Month: February 2017

Social Media Marketing: How SMEs Can Compete With Big Brands

Social media provides SME’s (Small and Medium Enterprises) the ability to compete with big brands.

Everyone knows that social media is big. Commitment to social media channels is key for SME’s to gain top market position. Combining several platforms to promote your business is a sure way to reach a wide audience.

With that strategy in mind, here are five ways Small Business Enterprises can Compete with Big Brands through Social Media Marketing:

  1. Ignite Your Passion

SME’s have the advantage of starting their brand because of a passion or a need they saw in the market that hasn’t been solved yet. There is something about that opportunity that excites them. Passion will keep you motivated. When big brands are managed by people that may be burned out, most of the small to medium businesses are filled with people or founders who are very passionate about building success. Let your passion ignite you and those who are on board with you. People will be drawn to you because they see your passion.

  1. Build A Personal Brand

If done right, this strategy can make a very big impression. When you launch your small business, you become your own brand. You will have to leverage your brand to connect to a target market, community, partners and stakeholders. Create your unique and personal brand. The right time to build one is when you haven’t launched yet. You might need some marketing services such as Vibbi to boost your online presence. Strategically plan how to present your brand in a way that standouts among similar brands.

  1. Deliver Quality Service

SME’s can have an instant leg up on the competition when it comes to service. You can leverage your brand and personal relationships to make your customers feel special. Just make sure to set proper expectations. Under promising and over delivering have always worked. Don’t give your customers quick turn-around time for deliverables if you know you can’t meet the deadline. Work hard to set proper expectations at all of your opportunities.

  1. Choose Your Niche

SME’s need to focus on a niche market to penetrate it early and fast.  Expansion can be done later. You can select one to two niche markets to target. You must seriously go after them. Know your audience; what are their needs, their interests, their online behavior. What concerns do they have that you can address? How can you add value to their lives? How can you help them in a way that big brands can’t?

Be able to answer these questions and you will have no problem locking down that niche of customers or clients.

  1. Let Agility Fuel You

Leverage your brand to start and build agility. A big brand may deal with red tape, while a starting brand will not have that problem. When SME’s see that they are already going in the wrong direction, they can easily make a quick pivot without having to face big negative impact. Get the benefits of agility in terms of market research, innovation and marketing execution. Let agility fuel you to make fast, yet well thought out decisions. As a small or starting business, don’t be afraid to take those risks. Just learn from each failure and success along the way.

Now that you see your opportunity of being on par with the big brands in terms of marketing, where do you start? Most popular among social media channels are Facebook, Instagram, Twitter, LinkedIn and YouTube. You’ve got to utilize these channels. You can also reach the readers through a company blog. Your social media marketing strategy will definitely bring significant benefits to your business.

Bathing In Winter: TOP 7 Places In Europe To Bath

If you like swimming and beach holidays, you think of countries with hot weather and comfortable water. You should know that Europe is full of worthy places, where you can have good rest not only in summer, but in autumn and winter. The main thing is find a right place.

Szechenyi Thermal Bath in Budapest: Funny and Budgetary

Szechenyi Thermal Bath is legendary place. What is more, it is really budget place. Three thermal bathes are situated in a big complex in the center of the city. The territory is decorated with open air swimming pools with many statues, special lights around. The bathes differ with their temperature. The first basin is sportive: the water is cool. The second basin is popular for youth: the water is warm and pleasant. The last, third bath is full of hot water. You can always play chess in water. It is strange, but interesting. You can buy single ticket or season ticket.

Széchenyi Thermal Bath

Saturnia, Italy: God’s Blessing to Everyone

Italian blue water of Saturnia is popular all over the world. It is scientifically approved that water from this bath is rich in hydrogen sulfide, sulfate, bicarbonate and alkaline earth metals, including calcium, magnesium. The water is always 37,5 warm. You can also bath in natural lagoon – it is free. Nevertheless, you should remember that natural lagoon is lovely place for visiting by natives. It is always crowded here.

The water of basins is full of useful elements, so, it is of dense consistency. As you can see, it is not recommended for diving. You should better relax and get some rest. If you decided to visit natural lagoon, remember that it is not deep here. This is the right place for bathe, but not to swim.

Riga: Bathing in the Stars

Latvia is not a usual place for SPA tourism. There is no problem to visit SPA in Riga or Jurmala. The number one of them is huge complex ESPA Riga in the center of Riga. The open air basin with thermal water is situated on the roof of a high building. So, you can relax looking at the stars up to you. SPA center works with natural cosmetics. The massages are aimed to relax, release you from stress and nervous disorders. The best visiting SPA hotel in Jurmala is Baltic Beach Hotel.


Iceland: Blue Lagoon and Even More

Of course, the most prominent thermal complex in Iceland is Blue Lagoon. The water is deep blue and rich in clay. It is really difficult to get there. It is necessary to book visiting ticket beforehand. You can do it online without problems. Nevertheless, Blue Lagoon is usual attraction for tourists. Locals come to bath here just once or twice a year. First of all, it is not cheap. Secondly, the resort is located far from the city. So, you have to hire a car in Reykjavik to get to the right place in time. It is more preferable for locals to visit one of numerous thermal basins in the city.

If you decided to bath in the swimming pool, it usually takes a couple of EUR for one visit. Everything is standardly simple. One more thing, it is recommended to bath in the shower before and after swimming pool. Thermal bathes in Iceland are popular places for having dates. This is the right place to meet and analyze each other to the full.

Thermal baths at The Blue Lagoon
IMG Source: Gail Hampshire

Leukerbad, Switzerland: Naked Pleasure

The little town Laukerbad is the most popular thermal SPA in Switzerland. Alpine bathes supply local complexes of Walliser Alpentherme & Spa and Leukerbad Therme with healthful water of 40 degrees warm. The biggest thermal complex Walliser includes different kinds of saunas (steam, herbal, stone, dry sauna), Roman-Irish bathes that was discovered in the 19th century by famous Irish doctor. There are also natural thermal bathes in the open air. You can bath and have some rest with the admirable Alpine view.

Attention! You can bath in saunas and Roman-Irish bathes just naked. Men and women bath together. This is your chance to better your health and meet new friends to be comfortable. The rest of bathes are available in the swimming suits or special clothes.

Austria: Bathing and Skiing

Thermal Complex Alpentherme Gastein is opened in Austrian town Bad Hofgastein. This is a good variant for tourists, who want to bath and ski all together: two-in-one. There are many ski descents in the territory of Bad Hofgastein. Thermal complex Alpentherme Gastein is considered to be ultra-modern place in Austria: two thermal pools in the open air, saunas, geysers and beautiful Alpine view. Traditionally, European tourists used to bath naked. The steam rooms in Alpentherme Gastein are available for men and women all together. Do not be surprised!

07 Thermal Römerbad

Montegrotto: Healthy and Cultural

Actually, thermal zone of Montegrotto and Abano Terme are situated in Italian region of Veneto. That was a place of chic and glamour. The crisis of Italian industry had strong influence over the situation in the country. The most of resorts were destroyed to be the favorite place for aged people. Nevertheless, comparing Abano and Montegrotto, there are many differences between them. Montegrotto boasts with two excellent hotels, where young and beautiful people come for rest: Mioni Royal San of 4 stars and Relilax Hotel Terme Miramonti of five stars.

Both of these hotels have open air swimming pools full of warn thermal water. It is very pleasant to bath here, especially, in cold weather. There is a great opportunity to have picnic or romantic dinner at the bath territory. You can also combine your bath therapy with cultural development. The opportunities are wide: Verona, Venice and Padua are situated close to each other. Your car can help to travel from one city to another, learning history and interesting places.

So, you can bath in summer or winter, as you wish. There are many countries are waiting for you with their SPA and thermal complexes. It is healthful, hot and sometimes unusual. This is your chance to better health and forget about traditional society rules and prescriptions.

What Every Freelancer Needs To Succeed In 2017

The online environment offers the best opportunity than any other job in the market today. You do not need to know somebody in order to get hired. You do not need connections. It is your skills that will give you the job. So what do you need to be successful?

Below are some tips that will help you to be a successful freelance writer.

Stable Internet Connection

As a freelance writer your office is online. If you have to meet more client, you need to stay longer in your office. That means you have to be online. Clients need a writer who can respond promptly to their questions. If you keep your clients waiting you will lose them. Be available when you are needed. To stay online longer, you need a stable internet connection.

Multiple Payment Options

Whether you are just starting out as a freelance writer or you have been in this business for a while, one thing is frustrating to all. Following up on unpaid invoice.  It is never an interesting affair. To avoid experiencing this kind of frustration you need multiple payment options.

With multiple payment options you make it easy for your clients to pay you. What this means is that you have to accept various payment options such wire transfer, PayPal, bank checks, among others. You can suggest to the client your preferred option. However, where they cannot work with that options give them an alternative.


Professionalism is very important. At all times present a professional image. When communicating with your customers either face to face, via email or by phone you need to be professional. Clients prefer dealing with professional freelance writers.

Clients view a professional person as predictable and trustworthy. Clients prefer to deal with someone who they can predict his or her behavior.

Time Management

Time management is critical to the success of all freelance writers. To be successful you need direction and you need a plan. Do not just jump into projects without a plan. Without a plan you will find yourself moving from one project to the other without doing much on any single project.

It is important that before you begin your work write down your plan. Allocate your time well. It is important if you can track your time and know how exactly you are using you time. An organized freelance writer is a successful freelance writer.  As they say time is money and that is a clear fact to all so use it well.

A Chair and a Desk

This is one point that many really ignore. By the fact that freelance writing is something you can do from home does not mean you write from your bed. Your sitting position and posture is very important.

To avoid fatigue and early burnouts you need a correct sitting position. A proper sitting position ensures that your blood flow is okay. The body gets enough oxygen and you can concentrate for long hours. So a good desk and a good chair is compulsory.

This does not mean your couch is not good. No. But for writing purposes it is not. So get a good chair and a desk.

With these tips nothing can stop you from realizing your dream in 2017

The Importance Of SEO For Regional Businesses

Most business owners still don’t realise just how important online marketing is for their company. If you want to compete with other businesses in this day and age, you will need to think about setting up your own website and building a social media presence. Nowadays, there is just no way that you can discount the importance of SEO. Every day, hundreds of different websites are launched. Hundreds are also taken offline and end up in the bottomless pits of unused domain names that failed.

Building a website is not as difficult as most people might think. You can simply hire a web development company to build a website and host it for you. In fact, nowadays, you can just buy a hosting package from any major company and then choose a free template and put your website up. It’s just that easy. However, the real problems start after you have launched your website.

With so many other websites competing in the same niche, you need to think about how to get on top. When any user searches for a particular keyword online, they will see a long list of different results. Most people don’t go past the first page on Google. That’s because the search engine categorises results based on relevance. If your website has been properly optimised, it will show up at the top. Naturally, websites that are at the top will get the lion’s share of the traffic. For people who are running businesses that offer products and services within a limited region, it’s even more important that you hire a reputable SEO company. Here are just some of the many reasons why SEO is so important for regional businesses.

It Helps You Target the Right Customers

One of the main reasons why you should consider getting SEO done for your regional business is because it will help you target customers who are actually interested in what you are offering. Companies that offer SEO in Manchester will carefully study the type of website you run, and the nature of your business. They will then determine what your website is lacking and create a detailed SEO plan for your website. Targeting the right customers is obviously important if you want to lower your costs of consumer acquisition.

Puts You on the Map

Manchester is a big city. Unless people know about your company, how can they order from you? When you hire a SEO company, they will increase your brand presence and put your company on the map. Many small businesses that start online are able to succeed just because they use the right marketing tactics. Once you are able to optimise your website in order to get more traffic, you can then look at marketing through social media. It won’t be long before your business is recognised throughout the city, and your goodwill will increase too. This is why it is so important for you to get proper SEO done for your website.

Avoiding The SEO Flash In The Pan

Search engine optimisation (SEO) is the process of boosting your rankings in online search engine results. Search engines such as Google and Bing use complicated algorithms to determine which websites rank where in a search. They do not share their algorithms because they want the results to be organic and not manufactured. If someone knew the algorithm, he or she could manipulate websites simply to appeal to a search engine and not to actual readers. So, the algorithms are private but much is known about them. The amount of inbound links boosts your search rankings. Keyword in your content boosts your rankings, but keyword stuffing harms your rankings. You need to have a good ratio of keywords to exciting content, since the most important aspect of SEO is providing compelling content that readers want to read.

Write for the Reader

Writing for the reader is a simple concept. There are those who prepare SEO strategies designed simply to appeal to the algorithms of search engines. This might provide a slight boom in your rankings but is not sustainable. If you need SEO that delivers sustainable rankings, you need a long-term strategy focused on providing you with great content for your readers. That content consists of articles, videos, and blogs. It also means that you should optimise your website to reach as many customers as possible. One of the best ways to do so is to work with a professional in your area. If you’re in Leeds, you need an expert at SEO in Leeds.

Location, Location, Location

The location of the SEO team is important for several reasons. For one, search engines catalogue the kind of language you use and add that to their consideration. If you are in the UK but your SEO strategy uses US spellings of various words, it will lower your search rankings in the UK. You can boost your rankings by keeping the language consistent. Also, you can reference local ideas and local events to help boost your ranking.

For example, if you are selling trainers in your area, you can set yourself apart with great content about your trainers. However, you can really boost your SEO rankings by staying current with events in your area that someone might find interesting if they are searching for trainers or otherwise. Running events, sporting events, and television programmes are great examples of things you might mention in your SEO content to attract those who might be searching for trainers.

Your strategy to provide sustainable rankings needs to be one that has short-term goals as well as long-term goals. Articles, videos, and blog posts are more short-term in nature. You need to keep updating your strategy there. Long-term goals consist of things like developing rapport with a local SEO team and designing a website that makes your business stand out above the rest. That means optimizing your website so that the behind-the-scenes information on your site is conducive to search engines. Sustainability is not something that is beyond your grasp. You just need to focus on sustainability in both the short-term and the long-term.

3 Online Review Strategies You Need To Know About

Today’s consumers don’t follow the same paths to purchasing decisions as their counterparts of the past. Instead of looking through newspaper hard copies for sales, doing comparison shopping, and asking friends, neighbors, and acquaintances for advice, most people cut right to the chase and access online review sites for applicable information.  Although many consumers go on to utilize other methods to research goods and services prior to making a financial commitment, they’ll usually cross a specific items off their list if poor online reviews are a part of the picture. Unfortunately, bad reviews can and do happen to good companies who provide excellent products and services. Competitors, for instance, may plant negative reviews for the purpose of making your business look bad in comparison. Those with a personal ax to grind, such as a bitter ex-spouse, may decide to take out their anger on your business by accessing review sites and leaving fake testimonials. Even the occasional actual customer who’s having a bad day may leave a not-so-positive review. Fortunately, strategies exist to help ensure that your business has an online presence that’s conducive to customer attraction and retention. Here’s how to keep the good reviews coming:

Look at Existing Reviews With an Open Mind 

Taking the time to sit down and thoroughly read your existing reviews in a distraction-free environment provides you with the opportunity to identify areas in which your company could do better. Common denominators in the reviews will tell you where you need to focus.

Respond to Negative Reviews in a Timely Fashion 

Although it is definitely tempting to pass by bad reviews as quickly as possible and try to forget you ever saw them, ignoring them may make you look unprofessional in the eyes of consumers. Respond politely to the review even if the one who left it used an angry and/or unreasonable tone — what you want to do here is show potential customers another side to the situation. Stick to the facts, keep a clear hate, and resist getting into a debate with the person who left the review.

Keep in Mind That Every Business Gets a Bad Online Review From Time to Time

Businesses that have nothing but glowing online reviews are viewed with suspicion by today’s savvy consumers. When the whole online review concept was new, many business owners seeded review sites with false reviews designed to show their business in a positive light. A series of news articles exposed this practice, and it rarely has the desired acheives the desired results anymore. After responding factually and positively to negative reviews, move on and consider them just a normal part of doing business.

Please feel free to contact us at your earliest convenience for more tips and tricks designed to keep your business flowing with positive reviews.

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