marketing

How To Use The Basic Marketing Automation Tools

Marketing automation platforms are a real blessing for any marketer. They let companies automate their frequent tasks and processes, without client attrition or depreciation of goods and services. Nevertheless, some salesmen do not know how to use the full potential of marketing automation tools. They simply utilize two or three features of such platforms, while the rest of possibilities stay unexercised. It seems to inexperienced marketers that they achieve good results, but actually their success is quite moderate. Only when you test out a number of different tactics in your marketing strategy, you can really unleash the strength of marketing automation.

The same can be said about bpm’online. You can use only a couple of its functions, and feel happy as they’ll make your work much easier. But if you leverage all the tools of this software, the effectiveness of your operations will become much higher. You can learn more about the software on https://www.bpmonline.com/marketing, while we will go on discussing the key marketing automation tools and techniques.

Specialists note that there are four basic methods that let salespeople close more transactions. They vary from using all the instruments of a given platform to looking for the most profitable leads, developing of online alerts and reducing the length of a sales cycle.

How To Use The Basic Marketing Automation Tools

Key Marketing Automation Tools

Using the services like bpm’online CRM, top marketers easily measure a client’s activity and determine when the customer reaches a “ready-to-buy” stage. Here are some techniques experienced marketers use to achieve perfect results both in big and small businesses.

Use Every Function in your CRM Application

Let’s take a closer look at a simple example. For instance, would you purchase a Ferrari and never went beyond 40 MPH? Naturally not! So why should you pay for a software if you are not planning to apply to its full potential?

In order to make more successful deals, you should, first of all, leverage every function within this system. Having an option to forward powered emails and SMS messages all at once? Try it. Having the opportunity to set yourself automatic reminding to follow up with consumers? Get rid of the habit to put reminders down on a sheet of paper and use this feature of your software. Every successful marketer understands the advantage of automation; therefore his first job is to study the twists and turns of the platform he is using. It is the only way to leverage the whole range of automation’s competences.

How To Use The Basic Marketing Automation Tools

Single Out and Support Hot Leads

Marketing automation tools will help you look through the shroud of useless information and see clearly what your leads look like. Using such software, you will easily understand which leads are more engaged than others, who is ready to purchase and who needs some nurturing.

Your platform is already tracking the way your leads engage with the messages they receive. Look through the available data, read the reports and make the list of the most active leads. These are the recipients who have opened three consecutive letters or clicked on the links offered. Having determined these people, you may be sure – they are interested in your products or services. Your next step is a phone call or a personalized follow up. Chances are, these prospects will turn into paying consumers in record time.

As top marketers note, starting the automated campaign is not the only aim of a good marketer. Their outmost purpose is to understand what leads do when receiving your emails and act on it accordingly.

Offer the Right Content to the Right Customer at the Right Moment of Time

Why do people say that “content is everything”? Because it sells. According to various investigations and studies, more than 80% of buyers looked through at least 5 portions of content from the companies they purchased from. High quality, personalized emails convince consumers that they need certain services and goods. Besides, such content helps people see the difference between you and your rivals. Thanks to “marketing-wise” and effective letters, your business will be perceived by customers as an industry leader and the most reliable vendor.

One more aspect that is quite important would be timing. Sending the right emails to the right people is not enough: you should think well about when to do it. Make trigger emails, which will reach out to your consumers just at the right time.

Use Marketing Automation Tools to Shorten the Sales Cycle

The key goal of any CRM platform is not only to let the sales reps make more deals, but also to help them achieve perfect results as fast as possible. When you devote all the repetitive and time-consuming tasks to the intelligent software, they get equalized. All the necessary communications become targeted and timed. Therefore, your conversion rates grow up, while leads dropouts become minimal.

In order to shorten your sales cycle, you should obtain a clear understanding of what the sales funnel looks like and how people go through it. Study this path carefully, from start to finish, and do your best to minimize potential troubles and obstacles.

Online Marketing – What Are Its Different Advantages?

Online Marketing - What Are Its Different Advantages?

In the present world, the Internet is considered to be the most suitable way that enables you to earn good bucks online. The online marketing business are provided a wide opportunity for almost everyone to earn some money and thus, increase their income. Just like SEO plays an important role in enabling your website to get high rank in the major search engines, similarly online marketing has made it all possible to earn huge amount of dollars even at the comfort of your home. Make sure you choose a suitable online option that enables you to boost your income very soon.

Some Advantages of Online Marketing

With the help of online marketing, you can earn quite a good amount of money in no time. Check out some advantages associated with online marketing.

  • Viral Marketing

You may choose viral marketing for the promotion of your products as well as services to several customers. Thus, when your clients may get immense satisfaction by using your products, it is obvious that he will speak about your products to various people. As such, you will be able to increase your number of potential customers. You’ll also be able to earn good amount of profit with online marketing.

  • Introduce New Communities

With the help of different social networking communities, you can interact with innumerable people and as such, you may share your views and thoughts with them. Also, listen to what they want to say. Thus, by taking active participation in these social networking websites, you can promote your products and services to several people. This in turn, will give you a suitable chance to increase your sales with time.

  • Affiliate Marketing

Affiliate marketing is undoubtedly a great way to earn some valuable dollars online without putting much hard-work. In affiliate marketing, it is the website owner who puts an advertisement of the products and services of the merchant in his/her website. Thus, when any products/services of the merchant gets sold or if even a lead gets generated, the website owner gets the chance to earn a small percentage of commission. Affiliate marketing helps you boost your income and in turn, improve your financial condition.

Online marketing enables you to earn extra money apart from your fixed income. You do not need to allot any fixed time to earn dollars with online marketing programs. As such, you can make the most use of your leisure time and earn some precious dollars.

Email Marketing 2.0

As a small business owner, you do everything you can to get great marketing results with a small budget and individual attention. Email marketing is one of the least expensive and easiest ways to communicate to your customers, giving them information about upcoming sales, specials and other items you want to share. A creatively designed and properly executed email campaign is what separates the dregs of email marketing from the all-stars.

The List

The most important thing you can do before launching an email marketing campaign is to create a client list. Tag members of the list so you can segment your marketing emails, reducing the chances of sending someone an email that doesn’t interest them. Moreover, if you blindly send out emails you run the risk of being marked as Spam and eventually deleted.

Don’t treat every email on your list the same way. Different emails need to go to different types of customers. For example, create a “Welcome back” email for those who haven’t made a purchase from you in a while but have recently returned to your business. Write a “We miss you” email for those who haven’t purchased from you in a few months. Both of these remind the customer of your business and encourage them to return and make a purchase.

Content

Before writing the email, sit down and determine what your email marketing goals

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are. Determine whether you plan to educate consumers, promote a product or drive a specific action from the reader. These goals will help you plan the content for your email. Determine if your emails are for seasonal events or just generic email greetings that encourage consumers to buy from you. With all of these goals and your list, write your emails geared toward your desired clientele.

Engage

In your email, encourage recipients to engage with your email marketing campaign. Ask them for feedback and encourage them to share the email by forwarding it to others. Also, encourage recipients to share your information via social media networking. This, along with the call to action, will help spread the word about your business, grow your client base and increase your sales.

Format

Create a format that will draw the email recipient in and encourage them to continue reading. Don’t clutter your email with too many graphics. Yes, you can add a cute picture or use a bright font, but make sure they’re easy to read and don’t distract from the message you want to send. Keep your call to action and any important details above the fold, because many people don’t scroll down unless they have to.

Call to Action

The call to action in an email is what you ask your readers to do. For example, if you’re having a great sale this weekend, write something like, “Come to our location and shop before noon to receive the best deals of this sale,” or ask your readers to promote your business for you and share the email with friends and family. The call to action will encourage your consumers to do what you want, as long as you clearly state it. Place the call to action above the fold and then reiterate it toward the end of the email. This increases their exposure and makes it more difficult to miss.

If you haven’t already started an email marketing campaign for your small business, it’s not too late. Make the decisions to start one, then sit down, and plan it out. The better the plan, the better the results.

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