original; as noted by Pixlee, millennials trust user-generated content 50 percent more than any other type of media, proving that reposting can be permissible. Now, before you start going through your old posts and copying and pasting them, there’s a certain science to the art of reposting, which is what Meet Edgar helps you find.

With Meet Edgar, the platform goes through your old content and helps you decide what you should repost, including things that are relevant to now or posted at a poor time. Furthermore, they can help maximize things that didn’t perform as well, giving an intuitive analytical dashboard. As reposting often relies on a sense of knowing what wasn’t popular that will be now or what is still relevant, Meet Edgar can be a great catalyst for finding that.


As much as it’s important to repost your own content, it’s also important to source from others. Not only will this help fill in the gaps in terms of materials to keep your feed filled but also to shed light on what your brand stands for in regards to what’s happening in the world. Plus, as noted by CoSchedule, with 67 percent of people now receiving their news from social media, pulling up news from around your industry can be a smart move for your brand. Which, a great tool for pulling what you should post is Feedly.

Feedly is a news aggregator for your web browser and mobile device that helps you pull the articles that are important to your brand. This can work for a number of different parameters you set, for example, if I was a FinTech startup, then keeping an eye out for SEC regulations, financial or stock news, and even political work as well would be advantageous. Although you might not be a media company or even a blog, keeping up on the latest-and-greatest can be pretty advantageous in boosting your following, especially if you’re looking to showcase a sense of perspective to your audience on current events, which is why implementing something like Feedly can be a wise choice.


Finally, for the content you do create organically on your blog, keeping track of its success will be vital to understanding what’s working and what’s not in regards to your content marketing. This can be tough because as noted by Yahoo Business, approximately 96 percent of people talking about your brand online don’t always follow it. Yes, believe it or not, there could potentially be an entire audience out there looking at your work without you ever really knowing, which is why using a tool like Bitly can be such a great addition to your social media arsenal.

If you’re not familiar, Bitly is a link shortener that also keeps track of your link. Not only does it help you save space on your word count but also gives you the ability to see where exactly your content is going. Incredibly useful if you find yourself blogging quite a bit, Bitly is a must have for your social media mix, giving you the tool to see how your content is performing, as well as how you can improve it to gain more of a following. The best part? It’s one of the cheapest tools there is.

What are some tools you’ve utilized to boost your social media following? Comment with your answers below!

4 Niche Blog Monetization Mistakes That Can Devastate Your Earnings

Back then, some monetized blogs leveraged on unethical SEO practices to be successful. You craft a blog post, add your affiliate link or display an ad, use black hat SEO tools to get traffic, and the earnings come in.

That kind of strategy will work, IF you were monetizing your blog in the early 2000s when search engines were still lax on their ranking rules and regulations.

Monetizing your blog in 2018, however, will require you to exert a bit more effort and creativity since getting quality traffic got trickier plus there are more people competing in the same space.

However, in our hopes of getting more traffic and dominating competition, there are times when we become prone to mistakes that can cause us to lose thousands of dollars worth of earnings.

Sometimes we jump the gun without optimizing our blog for monetization that could drastically affect how much we earn.

This article will shed some light on the top four blog monetization mistakes that most bloggers are prone to. Moreover, this article also shares tips and tricks on how to avoid these mistakes.

1. Not Knowing Your Target Audience

One of the most common mistakes that lead to an underperforming blog is not knowing to whom you’re writing for.

Think of a brand that does not know who their target audience is. Since this brand doesn’t know who the product is for, it will most likely draw a wide set of unrelated consumer personas.

The same goes for your blog. If you write articles covering a vast amount of topics, you’ll also attract a diverse set of visitors.

A varied set of visitors presents a monetization problem. Without identifying a primary audience, you’ll end up using marketing methods that aren’t relevant for everyone.

Imagine this: Your sidebar is displaying an affiliate offer for WordPress themes and plugins while the content the visitor is viewing is a Bali, Indonesia travel guide.

Instead of writing about WordPress OR displaying an affiliate banner from for that specific hotel, you end up disconnecting your content from your monetization strategies.

(The Breathing Travel blog connects the content with an appropriate affiliate offer.)

Not knowing your target audience also presents a problem other than monetization. You can also find it difficult to rank on search engines since you’re prone to using different and unrelated keywords to your niche.

Using a diverse set of keywords will give search engines a hard time figuring out the context of your blog and favor more specialized niche blogs instead.

Of course, if you are blogging for pleasure, it’s a different story. Unless your primary goal is to monetize your blog, you’re free to write anything for anyone.

But, if you have monetization in mind and you want to scale it as your blog grows, you have to determine to whom you are writing for.

2. Monetizing Before Growing Traffic

There is no magic number in determining when is the best time to monetize a blog. But, as a rule of thumb, don’t display those ad banners just yet if you just started.

Google frowns on a few monetization malpractices and racking them up before you publish good content is not helping.

Aside from the ranking repercussions, welcoming your first few visitors with an entourage of ads and offers without having much valuable content can also annoy them and lead them to leave.

When you’re just starting out, your main goal is to increase the number of visitors. One way of increasing your visitors is to make them repeat visitors.

Repeat visitors are awesome because it costs less of your marketing budget to bring them back compared to acquiring a completely new one.

A simple tip to get repeat visitors is to give them the best possible experience when visiting your blog. That means your website is well-designed, loads fast, and has content that is easy to read and digest.

Don’t alienate your first few visitors away by bombarding them with monetization techniques, especially if your blog is relatively new.

3. Too Much Monetization Methods

As Mark Twain said, too much of anything is bad, but too much good whiskey is barely enough. Unfortunately, monetization methods are not whiskey.

The Internet provides us a collection of mainstream monetization methods. From affiliate marketing to using AdSense, each method has their pros and cons, but each one can ultimately earn you money.

The common mistake of using too much of these monetization methods is a big blunder. Aside from letting your organic search rankings take a hit, it also bogs down your blog rendering speed.

But, your visitors are the greatest one you can lose. Your visitors clicked on your blog with a goal in mind. If you badger them with too many monetization methods that give no value, they will surely be irritated.

Using a lot of monetization methods can lead to a bad user experience, increase your bounce rate, and even slow your website down.

The latter is especially worrying since websites that load slow would often lose truckloads of traffic and sales. To improve a website’s speed, webmasters can use content delivery networks or CDNs, combine and minify their files, run a compression audit and choose the right hosting (among other things).

4. Too Few Monetization Methods

On the contrary, too few monetization methods can also lead to underperforming earnings because you’re not maximizing your blog’s potential.

A tip to find the best monetization methods that can work for your blog’s niche is to experiment on what method gives you the highest return with the least amount of effort.

Finding a monetization method that fits your niche allows you to focus on the ones that can give you the highest return without sacrificing your visitor’s user experience.

Over to You!

Monetizing your blog is not a zero-sum game, it’s not a hit or miss. You can adjust your strategies accordingly and tailor-fit them to what suits your blog well.

What’s important is you don’t lose focus on your end goal – what you want to achieve by monetizing your blog.

Having your end goal in mind allows you to keep your eyes on the prize so you can keep yourself motivated regardless if your earnings or search engine rankings dip.

What do you think of these four blog monetization mistakes? Did we miss one? Have you ever fell through one of the pitfalls of blog monetization? Head over to social media and tell us!

How To Get Started: Email Marketing

If you’re a marketer, it’s impossible that you’ve missed out on email marketing.

In fact, essentially all brands have made it a part of their marketing strategy, and are leveraging this marketing strategy as part of their everyday work.

Email marketing has existed for a long time, not long after internet first came around, and since then, it has been actively used by brands as a marketing tool, where today, it sees more marketers than ever using it.

Clearly, email marketing works, and the benefits are many. If email wouldn’t work, marketer’s wouldn’t use it. But they do.

But just knowing that email marketing works and is effective isn’t very helpful. In fact, it might just be more frustrating and stressful when you just don’t know where and how you’re going to start. As with everything, getting started with email marketing can at first feel overwhelming.

This is why we created this “Get started guide” for you, to help you get started the right way, and to help you start tackling email marketing from the right end.

In this article, we’re looking at how you can get started with email marketing.

1. Select an Email Marketing Software

With email marketing, you can, of course, manage everything manually, but this isn’t something to recommend.

Managing your email marketing completely manually is an extremely lengthy and time-consuming process and doing so when you don’t have to would just mean wasting a ton of valuable time. I mean, would you try to screw in screws in the wall by hand when you have a screwdriver right in front of you?

Even if you’re a beginner and don’t want to invest money in email marketing just yet, don’t worry. SendPulse offers a completely free plan that allows you to take advantage of the many helpful tools and features to create a successful email marketing campaign.

If you want to succeed with email marketing (which I know you do), you need to use an email marketing software, because in doing so, a ton of new opportunities for generating amazing results is opened up.

You’ll find no successful email marketer that isn’t using an email software service, and that’s because they’re so immensely helpful and effective. Not only will they help you save an immense amount of time, but they’ll also help you craft more refined, and high-quality emails that generate better results.

How To Get Started: Email Marketing

2. Build your Email List

It’s quite self-explanatory, but if you don’t have any emails to send your marketing emails to, there won’t be a lot to your email marketing campaign, right?

The foundation for working with email marketing and driving results from it is having people on your email list, and obviously, the more people you have on your list, the more success you’ll have.

Or, more correctly, the more relevant and targeted people you have on your email list, the more success you’ll have but the quantity also plays a role in this as well.

The first step to building your email subscriber list is to implement a subscription/signup form to your website where people can sign up for your newsletter.

If you have no coding or HTML expertise, creating a form can be difficult, but don’t worry, because using SendPulse, you can effortlessly design your subscription forms however you want them to look. You can include images, text, choose between different formats, and so on.

How To Get Started: Email Marketing

Furthermore, the SendPulse subscription form builder allows you to create as many fields as you want so you can collect as much or as little information about the people signing up as possible.

You can start using it for free today.

How To Get Started: Email Marketing

When you’ve created your signup form, you’ve now started your journey building your subscriber list. Now, you want to consistently update and optimize your form for a higher conversion rate. Within SendPulse, you can change the form in the builder and then have it automatically updated on your site which means you can change and update it on the go for better results.

3. Set up your Welcome Email

Okay, so now you’ve created your signup form and added it to your website, hopefully, you’ve started to get some newsletter subscribers.

Now, you need to welcome them to your email newsletter and to your brand as a whole. Maybe, these individuals are complete strangers to your brand who just stumbled across your website, or maybe they are long-time fans.

Either way, it is crucial that you welcome them.

And what is the best way to welcome them?

With a welcome email, of course!

Now, you’ll be shocked to hear that there are still people that are manually sending out welcome emails to their new subscribers because they don’t know the alternatives, but since you’re here, you can avoid doing that mistake.

Using SendPulse, you can set up automated emails that are automatically sent out when someone performs a specific action. The most common one is, as you can imagine, the welcome email.

If you don’t know where to start, you can even dig into the many welcome email templates that SendPulse offers and then work from there.

4. Practice your Email Writing Skills

Despite humans being visual creatures, the majority of marketing emails have text as the main content. Now, this does not mean you have to follow this trend, but it is with text that you’re going to conversate with your audience and build your relationship with them.

Accordingly, now that you’ve made email marketing a part of your marketing strategy, and you’re now going to send emails on the regular, you need to practice our email writing skills. The thing you want to focus on the most is writing persuasive messages that speak to your audience and gets them to take action. After all, the purpose of essentially all marketing emails is to get your audience to take action, and in order to convince people to do so, you need to be able to write convincing copy.

Fortunately, SendPulse’s email builder helps you get started setting up your email. While no program will manage your writing for you, SendPulse offers endless amounts of email templates that you can use to structure your email in a convincing matter. Furthermore, it also gives you the ability to implement more convincing elements into your emails, such as a call to action buttons or videos.

5. Preview, Send, Measure and Improve

Before you send out your email, it is crucial that you preview your emails before you send them out. Not doing so can lead to a huge fiasco.

And as your email list grows, this gets more and more important.

What if you send an email saying “90% off on everything” when you meant to say “9% off on everything”. It can lead to a lot of trouble for you. Especially if your email list consists of tens of thousands, or even hundreds of thousands of subscribers. The damage can be quite severe.

With SendPulse, you can easily send your emails to yourself before sending out to the masses to ensure there are no mistakes or error in your email. You can also send out the email to some of your team to have them check to find any mistakes that you might have missed. Furthermore, when using SendPulse’s drag and drop email editor, you can also preview your email whenever you’d like to see how different things might look for your recipients. The best part is that you are able to preview your email in multiple formats, so you ensure that your email looks flawless on all devices before sending it out.

When you’ve sent out your email, it is time to measure the results of your email marketing campaign. Fortunately, SendPulse allows you to effortlessly measure and evaluate the results of your campaign using the built-in analytics feature that gives you extensive and detailed information about your campaign. Based on the information you could extract, you need to take appropriate action for future campaigns.

  • Did your campaign see a low open-rate? Are there things that lead to a lower or higher email open rate?
  • Was your CTR high or low? What elements and things received the highest CTR?
  • Which countries and locations are most engaged in your emails? Can you segment your subscribers for the future?

Measuring the results of your email marketing campaigns is generally quite tricky, but when you have SendPulse and measuring results is easier than ever, you’d be missing out on a huge opportunity if you wouldn’t leverage it.

You can get started with SendPulse for free today!

The Biggest ASO Mistakes Every Marketer Should Avoid

Practicing app store optimization the right way is very much important to rank your app in the first position. This also means, you need to have a proper understanding of these practices for not falling victim to the inappropriate ASO ways. The count of applications in the app store has already crossed a billion and is enriching day by day with a huge percentage. That implies for a never-ending competition in the app store. And, to bring the required visibility to your application, it is more than important to practice the best ASO strategies. The write-up will give you an insight into the ASO practices that you need to avoid.

Here Come The Practices to Avoid

Improper Keyword Usages

Keywords are the soul of your content. They can bring your content the right kind of visibility. While compromising on the same may have some adverse effect. Thus, it is important to know where and how to use the keywords. It is also important to find the right keyword for your app that defines your app’s functionality the best way. Additionally, you also need to glance at the keywords that users will type while searching your app.

Not Considering the Value of Visual Assets

Thinking ASO practices are all about bringing traffic to your website is a common myth among marketers. However, the fact is, increased traffic for your app is one of the benefits that ASO practices cater to your website. With the right ASO tools, app conversion rates can also be improved. Do consider working on the app icon, the app graphics, and other visual elements. The visual elements can too bring the right kind of exposure in the terms of increased conversion rates for the application.

Implementing Similar Strategy on App Store & Google Play

App Store and Google Play have their own particulars when it comes to implementing the ASO strategy. So, it’s crucial to understand how each store works in order to implement the strategy that suits the health of the app. The basic difference between both the platforms lies in the fact that Google indexes all the content while Apple doesn’t believe in a similar practice. Apple, on the other hand, only takes the app name into the account (with 50 characters’ limit). There is a number of such practices that you need to understand while implementing the right strategy for each App Store.

Thinking ASO A One Time Practice Not A Life-Long Procedure

A number of marketers consider ASO as a one time practice. However, the reality is way different. ASO is not just a one-time practice but a life-long procedure. So, it is important to understand that there is always some scope for including new things while practicing ASO. it can be optimizing the keywords, or running the A/B testing or working on user reviews. Keep checking the overall health of your app for incorporating new practices.

Not Considering To Track Competitors

Every app has a competitor. Forgetting to track the competitors is one of the biggest mistakes that marketers unknowingly make. As your app is not alone in the similar category, try to keep an eye on the competitors in order to ensure your the growth changes of your app among others that providing similar features and the functionalities. Monitoring the practices your competitors follow will offer you additional knowledge of your domain.

In The Closing

ASO is an umbrella term that includes a number of practices, which every marketer should follow while optimizing the app for App Store or Google Play. The practices that have been mentioned above are sure to help you gain insights on the ways that could bring additional conversion to your application. 

5 Ways To Convert Your Website Visitors Into Customers

In today’s digital era, your website speaks for your business before anything else. It is then important that it creates a lasting impression on visitors and eventually drives business growth. Whether you do it yourself or choose a web analytics agency to do it for you, it isn’t an entirely difficult task outcome to achieve.

Here are 5 ways to propel your website to commercial success, guaranteed to turn your visitors into customers:

Make your content engaging

While optimising content for search engines is important, at the end of the day, it is a human that is going to be reading it. Engaging content is the first step in making visitors stick to your website. Craft your message in an interesting yet informative style. Put yourself in the reader’s shoes and ask yourself if your content evokes the same feelings in you that you’d want to in your reader. Are you inspired to heed to CTAs and reach out to the organisation?

And why stop at written content? Add visually attractive elements such as videos, GIFs, images, infographics to keep your visitors interested.

Implement signs of social proof

When it comes to spending money on a product or service online, people need to be twice as convinced compared to an offline purchase. Show your visitors that you’re worth their bucks through reviews and testimonials by happy customers who have laid their trust in your service. Use numbers that speak for your expertise. This goes a long way in assuring potential customers of quality.

If you’ve worked with well-known brand names, use them to boost your portfolio and establish trust.

Promote a genuinely attractive offer to your potential clients

Would you ever take time to fill out a form that didn’t tell you the service you were signing up for?

A lot of websites have a plain, boring-looking form with a subscribe button, or some uninspiring text asking visitors to sign up for a newsletter they have no idea about. Without a valuable offer or a clear call-to-action, conversion is going to be a difficult proposition.

Your visitors are not receiving any incentive to give out their valuable contact information. Don’t expect them to be so awe-inspired by the site as to take action on their own, without being offered a clear incentive or benefit. To convert those curious visitors into actual, paying customers, tell them exactly what they stand to gain from an association with you.

Direct paid clicks to a special landing page

If you have a pay-per-click system in place, ensure it actually works to your advantage. If you’re dropping your pay-per-click visitors onto a special landing page, make sure that it provides more direct communication and fewer other distractions than your homepage. Make sure that the text displayed in the link is the exact place where the visitor wants to reach; the landing page should be customised to highlight the part the visitor clicked to reach to your website. Make it easy for them to find what they were looking for while building confidence in your business.

Spark a conversation and keep your customer involved. Connect personally. Grab them while they’re still interested.

Define the process for turning a subscriber into a customer

Now that you have a subscriber at your door, you must define a plan to convert them.

Clear communication is supreme. Your language should address the subscriber on a personal level. Make sure the subscriber understands their benefits in moving further with the deal and is assured that it is profitable. There’s no point in amassing subscribers if you don’t have a plan to convert them into customers. Talk to them over the phone, listen to them, and send carefully-crafted emails to add value. At some point, let your subscribers know that you have a paid offering. Just don’t be afraid of sending too many emails.

Your ability to turn subscribers into customers will depend not just on your giveaway but also on how your email content is, too. Sign up for your competitors’ lists to fine tune your offering(s).

Ultimately, the goal is to provide your visitors value while building goodwill for your brand. Ensure the user experience on your website is valuable and positively impacts your conversion rate.

Get More Local Business Through Your Website

While a lot of people like to think of their business’ website being solely for international attraction, there is actually much in the way of local commerce that can be achieved through the implementation of indigenous pull factors.

Find out why your website is failing your business. When you are a marketer, or own your own business, having more customers is always your primary concern. And how does one achieve such a desire? Through an increase in traffic to your website. Let us now look at some of the most effective ways.

  1. Making Advertising More Effective

This one may seem obvious, but too many people fail to speak to the people nearest to them in appropriate and convincing ways. You can attract visitors easily by advertising on social media, making full use of advertising displays, and employing paid search.

All of the above-mentioned strategies need to go towards , and making sure that the right people are coming across such messages and rhetoric. You need to manipulate your paid strategies to work for you, and to make your goals more achievable.

You cannot just increase traffic without the proper objectives detailed, otherwise all of your work will be for nothing. You need to ensure that your conversions are being increased. With each paid channel that you establish, you will find that there are a variety of pros and cons that come with, so make sure that your objectives are carefully detailed and strategically thought through before you pay for anything.

You will obviously want your traffic to attract local customers, and to increase your level of sales being confirmed, which means that the proliferation of commercial intent keywords is an essential factor of your paid search strategies.

You should keep in mind that competition for such search terms will generally be quite fiercely contested – not to mention costly – but when you find that your indigenous customer base is suddenly flourishing, and your profit margins are increasing, you will be happy that you put in the time, effort, and money needed.

  1. Getting Good at Social Media

There is little hope for fantastic  content if it cannot be located by people – you always need to make sure that your work is being shown off adequately. Social media is one of the most productive means for  promotion.

Twitter is best for snappy and short links, and on Google+ you can find a level of promotion that will aid your website’s prevalence when it comes to appearing on personalized search results, with B2B niches being the most effective way forwards.

As for B2C companies, which you may very well find that your company happens to be a part of, then Instagram, Pinterest, and other social media that is heavily dependent on images could be your platform of choice.

In any case, the best way to foster a highly accessible customer base is to keep things varied, and to integrate a host of inputs and strategies in a cohesive and streamlined manner, in order to ensure that you always remain above the competition.

Get Paid For Blogging: Share What You Know And Earn $$$

If you love writing, then why not put it into good use and earn extra income. There are businesses out there who need an extra word-weaver to help them create interesting posts for their readers.

How To Find Paid Blogging Gigs

Opportunities abound for excellent writers. Here are some useful tips to find your next client:

Create An Awesome And Interesting Portfolio. You have to showcase your talent and tell potential clients you can tell good stories that people love. You need to demonstrate that you know their niche and that you can cover topics their readers love to see. Write on topics you love and look for your clients based on this list of topics you can cover.

Target Potential Clients. You can also maintain a personal blog that will target prospects. Write about topics they want bloggers to cover and make sure you gain their attention by trying to get traction via social media platforms such as Facebook and Twitter. If potential clients can see that you know what you’re talking about and you have a good following, then you might just get a message from them even without applying for a job.

Pick Your Targets. Based on your interests, check what websites and what brands you can help. You can do this by browsing through their websites and job boards. Find out what they are looking for and see if it matches your strengths as a reporter.

Find Out Who Pays Well. You are looking to Get Paid for Blogging so go look for clients that can pay you well. Set a price and don’t be afraid to negotiate. Businesses are willing to pay well if you are the right talent for the job.

Promote Your Blogs. Once you’ve landed your paid writing gig, your job does not end after posting a new blog. It will be best to exert your 101 percent effort to promote it. After all, the aim of the business is to get more traffic and attention online so why not prove that you can help them do that.

Rank Me SEO Services Get Paid For Blogging Program

You can earn some extra cash through Rank Me SEO Services’ paid blogging program.

The SEO company is looking for writers who can craft articles about link building, SEO, social media optimization, search engine rankings, and link building.

The company is looking for original posts that are about 1,200 words each. As every client will require, only apply if you can guarantee good flow, great grammar, and no fluff posts.

Rank Me SEO Services reminds bloggers that before writing anything, you should check topics that have been covered before. You should also make sure the posts are factually accurate and do not sound too promotional. Of course, the articles must be unique (why will we ask for plagiarized articles in the first place?).

Now here’s the nice part. The company is willing to pay $50 for each blog post. Check out the details at if you are interested.

Do you have the gift of weaving words? You can Get Paid for Blogging. Find out how at Rank Me SEO Services.

Helpful Tips To Prevent Malware Attacks

Malware attacks are one of the biggest threats to computer systems all across the world today, and this situation is only getting worse. “Malware” which is an abbreviation for malicious software, are basically unauthorized programs that steal, delete or modify the private data from your computer system.Malware can be of various types including Trojans, Spyware, Adware and others.

Use Strong Passwords – The only wall between you and others while accessing your data isa password. Using a good password combination which is alphanumeric is a good defense against malware attacks. You must avoid using birth dates, anniversary dates, or other similar permutations that can be guessed easily by anyone.

Be a smart online shopper – You have to become a smart online shopper. Besides, you always buy through secured or reputed online e commerce sites. Only “https” URLs must be accessed and anything popping up unnecessarily and prompting you to click should be avoided at all costs as there are high chances it may contain Trojans that may steal your private information.

Updating Antivirus frequently – Online hackers or cyber criminals are always more technological advanced than computer users. They are aware of the latest tricks and tips that may compromise your online information security. Thus, it becomes very important for an online user to update their firewalls, anti-virus and anti-spyware regularly to beat malware threats. Updating them is also quite easy and takes less time.

Use Good Security Software – This is the most basic tool to safeguard your computer. To counter advanced multi-faced malware attacks you need to have a strong and robust security software installed in your system that can scan emails, disks, downloaded files and take appropriate actions against malware attacks.

Create Backups – No matter how much preventive measures you adopt against malware, there is still a risk of your information getting compromised. Thus, a backup is considered as a good option. You need not necessarily backup all your files but the sensitive or critical information must be part of your backup.

Automatic Windows Updates – It’s important to update your Windows or OS regularly. The patches that are released with the updates make your system and data more secure against known vulnerabilities. A good combination of updated browsers and Windows OSis a strong wall of defense against malware attacks.

Installing Software Carefully – Whenever you are installing a third party app or software you should pay attention to the process. It’s always a better idea to custom install the app. The optional features or software that comes along with the intended software sometimes does more harm than good. Thus, install only the files that you trust.

Say no to unknown links – “You have won a smartphone”, “Your computer is infected” and “Upgrade your mailbox” are some of the most common phishing messages. Once a user falls into this trap his online information is compromised. Links embedded in the mail are another major threat. The best way to safeguard against these attacks is to avoid opening any unknown link.

Things you have to know about ERP applications

Irrespective of whether you want to implement enterprise resource planning system in your current business organization you will certainly feel left out as you may not have much knowledge about it. All that you need to know is the basics first so that things simplify and you get acquainted with its applications on a whole. Mentioned here are a few things which you should know about this software which can be provided to you by Syntax.

1.)    ERP solutions work for all:

Though larger businesses will have complex operations, as compared to the small businesses you can be sure of its benefits for both. Implementing an ERP system will work wonders irrespective of their sizes and nature of business. Most of the times budgets tend to be smaller and therefore streamlining processes can help you save lot of money. It is this which you can back into the business and ensure that it grows. One other thing you have to know is that ERP solutions designed for small businesses are those generally cloud-based and scalable to size. This means that it can provide the benefit of having solutions without even breaking your pockets.

2.)    Streamlines business processes:

ERP software is one which can also help you streamline every business process by consolidating multiple operational systems into one. When you have a single system which manages your business, you can easily save time and also focus more on every customer and the work being carried out. This consolidation will be one which can provide you with all the benefits throughout the company.

3.)    Easily manage your business on the go:

One another benefit of having an ERP system incorporated for your business is that you can access everything whenever you want. Irrespective of whether you are at the office or then on a trip operations will never come to a standstill. This is mainly because the ERP hosting systems can easily be controlled by your smart phone devices. The automated processes can be easily triggered remotely, just to ensure that the business enterprise is running smoothly and on time.

4.)    Boosts customer satisfaction:

As all the data is consolidated into one single system, everyone in the respective department will have up to date information on the same constantly. This is something which is said to be very helpful for the customer service team in the business organization. They are the ones who need to have all the information to make sure the customer gets best of services. If all this is not taken care of it can sometimes result in negative customer interaction. Having ready and updated information always allows the customer service team to help a customer easily. This not just gives a good company image but also helps in saving a lot of time and efforts.

5.)    ERP software helps increases profits:

As the ERP solutions help the customer service team to perform all their tasks in the best way possible you can be sure of having satisfied customers who will gradually become repeat customers for you. Due to streamlined processes, you can also ensure that all your employees, as well as the business transactions, are on track. With this, you can be sure of lesser mistakes and quick turnaround.

What Every Freelancer Needs To Succeed In 2017

The online environment offers the best opportunity than any other job in the market today. You do not need to know somebody in order to get hired. You do not need connections. It is your skills that will give you the job. So what do you need to be successful?

Below are some tips that will help you to be a successful freelance writer.

Stable Internet Connection

As a freelance writer your office is online. If you have to meet more client, you need to stay longer in your office. That means you have to be online. Clients need a writer who can respond promptly to their questions. If you keep your clients waiting you will lose them. Be available when you are needed. To stay online longer, you need a stable internet connection.

Multiple Payment Options

Whether you are just starting out as a freelance writer or you have been in this business for a while, one thing is frustrating to all. Following up on unpaid invoice.  It is never an interesting affair. To avoid experiencing this kind of frustration you need multiple payment options.

With multiple payment options you make it easy for your clients to pay you. What this means is that you have to accept various payment options such wire transfer, PayPal, bank checks, among others. You can suggest to the client your preferred option. However, where they cannot work with that options give them an alternative.


Professionalism is very important. At all times present a professional image. When communicating with your customers either face to face, via email or by phone you need to be professional. Clients prefer dealing with professional freelance writers.

Clients view a professional person as predictable and trustworthy. Clients prefer to deal with someone who they can predict his or her behavior.

Time Management

Time management is critical to the success of all freelance writers. To be successful you need direction and you need a plan. Do not just jump into projects without a plan. Without a plan you will find yourself moving from one project to the other without doing much on any single project.

It is important that before you begin your work write down your plan. Allocate your time well. It is important if you can track your time and know how exactly you are using you time. An organized freelance writer is a successful freelance writer.  As they say time is money and that is a clear fact to all so use it well.

A Chair and a Desk

This is one point that many really ignore. By the fact that freelance writing is something you can do from home does not mean you write from your bed. Your sitting position and posture is very important.

To avoid fatigue and early burnouts you need a correct sitting position. A proper sitting position ensures that your blood flow is okay. The body gets enough oxygen and you can concentrate for long hours. So a good desk and a good chair is compulsory.

This does not mean your couch is not good. No. But for writing purposes it is not. So get a good chair and a desk.

With these tips nothing can stop you from realizing your dream in 2017

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