What is search engine optimization? It basically covers all aspects you require to improve your website ranking in different search engines. SEO comprises of two major components that is On-Page it is a configuration setting that you can use in website and Off-page it means outside the boundaries of your website.
Off page SEO and on page SEO both acquire same position but off page totally depends on on-page therefore, in my opinion on page is more important than off page.
On-Page SEO is most of the time all you Need
If your are recently operating a website to boost up your small business and you need local customers searching for many terms on search engines than all you need to do is a lot of workout on on-page SEO.
On-page Techniques for better Results
There are so many techniques that can apply to boost up rankings, a few of most important in them are described below.
1) Consider Content First
A website having excellent and user friendly content do great with or without SEO and a complicated and confusing content can not survive a website with or without SEO. so what is important to make a content meaningful? It should be original no copies no plagiarism is allowed, content should be informative and useful, engaging and entertaining, content must be published on your website first. If you keep these all basic concepts in your mind you can win the market.
2) Internal Linking
Linking your content to pages of your website is very crucial for SEO. As this the way you can let your search engines know about your other pages and most important pages, it will also increase the time user spend on your website etc, internal linking is all about building your site by yourself!
3) Page Descriptions, Titles, Formatting and Images
Each of the page in your website must have a unique title that tell the user and search engines all about the page.
Description must be engaging and different for all pages of 150 characters, searchers first see the description on search engine result page.
An attractive page needs to be perfectly formatted, however try to use H1 and H2 tags in your headings to make it eye catching. Image acquire an importance as it engage a user, although keep it in your mind that it should not extent the loading time.
The author Adrus Qasim is a SEO content writer who is writing from last 5 years passionately. She acquire expertise in writing. Web development services London. She also deliver writing services in schools and colleges too. She gives writing tips through her blogs.