Startups are becoming a lot more popular these days as people begin to realize the ease of establishing a business. For the tech industry, this means leveraging various methods that will provide the best results.
The challenge, however, has become a lot more daunting. Considering the fact that the technology for marketing a product or service has become easier to handle, we can expect the playing fields in all markets to become a lot more complex. In particular, competition in such sectors as software and healthcare will rise, giving startups tougher boundaries to hurdle.
With this in mind, how can a nascent business idea survive its first baby steps? The key now is for startups to leverage their online platforms, starting with their websites. MOre than just carriers of a brand’s identity, websites also function to convert visitors into clients.
While it has become easier for enterprises to set up and manage their own websites, it certainly takes a lot more to bring out their best in terms of generating opportunities.
It has therefore become crucial for startups to focus on increasing web traffic as a way to impact their bottom lines. Here are six of the most effective ways to do just that.
Integrate using social
Almost everyone has a social media account. And for sure, they spend an ample amount of time using platforms such as Facebook and Instagram. Social media penetration will no doubt increase in the coming years. For this reason, entrepreneurs will have to expand their adoption of social media as a means to increase brand awareness and generate potential customers. Once you already have your website up and running, it’s only a matter of sharing relevant content through your social media handles.
Create a compelling design
To better increase your chances of getting repeat visitors, you will have to consider creating a responsive and aesthetically pleasing web design. For that, you will need to get the most creative people on your team to help you out in giving your site a much needed makeover. Fortunately, there is no dearth of eager professionals. If you happen to have established your startup in New York, you can bet on getting a Long Island web design company to handle your digital presence.
Post as a guest blogger
Have important ideas to share? You can always consider writing for a reputable website. As a guest blogger, you can publish your take on important industry issues and, in effect, get people to notice your brand.
Gather market intelligence
Imitation is a form of flattery. But in the world of business where authenticity has defined many a successful brand, imitation is hardly a concept worth taking seriously. Instead of going down that road, you should gather important market data. Increasing your web traffic and search engine rankings is, after all, a numbers game. So, it should compel you to look into the right figures and stats to determine the direction you will be taking your brand. It sounds complicated, but it works so well.