SMM

Social Media For The Marketers

Social media can be considered as a powerful resource for the marketer.  Generally, most social media platforms are free, but they also offer paid marketing option for those who want to promote their business online particularly those brands that are hoping to capture a new set of audience.  However, just because you need to be present on social media, it doesn’t mean that you need to be on all social media platforms.  It is essential to choose the best network and nurture it to advance your digital marketing agency.

List of Social Media for the Marketers

In order to find the right platform for your marketing tactics, you need to have a certain level of familiarisation with the platform.

Facebook

Facebook is known as the biggest social media network online.  It has about 1.8 billion users that are active, which makes it a very powerful tool to interact and connect with the audience.  Additionally, Facebook is also flexible and versatile.  In the past few years since its inception, Facebook has dramatically changed, from a medium for the interaction of college students to a mobile and multifaceted platform that allows you to connect with families, friends, celebrities, business, and organisation.  Considering its versatility, Facebook would be the best option to start your marketing efforts.

Twitter

Twitter is a micro-blogging site that allows you to share image, video, and thoughts in a 140-character post.  Lately, they have implemented a lot of changes by adding polls, gif and more which can be beneficial for any marketers.  It has about 320 million users and one of the top 10 social media platforms in the United States.  Most companies are using it as a part of their customer service.  A hashtag can be used to boost your marketing strategy and help your content to easily go viral.  However, with Twitter, it is important to achieve balance.  Make sure to share relevant and interesting information from time to time.

Pinterest

Pinterest is a social media network that allows you to display and save the content through ‘pinning’.  These elements can be easily organised depending on the category of the content.  Compared to the other types of platform, this is a visually-oriented system.  With its definitive category, it is a niche network that may not work for every marketer’s goal.  Higher concentrations of their users are women who love food, photography, travel, fashion, beauty and exercise.

Instagram

Just like Pinterest, Instagram is also visually-oriented.  It is an entirely mobile social media network that is owned by Facebook and has 600 million users.  There is a web version of the application that allows you to view profile, but you may not post or share a photo without installing the mobile app.  Instagram is excellent for marketers assigned on the artistic niches.   Basic skills on photography and great eyes for details are essential to finding a success on this platform.  Post an intriguing photo and incorporate the right hashtag habitually to increase your presence on Instagram.

These are just some of the social media platforms that the marketers can use.  Depending on their industry and their targeted audience, there are different platforms ideal for them

Social Media Marketing: How SMEs Can Compete With Big Brands

Social media provides SME’s (Small and Medium Enterprises) the ability to compete with big brands.

Everyone knows that social media is big. Commitment to social media channels is key for SME’s to gain top market position. Combining several platforms to promote your business is a sure way to reach a wide audience.

With that strategy in mind, here are five ways Small Business Enterprises can Compete with Big Brands through Social Media Marketing:

  1. Ignite Your Passion

SME’s have the advantage of starting their brand because of a passion or a need they saw in the market that hasn’t been solved yet. There is something about that opportunity that excites them. Passion will keep you motivated. When big brands are managed by people that may be burned out, most of the small to medium businesses are filled with people or founders who are very passionate about building success. Let your passion ignite you and those who are on board with you. People will be drawn to you because they see your passion.

  1. Build A Personal Brand

If done right, this strategy can make a very big impression. When you launch your small business, you become your own brand. You will have to leverage your brand to connect to a target market, community, partners and stakeholders. Create your unique and personal brand. The right time to build one is when you haven’t launched yet. You might need some marketing services such as Vibbi to boost your online presence. Strategically plan how to present your brand in a way that standouts among similar brands.

  1. Deliver Quality Service

SME’s can have an instant leg up on the competition when it comes to service. You can leverage your brand and personal relationships to make your customers feel special. Just make sure to set proper expectations. Under promising and over delivering have always worked. Don’t give your customers quick turn-around time for deliverables if you know you can’t meet the deadline. Work hard to set proper expectations at all of your opportunities.

  1. Choose Your Niche

SME’s need to focus on a niche market to penetrate it early and fast.  Expansion can be done later. You can select one to two niche markets to target. You must seriously go after them. Know your audience; what are their needs, their interests, their online behavior. What concerns do they have that you can address? How can you add value to their lives? How can you help them in a way that big brands can’t?

Be able to answer these questions and you will have no problem locking down that niche of customers or clients.

  1. Let Agility Fuel You

Leverage your brand to start and build agility. A big brand may deal with red tape, while a starting brand will not have that problem. When SME’s see that they are already going in the wrong direction, they can easily make a quick pivot without having to face big negative impact. Get the benefits of agility in terms of market research, innovation and marketing execution. Let agility fuel you to make fast, yet well thought out decisions. As a small or starting business, don’t be afraid to take those risks. Just learn from each failure and success along the way.

Now that you see your opportunity of being on par with the big brands in terms of marketing, where do you start? Most popular among social media channels are Facebook, Instagram, Twitter, LinkedIn and YouTube. You’ve got to utilize these channels. You can also reach the readers through a company blog. Your social media marketing strategy will definitely bring significant benefits to your business.

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