Google’s Biggest Search Algorithm Updates Of 2016

Google update rollouts often take webmasters by surprise. Google never offers explanation on how the algorithm changes work, but webmasters do make sense of the updates and their effect on rankings.

2016 saw much action as far as updates were concerned, as compared to 2015. The year opened with an unconfirmed update, which saw volatility in SERPs. There was speculation that the update was linked to Penguin or Panda integration, but Google denied this outright.

The AdWords Placement update made advertising space on Google even more precious. With the right column ads gone, bidding for AdWords for the top block has become very competitive. The top block now accommodates 4 ads, which pushed down organic results even further. SEOs haven’t found this amusing, but Google is focusing on delivering better value to advertisers.

Accelerated Mobile Page Listing (AMP) update keeps up with Google’s commitment to improving mobile experience of users. The update places the AMP pages in special places or with the special AMP designation. AMP is a Google-backed open source project that helps publishers create stripped-down versions of web pages that load faster.

An unconfirmed update was rolled out in May which showed major fluctuations on all ranking tools. The mobile-friendly update was rolled out on May 12th that increased the effectiveness of mobile-friendliness as a ranking signal. Since almost all websites are already mobile-optimized, this did not create much fluctuation in SERPs.

Possum update ensured the diversification of local search or Google Maps results. The update widened physical city limits, as a result of which more businesses featured in search results and improved their rankings. Duplicate listings with similar addresses or other details were filtered out and the searcher’s location influenced results to a greater extent.

Universal results shakeup update removed image results from about 50% searches and pushed image results to the second page in many cases. The update opened up a new organic position on the first page of search results.

Penguin 4 update and unconfirmed updates rounded off a very exciting year, which saw several important changes in Google algorithm.

Google’s Biggest Search Algorithm Updates Of 2016 – a visual representation by E2M

Google’s Biggest Search Algorithm Updates Of 2016

Is It Possible To Get Your Key Pages Ranking Just At The Right Time?

In today’s society online presence and search engine rankings can make or break a business. So many transactions are now carried out online that it’s critical to make sure people find your business when they’re looking for a product or service you provide. Even if your customers don’t purchase from you online, you can bet that they’ll have taken a look at your website just to qualify your business as reputable.

If people are unable to find you when trying to do this, they’re very unlikely to visit you in person as you seem to have no authority; especially if you’re not even ranking in the SERP’s for your own brand name.

Baring this in mind it’s that you need to make sure your site (especially key pages) ranks well, but can you save resources by timing these rankings correctly?

When does timing matter?

There are certain situations and industries where getting your pages to the top of the rankings at a particular time can make all the difference. For example, the Grand National is a key time in any bookmaker’s calendar.

Due to the magnitude of the event there will be a large amount of impressions on related terms in the build up to the event from people looking to bet on the Grand National.  Because of this, it’s critical that companies operating online who are looking to generate revenue from any event rank well for related keywords and phrases in the period leading up to it.

The same principal applies to retail companies around Christmas time. As people are looking to buy others presents there is a huge increase in demand for superfluous products.

How to rank at the right times

When looking into how to rank for a keyword there is an inordinate amount of information out there. But what are the main things that you need to focus on?

Firstly, paid ads can be a great way to just insert you into the upper echelons of the SERP’s. However this strategy can prove costly, especially if you’re a beginner when it comes to paid ads. The other way is of course with the production and promotion of great content.

Although producing great content isn’t easy, it can be extremely rewarding. It’s important for businesses whose calendar includes some major events to have a well-structured, thought out content strategy in place way before the key times of year. This strategy should involve the creation of content, as well as the promotion of it.

By promoting great content and generating a number of authoritative links to it, your pages should soon begin to rise up the rankings. This method may seem ‘free’, however it can take a lot of time, and we all know that time is money.

Of course, it would be great to completely dominate Google for all of your key phrases all of the time, but this often isn’t plausible. You may not have the resources to run dedicated SEO campaigns all year round, or the budget to implement ongoing paid campaigns; however by timing your efforts you can still ensure that your business has an online presence at the critical points throughout the year.

Deploy All The Major Tools Of SEO To Business Growth

The marketing of various products and services requires different kinds of marketing strategies both online as well as offline. When it comes to optimizing online marketing of a particular product or service, SEO marketing is one of the strong tools which is implemented in order to reach out to the most targeted and relevant traffic or prospective customer base. For example, the marketing of a real estate company requires different strategies than a plumbing services company. The search engine optimization that Jack Kim SEO provides is one organization which is an effective SEO solution for various companies and are dedicated to custom-tailor SEO solutions as per the requirements of the business. The implementation of the SEO solutions can help the local businesses to acquire a lot of leads. There are case studies which prove that local businesses that only used to get 5% of the leads online before opting for a custom-tailored SEO solution, flipped to 90% with most of the leads coming through organic search results. Thus, you can clearly understand what an effective SEO campaign can do to your business.

Major services included in a SEO campaign

A SEO campaign helps a business to acquire several customers by effective online marketing. The SEO campaigns specializes in bringing in relevant customers seeking a certain product or service to see the business organization’s website. There are several methods which are being implemented in a SEO campaign like optimizing the online contents with relevant keywords, video marketing, online lead generation and retargeting. The ultimate goal of an effective SEO campaign is to attain a top ranking of your website in the top search engines like Google, Bing etc.

Implementing effective SEO is not child’s play. It requires lot of expertise and technical skills to implement an effective SEO campaign. There may be several small firms in your vicinity which have been claiming to offer effective SEO solutions but they may eventually prove out to be low-quality optimization and can actually hurt your website instead. So, it is necessary to opt for reliable and effective SEO solutions for guaranteed results.

How effective are SEO solutions?

The very first step is to audit your existing website and ensure that what are the existing problems which is becoming a hurdle in getting the maximum output from the website. Also it needs to be checked whether there was any SEO solution implemented previously which has gone wrong for your website. This may attract penalties as well. Those penalties are to be checked and then the necessary on-page fixes are to be implemented. This is to ensure that the business setup is in proper shape. This would eventually act as a strong foundation for the remaining work that you will undertake to take it to the next level.

In case you do not possess a website presently or if you feel that the website is outdated, then the SEO organization would build an optimized website for your business. In the present times 60% of the Google searches are being done through the hand held devices. Thus, it is crucial that the website is optimized to run properly in mobile devices.

The next important step in the process is citation. The SEO Company very well knows the perfect type of the citation that is required for a particular website. The expert professionals look for the high domain authority citations in order to ensure that they build proper trust.

What’s next on the list?

After the citations are done, the SEO professionals completely dominate the competition of the business with their deep understanding of the effective optimization both on the website and off the website. This particularly includes the map listings and the organic results.

The SEO company does all the things and then naturally rank well in the 3-pack in the maps as well as the organic listings. The SEO Company also runs PPC campaigns which is paid advertising. Most of the clients get a very good return from the PPC campaign and the overall marketing efforts bear very good results to the client.

There are several packages which are available and those can be purchased. The SEO campaigns starts from just optimizing the Home page of the website to all other web properties. These web properties include Twitter, LinkedIn, Youtube videos, Pinterest and other citations.

Latent Semantic Indexing

Latent Semantic Indexing which is popularly termed as LSI is a proven mathematical method often used for the determination of the various relationships between the concepts and terms in a web content. The contents that are used in the website are being intelligently captured by search engines and most of the popularly used phrases and words are being tracked. These popular phrases and words are being collated and then tagged as keywords for that particular page.

Also LSI looks for the synonyms that are in the title’s close relation of the web page. For e.g., if the title of a particular webpage is “Luxury Cars”, then the related synonyms are “Automobiles”, “Bentley” etc.

Contents in a webpage or any web property should never be underestimated. The SEO strategy has proved to be of great significance when it comes to the page’s title that are encased in the tags of the heading particularly for the H1 tag. The keywords and key phrases that are used in the content are bolded and italicized and are given major significance. The usage of LSI is very important as this is a major tool used in the SEO campaigning.

If your webpage contains synonyms, then the popular search engines have the ability to recognize that the page contains all about the subject title and there is major significance which is given to that particular page. Along with using the synonyms, you should also use secondary keywords for creation of a more optimized content. The synonyms should also be ideally littered in order to convince the search engine spiders.

LSI was developed as a prompt reaction for those folks who are trying to cheat the major search engines by means of cramming the Meta keyword tags that contains hundreds of keywords.

Jack Kim SEO deploys all the major tools of SEO to optimize all your web properties resulting in your business growth.

Techniques Of SEO Off-Page Optimization To Boost Up Rankings

There are many individuals who are quite recently beginning to blog and numerous progressively that have run their own website for some time, that don’t recognize what SEO is and how to actualize it!

SEO actually stands for Search Engine Optimization. This is the place you develop your site pages and actualize certain systems to help you rank as high as conceivable on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/and so on results pages, the more visitors your site is probably going to get.

Off-Page and On-Page Optimization

Presently, SEO can be part up into two separate classifications; On-Page SEO and Off-Page SEO.

On-Page SEO alludes to every things that you can do ON your site to help you rank higher, for example, page titles, interior links, meta descriptions and tags, and so on.

Off-Page SEO alludes to every thing that you can do specifically OFF your site to help you rank higher, for example, article submission, social networking, forum and blog advertising, and so forth.

Here you will discover some of the techniques of Off-page optimization.

  1. Blog Marketing

Post comments on different blogs within an indistinguishable specialty from yours, which permit you to add a link in the comments area. These links can then be indexed via search engines, directing them towards your website. These blogs are generally alluded to as “Do-Follow” Blogs (Just like our own, where you can comment beneath!).

  1. Social Networking Sites

Social networking is greater than ever nowadays! Once in awhile known as “Online Reputation Management”, getting engaged with online social networking websites is the essential stride with which you start to promote, market and construct your online reputation inside your specialty.

You have to join to the most prominent social networking websites, for example, Facebook, LinkedIn, Twitter, Google+, and so forth., and make your own profile. This permits you to develop your online system of contacts, to interface and collaborate with your companions, to share things to each other, and above all advance your site/blog and help assemble your online reputation.

  1. Social Bookmarking

Social Bookmarking is another incredible method for advancing your site. Present your most recent blog entries and pages to the most famous bookmarking destinations, as StumbleUpon, Digg, Delicious, Reddit, and so on. Web indexes truly like these sorts of website as the content on these sites is refreshed as often as possible.

You should be exceptionally attentive while doing this and you should appropriately deal with the tags which are extremely fundamental to communicate your news on a wide region network. This may build your site activity in view of how adequately you have taken part.

  1. Forum Marketing

Discover forums online that are identified with your website specialty and get engaged inside that group. Answer to strings, answer people groups questions, offer counsel, and so on. This all develops your reputation for being somebody who is a specialist inside that specialty. Attempt to utilize “Do-Follow” Forums so you can incorporate a connection to your site inside your mark, which looks search engines index your site.

  1. Article Submission

If you compose your articles yourself, then you can submit them to well known article catalog websites like; Ezine, Go Articles, Now Public, and so forth. This can help direct people to your site, while you can likewise increase a few visitors to your site from other individuals (however it’s typically a slower procedure, but very useful).

  1. Directory Submission

Many individuals may state that directory submission is dead! I trust that it isn’t as you are expanding the presumable hood of individuals seeing your site. It is absolutely in view of how viably we are choosing those directories and how productively we are picking the classification for submission. You could submit to general directories, yet for greatest impact, you are in an ideal situation submitting to reputable directories. Obviously, I concur that it gives very deferred outcomes, yet it is worth doing it.

  1. Link Building

Link building is another prominent method for advancing your site. If you deliver a truly well known post for your site, then other individuals might need to interact with it. Maybe you have replicated/distributed another site’s content on your webpage, bear in mind to put their site interface as a source of perspective. Do it for others and, if your content is reliable, given others a chance to do it for you. This is another approach to build your visitors prominence.

  1. Answer the Queries

You can effectively take an interest in answering the queries on sites like Yahoo Answers. By noting and asking related queries on your site indentation, you help to develop your reputation for being somebody that is a proficient in your picked field. You can put a connection to your site in the source area if fundamental with the goal that individuals can without much of a stretch discover your site. If you don’t spam, this is another awesome approach to build your link fame.

Author Bio
The author Adrus Qasim is a qualified and talented person who give proficient SEO services and known as an expert SEO, working in recognized SEO company Webnet Pakistan Techniques of SEO Off-Page Optimization to Boost Up Rankings from several years. Apart from this he is also skilled in SEO content writing and also delivers expert content writing services.

SEO Article Writing – Tips to Stay Ahead of the Game – Working Strategies For Los Angeles Web Master

Website improvement or SEO is a basic idea for any online business. Web optimization review if very much used for bloggers and website admins in Los Angeles can enhance the web crawler positioning of sites and give them quality backlinks also. You can get more online presentation for your site through SEO neighborly substance. Be that as it may, SEO article composing is not as simple as it once seemed to be. It depends incredibly upon refined research, great substance, 100% credibility and inventiveness of the author. Search engine optimization article composing and entries can build the web activity inflow from Los Angeles or everywhere throughout the world, for any webpage and furthermore produce some great backlinks for it. Numerous online advertisers neglect to advance their sites and web journals through SEO instruments. In this way, it is constantly prescribed to take help of a capable specialist organization for better outcomes.

A decent Seo expert Los Angeles can make appropriate utilization of watchwords and key expressions in the article body and it in the end makes the article amazing and intriguing to perusers. Aside from utilizing the correct arrangement of watchwords, one should likewise center of the article’s quality with a specific end goal to contact the perusers. A decent quality SEO article can without much of a stretch maintain the enthusiasm of its perusers till the very end and furthermore help sites in procuring appropriate online introduction. Keeping in mind the end goal to compose important and noteworthy articles for SEO, you have to pick your catchphrases carefully, give careful consideration on your article’s quality and keep up its inventiveness till the very end.

Website design enhancement article composing requires a totally unique approach. On the off chance that you feel that stuffing your article with an excessive number of catchphrases can enhance your site’s web index positioning or increment the web movement inflow, then you are completely off-base. Google does not acknowledge any article or web content that is over-loaded down with watchwords and expressions. Along these lines, its better that you quit squandering your time in making a trick out of web crawlers since it will make them nothing consequently. Rather, you can read and take after the SEO article composing tips that are recorded beneath.

  1. Website design enhancement article composing requires key endeavors. A Seo expert Los Angeles must guarantee Proper and refined research about the subjects to make your articles SEO agreeable and furthermore give great prizes to your site. Many substance authors don’t much try to examine their subjects before beginning with their review. This diminishes relativity and genuineness percent of their articles and at last, every one of their endeavors go unrewarded. In this way, with a specific end goal to compose great quality SEO articles, you should dependably look into your themes legitimately and give correct and genuine data to your perusers.
  1. Focusing on the correct watchword is vital. Numerous journalists believe that stuffing excessively numerous watchwords can help their articles reach to the highest point of web search tool comes about yet it is completely off-base. On the off chance that your article is focusing on excessively numerous watchwords, then web indexes will confront issues in checking your substance. Notwithstanding, a solitary catchphrase or a gathering of three or four watchwords will effortlessly assist these hunt creepy crawlies with examining your review and advance them among perusers.
  1. Editing is likewise a decent method for making your SEO articles intriguing. You should look at all spelling blunders and sentence structure issues after you complete written work content. This will convey capability to your review and furthermore help you to reach to your intended interest group effectively.

Website design enhancement article composing can convey accomplishment to your online business and by taking after the previously mentioned SEO article composing tips, you can undoubtedly deliver intriguing and top notch content for your perusers. In this way, concentrate on your substance’s quality, inquire about well on your points and pick right catchphrases and I’m certain, you will remain on the ball. Good Luck!

The 5 Most Important Digital Marketing Skills For 2017

Marketing has come a long way into the 21st century. And through the internet’s existence, marketing has been there all the time. It comes up with different strategies and different ideas to show what a real product is about. As people move on with the technological age, marketing adjusts itself to the great world of bartering through the digital economy. What does it take to stand out in 2017? Here are 5 skills you will need to be able to do it.

Skills in Search Engine Optimization – Get Visible!

83% of the people nowadays know how to research stuff before they buy things. This helps them avoid the promises of products that lie to people.  This skill is critical to have in 2017. With more online searches being done than ever before, you need to rise on high position of search engines to improve its position in the web traffic. The more people visiting the site, the bigger probability of you being able to sell your product. SEO agencies like understands the need for SEOs.SEOs expose the product to the whole world and they keep it shining.

Social Media Marketing Skills – Connect with the people

1.86 billion Users of Facebook, 600 million followers of the Instagram, and 319 million active Twitter account users will inform you how essential the skill is. Being able to target the place where most people reside is one of the best strategies you should have. Also, you need to be flexible enough to market in social media without sound and looking weak or pushy. Marketing social media gives you direct relationship to your customers. Indeed, this will upgrade the word-of-mouth marketing technique in people who see your good advertisements and meaningful posts. You should determine the demography and the type of audience, too.

Web Development Skills – Getting your Website Organized and Presentable

Adobe says that given 15 minutes,2 out of 3 people will read whatever it is in your website if it is presented properly, 39% will leave immediately if it takes too long to load, and 38% will leave it is not presented properly. You see, keeping your website clean and fast yet presentable and edgy will make people look at it more. With intensive information search engines will putthe website on the very top of the long lists and improve all the possibilities of getting more traffic. You will need this skill to be able to get the negative statistics working to your advantage. Essentially, the more people keeping track of your website, and it ismost probablythat they will check your product. That is another up in your sales.

Digital Advertising – Advertisement onthe Go

Ads on the websites, the search engines, and other applications count as modernpromotional stint. Emails count as those too. You must master this skill to avoid being blocked by a spam filter or anti-virus that may accuse you of phishing out information. Being idea of that will hurt your product’s reputation. Being able to showcase your website is the main idea. Also, being ahead in tech will help you out a lot in this ever growing, ever developing world of marketing using digital advertising.

Learn How On-Page SEO Can Boost Your Rankings

What is search engine optimization? It basically covers all aspects you require to improve your website ranking in different search engines. SEO comprises of two major components that is On-Page it is a configuration setting that you can use in website and Off-page it means outside the boundaries of your website.

Off page SEO and on page SEO both acquire same position but off page totally depends on on-page therefore, in my opinion on page is more important than off page.

On-Page SEO is most of the time all you Need

If your are recently operating a website to boost up your small business and you need local customers searching for many terms on search engines than all you need to do is a lot of workout on on-page SEO.

On-page Techniques for better Results

There are so many techniques that can apply to boost up rankings,  a few of most important in them are described below.

1) Consider Content First

A website having excellent and user friendly content do great with or without SEO and a complicated and confusing content can not survive a website with or without SEO. so what is important to make a content meaningful? It should be original no copies no plagiarism is allowed, content should be informative and useful, engaging and entertaining, content must be  published on  your website first. If you keep these all basic concepts in your mind you can win the market.

2) Internal Linking

Linking your content to pages of your website is very crucial for SEO. As this the way you can let your search engines know about your other pages and most important pages, it will also increase the time user spend on your website etc, internal linking is all about building your site by yourself!

3) Page Descriptions, Titles, Formatting and Images

Each of the page in your website must have a unique title that tell the user and search engines all about the page.

Description must be engaging and different for all pages of 150 characters, searchers first see the description on search engine result page.

An attractive page needs to be perfectly formatted, however try to use H1 and H2 tags in your headings to make it eye catching. Image acquire an importance as it engage a user, although keep it in your mind that it should not extent the loading time.

Author Bio

The author Adrus Qasim is a SEO content writer who is writing from last 5 years passionately. She acquire expertise in writing.  Web development services London. She also deliver writing services in schools and colleges too. She gives writing tips through her blogs.

What Is SEO and How Can It Help Your Business?

When businesses are trying to improve their presence online, many will opt to shun often costly digital marketing agencies. They will instead opt to work hard on engaging with customers, offer promotions on social media, pick up some cheap Instagram likes to boost their profile and maybe even buy links to try to boost their site’s image. This is all well and good but the truth is that unless you and your business have a firm understanding of SEO, and then you need some professionals to help you out.

If you have heard about SEO before but are unsure what it is or how it can help your business, then hopefully this article can help you see how important it is, and will maybe make you reconsider your stance.

What is SEO?

SEO stands for search engine optimization, simply put; it is a method which will get your company to the first pages of Google or any other search engine. The way in which digital marketing companies perform SEO is lengthy and methodical and in all honesty, would require a whole other blog post to explain, but this is why they are specialists.

SEO works with keyword searches from a client, here is an example to help you better understands:

You have a hardware store in Delaware, and you want to optimize search engines so that when someone types in the words ‘Delaware hardware store’, yours is the one they find at the top. The truth is that very few people look beyond page 1 or 2 of a search engine and that is why it’s important that you score high. You can optimize a range of different keywords to enhance the probability that your site will be found and you can even base this on what people are searching for most.

How Can SEO Help My Business?

SEO will help you to gain new customers; it will also help to increase the image of your brand as more people will see it as they search online. Using SEO will help your company or business to grow a reputation online and it can also earn trust from consumers.

Many businesses, big and small, refuse to involve themselves in SEO, often through a lack of understanding or an unwillingness to pay the money and this gives you and your business a great chance to get one up on the competition.

There were more sales made online last year from people who began their search via search engines and you can guarantee that the sites that made the sales were sitting pretty on the top pages of search engines.

The top and bottom of it is that SEO will make your company more money, more money in the short term, more money in the long term and give your business the opportunity to make even more money in the future.

The Importance Of SEO For Regional Businesses

Most business owners still don’t realise just how important online marketing is for their company. If you want to compete with other businesses in this day and age, you will need to think about setting up your own website and building a social media presence. Nowadays, there is just no way that you can discount the importance of SEO. Every day, hundreds of different websites are launched. Hundreds are also taken offline and end up in the bottomless pits of unused domain names that failed.

Building a website is not as difficult as most people might think. You can simply hire a web development company to build a website and host it for you. In fact, nowadays, you can just buy a hosting package from any major company and then choose a free template and put your website up. It’s just that easy. However, the real problems start after you have launched your website.

With so many other websites competing in the same niche, you need to think about how to get on top. When any user searches for a particular keyword online, they will see a long list of different results. Most people don’t go past the first page on Google. That’s because the search engine categorises results based on relevance. If your website has been properly optimised, it will show up at the top. Naturally, websites that are at the top will get the lion’s share of the traffic. For people who are running businesses that offer products and services within a limited region, it’s even more important that you hire a reputable SEO company. Here are just some of the many reasons why SEO is so important for regional businesses.

It Helps You Target the Right Customers

One of the main reasons why you should consider getting SEO done for your regional business is because it will help you target customers who are actually interested in what you are offering. Companies that offer SEO in Manchester will carefully study the type of website you run, and the nature of your business. They will then determine what your website is lacking and create a detailed SEO plan for your website. Targeting the right customers is obviously important if you want to lower your costs of consumer acquisition.

Puts You on the Map

Manchester is a big city. Unless people know about your company, how can they order from you? When you hire a SEO company, they will increase your brand presence and put your company on the map. Many small businesses that start online are able to succeed just because they use the right marketing tactics. Once you are able to optimise your website in order to get more traffic, you can then look at marketing through social media. It won’t be long before your business is recognised throughout the city, and your goodwill will increase too. This is why it is so important for you to get proper SEO done for your website.

Avoiding The SEO Flash In The Pan

Search engine optimisation (SEO) is the process of boosting your rankings in online search engine results. Search engines such as Google and Bing use complicated algorithms to determine which websites rank where in a search. They do not share their algorithms because they want the results to be organic and not manufactured. If someone knew the algorithm, he or she could manipulate websites simply to appeal to a search engine and not to actual readers. So, the algorithms are private but much is known about them. The amount of inbound links boosts your search rankings. Keyword in your content boosts your rankings, but keyword stuffing harms your rankings. You need to have a good ratio of keywords to exciting content, since the most important aspect of SEO is providing compelling content that readers want to read.

Write for the Reader

Writing for the reader is a simple concept. There are those who prepare SEO strategies designed simply to appeal to the algorithms of search engines. This might provide a slight boom in your rankings but is not sustainable. If you need SEO that delivers sustainable rankings, you need a long-term strategy focused on providing you with great content for your readers. That content consists of articles, videos, and blogs. It also means that you should optimise your website to reach as many customers as possible. One of the best ways to do so is to work with a professional in your area. If you’re in Leeds, you need an expert at SEO in Leeds.

Location, Location, Location

The location of the SEO team is important for several reasons. For one, search engines catalogue the kind of language you use and add that to their consideration. If you are in the UK but your SEO strategy uses US spellings of various words, it will lower your search rankings in the UK. You can boost your rankings by keeping the language consistent. Also, you can reference local ideas and local events to help boost your ranking.

For example, if you are selling trainers in your area, you can set yourself apart with great content about your trainers. However, you can really boost your SEO rankings by staying current with events in your area that someone might find interesting if they are searching for trainers or otherwise. Running events, sporting events, and television programmes are great examples of things you might mention in your SEO content to attract those who might be searching for trainers.

Your strategy to provide sustainable rankings needs to be one that has short-term goals as well as long-term goals. Articles, videos, and blog posts are more short-term in nature. You need to keep updating your strategy there. Long-term goals consist of things like developing rapport with a local SEO team and designing a website that makes your business stand out above the rest. That means optimizing your website so that the behind-the-scenes information on your site is conducive to search engines. Sustainability is not something that is beyond your grasp. You just need to focus on sustainability in both the short-term and the long-term.

What Is The Right SEO Strategy For You?

Are you investing in the right SEO strategy? SEO, or search engine optimization, refers to the process of increasing visibility of a website in organic(or “free”) search engine results. It’s one of the best ways for businesses to pwoer ahead of the competition.

With long term benefits, and no need to spend as in traditional advertising, businesses look towards SEO to build brand credibility and increase sales.

Why is SEO essential?

Search results in major search engines like Google, bring up the web pages based on the ranking and relevance to the search.

Most users do not go to the second page of search engine results- a reason businesses compete to get into that coveted first page.

And you need to improve your SERPs rankings if you need more eyeballs – this is where SEO comes in; it lets you implement ways to increase your SERP ranking.

How does SEO work?

There are two types of optimization you can do to make your website SEO friendly. These two mechanisms are as below.

1.  On Page Optimization

This involves making required changes in your webpage to make it more SEO friendly. Keep the following in mind.


A unique content containing essential keywords will improve chances of your website being discovered.

Keep all the keywords in close proximity. This increases your webpage’s webpage.

Meta Tags

Make sure that you include meta tags in all of your webpages. Meta tags appear in the page code and are basically small snippets of text that describe your page contents. Just a basic knowledge of HTML is sufficient to make meta tags on your own.

Internal Linking

Internal links are links which take the user from one page of your website to another page of the same website. For example if you have mentioned tourist destinations in your article and you have another page describing the best tourist destinations, add a link to that page. That way, users can navigate easily through your website.

Load time of Webpage

Make sure your webpage loads quickly. Your webpage should not be more than 60KB in size. You can use gzip to decrease your page size.

2. Off Page Optimization

This refers to increase your website popularity by linking back to your website. Often when you post articles on another site, they allow you to post the link of your website.

If you are a member of any form, you can put your website links in your signature.

This way you can ensure more clicks and visits to your website.

Can you automate SEO processes?

The answer is yes, you can.

If you use WordPress, you can use plugins like WordPress SEO to help you automate.

SheerSEO an seo software, created by Eyal Aldema in 2006, is an online tool which offers services of automating your search engine optimization analysis. It offers 60 days of free trial on joining. You can use SheerSeo to analyse and track your ranking in engine search results and implement various ways to outrank your competitors.

Even if are not an SEO expert, remembering the above basic steps will help you make your website SEO friendly. Although SEO is a tedious job, it is certainly very rewarding

How To Protect Yourself from The Effects Of Negative SEO?

Negative SEO is the result of backlinks to your website from low quality or spam websites. This could be a tactic of aggressive competitors or simply a work of spammers. No matter the reason, when your website has a lot of low quality backlinks, Google could push you down the SERPs (Search Engine Result Pages).

You have put a lot of effort in your search engine optimisation strategy. You don’t want bad backlinks to hurt all your good work. For best results, hire a reliable SEO agency Manchester.The agency can quickly work at undoing the effects of negative SEO and get your website back on the right track. Here are some things that can help.


The very thing you can do to prevent negative SEO is to identify spam backlinks as soon as they happen. Subscribe to Google Webmaster Tool daily notifications. Among other things, the notifications will include a summary of all new backlinks. This way, you can take note of spam backlinks before they affect your rankings. Like the cliché goes, prevention is better than cure. So take note of spam backlinks before they spread their negative effects, and control the situation.


Google makes use of popular review sites such as Yelp when analysing search results. Be sure to keep up with these channels to detect false reviews and report them instantly. This will ensure that your website is not affected by the work of aggressive competitors who simply want to tarnish your reputation. Quick and swift action is the best antidote to fake reviews. So keep an eye and take action quickly.


If your polite requests for removing backlinks fail, your last resort option is disavow such domains. Google gives domain owners the power to block domains that seem to violate their algorithm rules and regulations.

Monitor Good Backlinks

Spend some time keeping track of good backlinks. If spammers attack your best backlink websites, it can have an impact on your site’s SEO. Keep up with the action by monitoring your top backlink referrals.

Hire an Expert SEO Agency

Consistently maintaining your SEO rankings is a lot of work. It is work that can sometimes take time from your core responsibilities. Hire a professional Manchester SEO agency to keep negative SEO away and to derive maximum results from your SEO campaign.

Contact Blue Whale Media today for a free consultation.

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