Month: January 2018

Effective Digital Marketing Strategies For Online Retailers

The challenge to start an online retail store today is not going to trade offices to file paperwork or the capital to fund the startup. It is that there are too many competing businesses all vying to get attention. For instance, if you plan on starting an online clothing shop, you will be competing with other online independent retail shops and big stores that also offer online shopping. But the good news is, there are ways to drive more traffic and sales to your website by executing digital marketing best practices.

The strategies listed here should guide you as you funnel visitors from cart to checkout page. Start taking notes!

Domain name registration and social media page creation

Obviously, the first thing you do is set up the website and social media channels. Go to any Internet registrar like Crazy Domains and go through their domain business name registration process. Next, create a Facebook and a Twitter first before any other social media page. In this way, you are not opening accounts your audience are not even using. Through your Facebook, Twitter, and the website, find out what other social network they are still using.

Push email campaigns

Email is still one of the best ways to do online marketing because it is basically multipurpose. It can help personalise your relationship with your customers, can be a content marketing tool, and it can drive traffic to your website. Of course, this is going to depend on what you will put in your email. The top suggestion is to alternate between a newsletter that summarises the activity for the month or the week or a promotion announcement. Keep in mind that sending daily emails may annoy your customers and run the risk to be sent to the Spam folder. Stick to a weekly schedule, but if you must send multiple emails during the week, schedule it every other day (at least three times or twice a week).

Other kinds of emails you can send is an Abandoned Cart Email and a Wishlist Email. The goal behind these two emails is to convince your customers to take the final step of purchasing. Remind them that they have shown interest in certain items, enough that it almost reached the checkout page or their Wishlist.

Social media integration

This is not just about posting the products available for purchase or the discounts you are offering, this is about allowing them to buy from their social media accounts. Once your page has been converted into a business page, both on Facebook and Instagram, your customers can start shopping for available items.

However, keep in mind that Facebook and Instagram do not have an Add to Cart option, which means you or your team will have to be ready to answer inquiries about the products. Of course this does not mean that someone needs to be online 24/7, just do not leave a customer hanging for more than 48 hours.

Additionally, do not hesitate to spend for social media promotions. Maximise the use of the sponsored promotions by targeting your demographic. You can do this by choosing the age group, the location, and interest groups.

Customer engagement

Another way you can maximise the use of your social media page is to use it to engage with your visitors. Talk to them, do not just post about your products and what you are selling. Engage them in conversation by asking them what they like about you, what you need to improve, how they are using your products, and more.

You can also encourage them to leave reviews on the page, especially if they are satisfied with your product or service. A lot of potential customers will see a variety of posts on your page and will look at the reviews section reading 5-star comments.

Consider blogging and vlogging

Content is what will help you rank on search engines. So consider writing blog articles, guest posts, videos, even webinars, and then share it all on your website and social media pages. This will tell Google that your content is relevant and that your pages are always updated.

Implement all of these strategies one at a time, and then perfect it overtime. Remember that much of digital marketing is trial and testing, and there is no one way to do it. So keep building on these strategies and increase your sales!

5 Next Big Things In SEO In 2018

SEO is an ever evolving landscape. Every year we see new algorithms and search engine updates that decide the future of SEO for that year. 2018 too has dawned in with the possibility of a bunch of new trends. Mobile-first indexing, increasing voice search are fast gaining grounds and so are newbies like featured snippets. Here is a brief on the top search engine optimization trends to watch out for this year.

Mobile-first indexing

It’s no secret that mobile searches have already surpassed traditional desktop searches big time. Google has fast reciprocated to the new shift with its mobile-first indexing proposition. So, what does that mean? Mobile-first indexing refers to the process where Google ranks search listings on the basis of mobile adaptation of a web content. And that includes listings which are displayed for desktop users as well. Put simply, from this year onwards, signals which used to influence searches from smartphones only will become signals which will impact all searches.

Voice-enabled search is on rise

As per reports from Google, 1 in 5 searches online comes through voice queries of late. Thus, voice search is fast on its way to be one of the hottest SEO trends in 2018. The increasing use of voice search is largely influenced by rising use of digital assistants such as Siri or Google Now. Alongside, we have observed growing sales of smart speakers in American households in recent times. Rise in voice-enabled technology has redefined the very way our search questions are performed today. It’s true that people are more comfortable speaking out their wants than typing.  No wonder, the best SEO company in Houston today advises website owners to focus on long-tail keywords that can duly emulate voice queries.

Increasing range of SERP features

The search result pages are no longer limited to blue website links and Google Ads. A number of other SERP features too have popped up in recent times. From Knowledge panels to local packs to featured snippets- a lot of new features sit on top of SERPs these days. As they sit on top, they are fast to distract searcher’s attention from the organic listings on latter half of the pages. Thus, one of the biggest SEO trends of 2018 is to optimize content for these new SERP features as well.

Rise in linkless backlinks

Linking has always been a crucial SEO strategy for years. But Google pins on high quality and relevant backlinks while deciding the ranking of a content. However, in recent times, it’s not only about the quality of links. In fact, it’s also about the content around your hyperlinked text. Search engines are now able to associate the mention of companies, brands, people or organizations without the necessity of links to their webpages. Thus, from this year onwards, relevant content will be equally important along with the backlinks.

More number of search engines

While Google & Bing are still the topmost search engines- we are soon to see rise of many other search engines on the online space. One of the most crucial SEO trends of 2018 will be to optimize your content for these search engines as well.

Tips For Running Social Media Promotions

Social media is BIG and only getting bigger. It is an ideal way to tell the story of the brand and connect with fans. Most businesses are using it. But Some business owners are struggling to get it right. So it is important for companies to promote attractive posts for more engagement. It will maximize interaction with fans through clicks, likes, and share. So it’s time to understand why you need to measure the results of this strategy.

Different Posts Depending on the Distribution Channel

Each social media channel has specific posts that generate interaction and a unique way of presenting content. As a result, it is best to generate good posts,  fans will specifically appreciate the platform. For example, Facebook functions better for fun posts. So the posts must have an attractive title and the empathetic content to the audience.

On the other hand, LinkedIn has an exclusively professional audience, and therefore content must necessarily bring added value to the professional side. Twitter has spiritual, short, trending posts. Content that catches and shared will be interesting and inspirational. Instagram, Pinterest are visual platforms that conjure up successful pictures. That’s why it’s good to post here if you have quality visual content.

Ask the Audience to Share your Post

In other words, do organic promotion for you. A share is valuable because it means appreciating the content and bringing audiences. I have often heard the question: can I post this for me on the page? In addition, I reviewed the successful Facebook pages and came to the conclusion that there is nothing strange about ending the post with the phrase “feel free to share it”.

First, make sure you have a post that is worth distributing by an influential. If you have recalled or quoted another person online in your post, it’s a good idea to contact her and ask her to share. The more the person you are contacted is more known and has a significant audience, the more you increase your chances of promotion.

Engage your Audience, Customers

Social media is no longer a responsibility of the dedicated marketing department. It’s now engaging and affiliating with a brand and that’s why employees can help distribute the posts on the brand page if they identify with them.

Customers and fans can also write opinions about you on their personal, social media accounts and, implicitly, have organic promotions. Just as I can share your posts if they seem interesting. The personal networks of everyone who see your posts can become an important source of potential fans and customers.

Use Hashtags Specific to the Domain

For some time, hashtags have been working and have become a search method. That’s why it’s good to find and use the most relevant to you for effective promotion. In this way, you can find specific posts by location, topic, interest.

Formulate Titles as Questions

Posts become more intriguing, stirring curiosity and interaction. With a question you can generate conversation by encouraging readers to answer the question from your personal experience. The strategy is for the dialogue to be active, and the more readers participate, the more time it lasts in the social media news panel. It takes a clever and challenging question, generating different opinions and dialogue.

Content in social media has become richer and changing very quickly, so you need to be present with your posts for little time as possible. This goal is part of the online branding strategy of any brand and it’s important to find out which are the best methods that work for each one.

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