You have created a visually stunning website but fail to engage users or users complain about navigation. There are likely to be a few web design mistakes. In the same manner, the website is pretty useful and easy to use but most users think that it looks drab and dull. In this case, too, the design requires a boost. Whether it is visual aesthetics, ease of use or optimized buttons, in every respect your web design needs to be perfect. But there are few mistakes that no web designer can afford at any cost. Let us have s look at them.
There are many instances where the web designer just forgot about his main objective, that is to create a website that helps business conversion. The result is obviously a web design that is not equipped for the business. The design should focus on the business objectives you want to achieve through the website. When you forgot the goal and get diverted from your objectives, your website underperforming making loss of investment and business value. Keep the below-mentioned things in mind.
There are certain websites that still do not provide unperturbed access to the whole website contents when the users view them on a mobile device. In spite of claiming that the site has been designed responsively neither the contents of the pages properly fit the screen nor their accompanying images. This happens because the mobile viewport has not been properly maintained to display the contents. There are other websites in which contents lack readability when accessed from mobile. There are still others that do not provide buttons and on-page links friendly for finger taps. Keep the below-mentioned principles in mind when making your website responsive.
What a website is primary meant to do? Well, the purpose of a website is to present information. But if the visitor does not find the information easily, it would lead to frustration and he would leave. So, to reduce bounce rate you have to present your contents in an organized, easy to find manner. This requires structuring the web page allowing the user to find every bit of information with least effort. In web design, a well-balanced layout can only achieve this. Thanks to a balanced layout users can find anything just by looking over the pages. Let us share some effective tips gif creating a balanced layout.
Any website provides volumes of relevant information but the relevance varies as per the users. In the same website, hundred different users may look for hundred different things at the same time. But your contents are often presented with the latest content being displayed first. So, how can users can access the contents that they need? Well, this is precisely why a search function is inevitable.
These days users are terribly frantic and inattentive. They just don’t bother giving the extra labor to find anything. So, if they cannot find anything they will readily decide that you do not have that section and will leave. Ease of navigation is the single most important thing to reduce bounce rate and you cannot just ignore this. Here are some tips for a user optimized, easy to use navigation.
Slow page speed is a punishable offense now in the view of Google and other search engines. Often too many JS libraries slow down a page and hinder fast loading. Actually, these libraries just because of making too many requests make loading the UI challenging. There are also other ways to boost the page speed.
Apart from all the important design mistakes and their remedies mentioned above, you should also ensure enough white or negative space surrounding contents and other clickable areas. White space relieves the clutter from the design and enhances readability as well as usability.
Trends emerge, grab attention, grow big and then after a short or long run spanning over few months to years they vanish from the scene. When it comes to graphic design we have seen too many trends appearing in the course of few years with varying degree of success and lasting influence on the web and digital apps. In the catwalk of graphic design trends, we have seen some of the most enduring and continuously evolving ones like the Flat design and also some short-lived design trends like the Skeumorphic design.
We are almost at the end of 2016 and several graphic design trends matured from their earlier avatar offering a clear idea of the trends that are going to rock the web and other digital interfaces in the months to come. Here we have picked 10 graphic design trends that will continues to rock the web.
The flat design thanks to its clean, clutter-free, colorful look, prominent typeface, use of white space and delicate use gradients has taken over the web and mobile apps for few years. Offering minimalist approach with an optimum focus on readability and usefulness, the Flat design has achieved the phenomenal popularity that no other design trends achieved so far. It is also the most enduring trend surpassing a massive transformation through an array of visual treatments. It was introduced by Microsoft’s Zune mp3 player in 2006 followed by a refreshed take by Apple’s iOS 7 in 2013 and it has been given a deeper twist by Google with Material design in 2014.
Bold and stylish typeface as a graphic design element have been around for quite some time since it has been extensively incorporated by the proponents of Flat design. Now together with their boldness and style designers are more inclined to add more variety to their look and feel. So, an increasing number of interfaces are coming up with multiple, varied typefaces. Several complementing font types at different sizes and styles are being used to create better visual hierarchy and to optimize readability. Experiment with typefaces will continue and fonts will play a key role in new design innovations.
Negative or blank space as an essential part of graphic design is continuing to grow in importance as spaces around text helps to enhance readability to a great extent. But apart from their well-appreciated role in augmenting the prominence and clarity of contents they can also be utilized to invoke a deeper or double meaning when used appropriately with other design elements. Moreover, use of blank space allows a minimalist, stripped-down and elegant look and feel.
Care-free, hand drawn illustrations may look childish but for incorporating amusing elements in serious design layout they are simply irreplaceable. Doodles being popularized by Google are now being widely used by a lot of professional services, web interfaces, and apps. They can easily incorporate a very playful and warm human feel. Hand drawn illustrations with sketchy lines, sharp brushstrokes and subtle use of colors are creating crisp and clean interfaces that grab attention and make an enduring brand statement.
Cinemagraph is the new kid in the block reserved for innovative graphic design. A little flickering movement in the background images just has enough to grab attention and impress us to stay on the page. This hybrid design encapsulating both the elements of motion and still is increasingly becoming popular across web interfaces.
Card-like modular layouts had a very successful run for some years. It has been adopted by a vast majority of the big brands for websites and apps. This design after being widely introduced by Microsoft in its path-breaking Windows 8 design went on to take over the websites and mobile apps of an array of companies. Card or grid based layout can be instrumental in adding variety, diversity, and flexibility in the design layout.
The trend of using geomagnetic shapes is hip now. They offer a textured background effect with layers. Originally conceived as packaging design it has been taken by websites and mobile apps to allow prominence to the typeface with a textured backdrop in behind. Experiments on geometric design will continue with color schemes, contrast, and depth.
With the widespread design focus on readability and usability, the minimalist design took over the web and app design. In complete contrast to the dazzling, flamboyant and sometimes hippie design of the 1980s, minimalist, purposively focused and simple design styles have now become more popular. To add to the attractive look and feel over minimalist design abstract artworks and geometric forms are also being used by many websites.
The inspiration from the print world for some time is shaping web design. The pre-digital printing elements like color slabs, rich textures, misprint or overprint effects, etc. are being incorporated into digital interfaces for a lively, material look.
Colors continue to play a pivotal role in web design. Vibrant warm colors besides helping hierarchical design are also boosting clarity and usability of web interfaces. Emotional use of colors keeping sync with the website niche, focus area and target audience is now critical element for any design endeavor. Bright colors from pastel shades, neon, and saturated colors are being more preferred for the hip, eye candy looks and feels they offer.
Darshan Patel is a lead SEO Analyst & Storyteller at Nimblechapps – The coolest mobile web application development and mobile app development company. He believe in using a variety of strategy to create business’s online presence that delight and deliver.
Setting up a business isn’t as hard as it used to be, but there are still pitfalls, and with so many variables, the risk of failure is always there. Markets are highly competitive, and if you are to take a slice of the pie, it will be at the cost of someone else. Here is a list of essential things that will help your business become a sustainable player in the world of e-commerce.
Starting any business has an element of risk attached, but with careful planning, and the right partners, you can go all the way. Make sure you enlist the help of a good digital marketing company, and they will guide you to sustainable growth.
Responsive web design (RWD) has already swept the web in past few years and still, websites are busy fine-tuning it further. But let us begin with the basics. What does responsive design signify? Well, responsive design ensures a homogeneous web experience irrespective of the browser or the type of device is in use. Designers achieve this by using flexible images, fluid grids and easily scalable design layouts. All these and many more aspects just cannot be learned better from textbooks but only from personal experience and the experience of other designers. Well, here we are going to introduce 10 such responsive web design tips learned from the experience.
The majority of browsers are now in mobile and a vast majority of mobile browsers exclusively use mobile devices to access the web. Naturally, a mobile first approach is inevitable. You need to make your design excel first in the small space and then scale to the desktop screen. This approach will make the design better equipped to address a variety of screen sizes. Mobile media engagement now stands at 62% of total time spent on digital media while the desktop engagement stands only at 38%. A majority of the desktop users belong to B2B niche. So, if your business needs to remain accessible to the majority of users, a mobile first approach is inevitable.
By using fluid grids the designers can enjoy the better capacity to manipulate diverse parameters beyond the traditional design layouts. Without layout designing with fixed pixels fluid grid will allow you perfecting the pixel counts as per the proportion of the screen in hand. This helps in molding the design to different screen sizes easily without really compromising on the visual quality. Moreover, the fluid design allows dividing the target page elements as per context to allow every on-page element the right page portion it deserves.
This is one of the most commonly discussed things when it comes to responsive design. Page loading speed is important to keep your users and minimize the bounce rate. It is also important to have a better search engine ranking just on account of better performance score. Responsive design with flexible images and scalable attributes cater to different devices in a befitting way and thus help to avoid slow loading speed. Actually, a vast majority of responsive sites just load in less than 10 seconds.
How can you ensure optimum page speed? Well, there are various aspects to it. Besides optimizing images, there is lazy loading that can make your contents load faster. Lazy loading ensures loading contents that are being searched for and prevents loading the whole site or page at one go. This helps faster loading.
Large images besides slowing down the page loading offer a lot of complexities concerning resolution. To prevent this you need to optimize these images through compression. The compressed images besides maintaining higher resolution and image quality help to decrease the byte size. This also helps to reduce the load on customers data usage while not compromising with the visual output.
With the proliferation of mobile devices across all nooks and corners of life user behavior remains highly unpredictable. From locations to user scenarios to user preferences in particular situations, all these aspects are crucial for apps to offer relevant use. Well, these elements together dubbed as user context are keys to mobile marketing and app behavior. Without addressing user context any app risks being avoided. From a design perspective, responsive design helps to address user contexts as per location, time of the day and particular user cases. Thanks to advanced device level sensors and location input now designers can easily incorporate contextual elements in their design.
Most mobile users just prefer to scan a document instead of reading it thoroughly. Mobile users browsing on the go or beside other engagement are less prone for attentive reading than their desktop counterparts. This smaller attention span of mobile users demands to serve them with brief, very relevant contents optimized visually for quick on-the-go reading. Moreover, you should avoid making your content subject to too much scrolling action as most users stick to mainly above-the-fold content.
When it comes to mobile size is not just crucial for images but for almost everything. Every clickable area including the CTA buttons and the on-page links should be sized for the mobile accessibility. 44px x 44px is the ideal dimension for our finger-taps to touch over a target link and anything smaller than this risks being avoided by the users. Besides the size, the links and CTA buttons should have enough space inter between to allow ease of navigation and click-through action.
JQeuery has already been dubbed as the secret weapon for creating a robust responsively designed website. Thanks to this tool the web designers can make use of various plug-ins that boosts responsiveness and adaptability of the design as per user contexts and devices. There are various helpful JQuery plugins for a responsive design like Supersized, FitVids, FitText, Elastislide, etc.
Templates are still the best friends of designers to create the responsive design of websites. For new and less experienced designers often the ready in hand templates with several responsive elements built in, can allow great ease of designing for a multitude of devices. Templates also help them to master the skills and tricks of responsive design.
Finally, your design is not validated of its responsive quality without being tested. To ensure it displays the way you always wished it to be, either you need to test the design across as many devices as possible or simply depend on emulators for the result. There is an array of mobile emulators that allows simulating a mobile experience for different devices but nothing comes as effective as testing it across real device screens of various brands.