The 5 Most Important Digital Marketing Skills For 2017

Marketing has come a long way into the 21st century. And through the internet’s existence, marketing has been there all the time. It comes up with different strategies and different ideas to show what a real product is about. As people move on with the technological age, marketing adjusts itself to the great world of bartering through the digital economy. What does it take to stand out in 2017? Here are 5 skills you will need to be able to do it.

Skills in Search Engine Optimization – Get Visible!

83% of the people nowadays know how to research stuff before they buy things. This helps them avoid the promises of products that lie to people.  This skill is critical to have in 2017. With more online searches being done than ever before, you need to rise on high position of search engines to improve its position in the web traffic. The more people visiting the site, the bigger probability of you being able to sell your product. SEO agencies like understands the need for SEOs.SEOs expose the product to the whole world and they keep it shining.

Social Media Marketing Skills – Connect with the people

1.86 billion Users of Facebook, 600 million followers of the Instagram, and 319 million active Twitter account users will inform you how essential the skill is. Being able to target the place where most people reside is one of the best strategies you should have. Also, you need to be flexible enough to market in social media without sound and looking weak or pushy. Marketing social media gives you direct relationship to your customers. Indeed, this will upgrade the word-of-mouth marketing technique in people who see your good advertisements and meaningful posts. You should determine the demography and the type of audience, too.

Web Development Skills – Getting your Website Organized and Presentable

Adobe says that given 15 minutes,2 out of 3 people will read whatever it is in your website if it is presented properly, 39% will leave immediately if it takes too long to load, and 38% will leave it is not presented properly. You see, keeping your website clean and fast yet presentable and edgy will make people look at it more. With intensive information search engines will putthe website on the very top of the long lists and improve all the possibilities of getting more traffic. You will need this skill to be able to get the negative statistics working to your advantage. Essentially, the more people keeping track of your website, and it ismost probablythat they will check your product. That is another up in your sales.

Digital Advertising – Advertisement onthe Go

Ads on the websites, the search engines, and other applications count as modernpromotional stint. Emails count as those too. You must master this skill to avoid being blocked by a spam filter or anti-virus that may accuse you of phishing out information. Being idea of that will hurt your product’s reputation. Being able to showcase your website is the main idea. Also, being ahead in tech will help you out a lot in this ever growing, ever developing world of marketing using digital advertising.

Learn How On-Page SEO Can Boost Your Rankings

What is search engine optimization? It basically covers all aspects you require to improve your website ranking in different search engines. SEO comprises of two major components that is On-Page it is a configuration setting that you can use in website and Off-page it means outside the boundaries of your website.

Off page SEO and on page SEO both acquire same position but off page totally depends on on-page therefore, in my opinion on page is more important than off page.

On-Page SEO is most of the time all you Need

If your are recently operating a website to boost up your small business and you need local customers searching for many terms on search engines than all you need to do is a lot of workout on on-page SEO.

On-page Techniques for better Results

There are so many techniques that can apply to boost up rankings,  a few of most important in them are described below.

1) Consider Content First

A website having excellent and user friendly content do great with or without SEO and a complicated and confusing content can not survive a website with or without SEO. so what is important to make a content meaningful? It should be original no copies no plagiarism is allowed, content should be informative and useful, engaging and entertaining, content must be  published on  your website first. If you keep these all basic concepts in your mind you can win the market.

2) Internal Linking

Linking your content to pages of your website is very crucial for SEO. As this the way you can let your search engines know about your other pages and most important pages, it will also increase the time user spend on your website etc, internal linking is all about building your site by yourself!

3) Page Descriptions, Titles, Formatting and Images

Each of the page in your website must have a unique title that tell the user and search engines all about the page.

Description must be engaging and different for all pages of 150 characters, searchers first see the description on search engine result page.

An attractive page needs to be perfectly formatted, however try to use H1 and H2 tags in your headings to make it eye catching. Image acquire an importance as it engage a user, although keep it in your mind that it should not extent the loading time.

Author Bio

The author Adrus Qasim is a SEO content writer who is writing from last 5 years passionately. She acquire expertise in writing.  Web development services London. She also deliver writing services in schools and colleges too. She gives writing tips through her blogs.

What Is SEO and How Can It Help Your Business?

When businesses are trying to improve their presence online, many will opt to shun often costly digital marketing agencies. They will instead opt to work hard on engaging with customers, offer promotions on social media, pick up some cheap Instagram likes to boost their profile and maybe even buy links to try to boost their site’s image. This is all well and good but the truth is that unless you and your business have a firm understanding of SEO, and then you need some professionals to help you out.

If you have heard about SEO before but are unsure what it is or how it can help your business, then hopefully this article can help you see how important it is, and will maybe make you reconsider your stance.

What is SEO?

SEO stands for search engine optimization, simply put; it is a method which will get your company to the first pages of Google or any other search engine. The way in which digital marketing companies perform SEO is lengthy and methodical and in all honesty, would require a whole other blog post to explain, but this is why they are specialists.

SEO works with keyword searches from a client, here is an example to help you better understands:

You have a hardware store in Delaware, and you want to optimize search engines so that when someone types in the words ‘Delaware hardware store’, yours is the one they find at the top. The truth is that very few people look beyond page 1 or 2 of a search engine and that is why it’s important that you score high. You can optimize a range of different keywords to enhance the probability that your site will be found and you can even base this on what people are searching for most.

How Can SEO Help My Business?

SEO will help you to gain new customers; it will also help to increase the image of your brand as more people will see it as they search online. Using SEO will help your company or business to grow a reputation online and it can also earn trust from consumers.

Many businesses, big and small, refuse to involve themselves in SEO, often through a lack of understanding or an unwillingness to pay the money and this gives you and your business a great chance to get one up on the competition.

There were more sales made online last year from people who began their search via search engines and you can guarantee that the sites that made the sales were sitting pretty on the top pages of search engines.

The top and bottom of it is that SEO will make your company more money, more money in the short term, more money in the long term and give your business the opportunity to make even more money in the future.

The Importance Of SEO For Regional Businesses

Most business owners still don’t realise just how important online marketing is for their company. If you want to compete with other businesses in this day and age, you will need to think about setting up your own website and building a social media presence. Nowadays, there is just no way that you can discount the importance of SEO. Every day, hundreds of different websites are launched. Hundreds are also taken offline and end up in the bottomless pits of unused domain names that failed.

Building a website is not as difficult as most people might think. You can simply hire a web development company to build a website and host it for you. In fact, nowadays, you can just buy a hosting package from any major company and then choose a free template and put your website up. It’s just that easy. However, the real problems start after you have launched your website.

With so many other websites competing in the same niche, you need to think about how to get on top. When any user searches for a particular keyword online, they will see a long list of different results. Most people don’t go past the first page on Google. That’s because the search engine categorises results based on relevance. If your website has been properly optimised, it will show up at the top. Naturally, websites that are at the top will get the lion’s share of the traffic. For people who are running businesses that offer products and services within a limited region, it’s even more important that you hire a reputable SEO company. Here are just some of the many reasons why SEO is so important for regional businesses.

It Helps You Target the Right Customers

One of the main reasons why you should consider getting SEO done for your regional business is because it will help you target customers who are actually interested in what you are offering. Companies that offer SEO in Manchester will carefully study the type of website you run, and the nature of your business. They will then determine what your website is lacking and create a detailed SEO plan for your website. Targeting the right customers is obviously important if you want to lower your costs of consumer acquisition.

Puts You on the Map

Manchester is a big city. Unless people know about your company, how can they order from you? When you hire a SEO company, they will increase your brand presence and put your company on the map. Many small businesses that start online are able to succeed just because they use the right marketing tactics. Once you are able to optimise your website in order to get more traffic, you can then look at marketing through social media. It won’t be long before your business is recognised throughout the city, and your goodwill will increase too. This is why it is so important for you to get proper SEO done for your website.

Avoiding The SEO Flash In The Pan

Search engine optimisation (SEO) is the process of boosting your rankings in online search engine results. Search engines such as Google and Bing use complicated algorithms to determine which websites rank where in a search. They do not share their algorithms because they want the results to be organic and not manufactured. If someone knew the algorithm, he or she could manipulate websites simply to appeal to a search engine and not to actual readers. So, the algorithms are private but much is known about them. The amount of inbound links boosts your search rankings. Keyword in your content boosts your rankings, but keyword stuffing harms your rankings. You need to have a good ratio of keywords to exciting content, since the most important aspect of SEO is providing compelling content that readers want to read.

Write for the Reader

Writing for the reader is a simple concept. There are those who prepare SEO strategies designed simply to appeal to the algorithms of search engines. This might provide a slight boom in your rankings but is not sustainable. If you need SEO that delivers sustainable rankings, you need a long-term strategy focused on providing you with great content for your readers. That content consists of articles, videos, and blogs. It also means that you should optimise your website to reach as many customers as possible. One of the best ways to do so is to work with a professional in your area. If you’re in Leeds, you need an expert at SEO in Leeds.

Location, Location, Location

The location of the SEO team is important for several reasons. For one, search engines catalogue the kind of language you use and add that to their consideration. If you are in the UK but your SEO strategy uses US spellings of various words, it will lower your search rankings in the UK. You can boost your rankings by keeping the language consistent. Also, you can reference local ideas and local events to help boost your ranking.

For example, if you are selling trainers in your area, you can set yourself apart with great content about your trainers. However, you can really boost your SEO rankings by staying current with events in your area that someone might find interesting if they are searching for trainers or otherwise. Running events, sporting events, and television programmes are great examples of things you might mention in your SEO content to attract those who might be searching for trainers.

Your strategy to provide sustainable rankings needs to be one that has short-term goals as well as long-term goals. Articles, videos, and blog posts are more short-term in nature. You need to keep updating your strategy there. Long-term goals consist of things like developing rapport with a local SEO team and designing a website that makes your business stand out above the rest. That means optimizing your website so that the behind-the-scenes information on your site is conducive to search engines. Sustainability is not something that is beyond your grasp. You just need to focus on sustainability in both the short-term and the long-term.

What Is The Right SEO Strategy For You?

Are you investing in the right SEO strategy? SEO, or search engine optimization, refers to the process of increasing visibility of a website in organic(or “free”) search engine results. It’s one of the best ways for businesses to pwoer ahead of the competition.

With long term benefits, and no need to spend as in traditional advertising, businesses look towards SEO to build brand credibility and increase sales.

Why is SEO essential?

Search results in major search engines like Google, bring up the web pages based on the ranking and relevance to the search.

Most users do not go to the second page of search engine results- a reason businesses compete to get into that coveted first page.

And you need to improve your SERPs rankings if you need more eyeballs – this is where SEO comes in; it lets you implement ways to increase your SERP ranking.

How does SEO work?

There are two types of optimization you can do to make your website SEO friendly. These two mechanisms are as below.

1.  On Page Optimization

This involves making required changes in your webpage to make it more SEO friendly. Keep the following in mind.


A unique content containing essential keywords will improve chances of your website being discovered.

Keep all the keywords in close proximity. This increases your webpage’s webpage.

Meta Tags

Make sure that you include meta tags in all of your webpages. Meta tags appear in the page code and are basically small snippets of text that describe your page contents. Just a basic knowledge of HTML is sufficient to make meta tags on your own.

Internal Linking

Internal links are links which take the user from one page of your website to another page of the same website. For example if you have mentioned tourist destinations in your article and you have another page describing the best tourist destinations, add a link to that page. That way, users can navigate easily through your website.

Load time of Webpage

Make sure your webpage loads quickly. Your webpage should not be more than 60KB in size. You can use gzip to decrease your page size.

2. Off Page Optimization

This refers to increase your website popularity by linking back to your website. Often when you post articles on another site, they allow you to post the link of your website.

If you are a member of any form, you can put your website links in your signature.

This way you can ensure more clicks and visits to your website.

Can you automate SEO processes?

The answer is yes, you can.

If you use WordPress, you can use plugins like WordPress SEO to help you automate.

SheerSEO an seo software, created by Eyal Aldema in 2006, is an online tool which offers services of automating your search engine optimization analysis. It offers 60 days of free trial on joining. You can use SheerSeo to analyse and track your ranking in engine search results and implement various ways to outrank your competitors.

Even if are not an SEO expert, remembering the above basic steps will help you make your website SEO friendly. Although SEO is a tedious job, it is certainly very rewarding

How To Protect Yourself from The Effects Of Negative SEO?

Negative SEO is the result of backlinks to your website from low quality or spam websites. This could be a tactic of aggressive competitors or simply a work of spammers. No matter the reason, when your website has a lot of low quality backlinks, Google could push you down the SERPs (Search Engine Result Pages).

You have put a lot of effort in your search engine optimisation strategy. You don’t want bad backlinks to hurt all your good work. For best results, hire a reliable SEO agency Manchester.The agency can quickly work at undoing the effects of negative SEO and get your website back on the right track. Here are some things that can help.


The very thing you can do to prevent negative SEO is to identify spam backlinks as soon as they happen. Subscribe to Google Webmaster Tool daily notifications. Among other things, the notifications will include a summary of all new backlinks. This way, you can take note of spam backlinks before they affect your rankings. Like the cliché goes, prevention is better than cure. So take note of spam backlinks before they spread their negative effects, and control the situation.


Google makes use of popular review sites such as Yelp when analysing search results. Be sure to keep up with these channels to detect false reviews and report them instantly. This will ensure that your website is not affected by the work of aggressive competitors who simply want to tarnish your reputation. Quick and swift action is the best antidote to fake reviews. So keep an eye and take action quickly.


If your polite requests for removing backlinks fail, your last resort option is disavow such domains. Google gives domain owners the power to block domains that seem to violate their algorithm rules and regulations.

Monitor Good Backlinks

Spend some time keeping track of good backlinks. If spammers attack your best backlink websites, it can have an impact on your site’s SEO. Keep up with the action by monitoring your top backlink referrals.

Hire an Expert SEO Agency

Consistently maintaining your SEO rankings is a lot of work. It is work that can sometimes take time from your core responsibilities. Hire a professional Manchester SEO agency to keep negative SEO away and to derive maximum results from your SEO campaign.

Contact Blue Whale Media today for a free consultation.

The Top SEO Metrics and Why They Matter

Within the past two years, the changes in the SEO landscape have been dramatic. Penguin and Panda have topped the list as some of the most recognized and visible game changers. However, there is another change that not many people talk about, but has been equally dramatic, Search Plus Your World.

In summary, Search+ customizes your search query results. Google first evaluates your location; your friends search history; your social media sphere; as well as your brand mentions before displaying your results.

The metrics that will help you know whether you are progressing or retrogressing in your SEO efforts are discussed below.

Average Rankings

The average ranking metric helps you to assess the number of links in Google which are visible across the platform. In short, average rankings, is a weighted measure of all your impressions. This report reflects how well your pages and the website are performing.


Because we are living in the world of Search+, it’s important for you to know the number of eyeballs that are on a comparative search phrase. Knowing who is seeing what, where and how frequent can help you improve on your white hat tactics and position you for the much envied number one slot.

If you are searching for a term such as search engine watch, you will get about 7 possible URLs which you can click on. Now, here is the trick, all the 7 URLS are counted as a single impression. Any click on the site links is taken to equal a single hit to the top level domain. Therefore, if you want accurate reports, ensure you make some adjustments so that the inflation in top level domain hits doesn’t mislead you.

Visitor Growth

This is an important baseline growth measure which is simple and illustrative enough to show you where the trend is heading to. If the trend is heading upwards, then your SEO company Leicester is doing the right thing, otherwise, it is failing.

The visitor growth report also helps you to calculate your reach or the expected qualified leads from your traffic. If you want an accurate report, you should separate the repeat from the new visitors. If the new visitor growth trend is positive, it shows that your content is compelling.


A conversion generally happens when a site visitor completes successfully the goal that you have created in your Google Analytics. For instance, your goal could be subscribing or buying something. The conversions report assists you in seeing how many impressions lead to actual visitors and how many of the visitors turn into profit. When you see people leaving your website in the middle of the sales cycle, then you need to brush up on your conversion strategy.

Exact Match

Through exact match, you get reports delivered on a specific URL that you are targeting. If you are an established business going through a re-branding process, you may want to focus on your brand name. Through the exact match report, you can assess the impact of your efforts in targeting a precise URL. To succeed in this, you should create a separate goal.

Therefore, getting the right metrics can help you validate your SEO work before your client or even your business partners.

Build Your Brand by Hiring a Blogger Outreach Company

A great way to build your brand online is to become known as a leader or influencer within your industry. When you’re recognised as an influencer, others will be interested in your company, what you write, and the advice you can provide them. After you become an industry influencer, you can write guest blogs or articles on other websites and use them as a tool to promote your business.

What Is an Influencer?

An influencer can be anyone who has attracted a following on social media or through their content, such as a blog, on their website. There are usually influencers in every industry with large followings. Their content is read by others within their industry, and the influencers can advise or interact with their followers on social media. To become an influencer, you need to have relevant, insightful, and interesting content on your blog, or you need to post as a guest blogger to build and maintain a following.

Being an influencer can also help make your company more successful and build its brand. If you’re successful in doing so, when people see your name on a blog post, they will automatically connect it to your company and its products or services. To find blogs on which to guest post, you can work with a blogger outreach team to find bloggers who are willing to let you write content for their blogs or who may create content for yours.

Working with Bloggers

To build your brand, you can work with bloggers to promote your products or services by creating content for your website or mentioning you and/or your company on theirs. However, it’s important to identify the correct bloggers with whom to work as there are blogs for every industry imaginable. Finding the right bloggers to work with and developing a campaign strategy takes time, which is a commodity in short supply for most business owners.

Fortunately, working with an outreach service will allow you to concentrate on your company while they find the right blogs to promote your business, contact the owners, and develop a strategy to build your brand and increase your sales. Fresh content, such as new blog posts, published on a regular basis will help to increase your site’s search engine ranking and drive more searchers to your site.

Developing Strategies

Along with finding the right blogs on which to post, the outreach team can also create campaign strategies to help promote your brand. This can involve creating promotions and giveaways, writing product reviews for your company, or sponsoring podcasts or blogs. These activities can help the outreach team find the correct bloggers to work with who will be able to talk positively about your company and what it offers to its customers.

Creating strategies to promote a business and develop a following by blogging or writing guest posts is a full-time job. Fortunately, by hiring an outreach company, you can concentrate on your business and let the outreach team find bloggers to promote your company and build your brand.

Deciding on Whether to Handle Optimization In-House or Outsource to SEO Agency

The importance of search engine optimization for a business with any kind of online presence cannot be overstated. One of the difficult decisions that business owners have to take is whether to hire and in-house team of experts or outsource to an SEO company Birmingham. Although there is great peace of mind knowing that you have a dedicated in-house team at your disposal, there are some undeniable benefits to outsourcing this essential service. These benefits can ultimately help you to make the right decision.

Work with trained SEO experts

One of the major advantages of working with an SEO company is you are essentially partnering with a team of seasoned professionals. Building an in-house team means hiring experts which can be difficult especially if you do not have any experience with SEO. Determining what to look for in an ideal candidate in terms of qualifications, expertise and experience can prove to be a challenge for the average small business owner. Hiring an SEO company Birmingham means that the team has already been assembled for you, and is dispatched based on your specific optimization needs.

Proven track record

A new in-house SEO team generally means trial-and-error methods and frameworks do determine what works and what doesn’t. A professional agency has already gone through the teething process, and knows what strategies work and which ones don’t. In addition to this, the agency works with a variety of businesses and can therefore quickly diagnose potential optimization problems and find matching solutions. It is prudent to check the company’s track record and portfolio to guarantee that you are partnering with the right agency.

Continuous research and development

Just like other areas of technology, SEO is dynamic and trends are constantly emerging and changing. An SEO company makes it its business to keep up with these changes as well as find innovative alternatives and technologies for higher, more targeted or efficient performance. Unfortunately, keeping up with SEO trends is not one of the core competencies of an in-house team. This means that the team can easily be left behind and continue to use ineffective or obsolete SEO strategies while the competition surges ahead in performance.

Good return on investment

Lastly, any good business decision is based on the ROI. Hiring an SEO company Birmingham means that your business does not incur the cost of compensating full-time employees, training for benefits. This helps to save much needed capital while enjoying the services of trained and experienced SEO experts.

Most Important SEO Factors that are Often Ignored

Your business visibility on the internet depends on the SEO strategies you opt for.The recent updates of Google have made obsolete to many old SEO tactics and diverted the attention of SEO experts to the things which they were ignoring or considering useless. Many SEO companies in Dubai have started using local SEO tactics in their marketing strategy for local businesses while image optimization factor has also proven its mettle. Here in the article we will bring in the lime light some important factors that SEO experts often ignore, but these factors cast tremendous impact on the internet marketing.

Page Load Speed

Page load speed is an important as well as the most ignored SEO factor.Low speed of website is like diverting your customers to your competitive ‘websites and loss of potential customers. Only one second delay can decrease your conversions up to 7% while it increases the chances of getting negative reviews up to 16%. Comprehending the need of page load speed, Google considers it an essential part of SEO and rank those websites higher which have high speed.


  • Configure HTTP compression
  • Decrease redirects and increase page speed
  • Never use heavy images for designing
  • Prefer CSS rather using images
  • GooglePage Speed Tools installation improve page speed

Social Sharing Option

Life seems incomplete without social media. It has become one of the best marketing channels where people search their queries. Social media sharing option on the website lets the user share information on his account and your product gets promotion in this manner. According to search reports, Facebook entertains one billion queries daily while the record of YouTube and Twitter is 19 billion and 3.7 billion per month respectively.


  • Engage your social media audience by creating social media pages
  • Add social media sharing option on your website
  • Increase your social media marketing by using social media plugins, i.e. WP Social Sharing and SumoMe

Image Optimization

Algorithms of Google and Bing estimate the time of page loading speed and use it for page ranking.  No image optimization resulted in the low ranking of travel websites and SEO companies in Dubai faced the issue a lot. Most noteworthy, heavy images decrease your traffic and revenue.


  • Use clear, non-pixilated, and vibrant images
  • Add Alt Text in your image
  • Covert Gif images format in JPEG before loading
  • Use image compression tools for decreasing the size of images

Pay Attention to Local SEO

Google introduced its local search algorithm in 2016. The algorithm encourages the use of local SEO and ranks such websites higher. The purpose of the algorithm is to improve Google search results for its users and to provide the best solutions as a result of their problems. The algorithm categorizes local search as relevance, distance, and prominence and show results on the basis of these three factors. Most of all, four out of five persons browse to get local business information while the purchase rate is more than 30%.


  • Add complete address of your company and exact location
  • Include phone number, email id, and Google map in the website
  • Optimize Google My Business Page to get more online visibility


Readability is another most ignored SEO factor that impacts on the overall SEO. Readability is related to the content you have added in the website. Probably, it determines the number of readers for your website because it’s a measure that how much your content is ready to read and perceive. Readability and the targeted audience are directly related to each other. The use of high level language decreases the readability because the content becomes readable for less people.


  • Use easy words and avoid tough English
  • Write simple and easy
  • Use short paragraphs and avoid passive voice sentences
  • Add transition words and use less syllable words
  • Use sub headings, bullet points, and small paragraphs

The above-mentioned tips are easy to adopt and garner maximum revenue. These outstanding SEO factors have shown excellent results for SEO companies in Dubai which were facing issues regarding thelow traffic. Therefore, modify your strategies today as much as you can so you generate more revenue tomorrow.

Author Bio:

Warda Khan, an experienced SEO and digital marketing expert. She is offering her valuable services with Expo Business Zone and helping many businessmen in accomplishing their business goals with SEO, Local SE, ORM, SMM, SMO, Web designing and development services.


WordPress SEO: 7 Tips For Beginners

If there is one thing WordPress beginners suffer from, it’s information overload. There is so much information about WordPress SEO but most of that information isn’t clear on what should be done first and, in what order to proceed. In this article, I hope to settle it once and for all.

The following are the logical steps that you should follow to get your WordPress SEO right.

1.     Choose an SEO ready theme

Everything starts here. The theme you choose must SEO friendly otherwise anything else you do after that may not matter or may only have minimal impact. But, and this is the biggie for newbies, how do you know a theme is SEO friendly? Well, it’s simple. Before you install a theme, read the description and look out for the following words:

  • Mobile friendly
  • Built-in support for schemas
  • Developer friendly
  • Loads fast

I’m sure you understand why the theme must be mobile friendly. Everyone is accessing the Internet on mobile devices these days so the theme must be up to the task. Built-in support for schemas simply means that a search engine like Google should be able to extract information snippets and display them directly in search engine result pages. This is going to be very important for SEO in future. A developer friendly theme means that a developer can quickly customize the underlying code. This is important because, more often than not, you may need to hire a developer to tweak your site in future. Finally, page speed is a ranking factor. Thus, your theme must be nimble and load super fast. If you aren’t sure about any of these or the theme description isn’t clear enough, you can always write to the developer and ask. Better still, get a premium theme from professional WordPress developers to be sure the theme is SEO friendly.

2.     SEO Hosting

Few people ever think hosting has anything to with SEO. Well, it actually does. Shared hosting is a bad idea but unfortunately that’s what most beginners can afford. With shared hosting, several sites share the same server and IP address. The risk with this is that system resources are limited. Too many requests can crash a hosting server or cause it to slow down to a crawl. Some hosting companies also limit the number of times search engines can crawl a site. Others block bots and add crawling delays, all of which can have a devastating impact on a site’s SEO. The best type of hosting is dedicated hosting. The next best thing is Virtual Private Server (VPS) hosting. If you must use shared hosting due to limited financial resources, conduct some due diligence to ensure you aren’t getting a raw deal.

3.     Secure your WordPress site

This is another thing that beginners have no idea can affect their WordPress SEO. Once your site is hacked and attackers install malware, your site quickly drops in the rankings. Keeping your site secure is easy. First and foremost, don’t use a silly password like 123456 or your birthday to log into your admin area. Simple things that hackers can find out about you through a bit of online research or social engineering should never be used as passwords. After a good strong password, implement two-step verification for your site. Thus, each time you log into the admin area, you have to enter a PIN that’s sent to your phone.

4.     Technical SEO

Now, that we are done with the basics, let’s move on to the more technical aspects of WordPress SEO. This has to do with various configurations that allow search engines to crawl your site more easily. I have a checklist for you below.

  • Is the site live?
  • Do you have a sitemap and have you submitted it to Google?
  • Do you have a 404 page?
  • Have you used any redirects correctly?
  • Have you set a preferred domain, that is, com or in Google’s search console and in WordPress?
  • Do you have broken links?
  • Is Google Search Console reporting any errors on your site?
  • Have you set your canonical URLs correctly?
  • Is your site using a secure sockets layer (SSL)?

5.     On-Page SEO

This is about getting your titles, headings, descriptions and, internal and outgoing linking right. The best way to do this right is to install and SEO plugin that will walk you through the process step-by-step.

6.     Create good content

Creating good content is actually part of on-page SEO but it needs specific mention due to its importance for SEO. Your content must match the intent of the user. Conduct research to find out and publish content that fulfills your audience’s information needs. Don’t stuff keywords or write unnaturally. Focus on satisfying your human audience and the search engines will eventually take note.

7.     Off-page SEO

Off page SEO is about what you do away from your website. Building backlinks is the main off-page SEO strategy. It all starts with having great content that people want to link  to and share in social media. You should also look for guest posting opportunities that allow you to link back to your site. Don’t buy links or participate in reciprocal programs as these are frowned upon by search engines.


As a WordPress beginner, you must understand that there are many factors that play a role in ranking. Once you get the basics right, move on the technical aspects to ensure search engine spiders are able to crawl your site. Next, ensure your on-page SEO is on point by making use of an SEO plugin. Finally, post great content that people want to read and share, and build your backlinks naturally.

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