“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing
Search Engine Optimisation is gaining traction in the Digital Media Marketing space as a valid, bona fide way of increasing a brand’s exposure, and by extension, improving sales figures. The latest statistics published by HubSpot add weight and validity to this statement. Some of the more pertinent stats are as follows: “53% of marketers say blog content creation is their top inbound marketing priority.” Furthermore, companies that published more than 16 blog posts each month increased their traffic by 3.5 times more than companies who only blogged once per week or less.
The tenets of Search Engine Optimisation
Before we look at what SEO services, SEO Malaysia offers, let’s look at some of the basic principles of SEO.
The main purpose and function of SEO is to optimise your website to improve your target audience’s experience; thereby encouraging them to become repeat customers. Additionally, potential customers need to find your website when they search for related keywords on any one of the search engines such as Google, Bing, and Yahoo. The choice of niche keywords and associated content marketing also falls under the SEO’s umbrella.
What you can expect from a Professional SEO Agency
SEO is made up of two branches: On-page and off-page SEO. When a client arranges for his website to be evaluated and recommendations to be made, the SEO will first look at how the website and copy can be improved. He looks at elements such as keywords, internal links, image tags, broken links, and meta descriptions.
New and existing keywords are recommended on the basis of what the brand’s target audience are searching for. If there are images without tags, then these need to be added, and meta descriptions need to be added to each web page. Additionally, broken links need to be corrected and internal links need to be optimised.
Off-page SEO consists of methods that are used to drive traffic to the client’s website and, to increase the website’s ranking on the Search Engine Results Page (SERP). The methods of improving a website’s ranking on the SERP is to use link building, content marketing, and social media marketing.
The SEO will recommend a link building strategy based on keyword research. Guest Post blogging and content marketing will be used to link the client’s website URL with its associated keywords.
Finally, the SEO will add a social media strategy to raise brand awareness. Facebook has a global reach of about 1.5 billion people. No other platform comes even close to Facebook’s market penetration. With these figures, Facebook can add an extra dimension to your brand’s SEO campaign.
However, it must be noted that we are talking about paid Facebook advertising campaigns. Because of the high volumes of content that are posted daily on social media, it’s very difficult for your content to be noticed by your target audience above the daily noise.