Month: September 2013

Things To Know About The Mobile Advertising Market

So you want to reach customers in the mobile advertising market. Here are some of the things that you need to know in order to do so. Did you know that marketing departments of most businesses and advertising agencies are always in search of new and innovative ways of promoting their businesses in addition to attracting more customers?

Most mobile advertising market ad platforms are now open and this has given startups as well as other tech companies an opportunity to plug in and take advantage of the feature sets. With the ad technology currently being API driven, e-newsletter ad platform is one of the marketing tactics that has significantly gained momentum. The use of this platform involves sending targeted promo ad content to a targeted group consumer with an aim of increasing a business’s bottom line while at the same time creating awareness and loyalty.

The increase in momentum in the use of newsletter ad platform can be attributed to some advantages that it has over the other platforms. However, despite the increase in its popularity, its full potential is yet to be realized as most of the publishers have yet to take advantage of this platform. In fact, most of the publishers fail to appreciate the fact that subscribers to their newsletter ads have decided to receive the e-newsletters and read them.

Some of the advantages include:

Reduced Cost of Advertising

One of the biggest advantages of this platform is the low cost involved. As opposed to the traditional advertising platforms, newsletter ads costs are only associated with the services offered by the email service provider like Gmail or Yahoo. In most cases, a company never uses its emailing system for the ads; instead it pays an email provider to handle it at a cost which is comparatively cheaper than traditional methods like printing and mailing.

Offers Targeted Marketing Services

Newsletter ad platforms offer an opportunity to reach out to a target audience as the involved consumers have initially expressed interest in receiving product or service updates. Consumers usually sign up to receive the newsletters either through the company’s websites or via other means like social media. In fact, some of the customers usually have an established relationship with the company and usually find time to read the newsletter ads. Companies usually make sure that they never get backlisted for spamming, as this would otherwise render their whole campaign ineffective.

There Is Added Value With the Use of Newsletter Ads

In order for a newsletter ad to be consider effective it needs to engage the consumer and get them to pay attention to the content of the advertisement. Companies have realized the effectiveness of this platform and they are currently engaged in techniques of improving the level of their content engagement thus building loyalty.

To learn more about the mobile advertising market, visit LiveIntent.

Binary Option Trading – Trading At Night

It is a well known fact that binary option trading is a much sought after investment avenue. As such, not only the traders staying in United States actively participate in trading but traders from outside the US engage themselves in this too. If you are the kind of trader that is always on the move exploring newer opportunities in this field, you can start trading binary options at night.

Why Opt for Binary Option Trading at Night?

It has been generally observed that the newcomers in the field that are engaged in 9 to 5 jobs hesitate to give up their jobs for a new profession, which is as uncertain as binary option trading. By uncertain here, we mean that the outcome is either profit or loss, so you cannot possibly depend entirely on this trade for making ends meet, at least till the time you don’t become an experienced trader in this profession. As such, these traders first try out their luck with minimum investment and only if they find that they are being able to trade well, they most likely switch over to trading as profession. So, these very individuals start trading binary options at night. There are many trading platforms that offer provision of trading at night. You can also find out from, which binary brokers offer this facility to their clients.

Aside from the reasons mentioned above, there are other reasons too which lures traders to trade at night. It has been observed that stronger currencies like the Australian Dollar are higher in volume during the night time in the United States in comparison to the volume that occurs during the daytime in US. So, the chances of earning profits are higher in this case.

Selecting the Right Asset for Night Trading

If you intend to trade binary options at night, the underlying asset that you are trading on must be active during the night. For the assets the expiration date/day of which is less than an hour or of duration lesser than that will definitely not be up for trading at night. These trades are usually NASDAQ and Standard & Poor 500 based.

However, you can always opt for the Asian markets that operate night long in US. Also, if you have a knack for forex trading or trading currency pairs, you can trade round the clock (24 hours) as these trades are global. So, you can also trade forex during the working days. So, you can start trading binary options at night with the help of an experienced binary broker.

Regardless of whether you are planning to approach or any other broker (information website), it is best to check their track record first prior to signing up with them. In this way, you will know that you have entrusted the responsibility of your investment to a reliable trading platform. Remember, you cannot expect amazing results when you trade just once (unless you are extremely lucky), nevertheless, that should not deter you from giving up trading of binary options altogether. Patience and perseverance are two essential aspects that traders must possess.

What Exactly Is A Wide And Natural Link Profile?

We often hear people in the digital marketing industry talking about how it’s essential for a website to have a wide and natural link profile in order to succeed on the search engines, however what exactly is a wide and natural link profile? If you’re a small business owner running your own website or are new to SEO and digital marketing you may not fully understand the term and, as such, we have teamed up with Glenn and his team over at in Essex to take a look at it and try and provide some clarification. Of course, taking a look at link profiles in depth could go on and on for a long time, however to take a look at the most important aspects, we have classified these as link source and anchor text.

Link Source

A wide and natural link profile will include links coming from a wide variety of sources ranging from brand mentions and guest posts to directories and social shares and links. An unnatural link profile will consist of links primarily only of one or two types and will look obviously manually created. On this front, a natural link profile will look exactly that, natural and will not in any way, shape or form look as though it could have been manually created. If you see links from a wide number of sites and a wide range of different types of link, there’s a very good chance you’re working with a clean site with a great link profile! Whether you’re analysing an existing sites link profile or are in the process of generating links for a brand new site, it’s absolutely vital that you take into account the need for a wide range of link sources, ensuring that the link profile doesn’t just look natural but that it is natural.

In terms of individual link sources, however, there is certain types which can potentially cause issues in themselves, even if as part of a bigger link profile. If you see large numbers of links coming from ‘spun articles,’ ‘blog comments’ or ‘forum profiles,’ you could well have a problem on your hands. Penguin notoriously targets what it regards as low quality and spammy link types and these certainly come under that! You can no longer get away with low quality link sources and if you see these as part of a link profile, alarm bells should start ringing.

There is, of course, something else you need to look out for though and that is the over-use of exact match anchor text links.

Exact Match Anchor Text Links

The second thing which you need to take a look at when either building or analysing a link profile is the anchor text of the links. If you’re not sure what anchor text is, Moz define it as, “the visible, clickable text in a hyperlink.” Of course, all links have ‘anchor text’ however what you need to be looking for when analysing a link profile is whether or not these anchor texts look natural. A natural and organic anchor text will generally use either a brand name, URL or generic ‘click here’ or the like as opposed to a keyword. It’s exact match keyword anchor text links which Google set out to target with Penguin and unnatural link penalties and if 80% of all links use just one or two ‘money phrases’ there’s potentially going to be serious issues for the site.

As a general rule, those linking naturally as an ‘editorial vote’ wouldn’t ever link using a keyword rich anchor text, unless it was a very specific product and, with that in mind, if you’re trying to build a wide, natural and organic link profile, you need to take this into account.

Whatever you do, it’s absolutely vital in this post-Penguin age that you concentrate on building up a link profile that not only looks natural but is natural and two main parts of that are ensuring a wide number of link sources are present and ensuring that there’s no skew of exact match anchor text links.

Where Can You Use An E-Wallet?

E-wallet is an electronic wallet that helps people keep safe their personal information like credit cards, calling cards, passwords, PINs or even account numbers. This system has gained popularity already in different countries like Japan where people call it wallet mobile because of its practical usage. For having a wallet like this, there is required a software that has to be installed in the computer or on the Smartphone.

1. E- Commerce Transactions

Once a person has an electronic wallet, it can start to make any electronic transaction available online. For instance if a person needs to purchase clothes, food or different items, anything can be bought with this wallet. That is how basically, the electronic wallet works more like a normal wallet but for online uses.  What is more is that this wallet can be quite useful when it comes about searching confidential information. For example if a person purchases alcohol from the online field, by the help of this wallet the seller can find out the age of that certain person that purchases the alcohol. This will not permit minors to buy items that are not allowed for them.

2. Storing Documents

But, online transactions are not the only ones that can be made by the help of this wallet. Also an individual`s bank account can be linked to this wallet in order to use it properly. People can even store their important documents like driver`s license, health card or loyalty card that will be stored on the phone and used from there. That is how a person can keep confidential information safe without having to worry about them and without having to carry a full wallet in their pockets with all the documents required daily. Instead, they can keep them in a digital format and use them on their phones or computers whenever they want to.

3. Websites Usage

For this wallet there is a need of a password that will secure all the time the content. Even though there are accounts which do not have to include a password, anyway, there is strongly recommended to use one. Creating an account for an e-wallet is absolutely free. Anyway, even though it is free, there are different vendors that can include a fee for the usage of it. What is more is that a person will not have to complete all the information required as before. But by the help of this wallet, all the information will be already there. The information is encrypted for a plus of security and to prevent the wallet against the online fraud which is a cause for which often people deny to purchase from the online field.

With all these being said, an e-wallet is quite beneficial for people who want to feel safer when it comes about the online field. This type of wallet had been included worldwide, therefore anyone can take it in their advantage and forget about filling a lot of information when purchasing from on online store or agent.

Author Bio

Laura is a avid online shopper who loves to shop online. She has recently tried to shop with bitcoins and found it a interesting and unique concept where there is no physical transactino is involved and it is very safe.

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