When businesses are trying to improve their presence online, many will opt to shun often costly digital marketing agencies. They will instead opt to work hard on engaging with customers, offer promotions on social media, pick up some cheap Instagram likes to boost their profile and maybe even buy links to try to boost their site’s image. This is all well and good but the truth is that unless you and your business have a firm understanding of SEO, and then you need some professionals to help you out.
If you have heard about SEO before but are unsure what it is or how it can help your business, then hopefully this article can help you see how important it is, and will maybe make you reconsider your stance.
What is SEO?
SEO stands for search engine optimization, simply put; it is a method which will get your company to the first pages of Google or any other search engine. The way in which digital marketing companies perform SEO is lengthy and methodical and in all honesty, would require a whole other blog post to explain, but this is why they are specialists.
SEO works with keyword searches from a client, here is an example to help you better understands:
You have a hardware store in Delaware, and you want to optimize search engines so that when someone types in the words ‘Delaware hardware store’, yours is the one they find at the top. The truth is that very few people look beyond page 1 or 2 of a search engine and that is why it’s important that you score high. You can optimize a range of different keywords to enhance the probability that your site will be found and you can even base this on what people are searching for most.
How Can SEO Help My Business?
SEO will help you to gain new customers; it will also help to increase the image of your brand as more people will see it as they search online. Using SEO will help your company or business to grow a reputation online and it can also earn trust from consumers.
Many businesses, big and small, refuse to involve themselves in SEO, often through a lack of understanding or an unwillingness to pay the money and this gives you and your business a great chance to get one up on the competition.
There were more sales made online last year from people who began their search via search engines and you can guarantee that the sites that made the sales were sitting pretty on the top pages of search engines.
The top and bottom of it is that SEO will make your company more money, more money in the short term, more money in the long term and give your business the opportunity to make even more money in the future.