Facebook is a great way to connect your company with your customers. Unfortunately, there are many people who don’t care about building good customer relationship through Facebook. But, I’ll tell you what. If you can build good customer relationship through Facebook, your product or company will have good popularity growth very quickly. Why? That’s because Facebook holds the most important power in online marketing–people power or the power of viral marketing. If you can get good words out about your product or company on Facebook, then chances are you’ll get more and more people interested in having a business relationship with you. So, here are some tips to treat your customers properly on Facebook:
1. Communicate with them properly
If you want to make a good impression about your company on social media platform, then you have to have proper communication with your customers. What does it mean? It means that you have to understand what your customers are trying to say to you, and you have to provide the right answer for their questions. Avoid misunderstanding between you and your customers. You can’t afford to lose your credibility when this happens. Remember that anyone can see your Facebook page, and they’ll judge your service based on how you communicate with your customers.
2. Answer their queries, no matter how small
When your customers want some answers about your product or service, they’ll ask for it on your Facebook page just for the convenience of it. And the worst thing that you can do is to ignore their queries. No matter how small, you have to answer every single question that your customers are asking you through your Facebook page. If the questions are too many, you just need to hire some people to help you with this. Your attention to their concerns will become a valuable asset for your business, especially in your customer service area.
3. Address your customers regularly
Many people only care about raising the number of likes in their Facebook page. Yes, of course, it’s important to have a good number of likes on your page. But, it’s not the only thing that you can do. You can’t abandon your customers and then focus only on raising your likes. It’s just a number, and what matters is about how you treat your customers. It is about how you make them feel important. You have to update your Facebook page often with useful content and tips, and don’t forget to address your customers regularly. Address them in a friendly manner in your updates, like this: “Hi [Your Product] lovers, today we’re going to give you a very valuable tip to use [Your Product]…”
4. Give them special offers
Special offers will keep the enthusiasm of your customers toward using your product or service. If you give them special offers every now and then, you can potentially increase your customer base significantly. Why? Due to its viral traffic potential, your Facebook page followers will inform their Facebook friends about your special offers, and some of them will respond to it. So, it is a good way to treat your customers properly as well as give your business a significant boost over time. Be sure to give them special offers that they can’t resist.
5. Offer help to your customers
Finally, you should always offer help to your customers. Why? This is a part of your business to keep them satisfied with your product or service. Always be willing to help them solve their problem related to your product or service. Be ready when they need your help. Building a successful business is a matter of helping your customers to solve their problem with your product or service.
Those are some tips you can follow to treat your customers properly on Facebook. Use this largest social media platform to your advantage, and you’ll be able to get more and more customers coming your way, as well as building stronger relationship with your existing customers.
Jake is a passionate blogger with great interest in SEO and Internet marketing, he has written this article for Dynamic Search ™ a Mobile Marketing company located in Phoenix, Arizona. Their competitive analysis report alone offers great insight into any Website and its current ranking