Practicing app store optimization the right way is very much important to rank your app in the first position. This also means, you need to have a proper understanding of these practices for not falling victim to the inappropriate ASO ways. The count of applications in the app store has already crossed a billion and is enriching day by day with a huge percentage. That implies for a never-ending competition in the app store. And, to bring the required visibility to your application, it is more than important to practice the best ASO strategies. The write-up will give you an insight into the ASO practices that you need to avoid.
Here Come The Practices to Avoid
Improper Keyword Usages
Keywords are the soul of your content. They can bring your content the right kind of visibility. While compromising on the same may have some adverse effect. Thus, it is important to know where and how to use the keywords. It is also important to find the right keyword for your app that defines your app’s functionality the best way. Additionally, you also need to glance at the keywords that users will type while searching your app.
Not Considering the Value of Visual Assets
Thinking ASO practices are all about bringing traffic to your website is a common myth among marketers. However, the fact is, increased traffic for your app is one of the benefits that ASO practices cater to your website. With the right ASO tools, app conversion rates can also be improved. Do consider working on the app icon, the app graphics, and other visual elements. The visual elements can too bring the right kind of exposure in the terms of increased conversion rates for the application.
Implementing Similar Strategy on App Store & Google Play
App Store and Google Play have their own particulars when it comes to implementing the ASO strategy. So, it’s crucial to understand how each store works in order to implement the strategy that suits the health of the app. The basic difference between both the platforms lies in the fact that Google indexes all the content while Apple doesn’t believe in a similar practice. Apple, on the other hand, only takes the app name into the account (with 50 characters’ limit). There is a number of such practices that you need to understand while implementing the right strategy for each App Store.
Thinking ASO A One Time Practice Not A Life-Long Procedure
A number of marketers consider ASO as a one time practice. However, the reality is way different. ASO is not just a one-time practice but a life-long procedure. So, it is important to understand that there is always some scope for including new things while practicing ASO. it can be optimizing the keywords, or running the A/B testing or working on user reviews. Keep checking the overall health of your app for incorporating new practices.
Not Considering To Track Competitors
Every app has a competitor. Forgetting to track the competitors is one of the biggest mistakes that marketers unknowingly make. As your app is not alone in the similar category, try to keep an eye on the competitors in order to ensure your the growth changes of your app among others that providing similar features and the functionalities. Monitoring the practices your competitors follow will offer you additional knowledge of your domain.
In The Closing
ASO is an umbrella term that includes a number of practices, which every marketer should follow while optimizing the app for App Store or Google Play. The practices that have been mentioned above are sure to help you gain insights on the ways that could bring additional conversion to your application.