Web Design

Minimalist Web Design: Top 6 Principles to Follow

Minimalist web design which is also known as stripped of web design is a popular design convention popular for its simplicity and ease of engagement. While less is more for almost every new app or website design, the principle is still ill conceived and least understood by the majority of designers. Stripping all unnecessary elements does not the only amount to an effective minimalist design, one needs to ensure usability and engagement as well. So, do you want to know the key principles that make minimalist design attractive and eye catchy? Well, here they are:

  1. Negative or white space

Just browse through most popular and famous websites across the niches and you are bound to realise that lot of vacant or negative space is a creative ingredient in the majority of them. Yes, for some time now use of white or negative space has become a key web design principle.

The role of white or negative space around the visual objects is to grab the user attention and help it stay focused without any distraction. White is the most popular background colour which is used as negative space, though with contextual and appealing use other colours including dark backgrounds can create the same sense of harmony.

Apart from guiding the user’s attention and visual trajectory, negative space also helps to organise the on-page elements in a neat and visually appealing way. A website with more negative space around looks more organised and neat and thus it helps users navigating through the pages or buttons to get their required contents.

Negative space serves to manipulate the user’s visual flow. As a rule, the more negative space around an element, the more the eye is drawn to it – you can see how this is a powerful tool in a minimalist layout when you’re down to only a few, but powerful elements.

Finally, negative space helps to prioritise elements by organising contents and on-page elements as per the visual flow. For instance, if you want to make a featured area to showcase latest arrivals or latest contents you need to create a sense of priority by allowing more space and a sense of distance from the rest of the page elements.

Let us now summarise the key points to consider when utilising negative space.

  • White is naturally the most useful background. But in case you opt for other colours and darker shades, make sure it looks appealing and does not compromise with the usability.
  • Divide space proportionately to avoid looking like spam. It should not look like a vacant web page with bits and pieces of colourful elements here and there.
  • Always focus on prioritising one content or one on-page element over another and accordingly provide space for them.
  • Make sure the negative space does not make it look too glaring for the eyes. It happens especially when you use the darker background.
  • Make sure negative space around CTA buttons and clickable links make them look more inviting and eye catchy.
  1. Make sure you wireframe the design

How is a stunning website designed with the beautiful use of colours and contrast, space division that subtly guides user attention and engages users with appealing layouts and shapes? Well, most such websites follow the principle of wireframing. Creating a unique wireframe is the most important step for ensuring an interesting design. Let me tell you, creating a unique wireframe requires a lot of attention. You cannot come with such a wireframe accidentally and this is why we advise you to follow these steps.

  • First of all, just make a priority list of most elementary content for your website and
  • Now, just sketch out some lucrative wireframes on the basis of your list and then compare the visual hierarchy that works in each of them.
  • Besides considering the importance of placing a priority content also make sure the whole thing looks appealing visually.
  • Now, consider the brand aspect in all design elements of the decided wireframe.
  1. Give priority to usability

More than the so called visual flair what matters most in website design is usability. In fact, the biggest draw of minimalist design is the stripped of focus towards ease of use for the users. While you have a minimum number of on-page elements your site can be easier to use and features and contents can be easier to access. But that is not always the case with many websites designed with minimalist principle. Even within minimalist designed websites, there are many that have serious flaws in respect of usability.

Then there is intuitive design, another popular design principle to make things simpler and engaging for the users. Intuitive elements coupled up with minimalist design elements can work wonder to ensure usability. Just when the user takes cursor or finger over buttons and icons, some actions can be suggested contextually. Similarly, upon onboarding, a user can be guided with a layer of messages about how the site works and where to go for his desired contents. Hovering effect on navigation buttons is another impressive way to make things easier to click and find.

  1. Robust and beautiful pictures

Do you think minimalist design lacks emotion and warmth? Maybe, you have such an impression seeing stripped off websites with too less to show. But, the absence of visual appeal is a design flaw rather than a shortcoming of the minimalist approach. Besides other subtle elements, in minimalist design large and beautiful images can really play a great role. Large and appealing pics add some emotional and familiar touches to the site without really causing any distraction.

Now, just like elsewhere in minimalist design also hero header and hero images fit nicely leaving a visual mark on the otherwise clean and clutter free design of the rest of the website. Hero images which allow placing an image or an entire slider just close to the top of the scroll can give your site a really dramatic exuberance.

Now, let us come to the question of choosing your image. Can you use just any image that can fit into other types of websites with a different design approach? Presumably no, because the image should also carry the minimalist elements keeping in sync with the overall design. Don’t deck your photos with too many distracting elements. Rather choose an image with key meaning conveyed easily and without much fuss. Let’s face it, a design approach should be consistent in all elements and so it should be visible in images as well.

  1. Easy navigation

The navigation of a website holds the quintessential principles of a design and it plays a big role in the overall outcome of the website design. As far as minimalist web design is concerned, the navigation deserves to be simple and easily accessible. The flat web design which remains to be popular as a subversion of minimalist design, always makes simple navigation menu buttons look befitting and organically united. A complex menu breaking further into sub menu buttons is utterly foreign in this design. The most complex menu that you can use is a drop-down without a submenu.

A horizontal top level menu is the most common and simple navigation with few less important statutory links provided down below in the footer. For a better creative ease, you can use also a hamburger menu. Hamburger sign is pretty well known now thanks to widespread use of this navigation principle. Moreover, with a hamburger menu, you can clear the entire clutter of menu links in one area while making it always accessible just on the top right. Most important of all, a hamburger menu works great across all devices saving a lot of screen real estate.

  1. Beautiful typeface

You may try to cut off on all fronts when venturing minimalist design but the least you can do is with the words on your pages. Yes, you guessed it right. We are talking about the typeface. The typeface is the new kid in the design world to enjoy utmost attention and priority from all corners. Most modern typeface typically looks slim, stylish yet least distracting. Just look at the innovative typeface called San Francisco created by Apple and how it fits into the minimalist, elegant and sophisticated design scheme of all Apple websites and other iOS interfaces. Typically a typeface instead of telling “look at me” should say “look at this” referring to the content and make readability easier.

But beautiful typeface also has to be custom fit at times. Your brand image may require a twist in typeface to create a distinct identity in design. Well, when rolling out a custom typeface just do not miss the basic principle referred above. Instead of being too rocking to soak all the attention it should actually remain silent but effective for easy reading and usability. Lastly, avoid any typeface that seems to be heavy and cluttered on the screen.

To conclude,

So, here we are at the fag end of our exploration on minimalist web design. Actually, minimalist design is all about making less fuss about design while making the web design more effective and result driving. So, just without any extra effort try to fine tune your design with the above-mentioned principles.

Author bio

Darshan Patel is a Lead Search Engine Analyst & Storyteller at Nimblechapps, a prominent website development company based in India. He believes in using a variety of strategy to create business’s online presence that delight and deliver.

These Web Design Mistakes Should Be Corrected Immediately

It takes a lot before you can finally go live and have everyone see your website. The good thing is that just like any other website, if there are mistakes, you can have them corrected right away. In fact, for websites to be successful, they have to be constantly updated. There should be changes whenever possible.

No one expects a perfect website the first time. The goal is to limit the problems so that visitors can have a great experience as they navigate your site. This means that as soon as you see problems, you have to do something about them. Here are some of the most annoying problems people face when using websites that should be handled immediately.

Slow response when opened via mobile devices

Since most people are now using mobile devices for surfing the Internet, it is best if you have a website which can be easily opened through these devices. Otherwise, opening the site will be extremely difficult for them. You might end up losing potential customers just because they did not have a good experience the first time they visited your site. Make sure that this is corrected immediately so that mobile device users will feel satisfied using your website.

Confusing tabs

Tell your web designer to limit the tabs if possible. No one wants to see several tabs on one page. The worst part is when each tab has a lot of sub-categories. This is so 90s. Today, web designs are done in such a way that these tabs are minimised. They have to be clean and well-organised. Otherwise, people will get confused and won’t be able to find the information they are searching for.

Too many plugins

There is nothing wrong in using plugins to make the experience better for users. The only problem is when you use a lot of them at once. The site might not load properly if all these plugins are used. Make sure that you carefully decide which ones to prioritise. Those that are just for aesthetic purposes might be the least priority so that the most functional ones could be prioritised.

A lot of words

People today don’t want to read a lot online. They want minimal words as they are all busy with their own lives. They want to easily spot the information they wish to read online. Otherwise, they will get bored and decide to just close the site.

You should hire the best Web design Oxford expert to help you in maintaining your site. Once you experience these problems, someone should be there to fix them right away. Listen to what your target audience has to say about their experience using your website for future improvement.

Why Is Web Design Important?

You may be wondering why you need help in updating your current website. Although your company website might look outdated when compared to the competition’s website, it could still be doing its job. You might reluctantly agree to seek help in updating your website even if you are not totally convinced that you need a new design.

Despite most people’s skepticism, studies show that well-designed websites generate more customer traffic, which translates to more conversions. Whether you are selling plane parts such as donaldson air filters, or cutlery, you need a well-built website.

Here are some reasons why your company needs a good website:

Navigation

The most important aspect of any website is its navigation: it can make or break a site. This is especially true if your website is robust and has many pages. Site navigation usually includes a list of labels and titles that differentiate one page from another.

Good navigation should be easy to understand, making it easier for users to navigate through your whole website. When designing navigation, most web designers are usually carried away with fancy designs that have no value. In many cases, simplified navigation makes it easier for customers to find what they are looking for quickly.

A good tip when creating website navigation is to make it simple enough for your grandma to understand.

Brand consistency

Does your company have a logo that it uses frequently? If you use it in print media, then you must also include it in your website. Your customers need to be able to recognize your brand in all media and associate it with your business.

If your brand keeps changing its visual communications, your customers will feel uncomfortable, and this will cause them to associate with your brand in a negative manner.

SEO and reading patterns

Most people feel uncomfortable with websites that read like books. To avoid this, your web designer should stay away from top to bottom and left to right reading patterns. The most crucial information should be placed on the upper left side of your site to get the message across more effectively.

What most webmasters do not know is that the placement of important information also affects SEO. Including company-related keywords in HTML text makes it easier for search engines to crawl your website, which improves your site’s ranking and gives it better visibility.

Content

The content found on your website is crucial for SEO reasons. Other important elements should be considered when a copywriter is creating content for your website and when the designer is making a visual environment for this content. Your content should be concise and short to keep the reader’s attention.

Moreover, if there is too much content on a single page, it becomes visually cluttered, which makes it harder for the reader to read anything on the page. When you streamline your content, the designer can insert it into an appealing design filled with empty spaces that allow the reader’s eyes to rest for a while.

Trust

Why Is Web Design Important?

Building trust amongst your customers is very important, but you first need to understand them and their needs. You can use marketing tactics as a type of dialogue to discover your customers’ needs. Once you strengthen your dialog with them, you can implement what they like in your new design.

If your website looks trustworthy and welcoming, traffic will start increasing and this will result in more business leads. Are you used to face-to-face business interaction? Then the internet could be a very scary place for you. However, you can create a user-friendly environment by using the proper web design strategies.

6 Reasons Why Companies Are Not Looking Forward To Using AngularJS

AngularJS – as the name suggests, is a framework based on Javascript. It made its debut in the year 2010 managing to gain attention and praise for all its unique and convenient features. It was accepted with much anticipation and expectation. It has managed to gain the attention of the developers with its great features, but there are certain limitations where a company thinks twice before it implements angularJS. An expert angularJS developer though familiar with the features and advantages of AngularJS sometimes finds it difficult to dodge the limitations and move ahead with zest. This makes it difficult to gain the trust of all those development companies who are thinking to hire an angularJS developer to make extensive use of the angularJS services.

Reasons why companies do not encourage the use of AngularJS framework

Today let me take you through some of the reasons as to why some companies are not fascinated by angularJS.

1. AngularJS has different methods when it comes to arriving at a single solution. This proves to be quite difficult for all those who are new to the field to select the best method. This sometimes confuses the person who is not familiar with each and every method making it complicated.

2. User Interface is one of the important criteria that holds on the user’s attention. AngularJS sometimes limits the complexity of the Angular forms once the number of watchers crosses 2000. This negates the use of angularJS.

3. With time and expansion, one would find the need to jump to newer and more advanced versions in creating web solutions. When you have a bigger and more time-consuming project you cannot blindly rely on this javascript framework.

4. AngularJs generously helps with the structuring of your app. An app that demands a heavy DOM customization, canvas or WebGL stuff, then you need to put in extra efforts to arrive at the desired results.

5. Have you tried debugging in Angular? It is quite a complicated process. You need to put in your blood and sweat when it comes to debugging the angularJs codes. Moreover, the errors that are derived from the digest cycle do not some with the place where the error is.

6. Due to its complexity, there are only a handful of developers who the know the in and out of this Javascript framework. The server developer finds it difficult to understand the front-end codes making him the sole person who handles the server codes who cannot be replaced. It would create a problem if the server developer leaves in the mid-way, making it difficult to restore the server side codes.

Final Note:

We have often heard the saying that no human being is absolutely perfect, so are the things. It all depends on the things that we wish to consider on a large scale. If we ponder over all the bad things we tend to avoid the person irrespective of the good qualities that he might be carrying and vice versa. The world of technology too follows the same theory. AngularJs has its own set of good and bad, it entirely depends on the company what part it would like to emphasize. When we talk about disadvantages, we should also remember that it has some advantages also. Accordingly, a decision should be taken whether to make use of AngularJS or not.

4 Fascinating Web Designing Strategies For Small Business

Whether big or small, every business should mandate the creation of a website that will help in the growth and development of the business on a large scale. The small businesses often feel left out in this world that gives importance to all the glitz and glam that comes with a price. It is time to come out of this feeling and get yourselves a beautifully carved website that is sure to hog the limelight. The significance that website design Hong Kong, US and many other parts of the world are giving is equal for both the small as well as the big fishes of the pond.
 
How tempting it is when a mouth-watering dish is kept in front of you? The way in which it is presented and the aroma is just so inviting that you cannot resist yourself. A website design is a dish that needs to be presented on the online platter to the users who love to have a bite of the deliciously tempting websites that is sure to satisfy their cravings. A company needs to hire the best of chefs so that he can come up with dishes that never go into the trash. A good web designer significantly helps in carving out the journey for a business organization.
 
Let me take you through some of the web designing strategies that prove to be useful for small business.
 
1. Simple and elegant web design goes a long way in a world that is already living in a complicated environment. One could design a website using the basic means and modes that won’t cost you much. 
 
2. Make extensive use of all the positive SEO strategies to direct the traffic to your website. Using relevant keywords, proper images clear videos, consistent layout and many such factors that greatly contribute to creating an appealing website design.
 
3. Make it user centric. A website is for the users hence design it keeping in mind the current trends and how a user would like things it to be. A user-friendly website design would garner more attention than all the glittery yet hard to crack website designs.
 
4. A well-organized website design is the need of the hour. No one likes it when things are all disorganized, where the users have to make efforts in finding what they are looking for. Hence keep it well organized.
 
Final Note:
Web designs have played a huge role when it comes to increasing the number of customers that ultimately has resulted in the growth and development of the business. Website design Hong Kong and many other parts of the world are emphasizing on its importance that will help to achieve all the untapped resources. Whether it is a small business or a million dollar business, the way in which one presents itself on the online platter is what makes a difference. 

6 Web Design Mistakes No Longer You Can Afford

You have created a visually stunning website but fail to engage users or users complain about navigation. There are likely to be a few web design mistakes. In the same manner, the website is pretty useful and easy to use but most users think that it looks drab and dull. In this case, too, the design requires a boost. Whether it is visual aesthetics, ease of use or optimized buttons, in every respect your web design needs to be perfect. But there are few mistakes that no web designer can afford at any cost. Let us have s look at them.

  1. Not taking your business objectives into account

There are many instances where the web designer just forgot about his main objective, that is to create a website that helps business conversion. The result is obviously a web design that is not equipped for the business. The design should focus on the business objectives you want to achieve through the website. When you forgot the goal and get diverted from your objectives, your website underperforming making loss of investment and business value. Keep the below-mentioned things in mind.

  • You need to have a design approach thoroughly based on the business objectives you want to achieve.
  • Ensure eye catchy and impressive design but not at the cost of usability and ease.
  • Focus at every step how a design element can help the website engaging users, generate leads and convert business.
  1. Not making the design enough responsive for contents

There are certain websites that still do not provide unperturbed access to the whole website contents when the users view them on a mobile device. In spite of claiming that the site has been designed responsively neither the contents of the pages properly fit the screen nor their accompanying images. This happens because the mobile viewport has not been properly maintained to display the contents. There are other websites in which contents lack readability when accessed from mobile. There are still others that do not provide buttons and on-page links friendly for finger taps. Keep the below-mentioned principles in mind when making your website responsive.

  • Ensure perfect and uncensored visibility of contents through the mobile viewport.
  • Optimize fonts for mobile reading and viewing.
  • Make the buttons and on-page links big enough and ensure enough space around them for easy finger tap.
  1. Lack of balance in layout

    What a website is primary meant to do? Well, the purpose of a website is to present information. But if the visitor does not find the information easily, it would lead to frustration and he would leave. So, to reduce bounce rate you have to present your contents in an organized, easy to find manner. This requires structuring the web page allowing the user to find every bit of information with least effort. In web design, a well-balanced layout can only achieve this. Thanks to a balanced layout users can find anything just by looking over the pages. Let us share some effective tips gif creating a balanced layout.

  • Using grids is always advisable since it allows splitting the entire layout into visually accessible sections.
  • Implementing 2/3 rule can also solve many problems. According to this rule, you can split an image equally into 9 parts and thereafter in each intersection place the important object. This will help in enhancing visibility.
  • Finally when dividing a page into two parts comprising bigger and smaller one just maintain the right proportion. The most prescribed rule of proportion between two parts goes like (a+b): a = a:b.
  1. Absence of a search box

Any website provides volumes of relevant information but the relevance varies as per the users. In the same website, hundred different users may look for hundred different things at the same time. But your contents are often presented with the latest content being displayed first. So, how can users can access the contents that they need? Well, this is precisely why a search function is inevitable.

  • If you want to offer an efficient search tool Google Custom Search will be an ideal one, to begin with.
  • The search box should be easily visible and accessible. The most tested and tried position of the search box is on the upper right corner.
  1. Navigation lacking ease of use

These days users are terribly frantic and inattentive. They just don’t bother giving the extra labor to find anything. So, if they cannot find anything they will readily decide that you do not have that section and will leave. Ease of navigation is the single most important thing to reduce bounce rate and you cannot just ignore this. Here are some tips for a user optimized, easy to use navigation.

  • Don’t use the drop down menu that quickly drops and with the movement of cursor vanishes. This adds to the frustration in clicking on a navigation menu button.
  • On mobile using hamburger menu is a great option if you can let users open a visually optimized small menu page by clicking on it. This easily makes the buttons prominent and usable.
  • When offering horizontal menu buttons follow the widely accepted convention of placing them on top and in the case of vertical menu place them on the left-hand side.
  • If you are a business website expecting your customers to call or contact provide the contact details in a visually prominent spot on top of the page.
  1. Optimize loading speed

Slow page speed is a punishable offense now in the view of Google and other search engines. Often too many JS libraries slow down a page and hinder fast loading. Actually, these libraries just because of making too many requests make loading the UI challenging. There are also other ways to boost the page speed.

  • Minimize the number of JavaScript libraries.
  • Utilize a CDN to speed up the website.
  • Optimize the image and visual file sizes for faster loading.
  • Lazy scrolling is a new and effective way to boost quicker page load on the basis of user priority.

Apart from all the important design mistakes and their remedies mentioned above, you should also ensure enough white or negative space surrounding contents and other clickable areas. White space relieves the clutter from the design and enhances readability as well as usability.

Author Bio

Keval Padia is a Founder & CEO at Nimblechapps, a fast-growing android game development and iOS app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

10 Graphic Design Trends To Rock 2017 and Beyond

Trends emerge, grab attention, grow big and then after a short or long run spanning over few months to years they vanish from the scene. When it comes to graphic design we have seen too many trends appearing in the course of few years with varying degree of success and lasting influence on the web and digital apps. In the catwalk of graphic design trends, we have seen some of the most enduring and continuously evolving ones like the Flat design and also some short-lived design trends like the Skeumorphic design.

We are almost at the end of 2016 and several graphic design trends matured from their earlier avatar offering a clear idea of the trends that are going to rock the web and other digital interfaces in the months to come. Here we have picked 10 graphic design trends that will continues to rock the web.

  1. Material is the new flat

The flat design thanks to its clean, clutter-free, colorful look, prominent typeface, use of white space and delicate use gradients has taken over the web and mobile apps for few years. Offering minimalist approach with an optimum focus on readability and usefulness, the Flat design has achieved the phenomenal popularity that no other design trends achieved so far. It is also the most enduring trend surpassing a massive transformation through an array of visual treatments. It was introduced by Microsoft’s Zune mp3 player in 2006 followed by a refreshed take by Apple’s iOS 7 in 2013 and it has been given a deeper twist by Google with Material design in 2014.

  • Material design with its seemingly flat look is further characterized by more deliberate color choices, full blown imagery, larger visual typeface, and a lot of negative space around content allowing a bold look and feel.
  • Material design is rightly being called as “Flat 2.0” as it looks like an updated and fine-tuned version of the flat design. The erstwhile flat design has been upgraded with the use of light and shadow, weight and depth and background movement.
  • Although it holds all the simple, clutter free and usability-optimized attributes of Flat design, it offers a deeper sense of realism previously missing with the Flat design.
  • Technically speaking, Material design has been created for optimum usability and loading speed.
  1. Bold, stylish, multiple typefaces

Bold and stylish typeface as a graphic design element have been around for quite some time since it has been extensively incorporated by the proponents of Flat design. Now together with their boldness and style designers are more inclined to add more variety to their look and feel. So, an increasing number of interfaces are coming up with multiple, varied typefaces. Several complementing font types at different sizes and styles are being used to create better visual hierarchy and to optimize readability. Experiment with typefaces will continue and fonts will play a key role in new design innovations.

  1. Use of negative Space

Negative or blank space as an essential part of graphic design is continuing to grow in importance as spaces around text helps to enhance readability to a great extent. But apart from their well-appreciated role in augmenting the prominence and clarity of contents they can also be utilized to invoke a deeper or double meaning when used appropriately with other design elements. Moreover, use of blank space allows a minimalist, stripped-down and elegant look and feel.

  1. Hand-drawn illustrations

Care-free, hand drawn illustrations may look childish but for incorporating amusing elements in serious design layout they are simply irreplaceable. Doodles being popularized by Google are now being widely used by a lot of professional services, web interfaces, and apps. They can easily incorporate a very playful and warm human feel. Hand drawn illustrations with sketchy lines, sharp brushstrokes and subtle use of colors are creating crisp and clean interfaces that grab attention and make an enduring brand statement.

  1. Cinemagraph

Cinemagraph is the new kid in the block reserved for innovative graphic design. A little flickering movement in the background images just has enough to grab attention and impress us to stay on the page. This hybrid design encapsulating both the elements of motion and still is increasingly becoming popular across web interfaces.

  1. Card layouts

Card-like modular layouts had a very successful run for some years.  It has been adopted by a vast majority of the big brands for websites and apps. This design after being widely introduced by Microsoft in its path-breaking Windows 8 design went on to take over the websites and mobile apps of an array of companies. Card or grid based layout can be instrumental in adding variety, diversity, and flexibility in the design layout.

  1. Geometric design

The trend of using geomagnetic shapes is hip now. They offer a textured background effect with layers. Originally conceived as packaging design it has been taken by websites and mobile apps to allow prominence to the typeface with a textured backdrop in behind. Experiments on geometric design will continue with color schemes, contrast, and depth.

  1. Minimalistic design

With the widespread design focus on readability and usability, the minimalist design took over the web and app design. In complete contrast to the dazzling, flamboyant and sometimes hippie design of the 1980s, minimalist, purposively focused and simple design styles have now become more popular. To add to the attractive look and feel over minimalist design abstract artworks and geometric forms are also being used by many websites.

  1. Print-inspired design

The inspiration from the print world for some time is shaping web design. The pre-digital printing elements like color slabs, rich textures, misprint or overprint effects, etc. are being incorporated into digital interfaces for a lively, material look.

  1. Warm colors

Colors continue to play a pivotal role in web design. Vibrant warm colors besides helping hierarchical design are also boosting clarity and usability of web interfaces. Emotional use of colors keeping sync with the website niche, focus area and target audience is now critical element for any design endeavor. Bright colors from pastel shades, neon, and saturated colors are being more preferred for the hip, eye candy looks and feels they offer.

Author Bio

Darshan Patel is a lead SEO Analyst & Storyteller at Nimblechapps – The coolest mobile web application development and mobile app development company. He believe in using a variety of strategy to create business’s online presence that delight and deliver.

5 Things To Do On A Business Start-up

Setting up a business isn’t as hard as it used to be, but there are still pitfalls, and with so many variables, the risk of failure is always there. Markets are highly competitive, and if you are to take a slice of the pie, it will be at the cost of someone else. Here is a list of essential things that will help your business become a sustainable player in the world of e-commerce.

  1. Create the Right Website – This is critical, as very business nowadays relies heavily on their web presence, and with a team of in-house designers, your digital marketing company will take care of all things IT. If you are in the UK, and are about to take the first step towards starting your own business, there are web design services near London that can assist in all aspects of web design and creation.
  1. Have the Right Marketing Plan – Without it, your business will have no direction, and the best people to talk to are a reputable digital marketing agency, who can create the ideal marketing plan to launch your products or services on the World Wide Web. Social media plays an important role in modern advertising, and with so many consumers using these platforms to order products, it makes sense to create a strong presence.
  1. Have Adequate Funding – This is the major reason why a new business folds, so make sure you have covered everything in the start-up expenses, and allow an emergency fund to cover any eventuality. You might be able to get a line of credit from your main suppliers, which will certainly help you to get started, but factor in at least 6 months without any income, just to be on the safe side.
  1. Take Out Adequate Insurance – One can never be sure about anything, especially in the uncertain world we live in, and by taking out public liability insurance, you are covered should you cause any injury or damage to a third party’s property. If you have any employees, you need to take out employer’s liability insurance, and that covers any claims made by your workers. All vehicles should be insured, as should the business premises, along with any stock or assets within.
  1. Have a Workable Business Plan – This will be your guide to success, and it should include forecasts and projections over the first 5 years. The plan should also explain your marketing strategy and expected outcomes, along with annual reachable targets, for each of the first 5 years of trading. The business plan can be changed if that is deemed necessary, otherwise it should be followed, and with the right actions, your company will soon establish itself as a major player.

Starting any business has an element of risk attached, but with careful planning, and the right partners, you can go all the way. Make sure you enlist the help of a good digital marketing company, and they will guide you to sustainable growth.

10 Responsive Web Design Tips You Cannot Do Without

Responsive web design (RWD) has already swept the web in past few years and still, websites are busy fine-tuning it further. But let us begin with the basics. What does responsive design signify? Well, responsive design ensures a homogeneous web experience irrespective of the browser or the type of device is in use. Designers achieve this by using flexible images, fluid grids and easily scalable design layouts. All these and many more aspects just cannot be learned better from textbooks but only from personal experience and the experience of other designers. Well, here we are going to introduce 10 such responsive web design tips learned from the experience.

1. A Mobile First Approach

The majority of browsers are now in mobile and a vast majority of mobile browsers exclusively use mobile devices to access the web. Naturally, a mobile first approach is inevitable. You need to make your design excel first in the small space and then scale to the desktop screen. This approach will make the design better equipped to address a variety of screen sizes. Mobile media engagement now stands at 62% of total time spent on digital media while the desktop engagement stands only at 38%. A majority of the desktop users belong to B2B niche. So, if your business needs to remain accessible to the majority of users, a mobile first approach is inevitable.

2. Using Fluid Grids

By using fluid grids the designers can enjoy the better capacity to manipulate diverse parameters beyond the traditional design layouts. Without layout designing with fixed pixels fluid grid will allow you perfecting the pixel counts as per the proportion of the screen in hand. This helps in molding the design to different screen sizes easily without really compromising on the visual quality. Moreover, the fluid design allows dividing the target page elements as per context to allow every on-page element the right page portion it deserves.

3. Lazy loading

This is one of the most commonly discussed things when it comes to responsive design. Page loading speed is important to keep your users and minimize the bounce rate. It is also important to have a better search engine ranking just on account of better performance score. Responsive design with flexible images and scalable attributes cater to different devices in a befitting way and thus help to avoid slow loading speed. Actually, a vast majority of responsive sites just load in less than 10 seconds.

How can you ensure optimum page speed? Well, there are various aspects to it. Besides optimizing images, there is lazy loading that can make your contents load faster. Lazy loading ensures loading contents that are being searched for and prevents loading the whole site or page at one go. This helps faster loading.

4. Optimizing Images for Mobile Devices

Large images besides slowing down the page loading offer a lot of complexities concerning resolution. To prevent this you need to optimize these images through compression. The compressed images besides maintaining higher resolution and image quality help to decrease the byte size. This also helps to reduce the load on customers data usage while not compromising with the visual output.

5. Addressing user context

With the proliferation of mobile devices across all nooks and corners of life user behavior remains highly unpredictable. From locations to user scenarios to user preferences in particular situations, all these aspects are crucial for apps to offer relevant use. Well, these elements together dubbed as user context are keys to mobile marketing and app behavior. Without addressing user context any app risks being avoided. From a design perspective, responsive design helps to address user contexts as per location, time of the day and particular user cases. Thanks to advanced device level sensors and location input now designers can easily incorporate contextual elements in their design.

6. Stripped-off, brief and visually optimized content

Most mobile users just prefer to scan a document instead of reading it thoroughly. Mobile users browsing on the go or beside other engagement are less prone for attentive reading than their desktop counterparts. This smaller attention span of mobile users demands to serve them with brief, very relevant contents optimized visually for quick on-the-go reading. Moreover, you should avoid making your content subject to too much scrolling action as most users stick to mainly above-the-fold content.

7. Size is crucial for links and CTA

When it comes to mobile size is not just crucial for images but for almost everything. Every clickable area including the CTA buttons and the on-page links should be sized for the mobile accessibility. 44px x 44px is the ideal dimension for our finger-taps to touch over a target link and anything smaller than this risks being avoided by the users. Besides the size, the links and CTA buttons should have enough space inter between to allow ease of navigation and click-through action.

8. Use JQuery

JQeuery has already been dubbed as the secret weapon for creating a robust responsively designed website. Thanks to this tool the web designers can make use of various plug-ins that boosts responsiveness and adaptability of the design as per user contexts and devices. There are various helpful JQuery plugins for a responsive design like Supersized, FitVids, FitText, Elastislide, etc.

9. Using templates

Templates are still the best friends of designers to create the responsive design of websites. For new and less experienced designers often the ready in hand templates with several responsive elements built in, can allow great ease of designing for a multitude of devices. Templates also help them to master the skills and tricks of responsive design.

10. Test your design across devices

Finally, your design is not validated of its responsive quality without being tested. To ensure it displays the way you always wished it to be, either you need to test the design across as many devices as possible or simply depend on emulators for the result. There is an array of mobile emulators that allows simulating a mobile experience for different devices but nothing comes as effective as testing it across real device screens of various brands.

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