Month: January 2017

Advantages of Responsive Websites for Your Business

One reality that you must know is that being online with your business is not just good enough to develop these days. Every website is designed keeping this thing in mind that it should bring a good name and visibility to your website. Be it any kind of website, it should be so good that people love to view and visit it frequently. It increases the visibility of the website. Website design services India is getting popular day by day and it’s gaining its importance.

The internet is far more saturated with several kinds of pages; the thing which gets the major attention is only the good looking feature of the website which is far more functional and useful. A same kind of design for longer period of time will definitely bore the viewer. Having a unique design will get you page noticed and will help your business reach to a new level. There is numerous web development services company in India. Each one of it comes up with unique ideas. Designing of the website is very important for the well functioning of the business. One should be very careful while making the choice when it comes to the designing.

There are many people who think that that designing of the web page may turn out to be very expensive but this is for sure just a onetime expense. Once you have invested good amount of money in this it will turn out to be really fruitful for the business. There are many people who spend unnecessarily on some other form of advertising. Website design services India comes up with lots of scope. The advantages of responsive websites for your business are many but you should be wise enough when you are opting for services providers.

Some advantages of responsive websites for your business:

  • It will help your business grow
  • You will learn a lot from it
  • It will give a better future to your business
  • It will come up with many new features and ideas that will enlighten your knowledge

The online business provides an opportunity to present your startup business globally. If your ideas get a chance to develop successfully then there is no factor which could stop you from succeeding in business. It completely helps establishing your presence in the web. Website design services India is an important tool for promoting your business online. It is the main foundation of your online marketing campaign as it drives people to their business and it plays an important role in advertising and marketing your business. Only possible way of getting your own identity is by having your own website. A good quality of website attracts more visitors to your website. The ultimate aim of the website is to attract unique visitors.

The basic thing you need to have so as to start your business is a good website. Web development services company come up with many varieties of website presentations. You need to be wise enough when it comes to choosing the best out of it.

What Is The Right SEO Strategy For You?

Are you investing in the right SEO strategy? SEO, or search engine optimization, refers to the process of increasing visibility of a website in organic(or “free”) search engine results. It’s one of the best ways for businesses to pwoer ahead of the competition.

With long term benefits, and no need to spend as in traditional advertising, businesses look towards SEO to build brand credibility and increase sales.

Why is SEO essential?

Search results in major search engines like Google, bring up the web pages based on the ranking and relevance to the search.

Most users do not go to the second page of search engine results- a reason businesses compete to get into that coveted first page.

And you need to improve your SERPs rankings if you need more eyeballs – this is where SEO comes in; it lets you implement ways to increase your SERP ranking.

How does SEO work?

There are two types of optimization you can do to make your website SEO friendly. These two mechanisms are as below.

1.  On Page Optimization

This involves making required changes in your webpage to make it more SEO friendly. Keep the following in mind.


A unique content containing essential keywords will improve chances of your website being discovered.

Keep all the keywords in close proximity. This increases your webpage’s webpage.

Meta Tags

Make sure that you include meta tags in all of your webpages. Meta tags appear in the page code and are basically small snippets of text that describe your page contents. Just a basic knowledge of HTML is sufficient to make meta tags on your own.

Internal Linking

Internal links are links which take the user from one page of your website to another page of the same website. For example if you have mentioned tourist destinations in your article and you have another page describing the best tourist destinations, add a link to that page. That way, users can navigate easily through your website.

Load time of Webpage

Make sure your webpage loads quickly. Your webpage should not be more than 60KB in size. You can use gzip to decrease your page size.

2. Off Page Optimization

This refers to increase your website popularity by linking back to your website. Often when you post articles on another site, they allow you to post the link of your website.

If you are a member of any form, you can put your website links in your signature.

This way you can ensure more clicks and visits to your website.

Can you automate SEO processes?

The answer is yes, you can.

If you use WordPress, you can use plugins like WordPress SEO to help you automate.

SheerSEO an seo software, created by Eyal Aldema in 2006, is an online tool which offers services of automating your search engine optimization analysis. It offers 60 days of free trial on joining. You can use SheerSeo to analyse and track your ranking in engine search results and implement various ways to outrank your competitors.

Even if are not an SEO expert, remembering the above basic steps will help you make your website SEO friendly. Although SEO is a tedious job, it is certainly very rewarding

How To Protect Yourself from The Effects Of Negative SEO?

Negative SEO is the result of backlinks to your website from low quality or spam websites. This could be a tactic of aggressive competitors or simply a work of spammers. No matter the reason, when your website has a lot of low quality backlinks, Google could push you down the SERPs (Search Engine Result Pages).

You have put a lot of effort in your search engine optimisation strategy. You don’t want bad backlinks to hurt all your good work. For best results, hire a reliable SEO agency Manchester.The agency can quickly work at undoing the effects of negative SEO and get your website back on the right track. Here are some things that can help.


The very thing you can do to prevent negative SEO is to identify spam backlinks as soon as they happen. Subscribe to Google Webmaster Tool daily notifications. Among other things, the notifications will include a summary of all new backlinks. This way, you can take note of spam backlinks before they affect your rankings. Like the cliché goes, prevention is better than cure. So take note of spam backlinks before they spread their negative effects, and control the situation.


Google makes use of popular review sites such as Yelp when analysing search results. Be sure to keep up with these channels to detect false reviews and report them instantly. This will ensure that your website is not affected by the work of aggressive competitors who simply want to tarnish your reputation. Quick and swift action is the best antidote to fake reviews. So keep an eye and take action quickly.


If your polite requests for removing backlinks fail, your last resort option is disavow such domains. Google gives domain owners the power to block domains that seem to violate their algorithm rules and regulations.

Monitor Good Backlinks

Spend some time keeping track of good backlinks. If spammers attack your best backlink websites, it can have an impact on your site’s SEO. Keep up with the action by monitoring your top backlink referrals.

Hire an Expert SEO Agency

Consistently maintaining your SEO rankings is a lot of work. It is work that can sometimes take time from your core responsibilities. Hire a professional Manchester SEO agency to keep negative SEO away and to derive maximum results from your SEO campaign.

Contact Blue Whale Media today for a free consultation.

The Top SEO Metrics and Why They Matter

Within the past two years, the changes in the SEO landscape have been dramatic. Penguin and Panda have topped the list as some of the most recognized and visible game changers. However, there is another change that not many people talk about, but has been equally dramatic, Search Plus Your World.

In summary, Search+ customizes your search query results. Google first evaluates your location; your friends search history; your social media sphere; as well as your brand mentions before displaying your results.

The metrics that will help you know whether you are progressing or retrogressing in your SEO efforts are discussed below.

Average Rankings

The average ranking metric helps you to assess the number of links in Google which are visible across the platform. In short, average rankings, is a weighted measure of all your impressions. This report reflects how well your pages and the website are performing.


Because we are living in the world of Search+, it’s important for you to know the number of eyeballs that are on a comparative search phrase. Knowing who is seeing what, where and how frequent can help you improve on your white hat tactics and position you for the much envied number one slot.

If you are searching for a term such as search engine watch, you will get about 7 possible URLs which you can click on. Now, here is the trick, all the 7 URLS are counted as a single impression. Any click on the site links is taken to equal a single hit to the top level domain. Therefore, if you want accurate reports, ensure you make some adjustments so that the inflation in top level domain hits doesn’t mislead you.

Visitor Growth

This is an important baseline growth measure which is simple and illustrative enough to show you where the trend is heading to. If the trend is heading upwards, then your SEO company Leicester is doing the right thing, otherwise, it is failing.

The visitor growth report also helps you to calculate your reach or the expected qualified leads from your traffic. If you want an accurate report, you should separate the repeat from the new visitors. If the new visitor growth trend is positive, it shows that your content is compelling.


A conversion generally happens when a site visitor completes successfully the goal that you have created in your Google Analytics. For instance, your goal could be subscribing or buying something. The conversions report assists you in seeing how many impressions lead to actual visitors and how many of the visitors turn into profit. When you see people leaving your website in the middle of the sales cycle, then you need to brush up on your conversion strategy.

Exact Match

Through exact match, you get reports delivered on a specific URL that you are targeting. If you are an established business going through a re-branding process, you may want to focus on your brand name. Through the exact match report, you can assess the impact of your efforts in targeting a precise URL. To succeed in this, you should create a separate goal.

Therefore, getting the right metrics can help you validate your SEO work before your client or even your business partners.

Build Your Brand by Hiring a Blogger Outreach Company

A great way to build your brand online is to become known as a leader or influencer within your industry. When you’re recognised as an influencer, others will be interested in your company, what you write, and the advice you can provide them. After you become an industry influencer, you can write guest blogs or articles on other websites and use them as a tool to promote your business.

What Is an Influencer?

An influencer can be anyone who has attracted a following on social media or through their content, such as a blog, on their website. There are usually influencers in every industry with large followings. Their content is read by others within their industry, and the influencers can advise or interact with their followers on social media. To become an influencer, you need to have relevant, insightful, and interesting content on your blog, or you need to post as a guest blogger to build and maintain a following.

Being an influencer can also help make your company more successful and build its brand. If you’re successful in doing so, when people see your name on a blog post, they will automatically connect it to your company and its products or services. To find blogs on which to guest post, you can work with a blogger outreach team to find bloggers who are willing to let you write content for their blogs or who may create content for yours.

Working with Bloggers

To build your brand, you can work with bloggers to promote your products or services by creating content for your website or mentioning you and/or your company on theirs. However, it’s important to identify the correct bloggers with whom to work as there are blogs for every industry imaginable. Finding the right bloggers to work with and developing a campaign strategy takes time, which is a commodity in short supply for most business owners.

Fortunately, working with an outreach service will allow you to concentrate on your company while they find the right blogs to promote your business, contact the owners, and develop a strategy to build your brand and increase your sales. Fresh content, such as new blog posts, published on a regular basis will help to increase your site’s search engine ranking and drive more searchers to your site.

Developing Strategies

Along with finding the right blogs on which to post, the outreach team can also create campaign strategies to help promote your brand. This can involve creating promotions and giveaways, writing product reviews for your company, or sponsoring podcasts or blogs. These activities can help the outreach team find the correct bloggers to work with who will be able to talk positively about your company and what it offers to its customers.

Creating strategies to promote a business and develop a following by blogging or writing guest posts is a full-time job. Fortunately, by hiring an outreach company, you can concentrate on your business and let the outreach team find bloggers to promote your company and build your brand.

Deciding on Whether to Handle Optimization In-House or Outsource to SEO Agency

The importance of search engine optimization for a business with any kind of online presence cannot be overstated. One of the difficult decisions that business owners have to take is whether to hire and in-house team of experts or outsource to an SEO company Birmingham. Although there is great peace of mind knowing that you have a dedicated in-house team at your disposal, there are some undeniable benefits to outsourcing this essential service. These benefits can ultimately help you to make the right decision.

Work with trained SEO experts

One of the major advantages of working with an SEO company is you are essentially partnering with a team of seasoned professionals. Building an in-house team means hiring experts which can be difficult especially if you do not have any experience with SEO. Determining what to look for in an ideal candidate in terms of qualifications, expertise and experience can prove to be a challenge for the average small business owner. Hiring an SEO company Birmingham means that the team has already been assembled for you, and is dispatched based on your specific optimization needs.

Proven track record

A new in-house SEO team generally means trial-and-error methods and frameworks do determine what works and what doesn’t. A professional agency has already gone through the teething process, and knows what strategies work and which ones don’t. In addition to this, the agency works with a variety of businesses and can therefore quickly diagnose potential optimization problems and find matching solutions. It is prudent to check the company’s track record and portfolio to guarantee that you are partnering with the right agency.

Continuous research and development

Just like other areas of technology, SEO is dynamic and trends are constantly emerging and changing. An SEO company makes it its business to keep up with these changes as well as find innovative alternatives and technologies for higher, more targeted or efficient performance. Unfortunately, keeping up with SEO trends is not one of the core competencies of an in-house team. This means that the team can easily be left behind and continue to use ineffective or obsolete SEO strategies while the competition surges ahead in performance.

Good return on investment

Lastly, any good business decision is based on the ROI. Hiring an SEO company Birmingham means that your business does not incur the cost of compensating full-time employees, training for benefits. This helps to save much needed capital while enjoying the services of trained and experienced SEO experts.

Tip Toe Your Way to Garner The Right Attention for The Right Gaming App!

We all live in an era that has seen the growth and the development of the ios industry. An iPhone game development company tries their level best to produce as well as promote the applications that have been created by the developer. There are times when the most notable works do not get the right attention due to petty issues. It is from the failures that we learn something fruitful and enduring in nature. It is truly said that ‘mistakes are the stepping stones towards success’. Today let us see what are the petty issues that the iPhone game development industry might face and how to handle them so that the audience do not loose out on some of the greatest masterpieces in the world of mobile gaming applications.

Some effective tips to create and promote a good gaming application that is powered by ios devices.

User interface plays a major role when it comes to attracting the audiences. A great UI is sure to garner the necessary accolades that the developer deserves. Every developer toils hard to make something that is not only useful but also engaging for the users and hence it becomes necessary to focus on the User interface criteria.

The world is more on the social media platforms. They get news and information about their loved ones from the social media than in person. Make extensive use of this medium to get your apps recognized. Promote your app on all possible social media platform togarner the maximum attention of the audience.

Taking care of not only the entertainment factor but also the benefits of using the gaming app is like hitting two birds with a single stone. Do not concentrate on only the entertainment factor nor only on the usage factor. Blend in all together to get the desired results that will ultimately give the right recognition.

Do not overrate your gaming application as there might be chances of it being disowned due to the price factor. Keep it cost effective in nature as it greatly influences the buyer preferences. Make sure that the crowd does not reject the best application just because it is overly priced.

The iPhone game development company that has produced some of the greatest gaming applications should make efforts to offer some discount features that is sure to increase the audience for buying the gaming application.

All these are the tried and tested methods that are sure to guide you to the right path. Always remember that if you fail once or encounter any difficulties take it in a positive spirit as that is the right way to accept failure and hardships and move ahead in the right direction. The Same concept applies in this application creation process, make sure that you do not lose hope with failures, seek out new ways to keep yourself updated and chose the right ways to promote your applications.

Most Important SEO Factors that are Often Ignored

Your business visibility on the internet depends on the SEO strategies you opt for.The recent updates of Google have made obsolete to many old SEO tactics and diverted the attention of SEO experts to the things which they were ignoring or considering useless. Many SEO companies in Dubai have started using local SEO tactics in their marketing strategy for local businesses while image optimization factor has also proven its mettle. Here in the article we will bring in the lime light some important factors that SEO experts often ignore, but these factors cast tremendous impact on the internet marketing.

Page Load Speed

Page load speed is an important as well as the most ignored SEO factor.Low speed of website is like diverting your customers to your competitive ‘websites and loss of potential customers. Only one second delay can decrease your conversions up to 7% while it increases the chances of getting negative reviews up to 16%. Comprehending the need of page load speed, Google considers it an essential part of SEO and rank those websites higher which have high speed.


  • Configure HTTP compression
  • Decrease redirects and increase page speed
  • Never use heavy images for designing
  • Prefer CSS rather using images
  • GooglePage Speed Tools installation improve page speed

Social Sharing Option

Life seems incomplete without social media. It has become one of the best marketing channels where people search their queries. Social media sharing option on the website lets the user share information on his account and your product gets promotion in this manner. According to search reports, Facebook entertains one billion queries daily while the record of YouTube and Twitter is 19 billion and 3.7 billion per month respectively.


  • Engage your social media audience by creating social media pages
  • Add social media sharing option on your website
  • Increase your social media marketing by using social media plugins, i.e. WP Social Sharing and SumoMe

Image Optimization

Algorithms of Google and Bing estimate the time of page loading speed and use it for page ranking.  No image optimization resulted in the low ranking of travel websites and SEO companies in Dubai faced the issue a lot. Most noteworthy, heavy images decrease your traffic and revenue.


  • Use clear, non-pixilated, and vibrant images
  • Add Alt Text in your image
  • Covert Gif images format in JPEG before loading
  • Use image compression tools for decreasing the size of images

Pay Attention to Local SEO

Google introduced its local search algorithm in 2016. The algorithm encourages the use of local SEO and ranks such websites higher. The purpose of the algorithm is to improve Google search results for its users and to provide the best solutions as a result of their problems. The algorithm categorizes local search as relevance, distance, and prominence and show results on the basis of these three factors. Most of all, four out of five persons browse to get local business information while the purchase rate is more than 30%.


  • Add complete address of your company and exact location
  • Include phone number, email id, and Google map in the website
  • Optimize Google My Business Page to get more online visibility


Readability is another most ignored SEO factor that impacts on the overall SEO. Readability is related to the content you have added in the website. Probably, it determines the number of readers for your website because it’s a measure that how much your content is ready to read and perceive. Readability and the targeted audience are directly related to each other. The use of high level language decreases the readability because the content becomes readable for less people.


  • Use easy words and avoid tough English
  • Write simple and easy
  • Use short paragraphs and avoid passive voice sentences
  • Add transition words and use less syllable words
  • Use sub headings, bullet points, and small paragraphs

The above-mentioned tips are easy to adopt and garner maximum revenue. These outstanding SEO factors have shown excellent results for SEO companies in Dubai which were facing issues regarding thelow traffic. Therefore, modify your strategies today as much as you can so you generate more revenue tomorrow.

Author Bio:

Warda Khan, an experienced SEO and digital marketing expert. She is offering her valuable services with Expo Business Zone and helping many businessmen in accomplishing their business goals with SEO, Local SE, ORM, SMM, SMO, Web designing and development services.


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