social media marketing

Choosing The Right Social Media Channel For Your Business

Social networking is no more just a means of entertainment and communication. Today, you can effectively use it for marketing your business effectively. This is a reason why many business firms, whether small or large are already using its different mediums such as Facebook, LinkedIn, Google plus and Twitter to leverage the benefits for the promotion of their business. However, with the continuous growth of social networks, it sometimes becomes really confusing to choose the right social media network for channeling the traffic to your brand. This is exactly what I have covered in my article, to help you decide the best medium according to your marketing needs.

Facebook as a Marketing Medium for your Business

Having about 1.056 billion of worldwide users, Facebook is topping the charts as currently the most used social media network worldwide.  You would find various business firms targeting the users of Facebook through their Facebook business pages.

Creating a Facebook fan page allows you to communicate effectively with your users, to make your brand trustworthy in their eyes and as a result increasing the lead generation process of your company. Through Facebook, you can create a Buzz for your brand.

In addition to communicating directly with your clients, a facebook page also helps you in your site’s SEO work. So work your way through surveys, polls and share latest trends and news about your firm to grab the attention of your users.

Twitter as a Marketing Medium for your Business

Twitter also commonly known as the “microblogging” network, is designed for informational purposes. It helps the users to communicate for free with the help of short messages, known as tweets.

Twitter helps businesses to communicate easily by promoting free offerings. Twitter also helps customers to submit their questions, the answers to which you can post in their replies, thus showing expertise in your field. You can also redirect the questions of your clients from twitter to the Facebook page of yours. Like Facebook, twitter also helps in the SEO campaign of your site.

You can continue to tweet throughout the day. You can also spread them, by varying the information.

LinkedIn as your Marketing Medium for your Business

Linkedin is a thorough professional network. It helps you in meeting your future collaborators and partners, making the communication process simpler and faster. LinkedIn page enhances your visibility and helps in building your brand reputation across the entire network, to help you in recruiting future employees for your firm. Having a profile on this network helps a lot especially if you are looking for a professional job. Through LinkedIn you can not only recommend different people but can also get recommended.

Using Google Plus as your Marketing Medium

Google is no longer behind Facebook, twitter and LinkedIn as it has come up with its own unique social network known as Google Plus. A good use of this network is beneficial for not just your brand recognition but also for your SEO campaigns.

Google Plus helps you in creating your own community, circle of people to share your professional knowledge. You can manage your business page the same way, you manage your personal account, which makes it extremely easier to use.

Thus all you have to do is create a page exclusive to your company and fill in the biography to be able to sell yourself to your users in a completely professional and thoughtful way.

John Rouge is an internet marketing and social media expert. He has worked with various websites, also associated with Alex Miller.

Email Marketing 2.0

As a small business owner, you do everything you can to get great marketing results with a small budget and individual attention. Email marketing is one of the least expensive and easiest ways to communicate to your customers, giving them information about upcoming sales, specials and other items you want to share. A creatively designed and properly executed email campaign is what separates the dregs of email marketing from the all-stars.

The List

The most important thing you can do before launching an email marketing campaign is to create a client list. Tag members of the list so you can segment your marketing emails, reducing the chances of sending someone an email that doesn’t interest them. Moreover, if you blindly send out emails you run the risk of being marked as Spam and eventually deleted.

Don’t treat every email on your list the same way. Different emails need to go to different types of customers. For example, create a “Welcome back” email for those who haven’t made a purchase from you in a while but have recently returned to your business. Write a “We miss you” email for those who haven’t purchased from you in a few months. Both of these remind the customer of your business and encourage them to return and make a purchase.

Content

Before writing the email, sit down and determine what your email marketing goals

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are. Determine whether you plan to educate consumers, promote a product or drive a specific action from the reader. These goals will help you plan the content for your email. Determine if your emails are for seasonal events or just generic email greetings that encourage consumers to buy from you. With all of these goals and your list, write your emails geared toward your desired clientele.

Engage

In your email, encourage recipients to engage with your email marketing campaign. Ask them for feedback and encourage them to share the email by forwarding it to others. Also, encourage recipients to share your information via social media networking. This, along with the call to action, will help spread the word about your business, grow your client base and increase your sales.

Format

Create a format that will draw the email recipient in and encourage them to continue reading. Don’t clutter your email with too many graphics. Yes, you can add a cute picture or use a bright font, but make sure they’re easy to read and don’t distract from the message you want to send. Keep your call to action and any important details above the fold, because many people don’t scroll down unless they have to.

Call to Action

The call to action in an email is what you ask your readers to do. For example, if you’re having a great sale this weekend, write something like, “Come to our location and shop before noon to receive the best deals of this sale,” or ask your readers to promote your business for you and share the email with friends and family. The call to action will encourage your consumers to do what you want, as long as you clearly state it. Place the call to action above the fold and then reiterate it toward the end of the email. This increases their exposure and makes it more difficult to miss.

If you haven’t already started an email marketing campaign for your small business, it’s not too late. Make the decisions to start one, then sit down, and plan it out. The better the plan, the better the results.

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