The Importance Of SEO For Regional Businesses

Most business owners still don’t realise just how important online marketing is for their company. If you want to compete with other businesses in this day and age, you will need to think about setting up your own website and building a social media presence. Nowadays, there is just no way that you can discount the importance of SEO. Every day, hundreds of different websites are launched. Hundreds are also taken offline and end up in the bottomless pits of unused domain names that failed.

Building a website is not as difficult as most people might think. You can simply hire a web development company to build a website and host it for you. In fact, nowadays, you can just buy a hosting package from any major company and then choose a free template and put your website up. It’s just that easy. However, the real problems start after you have launched your website.

With so many other websites competing in the same niche, you need to think about how to get on top. When any user searches for a particular keyword online, they will see a long list of different results. Most people don’t go past the first page on Google. That’s because the search engine categorises results based on relevance. If your website has been properly optimised, it will show up at the top. Naturally, websites that are at the top will get the lion’s share of the traffic. For people who are running businesses that offer products and services within a limited region, it’s even more important that you hire a reputable SEO company. Here are just some of the many reasons why SEO is so important for regional businesses.

It Helps You Target the Right Customers

One of the main reasons why you should consider getting SEO done for your regional business is because it will help you target customers who are actually interested in what you are offering. Companies that offer SEO in Manchester will carefully study the type of website you run, and the nature of your business. They will then determine what your website is lacking and create a detailed SEO plan for your website. Targeting the right customers is obviously important if you want to lower your costs of consumer acquisition.

Puts You on the Map

Manchester is a big city. Unless people know about your company, how can they order from you? When you hire a SEO company, they will increase your brand presence and put your company on the map. Many small businesses that start online are able to succeed just because they use the right marketing tactics. Once you are able to optimise your website in order to get more traffic, you can then look at marketing through social media. It won’t be long before your business is recognised throughout the city, and your goodwill will increase too. This is why it is so important for you to get proper SEO done for your website.

Avoiding The SEO Flash In The Pan

Search engine optimisation (SEO) is the process of boosting your rankings in online search engine results. Search engines such as Google and Bing use complicated algorithms to determine which websites rank where in a search. They do not share their algorithms because they want the results to be organic and not manufactured. If someone knew the algorithm, he or she could manipulate websites simply to appeal to a search engine and not to actual readers. So, the algorithms are private but much is known about them. The amount of inbound links boosts your search rankings. Keyword in your content boosts your rankings, but keyword stuffing harms your rankings. You need to have a good ratio of keywords to exciting content, since the most important aspect of SEO is providing compelling content that readers want to read.

Write for the Reader

Writing for the reader is a simple concept. There are those who prepare SEO strategies designed simply to appeal to the algorithms of search engines. This might provide a slight boom in your rankings but is not sustainable. If you need SEO that delivers sustainable rankings, you need a long-term strategy focused on providing you with great content for your readers. That content consists of articles, videos, and blogs. It also means that you should optimise your website to reach as many customers as possible. One of the best ways to do so is to work with a professional in your area. If you’re in Leeds, you need an expert at SEO in Leeds.

Location, Location, Location

The location of the SEO team is important for several reasons. For one, search engines catalogue the kind of language you use and add that to their consideration. If you are in the UK but your SEO strategy uses US spellings of various words, it will lower your search rankings in the UK. You can boost your rankings by keeping the language consistent. Also, you can reference local ideas and local events to help boost your ranking.

For example, if you are selling trainers in your area, you can set yourself apart with great content about your trainers. However, you can really boost your SEO rankings by staying current with events in your area that someone might find interesting if they are searching for trainers or otherwise. Running events, sporting events, and television programmes are great examples of things you might mention in your SEO content to attract those who might be searching for trainers.

Your strategy to provide sustainable rankings needs to be one that has short-term goals as well as long-term goals. Articles, videos, and blog posts are more short-term in nature. You need to keep updating your strategy there. Long-term goals consist of things like developing rapport with a local SEO team and designing a website that makes your business stand out above the rest. That means optimizing your website so that the behind-the-scenes information on your site is conducive to search engines. Sustainability is not something that is beyond your grasp. You just need to focus on sustainability in both the short-term and the long-term.

What Is The Right SEO Strategy For You?

Are you investing in the right SEO strategy? SEO, or search engine optimization, refers to the process of increasing visibility of a website in organic(or “free”) search engine results. It’s one of the best ways for businesses to pwoer ahead of the competition.

With long term benefits, and no need to spend as in traditional advertising, businesses look towards SEO to build brand credibility and increase sales.

Why is SEO essential?

Search results in major search engines like Google, bring up the web pages based on the ranking and relevance to the search.

Most users do not go to the second page of search engine results- a reason businesses compete to get into that coveted first page.

And you need to improve your SERPs rankings if you need more eyeballs – this is where SEO comes in; it lets you implement ways to increase your SERP ranking.

How does SEO work?

There are two types of optimization you can do to make your website SEO friendly. These two mechanisms are as below.

1.  On Page Optimization

This involves making required changes in your webpage to make it more SEO friendly. Keep the following in mind.


A unique content containing essential keywords will improve chances of your website being discovered.

Keep all the keywords in close proximity. This increases your webpage’s webpage.

Meta Tags

Make sure that you include meta tags in all of your webpages. Meta tags appear in the page code and are basically small snippets of text that describe your page contents. Just a basic knowledge of HTML is sufficient to make meta tags on your own.

Internal Linking

Internal links are links which take the user from one page of your website to another page of the same website. For example if you have mentioned tourist destinations in your article and you have another page describing the best tourist destinations, add a link to that page. That way, users can navigate easily through your website.

Load time of Webpage

Make sure your webpage loads quickly. Your webpage should not be more than 60KB in size. You can use gzip to decrease your page size.

2. Off Page Optimization

This refers to increase your website popularity by linking back to your website. Often when you post articles on another site, they allow you to post the link of your website.

If you are a member of any form, you can put your website links in your signature.

This way you can ensure more clicks and visits to your website.

Can you automate SEO processes?

The answer is yes, you can.

If you use WordPress, you can use plugins like WordPress SEO to help you automate.

SheerSEO an seo software, created by Eyal Aldema in 2006, is an online tool which offers services of automating your search engine optimization analysis. It offers 60 days of free trial on joining. You can use SheerSeo to analyse and track your ranking in engine search results and implement various ways to outrank your competitors.

Even if are not an SEO expert, remembering the above basic steps will help you make your website SEO friendly. Although SEO is a tedious job, it is certainly very rewarding

How To Protect Yourself from The Effects Of Negative SEO?

Negative SEO is the result of backlinks to your website from low quality or spam websites. This could be a tactic of aggressive competitors or simply a work of spammers. No matter the reason, when your website has a lot of low quality backlinks, Google could push you down the SERPs (Search Engine Result Pages).

You have put a lot of effort in your search engine optimisation strategy. You don’t want bad backlinks to hurt all your good work. For best results, hire a reliable SEO agency Manchester.The agency can quickly work at undoing the effects of negative SEO and get your website back on the right track. Here are some things that can help.


The very thing you can do to prevent negative SEO is to identify spam backlinks as soon as they happen. Subscribe to Google Webmaster Tool daily notifications. Among other things, the notifications will include a summary of all new backlinks. This way, you can take note of spam backlinks before they affect your rankings. Like the cliché goes, prevention is better than cure. So take note of spam backlinks before they spread their negative effects, and control the situation.


Google makes use of popular review sites such as Yelp when analysing search results. Be sure to keep up with these channels to detect false reviews and report them instantly. This will ensure that your website is not affected by the work of aggressive competitors who simply want to tarnish your reputation. Quick and swift action is the best antidote to fake reviews. So keep an eye and take action quickly.


If your polite requests for removing backlinks fail, your last resort option is disavow such domains. Google gives domain owners the power to block domains that seem to violate their algorithm rules and regulations.

Monitor Good Backlinks

Spend some time keeping track of good backlinks. If spammers attack your best backlink websites, it can have an impact on your site’s SEO. Keep up with the action by monitoring your top backlink referrals.

Hire an Expert SEO Agency

Consistently maintaining your SEO rankings is a lot of work. It is work that can sometimes take time from your core responsibilities. Hire a professional Manchester SEO agency to keep negative SEO away and to derive maximum results from your SEO campaign.

Contact Blue Whale Media today for a free consultation.

The Top SEO Metrics and Why They Matter

Within the past two years, the changes in the SEO landscape have been dramatic. Penguin and Panda have topped the list as some of the most recognized and visible game changers. However, there is another change that not many people talk about, but has been equally dramatic, Search Plus Your World.

In summary, Search+ customizes your search query results. Google first evaluates your location; your friends search history; your social media sphere; as well as your brand mentions before displaying your results.

The metrics that will help you know whether you are progressing or retrogressing in your SEO efforts are discussed below.

Average Rankings

The average ranking metric helps you to assess the number of links in Google which are visible across the platform. In short, average rankings, is a weighted measure of all your impressions. This report reflects how well your pages and the website are performing.


Because we are living in the world of Search+, it’s important for you to know the number of eyeballs that are on a comparative search phrase. Knowing who is seeing what, where and how frequent can help you improve on your white hat tactics and position you for the much envied number one slot.

If you are searching for a term such as search engine watch, you will get about 7 possible URLs which you can click on. Now, here is the trick, all the 7 URLS are counted as a single impression. Any click on the site links is taken to equal a single hit to the top level domain. Therefore, if you want accurate reports, ensure you make some adjustments so that the inflation in top level domain hits doesn’t mislead you.

Visitor Growth

This is an important baseline growth measure which is simple and illustrative enough to show you where the trend is heading to. If the trend is heading upwards, then your SEO company Leicester is doing the right thing, otherwise, it is failing.

The visitor growth report also helps you to calculate your reach or the expected qualified leads from your traffic. If you want an accurate report, you should separate the repeat from the new visitors. If the new visitor growth trend is positive, it shows that your content is compelling.


A conversion generally happens when a site visitor completes successfully the goal that you have created in your Google Analytics. For instance, your goal could be subscribing or buying something. The conversions report assists you in seeing how many impressions lead to actual visitors and how many of the visitors turn into profit. When you see people leaving your website in the middle of the sales cycle, then you need to brush up on your conversion strategy.

Exact Match

Through exact match, you get reports delivered on a specific URL that you are targeting. If you are an established business going through a re-branding process, you may want to focus on your brand name. Through the exact match report, you can assess the impact of your efforts in targeting a precise URL. To succeed in this, you should create a separate goal.

Therefore, getting the right metrics can help you validate your SEO work before your client or even your business partners.

Build Your Brand by Hiring a Blogger Outreach Company

A great way to build your brand online is to become known as a leader or influencer within your industry. When you’re recognised as an influencer, others will be interested in your company, what you write, and the advice you can provide them. After you become an industry influencer, you can write guest blogs or articles on other websites and use them as a tool to promote your business.

What Is an Influencer?

An influencer can be anyone who has attracted a following on social media or through their content, such as a blog, on their website. There are usually influencers in every industry with large followings. Their content is read by others within their industry, and the influencers can advise or interact with their followers on social media. To become an influencer, you need to have relevant, insightful, and interesting content on your blog, or you need to post as a guest blogger to build and maintain a following.

Being an influencer can also help make your company more successful and build its brand. If you’re successful in doing so, when people see your name on a blog post, they will automatically connect it to your company and its products or services. To find blogs on which to guest post, you can work with a blogger outreach team to find bloggers who are willing to let you write content for their blogs or who may create content for yours.

Working with Bloggers

To build your brand, you can work with bloggers to promote your products or services by creating content for your website or mentioning you and/or your company on theirs. However, it’s important to identify the correct bloggers with whom to work as there are blogs for every industry imaginable. Finding the right bloggers to work with and developing a campaign strategy takes time, which is a commodity in short supply for most business owners.

Fortunately, working with an outreach service will allow you to concentrate on your company while they find the right blogs to promote your business, contact the owners, and develop a strategy to build your brand and increase your sales. Fresh content, such as new blog posts, published on a regular basis will help to increase your site’s search engine ranking and drive more searchers to your site.

Developing Strategies

Along with finding the right blogs on which to post, the outreach team can also create campaign strategies to help promote your brand. This can involve creating promotions and giveaways, writing product reviews for your company, or sponsoring podcasts or blogs. These activities can help the outreach team find the correct bloggers to work with who will be able to talk positively about your company and what it offers to its customers.

Creating strategies to promote a business and develop a following by blogging or writing guest posts is a full-time job. Fortunately, by hiring an outreach company, you can concentrate on your business and let the outreach team find bloggers to promote your company and build your brand.

Deciding on Whether to Handle Optimization In-House or Outsource to SEO Agency

The importance of search engine optimization for a business with any kind of online presence cannot be overstated. One of the difficult decisions that business owners have to take is whether to hire and in-house team of experts or outsource to an SEO company Birmingham. Although there is great peace of mind knowing that you have a dedicated in-house team at your disposal, there are some undeniable benefits to outsourcing this essential service. These benefits can ultimately help you to make the right decision.

Work with trained SEO experts

One of the major advantages of working with an SEO company is you are essentially partnering with a team of seasoned professionals. Building an in-house team means hiring experts which can be difficult especially if you do not have any experience with SEO. Determining what to look for in an ideal candidate in terms of qualifications, expertise and experience can prove to be a challenge for the average small business owner. Hiring an SEO company Birmingham means that the team has already been assembled for you, and is dispatched based on your specific optimization needs.

Proven track record

A new in-house SEO team generally means trial-and-error methods and frameworks do determine what works and what doesn’t. A professional agency has already gone through the teething process, and knows what strategies work and which ones don’t. In addition to this, the agency works with a variety of businesses and can therefore quickly diagnose potential optimization problems and find matching solutions. It is prudent to check the company’s track record and portfolio to guarantee that you are partnering with the right agency.

Continuous research and development

Just like other areas of technology, SEO is dynamic and trends are constantly emerging and changing. An SEO company makes it its business to keep up with these changes as well as find innovative alternatives and technologies for higher, more targeted or efficient performance. Unfortunately, keeping up with SEO trends is not one of the core competencies of an in-house team. This means that the team can easily be left behind and continue to use ineffective or obsolete SEO strategies while the competition surges ahead in performance.

Good return on investment

Lastly, any good business decision is based on the ROI. Hiring an SEO company Birmingham means that your business does not incur the cost of compensating full-time employees, training for benefits. This helps to save much needed capital while enjoying the services of trained and experienced SEO experts.

Most Important SEO Factors that are Often Ignored

Your business visibility on the internet depends on the SEO strategies you opt for.The recent updates of Google have made obsolete to many old SEO tactics and diverted the attention of SEO experts to the things which they were ignoring or considering useless. Many SEO companies in Dubai have started using local SEO tactics in their marketing strategy for local businesses while image optimization factor has also proven its mettle. Here in the article we will bring in the lime light some important factors that SEO experts often ignore, but these factors cast tremendous impact on the internet marketing.

Page Load Speed

Page load speed is an important as well as the most ignored SEO factor.Low speed of website is like diverting your customers to your competitive ‘websites and loss of potential customers. Only one second delay can decrease your conversions up to 7% while it increases the chances of getting negative reviews up to 16%. Comprehending the need of page load speed, Google considers it an essential part of SEO and rank those websites higher which have high speed.


  • Configure HTTP compression
  • Decrease redirects and increase page speed
  • Never use heavy images for designing
  • Prefer CSS rather using images
  • GooglePage Speed Tools installation improve page speed

Social Sharing Option

Life seems incomplete without social media. It has become one of the best marketing channels where people search their queries. Social media sharing option on the website lets the user share information on his account and your product gets promotion in this manner. According to search reports, Facebook entertains one billion queries daily while the record of YouTube and Twitter is 19 billion and 3.7 billion per month respectively.


  • Engage your social media audience by creating social media pages
  • Add social media sharing option on your website
  • Increase your social media marketing by using social media plugins, i.e. WP Social Sharing and SumoMe

Image Optimization

Algorithms of Google and Bing estimate the time of page loading speed and use it for page ranking.  No image optimization resulted in the low ranking of travel websites and SEO companies in Dubai faced the issue a lot. Most noteworthy, heavy images decrease your traffic and revenue.


  • Use clear, non-pixilated, and vibrant images
  • Add Alt Text in your image
  • Covert Gif images format in JPEG before loading
  • Use image compression tools for decreasing the size of images

Pay Attention to Local SEO

Google introduced its local search algorithm in 2016. The algorithm encourages the use of local SEO and ranks such websites higher. The purpose of the algorithm is to improve Google search results for its users and to provide the best solutions as a result of their problems. The algorithm categorizes local search as relevance, distance, and prominence and show results on the basis of these three factors. Most of all, four out of five persons browse to get local business information while the purchase rate is more than 30%.


  • Add complete address of your company and exact location
  • Include phone number, email id, and Google map in the website
  • Optimize Google My Business Page to get more online visibility


Readability is another most ignored SEO factor that impacts on the overall SEO. Readability is related to the content you have added in the website. Probably, it determines the number of readers for your website because it’s a measure that how much your content is ready to read and perceive. Readability and the targeted audience are directly related to each other. The use of high level language decreases the readability because the content becomes readable for less people.


  • Use easy words and avoid tough English
  • Write simple and easy
  • Use short paragraphs and avoid passive voice sentences
  • Add transition words and use less syllable words
  • Use sub headings, bullet points, and small paragraphs

The above-mentioned tips are easy to adopt and garner maximum revenue. These outstanding SEO factors have shown excellent results for SEO companies in Dubai which were facing issues regarding thelow traffic. Therefore, modify your strategies today as much as you can so you generate more revenue tomorrow.

Author Bio:

Warda Khan, an experienced SEO and digital marketing expert. She is offering her valuable services with Expo Business Zone and helping many businessmen in accomplishing their business goals with SEO, Local SE, ORM, SMM, SMO, Web designing and development services.


WordPress SEO: 7 Tips For Beginners

If there is one thing WordPress beginners suffer from, it’s information overload. There is so much information about WordPress SEO but most of that information isn’t clear on what should be done first and, in what order to proceed. In this article, I hope to settle it once and for all.

The following are the logical steps that you should follow to get your WordPress SEO right.

1.     Choose an SEO ready theme

Everything starts here. The theme you choose must SEO friendly otherwise anything else you do after that may not matter or may only have minimal impact. But, and this is the biggie for newbies, how do you know a theme is SEO friendly? Well, it’s simple. Before you install a theme, read the description and look out for the following words:

  • Mobile friendly
  • Built-in support for schemas
  • Developer friendly
  • Loads fast

I’m sure you understand why the theme must be mobile friendly. Everyone is accessing the Internet on mobile devices these days so the theme must be up to the task. Built-in support for schemas simply means that a search engine like Google should be able to extract information snippets and display them directly in search engine result pages. This is going to be very important for SEO in future. A developer friendly theme means that a developer can quickly customize the underlying code. This is important because, more often than not, you may need to hire a developer to tweak your site in future. Finally, page speed is a ranking factor. Thus, your theme must be nimble and load super fast. If you aren’t sure about any of these or the theme description isn’t clear enough, you can always write to the developer and ask. Better still, get a premium theme from professional WordPress developers to be sure the theme is SEO friendly.

2.     SEO Hosting

Few people ever think hosting has anything to with SEO. Well, it actually does. Shared hosting is a bad idea but unfortunately that’s what most beginners can afford. With shared hosting, several sites share the same server and IP address. The risk with this is that system resources are limited. Too many requests can crash a hosting server or cause it to slow down to a crawl. Some hosting companies also limit the number of times search engines can crawl a site. Others block bots and add crawling delays, all of which can have a devastating impact on a site’s SEO. The best type of hosting is dedicated hosting. The next best thing is Virtual Private Server (VPS) hosting. If you must use shared hosting due to limited financial resources, conduct some due diligence to ensure you aren’t getting a raw deal.

3.     Secure your WordPress site

This is another thing that beginners have no idea can affect their WordPress SEO. Once your site is hacked and attackers install malware, your site quickly drops in the rankings. Keeping your site secure is easy. First and foremost, don’t use a silly password like 123456 or your birthday to log into your admin area. Simple things that hackers can find out about you through a bit of online research or social engineering should never be used as passwords. After a good strong password, implement two-step verification for your site. Thus, each time you log into the admin area, you have to enter a PIN that’s sent to your phone.

4.     Technical SEO

Now, that we are done with the basics, let’s move on to the more technical aspects of WordPress SEO. This has to do with various configurations that allow search engines to crawl your site more easily. I have a checklist for you below.

  • Is the site live?
  • Do you have a sitemap and have you submitted it to Google?
  • Do you have a 404 page?
  • Have you used any redirects correctly?
  • Have you set a preferred domain, that is, com or in Google’s search console and in WordPress?
  • Do you have broken links?
  • Is Google Search Console reporting any errors on your site?
  • Have you set your canonical URLs correctly?
  • Is your site using a secure sockets layer (SSL)?

5.     On-Page SEO

This is about getting your titles, headings, descriptions and, internal and outgoing linking right. The best way to do this right is to install and SEO plugin that will walk you through the process step-by-step.

6.     Create good content

Creating good content is actually part of on-page SEO but it needs specific mention due to its importance for SEO. Your content must match the intent of the user. Conduct research to find out and publish content that fulfills your audience’s information needs. Don’t stuff keywords or write unnaturally. Focus on satisfying your human audience and the search engines will eventually take note.

7.     Off-page SEO

Off page SEO is about what you do away from your website. Building backlinks is the main off-page SEO strategy. It all starts with having great content that people want to link  to and share in social media. You should also look for guest posting opportunities that allow you to link back to your site. Don’t buy links or participate in reciprocal programs as these are frowned upon by search engines.


As a WordPress beginner, you must understand that there are many factors that play a role in ranking. Once you get the basics right, move on the technical aspects to ensure search engine spiders are able to crawl your site. Next, ensure your on-page SEO is on point by making use of an SEO plugin. Finally, post great content that people want to read and share, and build your backlinks naturally.

Increase Your Profit Through SEO Company

All the business owners are looking for the effective way to advertise their products to the people. Nowadays the television advertisements are not valuable because people are moving in the internet world. There is no use in giving that type of advertisement we have to do it in unique way to attract the customers. All the business is having heavy competition and they are introducing many new things for the popularity of their product. If you are following other business people it will not be good. Everyone is learning some new things and apply it in their business.

One of the key roles for the development of business is the online marketing. Everyone is spending their full time in internet and the usage is very high among the people. If you start doing marketing in online then you will get more number of customers automatically. Without having a website it is not possible to get more customers. Try some different unique things for the customer’s attraction and the website should be user friendly to customers. One of the big mistakes done by all customers is that they are not giving more importance to the website. Some are creating the on website them themselves without doing any essential things. We are not having much knowledge in website creation so it will not be effective.

Choose Website Designer:

If you are hiring the website designer professional it will be perfect choice to create the professional website for your business. All the business owners are working with the same motive to attract the customers in some different ways. Nowadays choosing the best designer is quite difficult because hundreds of designers are highly available in the market. From that we need to choose the designer who is having good skills and knowledge. Hiring them through online is the right choice to get professional easily at the reasonable rate. There are lots of things we have to see in the website creation like color, design, and the content used in the website. All the customers will spend only few seconds to view your site if it is not attractive to them then they will move to other site. It is our duty to attract them in first look. If they are satisfied with your site then they will see all offers and other quality of your product. We have to give everything in a best manner for their satisfaction.

Search engine optimization plays a major role to positioning your site in internet. When the customer is searching your site it will be in first page. Through your detailed search it is very simple to pick the best one for you. You can choose Comrade Web Agency seo company to get best services easily. They are providing good customer care service and support all time. If you are in need of any help immediately they are ready to give at all time. Every month you can see a difference in your business profit.

Earn Cash by Internet Marketing

Making money in the internet marketing business is not as difficult as you may think. There are some good sites that have all the information you need to succeed. All you have to do is read.

The Internet and technology has made it very easy for anyone to succeed online. The problem is people do not know how to take advantage of all the technology tools that are available.

Let me give you an example. I read an article on how to publish articles to free article free. Then I did some research on Google to find articles on what are the best repositories. I also sought articles about the best article submission software automatic. As you can see, I use the tools I found on the internet to improve my internet marketing business. When you search for an item or if you use automated software to submit articles to hundreds of article directories, you are exploiting new technologies to promote your business online. For more information, log onto Flag Counter.

Keep in mind that the Internet search technology and all the different programs that are out there are relatively new. It has become common in our lives and there will be many improvements in the future. It would be a shame not to use this technology to find articles and free tools to enhance your internet marketing business, but people are already in this technology for granted.

My number one rule is all Google. You can learn anything read articles on the Internet. After reading an article and do a Google search from the information I read, I found the free software articles submission. It is a great free tool that I use to promote my business.

You do not have to spend a lot of money to promote your business. Enjoy all the free tools and free articles to promote your business. If you look hard enough, read every niche and enjoy free items by doing a search on everything, you will reap the financial rewards that I have. Read free articles and doing research on the information you read. You will be amazed at the results.

Content Marketing vs Link Building

There are many blogs and SEO companies that all say different things to get ranked on the first page of Google. Over the past 12 months we put all these theories to the test. We’re going to put all these SEO theories to bed once and for all and deliver you the facts from over 12 months of research. We collaborated with SixtyMarketing who shared a lot of their data and research through their WordPress website design and website maintenance client they have built up over the past few years.

Over the past 12 months, myself and the guys at SixtyMarketing have worked on 15 websites to generate this research. 10 websites have equal national keyword and competition difficulties and 5 websites were for local search terms only, again with the same difficulty. Below is the strategy and results for each site:

Site 1 (national) – 100% blogging and content marketing + 0% link building.

Site 2 (national) – 90% blogging and content marketing + 10% link building.

Site 3 (national) – 80% blogging and content marketing + 20% link building.

Site 4 (national) – 70% blogging and content marketing + 30% link building.

Site 5 (national) – 60% blogging and content marketing + 40% link building.

Site 6 (national) – 50% blogging and content marketing + 50% link building.

Site 7 (national) – 40% blogging and content marketing + 60% link building.

Site 8 (national) – 30% blogging and content marketing + 70% link building.

Site 9 (national) – 20% blogging and content marketing + 80% link building.

Site 10 (national) – 10% blogging and content marketing + 90% link building.

Site 11 (local) – 100% blogging and content marketing + 0% link building.

Site 12 (local) – 80% blogging and content marketing + 20% link building.

Site 13 (local) – 60% blogging and content marketing + 40% link building.

Site 14 (local) – 40% blogging and content marketing + 60% link building.

Site 15 (local) – 20% blogging and content marketing + 80% link building.

Please note that all websites have been fully optimised onsite with roughly 15-20 main landing pages for services/products. Each web page was optimised for different keywords.

The Ranking Theories

It is an SEO minefield out there, one blog tells you something and another tells you something completely different! If you are trying to optimise your website yourself without any experience or knowledge and just relying on information you read then you’re doomed! Here are the most common factors that blogs and tutorials tell you to focus on Some are right, and some are not as important as you may think and you shouldn’t waste too much time on them, at least not to begin with.

  • Social Media
  • Email Marketing
  • Google Adwords
  • Blogging
  • Content Marketing
  • Press Releases
  • Infographics

Your Top Priority – Link Building

Building quality backlinks in the right places at the right times is the best way to spend your efforts. There is a lot of talk online that link building is either dead or it shouldn’t be your main focal point for Google rankings. From the 12 months of research we have done, they are wrong! Inbound marketing is key for successful search engine rankings.


We applied the same inbound marketing strategies to all 15 websites to give us accurate results. The link building techniques we applied to all sites were as follows:

  • Social Media accounts x 5.
  • Local citations.
  • Quality, niche directories.
  • Guest blogging.
  • Small amount of relevant blog commenting.
  • Small amount of forum contributions.

We applied these techniques to all the above websites, the only variation was the amount of time we were allowed to work on each site as stated above. This means some websites got more inbound links quicker than others.

We also stuck with a 3:1 ratio where for every 3 links we built, 2 would be a keyword/long tail keyword variation anchor link and 1 would be a brand anchor link (either Brand Name or

We researched every website for quality by looking at DA (domain authority), PA (page authority) and content quality. We checked the DA and PA using this free tool. Each website must have a minimum score of 30 DA for us to contribute to.

Secondary Priority – Blogging & Content Marketing

Creating excellent content on your blog on a regular basis has been deemed the top technique to get ranked on many SEO blogs. This isn’t as important as you may think for reach the top spots on the search engines. What we have been told to do is come up with expert advice, reviews, tutorials, and latest news, this is usually followed with the usual quote of ‘content is king’. Well unfortunately, this is not the case, it’s just not as simple as that!


It doesn’t matter if your content is the most useful piece of information ever written, if you can’t get it in front of the masses and the influencers, it’s pretty worthless. What you are basically doing is talking to an empty room where nobody can hear you. Fair enough you might say it passes traffic and even link juice through to your main landing pages or ‘I can get the traffic through content marketing’, but it’s a lot of time and effort for very little reward.

So if we go into content marketing to get this superb post in-front of people. Content marketing usually means submitting your post to multiple social media accounts, niche blog networks and also contacting other bloggers notifying them about your post. All this can lead to more traffic (to your blog post only), social shares and hopefully backlinks (again, to your blog post only).

Now here is the best case scenario for getting you amazing blog post in front of loads of people, getting tons of backlinks and social shares… zero ranking improvements for you targeted keywords.

That’s it! From our research and also Moz released a post very similar to our results. Blog posts are great for answering users questions but they are not great for selling your services or products. A huge amount of time is required to write 1500-2000 word piece of content that’s exceptional, to get it in front of 1000’s of people, then keep it up to date with new information. This shouldn’t be your focal point to increase your targeted keywords and to increase sales. Blogging and content marketing is a long term game.

The Results

We found the below results and timescales for the below websites. Remember, all websites were focused on the same difficulty search terms in roughly the same sort on competition level. Results are based on any of the keywords, or keyword variations in the top 5 positions of Google UK’s search results over a 12 month period.

Site 1 (national) – 1 keyword.

Site 2 (national) – 4 keywords.

Site 3 (national) – 9 keywords.

Site 4 (national) – 9 keywords.

Site 5 (national) – 23 keywords.

Site 6 (national) – 26 keywords.

Site 7 (national) – 35 keywords.

Site 8 (national) – 42 keywords.

Site 9 (national) – 38 keywords.

Site 10 (national) – 33 keywords.

Site 11 (local) – 5 keywords.

Site 12 (local) – 11 keywords.

Site 13 (local) – 19 keywords.

Site 14 (local) – 19 keywords.

Site 15 (local) – 14 keywords.

As you can see from the results, the websites that have a good ratio of link building slightly higher than blogging return better results.

Websites that have high blogging ratio over link building returned low top 5 results. The same applies to a high ratio of link building to blogging.

Until you are established on Google you should focus 70% of your efforts on link building and 30% on blogging & content marketing. This will give you the best return for your time, cost and efforts. Once you have established your brand, business and website on Google with strong positioning you can then start branching out on other forms of internet marketing.

Possibly with a higher budget from your returns you can invest more into an equal share of all internet marketing techniques to truly establish your brand, business and website online. If you are just starting out with minimal resources, time and budget then a 70 (link building) – 30 (blogging content marketing) ratio delivers the best results to begin with.

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