SEO (Search Engine Optimization) is a word that appears as holy grail and solution for all problems of online marketers. At the same time, SEO is pronounced dead every month at least three times. This causes not only great confusion among online marketing specialists but also among everyone who wants to maximize their online marketing methods. This makes SEO being a “no-man’s-land” in most companies, especially considering that efforts of SEO team are not giving results and evidence of improvement within several days, but rather months if not longer. Building a good SEO strategy is something that should never be neglected or taken lightly, as it is something that can make or break the success of your online business.
To learn how to utilize SEO in generating better traffic, it is important to understand that not all traffic is the same.
As it is already known, Google recognizes 4 different types of traffic.
- Direct traffic – traffic that is accumulated by people who type the domain directly to the browser
- Referral traffic – traffic that comes from other websites to your websites
- Search traffic – traffic that is generated via search engines when users type certain keywords and then end up on a certain website
- Campaign traffic – traffic that is usually a result of marketing efforts such as using for example – GoogleAds.
It can be easily noticed that SEO the most important element of generating high-quality traffic that has the potential to become something more. SEO optimization brings more SEO-based traffic which helps a certain website convert better.
Why Websites with Good SEO Convert Better?
Good SEO on a website guarantee you that users looking for your product will definitely find you in Google search results, and will then act as desired. Remember good SEO is not only about rankings, it is also about being useful, user-friendly, and most important, being able to navigate users where you want.
For example, binary options website FairBinaryOptions.com is a great source of all things binary related. They are delivering plentiful of useful advice, topics, and strategies that can help potential traders to become successful. This is something that gives them credibility and makes them an amazing source of information. At the same time, they are helping traders navigate through numerous brands and discover which ones are good and which ones are bad.
Their website is useful in the first place, which makes them one of the best converting websites in their niche in the second place. They are not generating loads of traffic, but are accumulating traffic that is important. Created with user’s intention in mind, it gives them simple solution for their dilemmas.
How to Utilize SEO for better Traffic?
If you want to get the maximum out of your SEO efforts, try to think like the user. Don’t be focused solemnly on sales, but offer additional value, proper navigation, and websites that load on a satisfactory level for the best user-experience.
Discover new keywords by following trends in your industry and online communities like Quora or Reddit, update, upgrade and polish the content you already have, and replace broken links and images. You can also find keywords from GoogleAds and use them as inspiration for new content that will place you on the first page of Google search results. Also, think about your industry in a more detailed way – long tail keywords are something that you shouldn’t ignore as it helps you reach the audience even when the search results are saturated with keywords.
For example, if you are a fashion store, it will be much easier to rank for “flat wedding shoes” or “beach wedding sandals” than for “women’s shoes” – there are many stores with shoes for women, but long tail keywords will help your potential clients reach you faster.
Avoid keyword stuffing, and increase your effort in creating optimized content that makes sense and rankings will come naturally, just like the traffic that we all wish for.