Things to Prepare Before You Monetise Your Blog

Earning money through your blog is such a big achievement. Many people these days are taking advantage of the internet like finding ways to earn extra money. However, do not be quick to assume that this is an easy task. There are different things to prepare before you are able to monetise your blog. With hard work and perseverance, you can achieve this goal.

Here are some tips about things to prepare before you monetise your blog:

  1. Find a reliable hosting site –finding the right hosting site for your blog whether VPS hosting, shared or dedicated hosting is very important. You need your website to be live 24/7 with as little or no down time as possible. For starters, it is best to consider VPS hosting, which is technically both shared and dedicated hosting. You can choose the package that is right for you so that you only pay for what you need.
  2. Decide on your niche –it is advisable to decide on specific niche that you want to focus on. This way, you can identify your audience and prepare accordingly. Also, having a particular niche will give you a clear path and direction to take in terms of your web design and of course content.
  3. Check out the competition – you should check out existing blogs targeting the same niche. You should see how they are presenting the website – what types of content they feature, promotions offered to visitors and other marketing efforts. This way, you will have an idea of how to enter the market.
  4. Do a keyword research –it is important to do keyword research including money keywords, long tail keywords, exact-match and other keywords to target to help your website rank higher in different search engines. Also, these keywords help categorise your site so people can easily find you. It will help you boost your website’s traffic which is a very crucial factor when monetising your site.
  5. Publish good amount of high quality content –before you feature ads on your site, you must build a good amount of traffic and to do this, you must have high quality content to offer. Online readers are easily turned off when a website is full of advertisements but no substantial amount of content that can be useful for them. So make sure to publish high quality content first before thinking of monetising the site.
  6. Be visible in various social networking sites –lastly, it is advisable to be visible in different social media sites like Facebook, Instagram, Twitter, or YouTube among others. Through those social networking sites, you will be able to promote your blog and gain followers or readers. You can do various gimmicks to gain your target audience’s attention and eventually lead them to your blog.

Following the tips that we discussed in this post will help you prepare your blog to reach level wherein you can earn extra money through it. Who said it’s easy to become a blogger? Well, if you love what you do then all these hard work will surely be nothing compared to the joy and fulfillment that you will feel once you see your beloved blog becomes successful.

Launching a New Product Successfully

Launching a new product is a big day for your business. It doesn’t matter what the product is: a financial tool, software, an online service or a physical product, it’s taken a lot of investment and market research for you to get your new product development right, and now you have to launch it on a waiting world, and hope that you recoup your investment.

If you don’t launch it successfully you risk losing the resources you invested, as well as the reputation you’ve already accrued by creating great products that meet your customers’ needs. The perception of success is as important as solid products, and the perception of failure is as damaging as the real thing. A great product with a poor launch that doesn’t enjoy its hour in the sun is as much a millstone round your neck as a poorly designed non-functional product.

The first step is to make sure you have a clear launch window. If you and a rival try and launch similar new products at the same time you’ll reduce the opportunity both of you have to make a profit off the early buzz around your products. Just look at the summer movie release schedule, as different blockbusters jostle for a position that gives each one a free shot at the box office.

Market research companies, as well as helping you understand your market, can also help you understand and predict your rivals, and working with one to help set a schedule is a vital step. This helps you ensure your product gets a chance to generate the maximum buzz, and doesn’t force your customers to choose between you and a rival, or get confused between two overlapping marketing campaigns.

With a date set, you need to plan your marketing push. A new product can be the best in the world, but unless the right people actually find out about it, it won’t do you any good. You need to prepare a marketing campaign that doesn’t just say you have a new product launching but emphasises the unique things about it that will appeal to your specific customers. Once again, you need data here: your own instincts, or mere anecdotal evidence don’t go far enough. Learning what they’re looking for and ensuring those qualities are front and centre in your marketing will ensure your product has the best chance to launch successfully and acquire the following it deserves.

Top 5 Preparations For The Launch Of Your Website

Launching a website is indeed one of the best ways to earn extra income. If you will do this right, it can even serve as your main source of income. Thus, the right preparations are in order. In this article, we will discuss some of the most important preparations to launch your website successfully.

  1. Think of a specific niche

First thing to prepare when starting a website is your niche or the topic that you wish for your website to address. Are you planning to start a website about movies, celebrities or TV shows? Do you want to start a website about travel or do you prefer becoming a foodie blogger and feature different foods from different parts of the world in your site? Another type of website that has great potential is e-commerce website. This is perfect for people who want to start a shop but do not have enough budget for a physical shop. Online shopping is very much in-demand so you can use the Internet to sell stuff. Having a specific niche will make it easier for you to prepare other things. This gives you direction on your journey.

  1. Choose a domain name

Once you have decided what your website will be, it is time to choose a domain name or the name of your website. Branding is very important so you should make sure to choose a domain name with easy recall from your audience. It is advisable to keep it short and direct to the point. You can mix words if you’re having a hard time finding available domain name. However, you should stay away from special characters including hyphen or numbers in your domain name. It is easy to get confused when there are numbers and hyphens in the name. The main goal is to have a name that can be easily remembered by visitors especially your target audience.

  1. Find a reliable web hosting site

Another important consideration is to find a reliable website hosting to run your site. It is advisable to look for web hosting with easy control panel setting for easy file management, simple email set-ups, cPanel hosting manager and easy file upload to upload your content.

  1. Research for keywords to use

It is also advisable that you research for keywords including long-tail keywords to target. These keywords categorise your site so your potential customers can easily find you. It is best to find long tail keywords that are not too competitive so you can penetrate the market. Going for competitive keywords will put you against established and big sites which can be difficult for you so try to include less competitive keywords especially when starting.

  1. Plan the overall content and design

Lastly, you should design your website and prepare content and creative materials like photos, videos and others that you will use. It is best to have multiple content materials before you launch the site. 

When launching a website, it is very important that you make the necessary preparations. The success of the website depends highly on how well you prepared for it. And once you launched your website, it is advisable that you continue your efforts to increase traffic and customers.

Hopefully with the tips that we discussed here, you will be able to start your website soon.

E-Commerce Businesses: Should You Open a Brick-and-Mortar Store?

When e-commerce started booming and companies like Amazon became consumers’ first stops when looking to purchase something, many people were afraid of an impending “retail apocalypse.” How could physical stores compete with the convenience of ordering a product online and having it arrive at the purchaser’s doorstep within a matter of days? Why would anyone shop for products in person when they can do it from their couches?

Thousands of stores closed and declared bankruptcy. However, brick-and-mortar retail is not dying—or anywhere close. E-commerce lead researcher at Kantar Retail, Reid Greenberg, says:

“It isn’t that retail is dead. Roughly 85-90 percent of all retail takes place in brick-and-mortar locations. But bad brick-and-mortar is. These mall-type department stores are faced with many challenges because they aren’t connecting with shoppers in the way they want. Consumers already know what to expect when walking into one of these stores.”

Major retailers are not modernizing their business models. Consumers enjoy the convenience of ordering online, true, but the numbers reveal that in-person shopping still occupies an enormous place in culture and the economy. Small businesses that do both are surviving, selling their products in physical stores and online.

But now the reverse is happening: e-commerce businesses are going storefront. Companies such as Allbirds, ModCloth, Glossier, and Madison Reed have opened brick-and-mortar locations. Why are they doing so? And should you, as an e-commerce business owner, do the same?

Why it’s worthwhile

Doubling as an e-commerce and physical store (or chain) is good for business. While ordering online is convenient, customers still enjoy being able to see and touch a product before buying it, gauging a sense of how it will fit into their lives. While PwC projects an increase of 25 percent in mobile shopping and a decrease in brick-and-mortar sales from $3.4 trillion to $3 trillion, the latter number agrees with Mr. Greenberg’s figure of 90 percent.

Macy’s and Walmart, two of the giant retailers known to be closing stores, conducted a successful experiment in 2015 that combined digital sales and in-person shopping. Customers could use a “click and collect” feature that allowed them to place an order online and pick it up themselves in-store. 69 percent of shoppers who took advantage of this option also purchased other items while picking up their orders.

Physical stores are useful for connecting with customers on a deeper level. It is imperative to sell to customers how they desire in the present rather than predicting what their future behaviors will be. According to the founder and CEO of Pixlee, Kyle Wong:

“As they mature, digital vertically integrated brands more often than not extend offline—either through experiential physical retail or through exclusive partnerships. However, these physical locations are deeply integrated with the overarching brand experience, and their openings are heavily marketed with influencers, events, strategic content, and promotions.”

Consumers crave experiences, which means purchasing from you should not be an isolated interaction. People enjoy being able to sift through racks of clothing, imagine how furniture would look in their homes, engage with real people at checkout, and get expert advice or guidance from sales assistants. Google also prioritizes businesses with physical locations, so your SEO efforts will gain a boost.

How should you do it?

If you decide going offline is the right move for your business, then naturally you are wondering what your plan should look like. You may even have a recognizable brand, which means you are in a better position than someone starting from scratch. The first step is deciding where to open your space. Assess where your largest customer base comes from geographically, or research areas where your market is particularly popular (this way, folks will be happy to see your store pop up, and they will be confident in purchasing from you once they learn you have been in business for a while).

Remember to ask yourself the following questions: how much space do you need? Will you need to hire an interior designer? How much can you afford in rent? What kind of payment system will you use? Managing a brick-and-mortar location is often more expensive than running an online-only business. If your expertise lies in the digital realm, you also need to be prepared to deal with a variety of factors you may not be accustomed to navigating, such as landlords, rent, utilities, staff, different marketing approaches, signage, and more. Make sure you compose a thorough business plan and have other business owners look it over.

Going from online to offline is a significant step, but it may be just what your business needs. If you are an e-commerce business owner, do you plan to open a brick-and-mortar store?

Frustrated That Your Website is Offline? Move to a New Server

If you are sick and tired of your website constantly being offline because the server it’s on keeps crashing, it is time to think about moving to a new one. Despite what some people think, moving a website to a new server really isn’t all that difficult or complicated. It is important that you get the necessary information before starting this process though, as you want everything to go as smoothly as possible.

When it’s Time to Switch Servers

There are a lot of different signs that you should move your website to a new server, and it’s important that you know what they are. If you find that your website is offline a lot, it could be because it’s on an unreliable server. Those who have noticed that their website has gotten a lot slower should also look into making this sort of change. The more your website is offline, the more likely it is that you will lose visitors.

Selecting a Reputable Host

Anyone who wants to move to a new server will first need to make a point of looking for the right web host. It’s always a good idea to look for a WordPress host so you can count on it to keep your website up and running at least 99% of the time. The more time you spend looking for a good web host, the happier you will be with the serve you receive. Get all of the information you need on each host before deciding which one you want to go with. By selecting a host with an impeccable reputation, you will prevent your website from going offline all the time.

Back Up Your Website

The next step in moving your website to a new host is backing everything up. If you don’t want to lose your entire website during the moving process, you will need to create a complete backup on the new host that you have selected. This will ensure that your site stays completely intact.

Setup with the New Server

If the new host that you have selected did not set up your email accounts and web space on your behalf, you will need to do so yourself. You will be able to use the control panel to do this fairly quickly and easily. A vast majority of web hosts offer some type of control panel that you can use to perform a variety of actions, including setting up your web space and email accounts.

Uploading Your Site

After you have taken care of your web space and email account setup, you will need to upload your website to the new server. This is a fairly quick and usually simple process, so you shouldn’t encounter any major problems. If it is a static website, all you have to do is upload the relevant files and folders to the document root folder of the new server. If you are using scripts, you will have to upload everything to a separate folder.

Test Your Site

Before you officially launch your website, you will have to test it. The last thing you want to do is let your website go live before making sure that everything is optimized. You will need to tell your computer to look at the new server instead of the previous one when you visit your site in your web browser. Take the time to make sure that everything works properly before launching your site.

Disable Interactive Aspects of Your Website

It is important that you completely disable all of the interactive parts of your website, as it will take people at least two or three days to begin using the new server. If you have any forums, shopping carts or other interactive aspects to your site, there is always a chance that content could get posted on the old site by mistake.

Turn to Your Host for Help

These days you will find that a lot of web hosts are offering comprehensive migration services for those who don’t want to go to all of the trouble of doing it themselves. Not all hosts offer this service, but it’s definitely something that you should at least look into.

There are a lot of considerations that need to be made when you are moving your website to a new server. If you want to put a stop to all of the annoying downtime that your website is experiencing with your current host, it is time to begin looking for a new one.

A Really Short Story About How Simple Plaques Make My Old Job Memorable

My previous job was an environment plagued with a lot of stress and hectic atmosphere—and this happened every day for about the three years I worked for the company. Really, throughout the entire period of time, I could not catch a break; going to work very early in the morning to avoid traffic jam and going back home very late thanks those piles of report I had to complete. Sure, you could tell me to work on the remaining assignments past my allocated hours at home; it would be easier that way—or so it should be. It was just impossible to bring the rest home because the next day will be peppered with new reports to complete alongside assortments of other assignments. Postponing a day’s tasks and assignments would be akin to embarking on a mission impossible. So, really, I had no choice but to go along with a routine that did not really help make me capable of enjoying a healthy lifestyle—I more often than not skipped lunch. Yes, my office paid me somewhat appropriately for all the overtime I took during my time working there. But what good money could be if you could not enjoy it the way you please?

Don’t get me wrong, I love that job. It really was what I love to do so you can bet I gave my best to my craft. My passion for the job was also the reason why I managed to stay for about three years with the company. I moved on to my new job not because I hated working for the previous company but more because I needed to relocate abroad. So it was a compulsory decision, a necessity if you may, rather than emotional one. But what was more important than all is that all the hard work I did for the office did not go unnoticed. My fellow workers pitched in to give me a parting gift that I still keep up to this point. It was a sweet gesture on their behalf because I knew back then that my busy life somewhat interfered with my social interactions yet my co-workers did not fail to realize my presence and the work I did. I am still in contact with some of them at the moment, occasionally hanging out with them every now and again to share some aspects of each other’s lives.

But what was more memorable to me was the plaques I received from my boss—not just ones given to me when I resigned from the job but also those I got when I was still there. As a toke of gratitude for my dedication and diligence, my boss awarded me with plaques for the “Employee of the Month” title five times in a row. When I was about to move out of the office, he summoned me to his room and awarded my with a final award plaque with an inscription that showed how grateful he is to have worked with me all those years.

Tips For Running Social Media Promotions

Social media is BIG and only getting bigger. It is an ideal way to tell the story of the brand and connect with fans. Most businesses are using it. But Some business owners are struggling to get it right. So it is important for companies to promote attractive posts for more engagement. It will maximize interaction with fans through clicks, likes, and share. So it’s time to understand why you need to measure the results of this strategy.

Different Posts Depending on the Distribution Channel

Each social media channel has specific posts that generate interaction and a unique way of presenting content. As a result, it is best to generate good posts,  fans will specifically appreciate the platform. For example, Facebook functions better for fun posts. So the posts must have an attractive title and the empathetic content to the audience.

On the other hand, LinkedIn has an exclusively professional audience, and therefore content must necessarily bring added value to the professional side. Twitter has spiritual, short, trending posts. Content that catches and shared will be interesting and inspirational. Instagram, Pinterest are visual platforms that conjure up successful pictures. That’s why it’s good to post here if you have quality visual content.

Ask the Audience to Share your Post

In other words, do organic promotion for you. A share is valuable because it means appreciating the content and bringing audiences. I have often heard the question: can I post this for me on the page? In addition, I reviewed the successful Facebook pages and came to the conclusion that there is nothing strange about ending the post with the phrase “feel free to share it”.

First, make sure you have a post that is worth distributing by an influential. If you have recalled or quoted another person online in your post, it’s a good idea to contact her and ask her to share. The more the person you are contacted is more known and has a significant audience, the more you increase your chances of promotion.

Engage your Audience, Customers

Social media is no longer a responsibility of the dedicated marketing department. It’s now engaging and affiliating with a brand and that’s why employees can help distribute the posts on the brand page if they identify with them.

Customers and fans can also write opinions about you on their personal, social media accounts and, implicitly, have organic promotions. Just as I can share your posts if they seem interesting. The personal networks of everyone who see your posts can become an important source of potential fans and customers.

Use Hashtags Specific to the Domain

For some time, hashtags have been working and have become a search method. That’s why it’s good to find and use the most relevant to you for effective promotion. In this way, you can find specific posts by location, topic, interest.

Formulate Titles as Questions

Posts become more intriguing, stirring curiosity and interaction. With a question you can generate conversation by encouraging readers to answer the question from your personal experience. The strategy is for the dialogue to be active, and the more readers participate, the more time it lasts in the social media news panel. It takes a clever and challenging question, generating different opinions and dialogue.

Content in social media has become richer and changing very quickly, so you need to be present with your posts for little time as possible. This goal is part of the online branding strategy of any brand and it’s important to find out which are the best methods that work for each one.

Here’s How You Can Make A Living As A Writer On The Internet

A lot of us writers have dreamt of getting published in magazines, books, and leading newspapers. Some of us have studied and trained to reach those opportunities. While those are still pretty much what we are still aiming for, there is no reason why we shouldn’t consider writing for the Internet.

Some hesitance from writers is understandable

Truthfully, writing for the Internet may feel like you’re not writing for yourself. Admittedly, if you do write for the Internet, you’re essentially writing for search engines – targeting search terms so that once people inquire on Google or Bing, your articles will be one of the first things that come up.

But think of this as an opportunity to build a writing portfolio online. Create a website, use your name as its domain name, and populate it with good quality articles. It doesn’t matter if you use search keywords for every other article on your website or on your homepage. The only thing you’ll have to make sure is that people can trust you to churn out really good content, whether they’re satirical, humorous, or informational.

Writing for other high authority websites

On the Internet, driving traffic to your own website may not be enough to solidify your reputation as a credible writer. Just like how writing for printed material requires you to submit articles for different publications, the same applies to guest posting on website who were able to build their standing in the Internet.

If this is your first time to submit to webmasters, the first thing you need to do is look at their content. Are their posts similar to yours? Do you share similar ideas? How about the writing style, is it the same or are you willing to change your style to fit theirs?

Remember that even if the webmasters have the last say if your content is allowed on their website, you do get a chance to choose whether you would like to work or collaborate with them or not. So be as picky as you want when choosing a partner.

You can decide whether you want to charge per word or per post

Lots of articles out there will tell you that you should be charging your clients, not by the quantity of your words, but the quality with which you have delivered their commissioned content. But here’s the thing: as a writer, why would you think the quality of your content is subpar?

You have a website that your clients have visited, and they have deemed your writing more than acceptable. And truthfully, clients do pay per word. You will notice in negotiations, they would always offer a price per word count range (e.g. $7 per 300 words or $50 per 1000 words), so why make it difficult to agree on an amount with them.

You can also charge your clients depending on how difficult the topic or the research will be for their request. Especially if you have marketed yourself as both a content writer and a copywriter, you have free rein on the number of articles written for SEO purposes and those that are meant to be niche.

Know the difference between content writer and copywriter

The distinction between the two is very important to know.

  • Content writing’s purpose is to share valuable content, meant to inform readers about something you are an expert of.
  • Copywriting on the other hand is meant to push readers to a specific action. You don’t just want to attract them with your writing this time, you want them to do something about it.

If you’re doing it right, you can do both on your website. But if you’re also taking in clients, you must know the difference between the two. This will help you decide the kind of writing style you need to take once the client has laid out their plans for the article you’ll be writing.

It’s not easy money, for sure; but it’s a free avenue to get your writing out there. Not to mention, the need for good content and copywriters are in-demand – so grab that opportunity and make it work for you. Pretty soon, you’ll be working on a book or an article that will get you published on your dream publication.

3 Ways Google Apps For Business Boosts Success

Google is renowned for its user friendly features and effective search engine. What people may not have considered is what Google Apps for Business can do to streamline the way you work with unmatched functionality.


A major issue businesses encounter is losing emails and files transferred via the web. Gmail offers the best email solution with an automatic backup system and can restore data that was deleted up to twenty-five days prior. Considering the fact that large businesses make use of email folders, a folder being deleted when it shouldn’t have been isn’t the crisis it would usually be. You can even sync your Outlook account with your Google Apps.

Google has a highly advanced spam filtration system which keeps your inbox tidy. Your inbox will not only be tidy without the clutter of spam but you are much less likely to download a virus attached to a spam email. Viruses can have devastating results on important business data, so this protection is vital.

Google Drive

Google Drive allows you to save and share documents online. The benefit to businesses is the fact that you can store all of your company data in your Google Drive. If you have permissions to access data or it has been shared with you, you can virtually run your business from anywhere and from any device. You can set up a file structure in your company in a way that all relevant data is always available to those who need it.

You can use drive in a way that every file you save to a device is automatically backed up by Google Drive meaning your paper trail and all data is always easily accessible.

When you make use of the Basic Google Business Apps package you will receive 30GB of collective storage for your Gmail and Google Drive. The Business package offers a whole terabyte of storage for your Google Drive and Gmail. The Enterprise package offers unlimited storage which is perfect for institutions like schools or large businesses which need to collect and store large amounts of data.

Google Calendar

This is so much more than just an online almanac. This calendar features a sharing ability which allows you to see when your co-workers or even your clients are free for meetings. You will be sent an email inviting you to a meeting which once accepted will be automatically logged on your calendar. When used in conjunction with the Google Meet feature it will remind you of your meeting and, for video calls, automatically start the video conference on your device in the allotted time.

For a once off fee you can receive the full installation of Google Apps for Business with free support. Boost your business with Google Apps for Business and organise your way to a fruitful business future.

VOIP vs Traditional Landline

When you’re looking at a new phone line for either home, or business use, your two options are VOIP (Voice Over Internet Protocol) or a traditional landline. They both have their pros and cons, so deciding which to go with can be a tough call (pun intended), especially if you don’t know all that much about either. Here’s a basic breakdown of what each one is and how they stack up.


A traditional landline, otherwise known as a PSTN – public switched telephone network – is the analog standard that’s been around since the late 1800s. Signals run on twisted pair copper wiring, through physical switch boxes (exchanges) that connect calls from one phone to another.


Voice Over IP, rather than using physical wire connections, uses broadband internet connections to transmit calls. Rather than relying on the physical connections of landlines, VOIP phones convert sound into digital signals within the phone before transmitting it. The digital signals are sent to another phone over an internet connection, then converted back into sound.

How do they Compare?


For private home use, a landline may be more cost effective if you’re not making long calls or international calls – your bill will be limited by your use. After installation, maintenance fees are negligible and a landline is pay as you use. If you’re using a landline for business use, you’ll likely need multiple lines, which requires a PBX, which can be quite pricey. You’ll also pay higher rates for international calls.

A VOIP system, even a basic package, usually offers multiple lines without requiring a PBX. International calls are much cheaper and they often come at a fixed monthly rate relative to the number of lines.


Until recently, landlines have been more reliable, as traditional telephone lines don’t rely on normal power, so if your power goes out, you don’t lose your phone too. With VOIP, if your internet connection goes down for any reason, including a power outage, so does your phone. However, thanks to better ISPs and more stable internet connections, the reliability gap between landline and VOIP is rapidly closing. As long as you have a reliable internet connection, your phone should be ok too.


The features available with a standard landline are better than they used to be – caller ID, domestic and international calls, call blocking, call forwarding voicemail and three-way calling. VOIP typically offers all the features of a landline, as well as several others. For business use, it can be advantageous to have access to recorded calls for liability purposes. Additionally, a VOIP line can be accessed from a computer, cellphone or tablet, rather than just the phone itself.

Different phone service providers will offer a range of options depending on your personal or business needs. Once they have an idea of how many lines you’ll need, or may need to add in future, how many local and international call you typically place, and how flexible you need your phone access to be, they’ll help you find the best option.

Copywriters: What Are You Writing For?

We have all been at a party or a get-together and met someone who cordially asks “So, what do you do for a living?” When you reply, “I’m a copywriter,” you are met with one of two reactions: a mildly confused yet impressed nod or a look of total confusion accompanied by a number of follow-up questions that you never seem able to answer simply.

The easiest way I have found to clarify this is to ask the inquirers who they think writes the articles, Flat Abs in Ten Days or Seven Ways to Impress your Man. Someone has to be producing all the content you are reading on a daily basis. So, the question you should ask yourself is, “What am I writing for?”

You may find that by determining this, you are better equipped to explain your role to others.

The Copywriter’s Voice

Copywriters are writers. We are writers but not in the traditional sense that suggests we produce novels and poetry. But we write every day. We also proofread and edit and then write some more. We write the following:

Blog posts
Social media content
Website copy

Your client comes first and their needs are your priority. You should strive to meet their standards and exceed their expectations. The best way to do this is to remember that you are working for a client but it is your own voice that makes your writing interesting. Successful content marketing depends on your ability to strike the right balance between inserting your personality and representing the client’s brand.

Copywriters perfect the art of channelling the client’s request into their own masterpiece. This is similar to the way in which an actor reads a script and produces his or her interpretation of the character they are playing. The scriptwriter is still represented as the same person with the same style, only the thespian makes the story something different by bringing the character to life.

Call to Action

When you have finessed your voice to correlate with your clients’, you should refine your call to action and let it ring through your writing. Write to entice and essentially engage the reader. Try to get readers to linger long enough to not only read everything but also to click on a Contact us or Subscribe button. If you can write in a way that gets flighty internet users to ignore the urge to move on, you have won. Write to engage, write to inform and write for you.

Key Factors To Consider When Running A Digital Marketing Campaign

At this time and age, there is no denying digital marketing has become an integral part of the marketing efforts of many brands.

And it’s understandable as people are now consuming digital content on a day-to-day basis—using their computers, tablets, laptops, and mobile phones.

Undoubtedly, companies who integrate digital marketing in their marketing efforts often benefit big time.

In line with this, many brands are now considering getting the help of a seasoned and competent digital marketing agency if they want their online marketing campaign to succeed.

A digital marketing agency can help brands by providing bespoke strategies for their marketing efforts using relevant data they have gathered from research and analytics.

In other words, your brand will get a strategy tailored to boost your digital channels so you can get ahead of the pack.

When working with a digital marketing agency, below are some of the key factors you need to take into account:


Understandably, no digital campaign will work without any plan in place.

However, having a plan alone will not suffice.

To achieve the results you have in mind, your digital marketing plan should be purpose driven.

What objectives do you have in mind?

Do you want to increase the number of your followers or fan base?

Do you want to sell more products?

Ensure all the bases are covered so you and your digital marketing agency can come up with a robust plan that will produce the results you desire.


Nowadays, online users get access to the information they need utilizing diverse methods.

One of the common methods is utilizing search engines.

One way to get ahead would be to ensure your website shows up on the first page of the search engine results.

To achieve this objective, your website needs to be optimized.

An optimized website can help search engines determine what your site is about and how it is relevant to those who are searching for the products or services or information you are offering.

In addition, when you are able to implement a clear strategy that can improve your brand’s visibility, then you can expect a significant increase in organic visits to your site.


While having a website can help a lot, it is often not enough.

You also need to ensure your audience is engaged by using multiple and diverse outlets.

The challenge however is in choosing the right channels to use for your online marketing campaigns.

Fortunately, you have a lot of channels available at your disposal especially nowadays.

When picking the social media outlets / channels to have a presence in, choose ones where your target audience are likely to hang out.

Popular social media channels like Facebook, Twitter, Instagram, and YouTube are some of the best choices you have right now.

Taking into account the massive following and popularity of the abovementioned channels, there is a huge chance you can successfully engage customers on those outlets.

For starters, have a presence in at least 3 to 4 social media channels and once you have gotten some results, focus more on the outlet that provides the best outcome.

With more and more people going online nowadays, having a digital marketing campaign in place is considered a must for a brand to get ahead.

Just like any aspect of your business, the more thought and effort you put into your online marketing efforts, the better results you are likely to get.

Fortunately, you do not have to do all the thinking or come up with all the strategies.

Teaming up and investing in the services of a seasoned digital marketing agency can help guarantee you have a potent online marketing strategy in place and it would only be a matter of time until you get the results you desire.

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