SEO

Common SEO Mistakes and How To Avoid Them

Part of your content marketing strategy is to optimize your website and blog. While it is true that SEO is changing, it still retains the topmost position as a powerful way through which businesses can bring visitors to their outlets and redirect them through their sales funnel. The changing perspective of users and the evolution around search engines make SEO methods to be some of the most dynamic.

Lots of businesses are falling into the trap of not employing SEO as it should. The result of this is that your traffic and conversion rates will start taking a nosedive. The following mistakes are avoidable and can form your springboard to professional SEO management.

Picking the Wrong Keywords

Optimizing is majorly concerned with keywords for which the business wants to rank for. The question is, are you choosing the right ones? One of the mistakes commonly committed in the selection of keywords is neglecting the presence of users and search engines for longtail keywords. It is important to first understand the words your potential customers use to refer to your products. Don’t go for generic keywords, instead go for the targeted keywords that have a huge following.

Keyword Stuffing

You may be having the right set of keywords, but the way you place them in your content can either dwarf or boost your rankings. When you go overboard with your keyword usage, search engines will register your site as spammy. This will hurt your SEO performance.

Keyword stuffing is simply overusing the intended keywords. Apart from attracting penalties from search engines, keyword stuffing makes the content unnatural and pretty much useless. Google is employing a semantic search known as latent semantic indexing. Through this program, Google quickly recognizes the topic of your content even without the need to stuff keywords.

Creating Content Unrelated to Keywords

This is a pitfall most businesses find themselves in. When you create content, and insert certain words that are unrelated, your content is likely to be punished by Google through lower rankings. Most people forcefully fit keywords and this creates low quality work. Your focus and primary goal should be the production of corresponding content to your target audience needs. The result of this is that search engines will not manage to trace your content and thus a lower ranking.

Publishing Unoriginal Content

The quality of your content matters not just to search engines, but also to your readers. When you duplicate text, search engines will penalize you. This is because copying and plagiarizing content is not just punishable by search engines, but also unattractive to readers. Instead of ripping off content from other places through software, create your own original and meaningful text. Alternatively, get a professional SEO company that offers various packages which include content creation and management.

Missing Quality Links

External links you include in your content matters so much in terms of quality than quantity. If you link irrelevant sites, your website can also take a beating because of the associated quality. Only link back to sites that you consider authoritative and potential for bringing traffic in the future. The anchor text you use should be effective and beneficial to your readers if they want to find out more on the subject.

Other SEO mistakes include going astray with your internal linking, failure to invest in a fast and mobile-friendly user experience, and forgetting about the analytics.

4 SEO Tips To Shoot Up Your Law Firm Website Online

The digital business world poses a tough competition to the law firms where just having a website is not enough. You have to arm it up with search engine optimization strategies to leverage its ranks online. Internet is our go-to platform for every service we want to know about before we procure it. The same goes with the legal services. Your potential clients today are more likely to look for an attorney online when they need a legal representative. You are soon to lose out on your competitors is your website is not visible on top of search engines.

The good thing is that the post below shares some vital SEO tips to boost up the rank of your law firm over the search engine.

Equip your website and content with right keywords

According to SEO gurus, service-intent keywords are the heart and soul of the SEO strategy of your website. Focus on keywords that people usually type to look for legal services online. If you are focused on a specific city or State, mention the area in the keyword. Your keywords must also include your niche area of practice. A good example would be “Arizona criminal lawyer” or “CA PI attorney”. Don’t forget to get a comparative study between your chosen keywords and those used by your competitors. Stress on low-competition but highly competitive keywords.

One tip- It has been observed that “attorney” pulls more searches online compared to “lawyer”.

CTA buttons are important

Online rankings are largely determined by the popularity level of a website. A law firm website which boasts high conversion rates would automatically garner a top rank over Google search engine. The CTA (Call-To-Action) button is vital to convert a visitor into a client. Thus, the button must be placed strategically on the website to ensure an easy visibility to the visitors. If they can’t find the button at one glance, they will soon move to your competitor. The best place to place the CTA button on a website is on the banner on top. You can also place it at the right side in a different color, just over your contact form.

Source quality and relevant links

According to leading law firm SEO company Gladiator Law Marketing , link building is a vital part of the SEO campaign of a website. Gather links from authority and popular websites which are directly contextual to the legal industry. Some of the best sites here are Justia, NOLO, AVVO etc.

Tips on content

It’s better to have the content for your website written by a legal pro. Each web page must focus on a specific legal area. Focus on crisp, informative and well articulated content.

Common Factors That Affect Your SEO Marketing ROI

Online marketing and SEO in general is no longer a matter of If but is now an absolute necessity if you want to remain in business. A well thought out and perfectly executed SEO marketing Melbourne guarantees a top spot in the list of the competition. Many business owners contract the first person who promises to manage their SEO only to find that it is money down the drain.

Understanding some of the factors that affect the ROI of SEO is a great way to expose the blind spots and contributes to creating and executing a successful campaign. These are also issues to take up with your marketing team or company. Below are some of the factors that affect the returns you finally see in your SEO campaign.

Execution

One of the major determining factors of a successful SEO marketing campaign is the execution. It is prudent to keep track of all the new data and trends but it eventually it all boils down to the execution. Once you identify the marketing strategies that bring the best ROI, you need to get a competent individual or team to do the actual work. How the plan is executed is just as important (if not more important) as what the average ROI is for the chosen strategy.

Long-Term Vs Short-Term ROI

It is also necessary to make a clear distinction between long-term and short-term ROI any time SEO marketing strategies are rolled out. Figure out whether you need to see results immediately (such as a new business trying to break even) or whether a long-term approach would make more sense (such as an established business fighting to remain relevant). It is difficult to say objectively which one is the better approach without looking at the specific business and marketing needs.

Defined Outcomes

ROI is notoriously difficult to measure where SEO marketing is concerned. Quantifying credibility, reputation and visibility for example can be extremely difficult and vague. It is therefore necessary to first agree on very specific outcomes. Even detailed data may not translate well when attempting to quantify ROI. A well defined outcome is the best benchmark when measuring the success or failure of a campaign.

Additional Investment

Finally, money isn’t the only way to quantify an investment where SEO marketing is concerned. Some approaches only require minimal finances but are heavy in time and manpower investment. The time spent on the project is also a significant investment and should also be taken into account. This case is especially true when opting to run the marketing campaign yourself or using an in-house team to do it.

These factors make it very clear that you need professional help with your marketing strategy. The right firm routinely uses these considerations when formulating and implementing SEO marketing strategies. It is still worth taking these issues up with the SEO company just to make sure that you are on the same page.

SEO Services You Can Expect from A Professional Agency

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing

Search Engine Optimisation is gaining traction in the Digital Media Marketing space as a valid, bona fide way of increasing a brand’s exposure, and by extension, improving sales figures. The latest statistics published by HubSpot add weight and validity to this statement. Some of the more pertinent stats are as follows: “53% of marketers say blog content creation is their top inbound marketing priority.” Furthermore, companies that published more than 16 blog posts each month increased their traffic by 3.5 times more than companies who only blogged once per week or less.

The tenets of Search Engine Optimisation

Before we look at what SEO services, SEO Malaysia offers, let’s look at some of the basic principles of SEO.

The main purpose and function of SEO is to optimise your website to improve your target audience’s experience; thereby encouraging them to become repeat customers. Additionally, potential customers need to find your website when they search for related keywords on any one of the search engines such as Google, Bing, and Yahoo. The choice of niche keywords and associated content marketing also falls under the SEO’s umbrella.

What you can expect from a Professional SEO Agency

SEO is made up of two branches: On-page and off-page SEO. When a client arranges for his website to be evaluated and recommendations to be made, the SEO will first look at how the website and copy can be improved. He looks at elements such as keywords, internal links, image tags, broken links, and meta descriptions.

New and existing keywords are recommended on the basis of what the brand’s target audience are searching for. If there are images without tags, then these need to be added, and meta descriptions need to be added to each web page. Additionally, broken links need to be corrected and internal links need to be optimised.

Off-page SEO consists of methods that are used to drive traffic to the client’s website and, to increase the website’s ranking on the Search Engine Results Page (SERP). The methods of improving a website’s ranking on the SERP is to use link building, content marketing, and social media marketing.

The SEO will recommend a link building strategy based on keyword research. Guest Post blogging and content marketing will be used to link the client’s website URL with its associated keywords.

Finally, the SEO will add a social media strategy to raise brand awareness. Facebook has a global reach of about 1.5 billion people. No other platform comes even close to Facebook’s market penetration. With these figures, Facebook can add an extra dimension to your brand’s SEO campaign.

However, it must be noted that we are talking about paid Facebook advertising campaigns. Because of the high volumes of content that are posted daily on social media, it’s very difficult for your content to be noticed by your target audience above the daily noise.

4 SEO Tips To Boost Your Site’s Google Rankings

By appearing on the first page of Google, think of how greatly your business could benefit: more traffic, more leads, and more paying customers.

Search engine optimization (SEO) is the art of creating and marketing content so that it ends up ranking highly in search engines, such as that coveted first page of Google. It is a very powerful way to drive long-term, high volume traffic to your website.

Knowing SEO and implementing it are two different stories. Anyone can learn the basics of SEO, but applying it and seeing the desired results is much harder to accomplish.

Below are 4 SEO tips you can implement to boost your site’s Google and other search engine rankings.

Make Your Website Mobile Friendly

The Google algorithms are constantly updating and adapting to the ever-changing habits of online users.

It’s been said that mobile devices are now used for up to 60% of all online searches. Think that has an impact on how you should manage your site’s SEO?

You bet.

Making your website mobile-friendly so that it functions properly and loads fast is a great start to improving your SEO rankings. To do this, use responsive themes for WordPress or ensure that your website is properly coded.

There are plenty of detailed guides out there that step through exactly how to make a non-responsive site more mobile-friendly.

Post on Other High Ranking Sites

Another good practice for building your domain authority, and thus increasing your rankings, is link building.

In years past, companies would spam and abuse certain link building strategies by creating false links or “dummy” links in order to boost their rankings. Those days are long gone.

Google and other search engines have been cracking down on illegitimate ways to link build, and they are dishing out positive scores to those doing it right.

This Timothy Sykes review is a perfect example of a post on someone else’s site done right.

The more trusted sites you can ethically create links on, the higher your rankings will soar.

Optimize SEO on Your Blog Posts

You might think that once you write a blog post and publish it on your site, it’s up to the SEO lords to do their thing. Wrong.

Google’s crawlers aren’t going to rank your content high unless they can find it. That means optimizing your posts for SEO.

Here are some things you should include in all of your posts:

  • Target keyword used in primary headings and usually once or twice throughout the body
  • Meta description with target keyword
  • Clean formatting with headers to separate sections

And that’s it. It doesn’t take much to fully optimize your posts, but it is something you at least have to pay extra attention to.

Solve Problems for People

Last but not least, the final tip here for you is probably the most important. SEO at its core is all about how well your content solves problems for the people using search engines.

No matter how many times you use keywords or how mobile-responsive your site is, none of that matters if your content is lackluster.

First and foremost, you should focus on creating well-written and highly useful content so that more people view it and walk away with their problems solved.

Believe it or not, search engines pick up on that, too.

Conclusion

SEO has the power to carry your business into a promising future. Use the tips above to implement a sound SEO strategy and take your business to the next level.

Why Is SEO Traffic Valued Higher Than With Other Traffic Sources?

SEO (Search Engine Optimization) is a word that appears as holy grail and solution for all problems of online marketers. At the same time, SEO is pronounced dead every month at least three times. This causes not only great confusion among online marketing specialists but also among everyone who wants to maximize their online marketing methods. This makes SEO being a “no-man’s-land” in most companies, especially considering that efforts of SEO team are not giving results and evidence of improvement within several days, but rather months if not longer. Building a good SEO strategy is something that should never be neglected or taken lightly, as it is something that can make or break the success of your online business.

To learn how to utilize SEO in generating better traffic, it is important to understand that not all traffic is the same.

As it is already known, Google recognizes 4 different types of traffic.

  • Direct traffic – traffic that is accumulated by people who type the domain directly to the browser
  • Referral traffic – traffic that comes from other websites to your websites
  • Search traffic – traffic that is generated via search engines when users type certain keywords and then end up on a certain website
  • Campaign traffic – traffic that is usually a result of marketing efforts such as using for example – GoogleAds.

It can be easily noticed that SEO the most important element of generating high-quality traffic that has the potential to become something more. SEO optimization brings more SEO-based traffic which helps a certain website convert better.

Why Websites with Good SEO Convert Better?

Good SEO on a website guarantee you that users looking for your product will definitely find you in Google search results, and will then act as desired. Remember good SEO is not only about rankings, it is also about being useful, user-friendly, and most important, being able to navigate users where you want.

For example, binary options website FairBinaryOptions.com is a great source of all things binary related. They are delivering plentiful of useful advice, topics, and strategies that can help potential traders to become successful. This is something that gives them credibility and makes them an amazing source of information. At the same time, they are helping traders navigate through numerous brands and discover which ones are good and which ones are bad.

Their website is useful in the first place, which makes them one of the best converting websites in their niche in the second place. They are not generating loads of traffic, but are accumulating traffic that is important. Created with user’s intention in mind, it gives them simple solution for their dilemmas.

How to Utilize SEO for better Traffic?

If you want to get the maximum out of your SEO efforts, try to think like the user. Don’t be focused solemnly on sales, but offer additional value, proper navigation, and websites that load on a satisfactory level for the best user-experience.

Discover new keywords by following trends in your industry and online communities like Quora or Reddit, update, upgrade and polish the content you already have, and replace broken links and images. You can also find keywords from GoogleAds and use them as inspiration for new content that will place you on the first page of Google search results. Also, think about your industry in a more detailed way – long tail keywords are something that you shouldn’t ignore as it helps you reach the audience even when the search results are saturated with keywords.

For example, if you are a fashion store, it will be much easier to rank for “flat wedding shoes” or “beach wedding sandals” than for “women’s shoes” – there are many stores with shoes for women, but long tail keywords will help your potential clients reach you faster.

Avoid keyword stuffing, and increase your effort in creating optimized content that makes sense and rankings will come naturally, just like the traffic that we all wish for.

SEO Is Short For SOCIAL MEDIA

YouTube is the second largest search engine worldwide – case in point.

But if you’d still like to find out more about how social media boosts your SEO efforts: stick around.

What does SEO mean, again?

SEO stands for Search Engine Optimisation. But it goes hand-in-hand with social media marketing services.

Search engines use algorithms to determine what results are displayed when searches take place on the Internet. By understanding the factors that determine these algorithms, you are at a marketing advantage. Websites which achieve the highest rankings on search engine results pages (SERPs) are in effect optimal.

For Internet users, search engines should help them find what they are looking for; for businesses, search engines can ensure traffic is directed to their websites.

So how does social media contribute to this process?

Social information is playing more and more of role in Internet searches as social content can appear in the SERPs; social influence is seen to be growing on search rankings.

Search

Take a back-end approach to Internet searches; think of what content to make available based on predictions of what people search for. This includes insightful forecasts of varying key phrases – even, or especially, those which get misspelt – and the context in which they appear on social media. This way if you’re thinking of the needs of the customer you’re also considering the front-end perspective. You’re taking into account the proliferation of social media users and why and how they consult the Internet. You’re thinking of what your customers are saying, asking and sharing.

The social sphere also has credibility as social media links are in fact used as signals of relevance. This means that activity in the social realm is apparent on the outside and Internet users will be drawn to engage with your business because social endorsement, much like word-of-mouth, is valued highly.

Engine

Engine, as a word on its own, is connoted with power and motion. Search engine, as a term, was not decided on arbitrarily.

The engine as an instrument used in this particular process, has an enormous and astounding capacity and indeed negotiates and facilitates constant shifts. The right tools should be used to enhance the engine results – social media is one of these tools! Search engines have a refined understanding of semantics as well as the way language is used.

Engines have started to mimic humans in the way that they follow links from one web page to another. Links provide validation and indicate importance. If a website receives these votes of confidence it becomes more trusted. Once again, it is on social media pages that a lot of this sort of voting takes place because of the shareable content. The strong-and-fast engine doesn’t let this go unnoticed. It responds to the users’ needs and awards businesses their due traffic.

Optimisation

We’ve set this one up to speak for itself.

Have you heard of off-page optimisation? It is focused specifically on building links to a website and – no surprise here – it covers social media activity. Optimisation ensures that the most authoritative, relevant, trustworthy and important results surface. It also sees to popularity, and what indicates popularity better than social media? Well – reality TV does, actually. But thankfully we’re not referring to broadcast media or celebs!

In the social realm, you can manipulate, customise and optimise the media itself. From keywords to captions, headings to images: you can describe the media so that search engines are able to identify and decipher the content. Images and videos (strong features within social media) also show up on SERPs. Enabled by social media, your brand can practice ownership over the SERP real estate.

In conclusion: when you think of a digital marketing strategy, know that it should be the culmination of an effective social media strategy and an effective SEO strategy because the lines dividing the two are intentionally blurry.

Source: eMarketing: The Essential Guide to Marketing in a Digital World (2013) by Rob Stokes

Top Tips To Get Your Search Engine Optimization Right

The process of search engine optimization (SEO) is a strategic method of making sure your website is found at the top of Google and the other search engines. These search engines now focus strongly on geographically local results, however, which is why you should work together with a local SEO company. So what are some of the things that they will do for you?

What a Local SEO Company Will Do to Get You Found Online

  1. Search engine registration, which means that the search engines know you exist and want to be found. They will need your Sitemap.xml to achieve this.
  2. Search engine indexing, which is something you have to do manually for each of your pages, for each of the search engines, following their own specific procedures. Google uses ‘Fetch as Google’ for this.
  3. Link building, which means third party websites have texts with links that go back to your website. These third party websites should be of high quality, as this tells the search engines that trusted sources believe you are trustworthy as well.
  4. On site optimization, which involves including keywords and keyword phrases within the content of your site, with a focus on including the right anchor text.
  5. Content creation, which refers to the content on your websites and that tells Google your site is real through keywords.
  6. Use of images, audios, and videos, as digital media of this kind is becoming increasingly popular and important.
  7. Creating mobile responsive websites, which means that those who access your site on the go through their mobile devices can see the site in full, without having to pinch, zoom, or move the screen’s bar sideways.
  8. Creating native webpages, which are templates for your own site that have been properly tested to load very rapidly across different devices.
  9. An analysis of keyword competitiveness, so that you know you use words on your site that your prospective customers look for when searching for you.
  10. Registering you with the various search engine dashboards, so that you can always see how well you rank and how much traffic you have received. Furthermore, these dashboards enable you fix problems on your website, after which you can request for it to be crawled again so that you can improve your rankings.

What makes local SEO so special is that they do all of the above, but with a specific focus on your geographical location. They can go to the widest geographical area (such as the county) to the smallest one (the block on which your business is located). Going local is vital regardless of the type of store that you have, not in the least because people search for you using their mobile phone, and most people have location services enabled. This means that the search engines will show them the results of businesses closest to them first.

As you can see, there is a lot of work to do, which is why you should leave it to the professionals.

Tips For Improving Brand Awareness On Social Media

Social Media is one of the important marketing strategy for any business. It can boost your company’s brand awareness. The success of your business that is really depends on creating brand awareness, use social media advertising or native ads to gain more customers. Huge advertising budget can go to the traditional way. Successful Small and medium enterprises already know how social media can do wonders for their business and build brand awareness.

Interaction and Involvement

You can also interact with your followers by using status updates, social media is one of the best platform to take your business in front of a huge number of customers. You should ask the feedback on your product and then you should Immediately respond to any queries, Always Be visible on your social media pages.

Facebook

If any business wants to increase their brand awareness through engagement on Facebook, They should know their algorithm is designed to expand the reach of your posts. That depends on engagement like views, post likes, You must post the content, proven to get reactions, likes, and comments. For Facebook, photo and video content will helps your business grow.   But in particular, local and live video content. Humor is one of the most successful types of content because it is convenient, it breaks down without the change of important posts, which helps us de-stress good laughter. Every time social media account holders goes out to their network of friends who share any content, it is the best chance for your content goes viral.

Balancing Content in Social Media

Many brands use social media to create brand awareness for business development and to increase revenue in quick time, which is provided in a balanced way. Sometimes it is not a good idea to aggressively promote all the posts on your brand’s Facebook profile. In addition to a fair bit of promotional posts, you can put in some posts. When it comes to social sharing you need to get the balance right.

Focusing on Right Online Media Channels

Many social media channels are available for marketing the product, in the future we will have more and more. However, it is important to find the right social media platform and also you can find the highest target consumer for your brand. Facebook, Twitter, LinkedIn and Instagram or any other social media accounts.

5 SEO Beginner Tips And How To Implement Them On Your Website

Beginners will probably scratch their heads and wonder- what in the world is SEO? How does it fit with my newly-built website? More importantly, why do I need SEO?

SEO, or Search Engine Optimization is a lot of things. But here’s what you should know about SEO- it has the power to bring you millions of online visitors if you do it right. No matter the type of website you have, whether for e-commerce, blogging, niche products or affiliate marketing, you’ll need SEO in order to succeed.

What can a web owner do to implement SEO strategies on their website in a proper manner? We’re glad you asked. Here are 5 tips to get you started:

1. Make It Fast And Mobile-Friendly

The need for speed is alive and well when it comes to creating a website. The faster you can show your website to interested visitors, the better.

Did you know that user experience is all the rage nowadays? It’s all about providing an excellent UX- you’ll need a well-designed website that loads fast and is very responsive. Do the exact opposite and your visitors will close out your website and go to your competition, which is what you don’t want. Start optimizing your load speed by keeping an eye on your videos and pictures. Include only the most important plugins and discard the ones that are weighing your site down. Test your site regularly and see if it holds up to massive traffic.

Don’t forget to make your website look good on smaller screens. Most of the internet users nowadays look online via their smart phones and tablets. Check and see if your website is optimized for different viewing platforms.

This GoDaddy website builder review is an excellent place to start when you want to create a speedy, mobile-friendly website.

2. Make A Sitemap

Google utilizes search engine crawlers to find websites and pages that go well with particular search words. If you have a sitemap, then Google can easily locate your website and rank you up accordingly to the keywords you’re aiming for.

Simply put, you’ll need to be visible on major search engines such as Google to be SEO-capable. You’ll need a sitemap, which is a form of language only search crawlers will understand. The good thing about today’s technology is that you don’t have to learn programming to create a site map- there are free tools available online that can generate one for you. If you’re on WordPress, then you can install the Google XML Sitemaps Plugin and jump right in.

3. Create Quality Links

Yes, link building is one of the most challenging parts of SEO, but you don’t have to rush. Backlinks should be considered as precious, and it should be nurtured with great care and love.

How does one begin building quality links? You must learn to collaborate with websites and blogs that offer the same thing as you are. Avoid going with spammy websites and link directories- these get huge penalties from Google when found. You should target the highest-ranking websites that share the same keywords and offer an outreach. Write a guest post or leave a helpful comment.

4. Use The Right Keywords

Keywords are the bread and butter of SEO. In order to understand keywords, you’d have to think- what are people typing on Google right now? What topics are they looking for? More importantly, you should know the keywords for your particular niche.

Get a headstart by doing some research on the best and the most relevant keywords for your niche. Try out the Google Keyword Planner and type in a particular keyword you’d think is valuable. Google Keyword Planner will then show you how that keyword ranks, as well as any other keywords that people usually type in along with it. Once you find the right one, make sure to include it in your content.

5. Content Is King

Why would anyone visit your website? Simple. It’s because they are looking for information that could help them. Content is important because it will determine whether visitors will be back again or not. Coincidentally, Google also has come up with algorithms that determine a content’s usefulness for the keywords given.

In short, you should create compelling, engaging and informative content that gives immense value to the reader. Your visitor should learn something out of it at the end. It should answer the question they have when they went to Google. Most of all, the content should be high-quality. That means no spelling or obvious grammatical errors. The writing should be understandable and made for humans to read.

5 SEO and Marketing Must-Do’s For Launching A Site In 2017

Although trends most certainly come and go in the world of marketing, the fact remains that SEO is here to day. From capturing new leads to ensuring that you can attract an audience via Google, growing your online presence should be a matter of “how soon” versus “if” for those launching a site in 2017.

That being said, you can’t rely on the SEO and marketing tactics of decades past if you hope to succeed today. Times and users have changed; meanwhile, businesses who fail to play by modern rules will find themselves facing a race to the bottom in terms of their on-site performance.

Whether you’re launching a new site or simply feel that your business is currently under-performing from a marketing perspective, keep the following must-do’s in mind to effectively grow your online presence.

Define Roles and Goals

Your marketing efforts mean little more than nothing without a plan; likewise, the first step to writing your marketing plan should be figuring out your internal roles and long-term goals. For example, consider how the following elements of your business contribute to your online performance as a whole, such as…

  • Blogging, content creation and ideation
  • Social media outreach and content promotion
  • Technical optimization and keyword research

If you don’t know how you’re getting from Point A to Point B, chances are your plan is weak or nonexistent. By stepping up your project management to understand how you’ll reach your goals, you’ll have a much easier time getting there. For example, employing strategies such as a three-pillar organizational planning framework can help organize your good ideas internally and make them more actionable on-site.

Carve Out Your Keyword Plan

While there is no one-size-fits-all approach to coming up with a keyword strategy, you’re better poised for success when you target low-competition, long-tail and local keywords. Likewise, don’t simply write content for the sake of it: every piece you should produce should have some stake in your site’s SEO performance.

If nothing else, make sure that you’ve spent some quality time Google’s Keyword Planner to understand what you can realistically rank for and start there.

Don’t Neglect Design

Your site’s design and SEO performance go hand-in-hand. For example, consider the following elements of your site that ultimately determine whether or not your visitors will stick around the page or click your links:

  • Mobile-friendly, responsive design that doesn’t leave mobile visitors out in the cold
  • A lack of clunky visuals or pop-ups which could potentially slow down your site
  • Effective UX design to ensure that your calls-to-action and color schemes are accessible to visitors

Invest in Analytics and Monitoring

If you’re not monitoring your site’s performance by the numbers, you’re ultimately gambling with your business online. Beyond Google Analytics, brand mention alerts and social monitoring tools are likewise important to understand what pieces of content are getting the most buzz. Over time, you can alter your content strategy based on data, using metrics to influence your content instead of the other way around.

Keen Attention to the “Small Stuff”

Some of the most significant aspects of SEO are right under our noses but are incredibly easy to ignore. On-page pieces such as H1 tags, title tags and meta descriptions, for example, can be potential SEO goldmines for those who take the time to optimize them for keywords and crucial terms. If you’re using WordPress, plug-ins such as Yoast can aid you with the optimization process without lifting a finger.

Remember: each of the aforementioned tips will ultimately ensure that your site is up to code with modern visitors. By following these steps and treating your site’s performance and marketing like a well-oiled machine, you only set yourself up for more traction and traffic.

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Top SEO Trends That Will Take Your Business To The Next Level

With Google constantly rolling out regular updates that affect SEO practices, planning for an SEO campaign can seem like an effort in futility. As a business owner, you need to be vigilant and adaptive in the wake of these changes. This will help you to avoid the penalties from Google and secure your site’s ranking. Below is a breakdown of trending SEO practices to help boost your brand visibility.

Accelerated Mobile Pages from Google

Today, the majority of the urban populace own a mobile phone. Correspondingly, more searches are being performed on mobile devices than on computers. A report from Google in 2015 indicated that mobile phone searches were now more popular than computer searches.

Accelerated Mobile Pages (AMP in short) is an initiative by Google to force companies to speed up the loading speeds of their websites especially on mobile devices. AMP sites appear at the top of organic results when Google detects that a user is on a mobile device. Sites that are not AMP compliant get penalized and get pushed down further on serps.

Our Dallas SEO company has a game changing approach to creating mobile-friendly responsive designs. We’ll help you to come up with a quick-loading site that looks great on any screen size.

Prioritizing User Search Intent

This isn’t a new concept in the SEO world but one that can boost your local SEO efforts considerably. Many businesses have not yet taken up user search intent as an important factor in their SEO campaign. A very costly mistake in the form of lost revenue. Start with the end in sight. How will your target audience be consuming the content you make available on your site? Users on mobile phones are likely to skim through blog posts so try to make the content short and engaging.

good user experience should cover the following basics:

•Provide the user with an immediate answer or clarification to a problem.
•Motivate the user to visit your physical location.
•Assist users to complete a task in the most convenient way.

By using a conversion centered design methodology coupled with an advanced user experience, we create an avenue for driving leads and attracting traffic. We keep up with the analytics to know what’s working and what’s not so we can help you adjust accordingly.

Social Media Presence

SEO and social media are both inbound organic strategies that focus on attracting visitors. It’s common practice to see big brands on social media engaging with consumers on a daily basis. Social media is a good source of targeted traffic referral to your site and a great way to boost your search rankings. What you need is a solid social media brand management team to handle your social media presence.

Social media is now the preferred mode of communication by customers seeking support from companies. We understand that a strong social media presence relies heavily on quality content and a visible brand and we are delighted to guide you on every step of the process.

Users are increasingly becoming aware of the kind of content they want to consume. This will keep SEO experts abreast of all changes. With the bigger picture in mind, they can factor in these changes and prepare accordingly for any challenge that might arise in future.

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