Month: October 2017

VOIP vs Traditional Landline

When you’re looking at a new phone line for either home, or business use, your two options are VOIP (Voice Over Internet Protocol) or a traditional landline. They both have their pros and cons, so deciding which to go with can be a tough call (pun intended), especially if you don’t know all that much about either. Here’s a basic breakdown of what each one is and how they stack up.


A traditional landline, otherwise known as a PSTN – public switched telephone network – is the analog standard that’s been around since the late 1800s. Signals run on twisted pair copper wiring, through physical switch boxes (exchanges) that connect calls from one phone to another.


Voice Over IP, rather than using physical wire connections, uses broadband internet connections to transmit calls. Rather than relying on the physical connections of landlines, VOIP phones convert sound into digital signals within the phone before transmitting it. The digital signals are sent to another phone over an internet connection, then converted back into sound.

How do they Compare?


For private home use, a landline may be more cost effective if you’re not making long calls or international calls – your bill will be limited by your use. After installation, maintenance fees are negligible and a landline is pay as you use. If you’re using a landline for business use, you’ll likely need multiple lines, which requires a PBX, which can be quite pricey. You’ll also pay higher rates for international calls.

A VOIP system, even a basic package, usually offers multiple lines without requiring a PBX. International calls are much cheaper and they often come at a fixed monthly rate relative to the number of lines.


Until recently, landlines have been more reliable, as traditional telephone lines don’t rely on normal power, so if your power goes out, you don’t lose your phone too. With VOIP, if your internet connection goes down for any reason, including a power outage, so does your phone. However, thanks to better ISPs and more stable internet connections, the reliability gap between landline and VOIP is rapidly closing. As long as you have a reliable internet connection, your phone should be ok too.


The features available with a standard landline are better than they used to be – caller ID, domestic and international calls, call blocking, call forwarding voicemail and three-way calling. VOIP typically offers all the features of a landline, as well as several others. For business use, it can be advantageous to have access to recorded calls for liability purposes. Additionally, a VOIP line can be accessed from a computer, cellphone or tablet, rather than just the phone itself.

Different phone service providers will offer a range of options depending on your personal or business needs. Once they have an idea of how many lines you’ll need, or may need to add in future, how many local and international call you typically place, and how flexible you need your phone access to be, they’ll help you find the best option.

Get More Local Business Through Your Website

While a lot of people like to think of their business’ website being solely for international attraction, there is actually much in the way of local commerce that can be achieved through the implementation of indigenous pull factors.

Find out why your website is failing your business. When you are a marketer, or own your own business, having more customers is always your primary concern. And how does one achieve such a desire? Through an increase in traffic to your website. Let us now look at some of the most effective ways.

  1. Making Advertising More Effective

This one may seem obvious, but too many people fail to speak to the people nearest to them in appropriate and convincing ways. You can attract visitors easily by advertising on social media, making full use of advertising displays, and employing paid search.

All of the above-mentioned strategies need to go towards , and making sure that the right people are coming across such messages and rhetoric. You need to manipulate your paid strategies to work for you, and to make your goals more achievable.

You cannot just increase traffic without the proper objectives detailed, otherwise all of your work will be for nothing. You need to ensure that your conversions are being increased. With each paid channel that you establish, you will find that there are a variety of pros and cons that come with, so make sure that your objectives are carefully detailed and strategically thought through before you pay for anything.

You will obviously want your traffic to attract local customers, and to increase your level of sales being confirmed, which means that the proliferation of commercial intent keywords is an essential factor of your paid search strategies.

You should keep in mind that competition for such search terms will generally be quite fiercely contested – not to mention costly – but when you find that your indigenous customer base is suddenly flourishing, and your profit margins are increasing, you will be happy that you put in the time, effort, and money needed.

  1. Getting Good at Social Media

There is little hope for fantastic  content if it cannot be located by people – you always need to make sure that your work is being shown off adequately. Social media is one of the most productive means for  promotion.

Twitter is best for snappy and short links, and on Google+ you can find a level of promotion that will aid your website’s prevalence when it comes to appearing on personalized search results, with B2B niches being the most effective way forwards.

As for B2C companies, which you may very well find that your company happens to be a part of, then Instagram, Pinterest, and other social media that is heavily dependent on images could be your platform of choice.

In any case, the best way to foster a highly accessible customer base is to keep things varied, and to integrate a host of inputs and strategies in a cohesive and streamlined manner, in order to ensure that you always remain above the competition.

Common SEO Mistakes and How To Avoid Them

Part of your content marketing strategy is to optimize your website and blog. While it is true that SEO is changing, it still retains the topmost position as a powerful way through which businesses can bring visitors to their outlets and redirect them through their sales funnel. The changing perspective of users and the evolution around search engines make SEO methods to be some of the most dynamic.

Lots of businesses are falling into the trap of not employing SEO as it should. The result of this is that your traffic and conversion rates will start taking a nosedive. The following mistakes are avoidable and can form your springboard to professional SEO management.

Picking the Wrong Keywords

Optimizing is majorly concerned with keywords for which the business wants to rank for. The question is, are you choosing the right ones? One of the mistakes commonly committed in the selection of keywords is neglecting the presence of users and search engines for longtail keywords. It is important to first understand the words your potential customers use to refer to your products. Don’t go for generic keywords, instead go for the targeted keywords that have a huge following.

Keyword Stuffing

You may be having the right set of keywords, but the way you place them in your content can either dwarf or boost your rankings. When you go overboard with your keyword usage, search engines will register your site as spammy. This will hurt your SEO performance.

Keyword stuffing is simply overusing the intended keywords. Apart from attracting penalties from search engines, keyword stuffing makes the content unnatural and pretty much useless. Google is employing a semantic search known as latent semantic indexing. Through this program, Google quickly recognizes the topic of your content even without the need to stuff keywords.

Creating Content Unrelated to Keywords

This is a pitfall most businesses find themselves in. When you create content, and insert certain words that are unrelated, your content is likely to be punished by Google through lower rankings. Most people forcefully fit keywords and this creates low quality work. Your focus and primary goal should be the production of corresponding content to your target audience needs. The result of this is that search engines will not manage to trace your content and thus a lower ranking.

Publishing Unoriginal Content

The quality of your content matters not just to search engines, but also to your readers. When you duplicate text, search engines will penalize you. This is because copying and plagiarizing content is not just punishable by search engines, but also unattractive to readers. Instead of ripping off content from other places through software, create your own original and meaningful text. Alternatively, get a professional SEO company that offers various packages which include content creation and management.

Missing Quality Links

External links you include in your content matters so much in terms of quality than quantity. If you link irrelevant sites, your website can also take a beating because of the associated quality. Only link back to sites that you consider authoritative and potential for bringing traffic in the future. The anchor text you use should be effective and beneficial to your readers if they want to find out more on the subject.

Other SEO mistakes include going astray with your internal linking, failure to invest in a fast and mobile-friendly user experience, and forgetting about the analytics.

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