Online marketing is no doubt one of the most effective methods now for enhancing any sort of business. Now a businessman who is successful in his profession knows the value of online marketing quite well. The power of social media is playing a very crucial role behind the success of any business.
Now the effect of this growing trend has already touched the lives of many a farmer in Nairobi. In fact the farmers are also using online market for their purpose. They are using their mobile phones to get the information about the various markets where they can get the best price of their corps. The vegetables may be livestock, potatoes, carrots or a cabbage, all the information about the current market is on their hands. Therefore, they can successfully do the marketing of their corps and can get money from it.
An organization named ALIN which is a non-governmental have worked a lot on the welfare of the farmers and they have created a free portal where the farmers can ask their questions regarding farming and the experts from various research centers are going to give them the answers. According to that organization, their volunteers collect information about farming and then they put the information in a simplified way in the portal. The farmers can get all the necessary information from there.
From this free portal these farmers will be able to know about the price of various crops and vegetables in a different town. It will help them to sell their goods in the right market. It is no doubt one sort of marketing policy for them and it is going to increase their income because they will get better sale value of the corps and vegetables.
Farmers can also come to know about necessary information about how to cultivate a specific vegetable more. Thus they will be able to grow more corps and vegetables and then if they can sell it in the right market with the help of this portal, it will surely be very much profitable for them.
From this portal the farmers can also come to know the first hand price of cattle and cereals. Therefore, the farmers will be able to buy those things accordingly and save money from there which eventually will increase their amount of profit.
This is undoubtedly quite amazing that the online marketing process has touched the lives of farmers and doing benefits for them. There are some of the rural areas where the mobile network is extremely poor. ALIN has also worked on it and they provide a system called Very Short Aperture Terminal which will make it possible for them to get the information they need.
Now with this system the farmers are able to understand the trend of market and it is quite helpful for them to understand what kind of vegetables or corps they can grow to get greater profit. It will also make them aware of the specific markets where they can market their products more and thus can make more profit.