Tips

How To Get Started: Email Marketing

If you’re a marketer, it’s impossible that you’ve missed out on email marketing.

In fact, essentially all brands have made it a part of their marketing strategy, and are leveraging this marketing strategy as part of their everyday work.

Email marketing has existed for a long time, not long after internet first came around, and since then, it has been actively used by brands as a marketing tool, where today, it sees more marketers than ever using it.

Clearly, email marketing works, and the benefits are many. If email wouldn’t work, marketer’s wouldn’t use it. But they do.

But just knowing that email marketing works and is effective isn’t very helpful. In fact, it might just be more frustrating and stressful when you just don’t know where and how you’re going to start. As with everything, getting started with email marketing can at first feel overwhelming.

This is why we created this “Get started guide” for you, to help you get started the right way, and to help you start tackling email marketing from the right end.

In this article, we’re looking at how you can get started with email marketing.

1. Select an Email Marketing Software

With email marketing, you can, of course, manage everything manually, but this isn’t something to recommend.

Managing your email marketing completely manually is an extremely lengthy and time-consuming process and doing so when you don’t have to would just mean wasting a ton of valuable time. I mean, would you try to screw in screws in the wall by hand when you have a screwdriver right in front of you?

Even if you’re a beginner and don’t want to invest money in email marketing just yet, don’t worry. SendPulse offers a completely free plan that allows you to take advantage of the many helpful tools and features to create a successful email marketing campaign.

If you want to succeed with email marketing (which I know you do), you need to use an email marketing software, because in doing so, a ton of new opportunities for generating amazing results is opened up.

You’ll find no successful email marketer that isn’t using an email software service, and that’s because they’re so immensely helpful and effective. Not only will they help you save an immense amount of time, but they’ll also help you craft more refined, and high-quality emails that generate better results.

How To Get Started: Email Marketing

2. Build your Email List

It’s quite self-explanatory, but if you don’t have any emails to send your marketing emails to, there won’t be a lot to your email marketing campaign, right?

The foundation for working with email marketing and driving results from it is having people on your email list, and obviously, the more people you have on your list, the more success you’ll have.

Or, more correctly, the more relevant and targeted people you have on your email list, the more success you’ll have but the quantity also plays a role in this as well.

The first step to building your email subscriber list is to implement a subscription/signup form to your website where people can sign up for your newsletter.

If you have no coding or HTML expertise, creating a form can be difficult, but don’t worry, because using SendPulse, you can effortlessly design your subscription forms however you want them to look. You can include images, text, choose between different formats, and so on.

How To Get Started: Email Marketing

Furthermore, the SendPulse subscription form builder allows you to create as many fields as you want so you can collect as much or as little information about the people signing up as possible.

You can start using it for free today.

How To Get Started: Email Marketing

When you’ve created your signup form, you’ve now started your journey building your subscriber list. Now, you want to consistently update and optimize your form for a higher conversion rate. Within SendPulse, you can change the form in the builder and then have it automatically updated on your site which means you can change and update it on the go for better results.

3. Set up your Welcome Email

Okay, so now you’ve created your signup form and added it to your website, hopefully, you’ve started to get some newsletter subscribers.

Now, you need to welcome them to your email newsletter and to your brand as a whole. Maybe, these individuals are complete strangers to your brand who just stumbled across your website, or maybe they are long-time fans.

Either way, it is crucial that you welcome them.

And what is the best way to welcome them?

With a welcome email, of course!

Now, you’ll be shocked to hear that there are still people that are manually sending out welcome emails to their new subscribers because they don’t know the alternatives, but since you’re here, you can avoid doing that mistake.

Using SendPulse, you can set up automated emails that are automatically sent out when someone performs a specific action. The most common one is, as you can imagine, the welcome email.

If you don’t know where to start, you can even dig into the many welcome email templates that SendPulse offers and then work from there.

4. Practice your Email Writing Skills

Despite humans being visual creatures, the majority of marketing emails have text as the main content. Now, this does not mean you have to follow this trend, but it is with text that you’re going to conversate with your audience and build your relationship with them.

Accordingly, now that you’ve made email marketing a part of your marketing strategy, and you’re now going to send emails on the regular, you need to practice our email writing skills. The thing you want to focus on the most is writing persuasive messages that speak to your audience and gets them to take action. After all, the purpose of essentially all marketing emails is to get your audience to take action, and in order to convince people to do so, you need to be able to write convincing copy.

Fortunately, SendPulse’s email builder helps you get started setting up your email. While no program will manage your writing for you, SendPulse offers endless amounts of email templates that you can use to structure your email in a convincing matter. Furthermore, it also gives you the ability to implement more convincing elements into your emails, such as a call to action buttons or videos.

5. Preview, Send, Measure and Improve

Before you send out your email, it is crucial that you preview your emails before you send them out. Not doing so can lead to a huge fiasco.

And as your email list grows, this gets more and more important.

What if you send an email saying “90% off on everything” when you meant to say “9% off on everything”. It can lead to a lot of trouble for you. Especially if your email list consists of tens of thousands, or even hundreds of thousands of subscribers. The damage can be quite severe.

With SendPulse, you can easily send your emails to yourself before sending out to the masses to ensure there are no mistakes or error in your email. You can also send out the email to some of your team to have them check to find any mistakes that you might have missed. Furthermore, when using SendPulse’s drag and drop email editor, you can also preview your email whenever you’d like to see how different things might look for your recipients. The best part is that you are able to preview your email in multiple formats, so you ensure that your email looks flawless on all devices before sending it out.

When you’ve sent out your email, it is time to measure the results of your email marketing campaign. Fortunately, SendPulse allows you to effortlessly measure and evaluate the results of your campaign using the built-in analytics feature that gives you extensive and detailed information about your campaign. Based on the information you could extract, you need to take appropriate action for future campaigns.

  • Did your campaign see a low open-rate? Are there things that lead to a lower or higher email open rate?
  • Was your CTR high or low? What elements and things received the highest CTR?
  • Which countries and locations are most engaged in your emails? Can you segment your subscribers for the future?

Measuring the results of your email marketing campaigns is generally quite tricky, but when you have SendPulse and measuring results is easier than ever, you’d be missing out on a huge opportunity if you wouldn’t leverage it.

You can get started with SendPulse for free today!

The Biggest ASO Mistakes Every Marketer Should Avoid

Practicing app store optimization the right way is very much important to rank your app in the first position. This also means, you need to have a proper understanding of these practices for not falling victim to the inappropriate ASO ways. The count of applications in the app store has already crossed a billion and is enriching day by day with a huge percentage. That implies for a never-ending competition in the app store. And, to bring the required visibility to your application, it is more than important to practice the best ASO strategies. The write-up will give you an insight into the ASO practices that you need to avoid.

Here Come The Practices to Avoid

Improper Keyword Usages

Keywords are the soul of your content. They can bring your content the right kind of visibility. While compromising on the same may have some adverse effect. Thus, it is important to know where and how to use the keywords. It is also important to find the right keyword for your app that defines your app’s functionality the best way. Additionally, you also need to glance at the keywords that users will type while searching your app.

Not Considering the Value of Visual Assets

Thinking ASO practices are all about bringing traffic to your website is a common myth among marketers. However, the fact is, increased traffic for your app is one of the benefits that ASO practices cater to your website. With the right ASO tools, app conversion rates can also be improved. Do consider working on the app icon, the app graphics, and other visual elements. The visual elements can too bring the right kind of exposure in the terms of increased conversion rates for the application.

Implementing Similar Strategy on App Store & Google Play

App Store and Google Play have their own particulars when it comes to implementing the ASO strategy. So, it’s crucial to understand how each store works in order to implement the strategy that suits the health of the app. The basic difference between both the platforms lies in the fact that Google indexes all the content while Apple doesn’t believe in a similar practice. Apple, on the other hand, only takes the app name into the account (with 50 characters’ limit). There is a number of such practices that you need to understand while implementing the right strategy for each App Store.

Thinking ASO A One Time Practice Not A Life-Long Procedure

A number of marketers consider ASO as a one time practice. However, the reality is way different. ASO is not just a one-time practice but a life-long procedure. So, it is important to understand that there is always some scope for including new things while practicing ASO. it can be optimizing the keywords, or running the A/B testing or working on user reviews. Keep checking the overall health of your app for incorporating new practices.

Not Considering To Track Competitors

Every app has a competitor. Forgetting to track the competitors is one of the biggest mistakes that marketers unknowingly make. As your app is not alone in the similar category, try to keep an eye on the competitors in order to ensure your the growth changes of your app among others that providing similar features and the functionalities. Monitoring the practices your competitors follow will offer you additional knowledge of your domain.

In The Closing

ASO is an umbrella term that includes a number of practices, which every marketer should follow while optimizing the app for App Store or Google Play. The practices that have been mentioned above are sure to help you gain insights on the ways that could bring additional conversion to your application. 

5 Ways To Convert Your Website Visitors Into Customers

In today’s digital era, your website speaks for your business before anything else. It is then important that it creates a lasting impression on visitors and eventually drives business growth. Whether you do it yourself or choose a web analytics agency to do it for you, it isn’t an entirely difficult task outcome to achieve.

Here are 5 ways to propel your website to commercial success, guaranteed to turn your visitors into customers:

Make your content engaging

While optimising content for search engines is important, at the end of the day, it is a human that is going to be reading it. Engaging content is the first step in making visitors stick to your website. Craft your message in an interesting yet informative style. Put yourself in the reader’s shoes and ask yourself if your content evokes the same feelings in you that you’d want to in your reader. Are you inspired to heed to CTAs and reach out to the organisation?

And why stop at written content? Add visually attractive elements such as videos, GIFs, images, infographics to keep your visitors interested.

Implement signs of social proof

When it comes to spending money on a product or service online, people need to be twice as convinced compared to an offline purchase. Show your visitors that you’re worth their bucks through reviews and testimonials by happy customers who have laid their trust in your service. Use numbers that speak for your expertise. This goes a long way in assuring potential customers of quality.

If you’ve worked with well-known brand names, use them to boost your portfolio and establish trust.

Promote a genuinely attractive offer to your potential clients

Would you ever take time to fill out a form that didn’t tell you the service you were signing up for?

A lot of websites have a plain, boring-looking form with a subscribe button, or some uninspiring text asking visitors to sign up for a newsletter they have no idea about. Without a valuable offer or a clear call-to-action, conversion is going to be a difficult proposition.

Your visitors are not receiving any incentive to give out their valuable contact information. Don’t expect them to be so awe-inspired by the site as to take action on their own, without being offered a clear incentive or benefit. To convert those curious visitors into actual, paying customers, tell them exactly what they stand to gain from an association with you.

Direct paid clicks to a special landing page

If you have a pay-per-click system in place, ensure it actually works to your advantage. If you’re dropping your pay-per-click visitors onto a special landing page, make sure that it provides more direct communication and fewer other distractions than your homepage. Make sure that the text displayed in the link is the exact place where the visitor wants to reach; the landing page should be customised to highlight the part the visitor clicked to reach to your website. Make it easy for them to find what they were looking for while building confidence in your business.

Spark a conversation and keep your customer involved. Connect personally. Grab them while they’re still interested.

Define the process for turning a subscriber into a customer

Now that you have a subscriber at your door, you must define a plan to convert them.

Clear communication is supreme. Your language should address the subscriber on a personal level. Make sure the subscriber understands their benefits in moving further with the deal and is assured that it is profitable. There’s no point in amassing subscribers if you don’t have a plan to convert them into customers. Talk to them over the phone, listen to them, and send carefully-crafted emails to add value. At some point, let your subscribers know that you have a paid offering. Just don’t be afraid of sending too many emails.

Your ability to turn subscribers into customers will depend not just on your giveaway but also on how your email content is, too. Sign up for your competitors’ lists to fine tune your offering(s).

Ultimately, the goal is to provide your visitors value while building goodwill for your brand. Ensure the user experience on your website is valuable and positively impacts your conversion rate.

Get More Local Business Through Your Website

While a lot of people like to think of their business’ website being solely for international attraction, there is actually much in the way of local commerce that can be achieved through the implementation of indigenous pull factors.

Find out why your website is failing your business. When you are a marketer, or own your own business, having more customers is always your primary concern. And how does one achieve such a desire? Through an increase in traffic to your website. Let us now look at some of the most effective ways.

  1. Making Advertising More Effective

This one may seem obvious, but too many people fail to speak to the people nearest to them in appropriate and convincing ways. You can attract visitors easily by advertising on social media, making full use of advertising displays, and employing paid search.

All of the above-mentioned strategies need to go towards , and making sure that the right people are coming across such messages and rhetoric. You need to manipulate your paid strategies to work for you, and to make your goals more achievable.

You cannot just increase traffic without the proper objectives detailed, otherwise all of your work will be for nothing. You need to ensure that your conversions are being increased. With each paid channel that you establish, you will find that there are a variety of pros and cons that come with, so make sure that your objectives are carefully detailed and strategically thought through before you pay for anything.

You will obviously want your traffic to attract local customers, and to increase your level of sales being confirmed, which means that the proliferation of commercial intent keywords is an essential factor of your paid search strategies.

You should keep in mind that competition for such search terms will generally be quite fiercely contested – not to mention costly – but when you find that your indigenous customer base is suddenly flourishing, and your profit margins are increasing, you will be happy that you put in the time, effort, and money needed.

  1. Getting Good at Social Media

There is little hope for fantastic  content if it cannot be located by people – you always need to make sure that your work is being shown off adequately. Social media is one of the most productive means for  promotion.

Twitter is best for snappy and short links, and on Google+ you can find a level of promotion that will aid your website’s prevalence when it comes to appearing on personalized search results, with B2B niches being the most effective way forwards.

As for B2C companies, which you may very well find that your company happens to be a part of, then Instagram, Pinterest, and other social media that is heavily dependent on images could be your platform of choice.

In any case, the best way to foster a highly accessible customer base is to keep things varied, and to integrate a host of inputs and strategies in a cohesive and streamlined manner, in order to ensure that you always remain above the competition.

Get Paid For Blogging: Share What You Know And Earn $$$

If you love writing, then why not put it into good use and earn extra income. There are businesses out there who need an extra word-weaver to help them create interesting posts for their readers.

How To Find Paid Blogging Gigs

Opportunities abound for excellent writers. Here are some useful tips to find your next client:

Create An Awesome And Interesting Portfolio. You have to showcase your talent and tell potential clients you can tell good stories that people love. You need to demonstrate that you know their niche and that you can cover topics their readers love to see. Write on topics you love and look for your clients based on this list of topics you can cover.

Target Potential Clients. You can also maintain a personal blog that will target prospects. Write about topics they want bloggers to cover and make sure you gain their attention by trying to get traction via social media platforms such as Facebook and Twitter. If potential clients can see that you know what you’re talking about and you have a good following, then you might just get a message from them even without applying for a job.

Pick Your Targets. Based on your interests, check what websites and what brands you can help. You can do this by browsing through their websites and job boards. Find out what they are looking for and see if it matches your strengths as a reporter.

Find Out Who Pays Well. You are looking to Get Paid for Blogging so go look for clients that can pay you well. Set a price and don’t be afraid to negotiate. Businesses are willing to pay well if you are the right talent for the job.

Promote Your Blogs. Once you’ve landed your paid writing gig, your job does not end after posting a new blog. It will be best to exert your 101 percent effort to promote it. After all, the aim of the business is to get more traffic and attention online so why not prove that you can help them do that.

Rank Me SEO Services Get Paid For Blogging Program

You can earn some extra cash through Rank Me SEO Services’ paid blogging program.

The SEO company is looking for writers who can craft articles about link building, SEO, social media optimization, search engine rankings, and link building.

The company is looking for original posts that are about 1,200 words each. As every client will require, only apply if you can guarantee good flow, great grammar, and no fluff posts.

Rank Me SEO Services reminds bloggers that before writing anything, you should check topics that have been covered before. You should also make sure the posts are factually accurate and do not sound too promotional. Of course, the articles must be unique (why will we ask for plagiarized articles in the first place?).

Now here’s the nice part. The company is willing to pay $50 for each blog post. Check out the details at www.payrankseo.com/get-paid-for-blogging/ if you are interested.

Do you have the gift of weaving words? You can Get Paid for Blogging. Find out how at Rank Me SEO Services.

Helpful Tips To Prevent Malware Attacks

Malware attacks are one of the biggest threats to computer systems all across the world today, and this situation is only getting worse. “Malware” which is an abbreviation for malicious software, are basically unauthorized programs that steal, delete or modify the private data from your computer system.Malware can be of various types including Trojans, Spyware, Adware and others.

Use Strong Passwords – The only wall between you and others while accessing your data isa password. Using a good password combination which is alphanumeric is a good defense against malware attacks. You must avoid using birth dates, anniversary dates, or other similar permutations that can be guessed easily by anyone.

Be a smart online shopper – You have to become a smart online shopper. Besides, you always buy through secured or reputed online e commerce sites. Only “https” URLs must be accessed and anything popping up unnecessarily and prompting you to click should be avoided at all costs as there are high chances it may contain Trojans that may steal your private information.

Updating Antivirus frequently – Online hackers or cyber criminals are always more technological advanced than computer users. They are aware of the latest tricks and tips that may compromise your online information security. Thus, it becomes very important for an online user to update their firewalls, anti-virus and anti-spyware regularly to beat malware threats. Updating them is also quite easy and takes less time.

Use Good Security Software – This is the most basic tool to safeguard your computer. To counter advanced multi-faced malware attacks you need to have a strong and robust security software installed in your system that can scan emails, disks, downloaded files and take appropriate actions against malware attacks.

Create Backups – No matter how much preventive measures you adopt against malware, there is still a risk of your information getting compromised. Thus, a backup is considered as a good option. You need not necessarily backup all your files but the sensitive or critical information must be part of your backup.

Automatic Windows Updates – It’s important to update your Windows or OS regularly. The patches that are released with the updates make your system and data more secure against known vulnerabilities. A good combination of updated browsers and Windows OSis a strong wall of defense against malware attacks.

Installing Software Carefully – Whenever you are installing a third party app or software you should pay attention to the process. It’s always a better idea to custom install the app. The optional features or software that comes along with the intended software sometimes does more harm than good. Thus, install only the files that you trust.

Say no to unknown links – “You have won a smartphone”, “Your computer is infected” and “Upgrade your mailbox” are some of the most common phishing messages. Once a user falls into this trap his online information is compromised. Links embedded in the mail are another major threat. The best way to safeguard against these attacks is to avoid opening any unknown link.

Things you have to know about ERP applications

Irrespective of whether you want to implement enterprise resource planning system in your current business organization you will certainly feel left out as you may not have much knowledge about it. All that you need to know is the basics first so that things simplify and you get acquainted with its applications on a whole. Mentioned here are a few things which you should know about this software which can be provided to you by Syntax.

1.)    ERP solutions work for all:

Though larger businesses will have complex operations, as compared to the small businesses you can be sure of its benefits for both. Implementing an ERP system will work wonders irrespective of their sizes and nature of business. Most of the times budgets tend to be smaller and therefore streamlining processes can help you save lot of money. It is this which you can back into the business and ensure that it grows. One other thing you have to know is that ERP solutions designed for small businesses are those generally cloud-based and scalable to size. This means that it can provide the benefit of having solutions without even breaking your pockets.

2.)    Streamlines business processes:

ERP software is one which can also help you streamline every business process by consolidating multiple operational systems into one. When you have a single system which manages your business, you can easily save time and also focus more on every customer and the work being carried out. This consolidation will be one which can provide you with all the benefits throughout the company.

3.)    Easily manage your business on the go:

One another benefit of having an ERP system incorporated for your business is that you can access everything whenever you want. Irrespective of whether you are at the office or then on a trip operations will never come to a standstill. This is mainly because the ERP hosting systems can easily be controlled by your smart phone devices. The automated processes can be easily triggered remotely, just to ensure that the business enterprise is running smoothly and on time.

4.)    Boosts customer satisfaction:

As all the data is consolidated into one single system, everyone in the respective department will have up to date information on the same constantly. This is something which is said to be very helpful for the customer service team in the business organization. They are the ones who need to have all the information to make sure the customer gets best of services. If all this is not taken care of it can sometimes result in negative customer interaction. Having ready and updated information always allows the customer service team to help a customer easily. This not just gives a good company image but also helps in saving a lot of time and efforts.

5.)    ERP software helps increases profits:

As the ERP solutions help the customer service team to perform all their tasks in the best way possible you can be sure of having satisfied customers who will gradually become repeat customers for you. Due to streamlined processes, you can also ensure that all your employees, as well as the business transactions, are on track. With this, you can be sure of lesser mistakes and quick turnaround.

What Every Freelancer Needs To Succeed In 2017

The online environment offers the best opportunity than any other job in the market today. You do not need to know somebody in order to get hired. You do not need connections. It is your skills that will give you the job. So what do you need to be successful?

Below are some tips that will help you to be a successful freelance writer.

Stable Internet Connection

As a freelance writer your office is online. If you have to meet more client, you need to stay longer in your office. That means you have to be online. Clients need a writer who can respond promptly to their questions. If you keep your clients waiting you will lose them. Be available when you are needed. To stay online longer, you need a stable internet connection.

Multiple Payment Options

Whether you are just starting out as a freelance writer or you have been in this business for a while, one thing is frustrating to all. Following up on unpaid invoice.  It is never an interesting affair. To avoid experiencing this kind of frustration you need multiple payment options.

With multiple payment options you make it easy for your clients to pay you. What this means is that you have to accept various payment options such wire transfer, PayPal, bank checks, among others. You can suggest to the client your preferred option. However, where they cannot work with that options give them an alternative.

Professionalism

Professionalism is very important. At all times present a professional image. When communicating with your customers either face to face, via email or by phone you need to be professional. Clients prefer dealing with professional freelance writers.

Clients view a professional person as predictable and trustworthy. Clients prefer to deal with someone who they can predict his or her behavior.

Time Management

Time management is critical to the success of all freelance writers. To be successful you need direction and you need a plan. Do not just jump into projects without a plan. Without a plan you will find yourself moving from one project to the other without doing much on any single project.

It is important that before you begin your work write down your plan. Allocate your time well. It is important if you can track your time and know how exactly you are using you time. An organized freelance writer is a successful freelance writer.  As they say time is money and that is a clear fact to all so use it well.

A Chair and a Desk

This is one point that many really ignore. By the fact that freelance writing is something you can do from home does not mean you write from your bed. Your sitting position and posture is very important.

To avoid fatigue and early burnouts you need a correct sitting position. A proper sitting position ensures that your blood flow is okay. The body gets enough oxygen and you can concentrate for long hours. So a good desk and a good chair is compulsory.

This does not mean your couch is not good. No. But for writing purposes it is not. So get a good chair and a desk.

With these tips nothing can stop you from realizing your dream in 2017

Tip Toe Your Way to Garner The Right Attention for The Right Gaming App!

We all live in an era that has seen the growth and the development of the ios industry. An iPhone game development company tries their level best to produce as well as promote the applications that have been created by the developer. There are times when the most notable works do not get the right attention due to petty issues. It is from the failures that we learn something fruitful and enduring in nature. It is truly said that ‘mistakes are the stepping stones towards success’. Today let us see what are the petty issues that the iPhone game development industry might face and how to handle them so that the audience do not loose out on some of the greatest masterpieces in the world of mobile gaming applications.

Some effective tips to create and promote a good gaming application that is powered by ios devices.

User interface plays a major role when it comes to attracting the audiences. A great UI is sure to garner the necessary accolades that the developer deserves. Every developer toils hard to make something that is not only useful but also engaging for the users and hence it becomes necessary to focus on the User interface criteria.

The world is more on the social media platforms. They get news and information about their loved ones from the social media than in person. Make extensive use of this medium to get your apps recognized. Promote your app on all possible social media platform togarner the maximum attention of the audience.

Taking care of not only the entertainment factor but also the benefits of using the gaming app is like hitting two birds with a single stone. Do not concentrate on only the entertainment factor nor only on the usage factor. Blend in all together to get the desired results that will ultimately give the right recognition.

Do not overrate your gaming application as there might be chances of it being disowned due to the price factor. Keep it cost effective in nature as it greatly influences the buyer preferences. Make sure that the crowd does not reject the best application just because it is overly priced.

The iPhone game development company that has produced some of the greatest gaming applications should make efforts to offer some discount features that is sure to increase the audience for buying the gaming application.

All these are the tried and tested methods that are sure to guide you to the right path. Always remember that if you fail once or encounter any difficulties take it in a positive spirit as that is the right way to accept failure and hardships and move ahead in the right direction. The Same concept applies in this application creation process, make sure that you do not lose hope with failures, seek out new ways to keep yourself updated and chose the right ways to promote your applications.

Top Tips To Buy An Appropriate Laptop Computer

In the present scenario of smartphones and tablets, laptop computers still enjoy their usefulness. This is because most of the people find tablets or smartphones inconvenient because of their small size. People who are willing to buy a laptop in the near future will surely come across a whole lot of options. The overwhelming number of options may confuse them and they may end up making a wrong decision. People prefer to buy laptops online because they get the widest range of products there with low price. It is also good to check http://firstchoicereviews.com for genuine reviews of laptop computers.

Why Do You Need A Laptop?

Your desktop PC is convenient because you have a larger keyboard and a wider screen, but you cannot carry it everywhere you go. If you want to purchase a laptop for an office job, then it is imperative to buy a laptop with a good keyboard and a high resolution screen. In case you need it for checking personal emails or surfing the World Wide Web once in a while, then it is not necessary to opt for a costly machine. Game lovers must buy a machine which has a high end processor, motherboard and graphics card specially designed for gaming. Similarly, there are laptops which are used for photo and video editing. The selection of a laptop depends on the type of job are doing.

Set Your Budget

It is imperative on your part to decide your budget before you start searching for an appropriate laptop computer for your requirements. Setting a limit is essential because there is a wide range of laptops available in the market and by setting a limit you will enjoy the laptop which you can afford.

Size of Your Laptop

Large screen laptops will certainly give you excellent image quality, but they are heavy to carry everywhere. On the other hand, small screen laptops are light and cheap, but at some point of time you will not find them convenient, whereas 13 or 14 inches laptops are the most sought after because along with optimum size and weight they have all the features of a large laptop.

Battery Life

If you have a field job, then you need a laptop which has at least four hours of battery backup. In this situation, it is also good to opt for a laptop which has 10 hours of battery life; this will help you deal with recharging options while moving in the field.

Always Keep Negatives in Mind

No doubt a laptop computer will facilitate your business endeavors, but there are a couple of drawbacks also.

  • Laptops are easy targets for stealing so you always need to keep an eye on them especially while travelling.
  • Laptops don’t have extraordinary battery life and sometimes it can be frustrating. Imagine you have to finish an important business task while sitting near your vacation cottage, but don’t have battery backup. People who are travelling a lot must opt for a laptop which provides longer battery backup.
  • This is obvious that you need to upgrade it after a couple of years, but laptop computers cannot be upgraded like a desktop. This means within a few years you have to buy a laptop again.

2017 Digital Marketing Trends For Real Estate Professionals and Entrepreneurs

2016 is winding down, which means most professionals and entrepreneurs are already full-steam ahead when it comes to planning digital marketing for the coming year.

It is shaping up to be an interesting year across many industries as we head into 2017, and perhaps one of the areas of the economy that may see the most activity is in real estate.

Real estate professionals and entrepreneurs have been busy over recent years, with the prices of homes in many markets soaring, and the industry becoming larger and more competitive than ever before.

According to the site Rentseeker in a piece of content republished by media outlets like The Huffington Post, the annual salary needed to afford a home across the U.S., and Canada is on the rise, but that means there will be more large transactions likely to take place in 2017.

Real estate pros and entrepreneurs should start planning their digital marketing accordingly now before the new year begins. Below are some ways to get started.

Implement Virtual Tours

Most homebuyers are no longer traveling from neighborhood to neighborhood trying to find their perfect home. Instead, they’re using online portals to do their initial home shopping, and this trend makes it a necessity that real estate professionals and entrepreneurs provide them with virtual tours.

The better you can make your virtual tours, the more appealing it will be to potential buyers.

Also, incorporate these virtual tours not just one your website, but in your social media advertising and marketing as well.

Mobile Optimization

Your site may already be optimized for mobile use in some sense, but make sure it’s fully optimized.

People rely on their smartphones and their tablet as their primary source of information, so make 2017 the year you perfect your mobile optimization and make sure not just your site but all of your digital marketing content is accessible to mobile users.

Build Your Online Reviews

Another thing consumers are dependent on in their daily lives? Reviews.

People read reviews before they go to a new restaurant, visit a store or hire a professional, and that includes real estate agents.

Focus your attention on building an excellent online reputation, and ask your happy clients to leave reviews for you on sites like Yelp and Facebook.

You can also have your clients review you on the major real estate sites such as Zillow.

Managing your online reputation is incredibly important in a customer service-driven industry like real estate.

Boost Your Content Marketing

Digital marketing is nothing without great content marketing, and that certainly holds true for real estate professionals.

This is a business where people feel like images and videos will do all the work for them, but it’s content marketing that will ultimately drive people to your site, so make sure you’re investing in getting it right.

2017 is likely to continue being an exciting year for real estate professionals and entrepreneurs, making it essential they stay on top of industry-specific digital marketing trends to stay competitive.

Take Charge Of Your Online Business Once and For All With These 4 Survival Tips

As the end of the year approaches, it’s natural to wonder “what could have been” in regard to your business.

The fact that so many businesses fail within the first year or so should be a testament to your own efforts if you’re managing to stay afloat.  That being said, you can’t afford not take to take control of the ailing aspects of your business and marketing before it becomes insurmountable.

How?

You need to stop wasting time and get down to business.

You need to stop wasting money and get your budget under control.

You need to stop wasting your blood, sweat and tears and instead take control of your business once and for all.

The question remains: how do you realistically make it happen? What actionable steps can you take to streamline your efforts and resources that aren’t just marketing fluff?

Take Control of Your Team

In short, many of your business’ inefficiencies and wasted resources sit below the surface. While you may feel that you have the best team working under you, how much do you truly understand in regard to how their tasks are delegated? Are they working as quickly and efficiently as possible, or do you feel that something is getting lost in translation?

Understanding the in’s and out’s of PMP may very well be a step in the right direction when it comes to getting tasks completed in a timely mannger. Whether you’re running the show in regard to your team or you’re juggling multiple project managers, you simply can’t afford to waste time on late projects anymore.

Project management isn’t just a business buzzword, but rather a crucial process that ensures your business’ survival for the long haul.

Slash What Isn’t Working

Take a look at your numbers in regard to sales, analytics and time spent to determine what isn’t working for your business. For example, if you’ve delegated endless hours to projects that have seen little or nothing in regard to profits, it’s time to rethink what you’re selling and scrap it. Don’t obsess over the “why” and your gut reaction, but instead focus on hard numbers. After all, your sales strategy should never be treated as a guessing game.

Consider Downsizing

Likewise, business is a game of survival of the fittest. Those who have bloated budgets will inevitably flounder versus those who can run their day-to-day operations as swiftly as possible.

It may be time for you to start investing in freelancers versus full-timers for the aspects of your business with a less than concrete ROI. For example. tasks such as content writing and social media are the bread and butter of freelancers but may not represent full-time gigs within your company. Thankfully, there are tons of trustworthy freelancers out there through platforms such as Upwork and Fiverr that don’t require full-time salaries to be incredibly effective.

Focus on What Matters Most

When you take the aforementioned steps, you may be shocked at how quickly you find the time to truly get down to business. From networking to finding opportunities for potential partnerships and joint ventures, downsizing the “small stuff” gives you time to focus on growth. After all, you can’t uncover opportunities to grow when you’re racked with tons of seemingly minute tasks.

There’s no better time than now to take control of your business. Heading into next year with the right mindset can help you ensure that you get down to business and run the swiftest company possible.

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