How To Find The Perfect SEO Consultant

In the ever-changing landscape of the internet creating a website has gotten progressively easier. As the marketplace has become more crowded, having your voice heard amongst the throng is increasingly more difficult. So how do you ensure that you stand out in a highly competitive digital marketplace? For many business owners the answer is SEO. What is SEO? SEO, or Search Engine Optimisation is the practice in which someone increases the visibility of online content through modifying the information presented with various tactics. While there is a wealth of information available about SEO, finding an SEO consultant is the best way to ensure that search engine optimisation is done correctly. A great SEO consultant can be the difference between a dismal fiscal year and a profitable one. An SEO consultant will explore with a client their options and advise them on how to implement key SEO strategies. How do you separate a great SEO consultant from those that are not top notch? The answer is more straightforward than you may think.

What Do You Want?

Before looking into what a consultant can provide you should make sure that you are able to express your aims with a great deal of clarity. Are you looking for someone with expertise in the local market? Are you looking to bounce ideas off of someone? In order to find the perfect SEO consultant, it is important to know what perfect looks like for you. Once you have determined that and can clearly articulate it, you can move forward with the process of seeing if you and the candidate are a good match.

Track Record

There are a few elements that need to be considered when you are searching for a SEO consultant.Of course as with any hiring process, you want to make sure that this business relationship is financially sound and that the type of work that the consultant does is compatible with your operating system, but there are a few things that you want to make sure of outside of those fundamentals. First and foremost you want to take a look at their professional track record. Who have they worked for previously and what specific measurable progress have they made for their previous clients? How do they determine what a successful project is? If they mention using certain tools to measure success make sure that you are aware of what those tools are.

Communication is the key

They say that communication is key and this situation is no exception. While searching for a consultant make sure that you are clear on their communication style and measure that against what is ideal for your needs more moving forward. Be sure that you are absolutely clear on how often the potential consultant speaks with their clients and what tools they use to communicate. Also pay special attention to how the consultant likes to communicate. Do they like to have an even exchange of ideas? Do they prefer a more hands-off approach? Making sure that you are on the same page in terms of communication is integral to the success of this business relationship.

Who Owns the Work?

Furthermore, make sure that you have a conversation with your potential consultant about their policy regarding ownership after the contract has ended to ensure that you maintain the rights to any changes that are made to your website. Having a conversation about ownership will save you the hassle and heartache of losing valuable progress in marketing your business due to a lack of clarity. Now that the pertinent questions are clear another question may be arising: where do I begin my search?

Job Boards

There are a multitude of individuals that refer to themselves as SEO consultants, specialists and companies and they can be found in a variety of ways. Job board websites are an option but they often you are unable to take a look at a portfolio or past client feedback with this option so although job board websites maybe helpful in beginning your search you may want to move beyond them to find a candidate that meets all of your needs.

Freelance Websites

Freelance websites also showcase SEO consultants and many of them also show client feedback, so you can have a clearer understanding of what the candidate has done in the past and how well they have met the expectations of clients long before you even speak to the candidate. A good example of a freelance website is Upwork.  The added layer of vetting that freelance websites provide saves you time and energy in the interview process, which allows you to find the ideal candidate quickly and began moving toward increasing your business’ visibility online instead of wading through applicants.


Your personal and professional networks are also a wonderful place to find clients. More than likely you know a few other business owners personally and more than likely they are familiar with not only search engine optimisation  but also SEO consultants. Reach out to those people in your personal and professional networks and see who they have worked with and if they have any recommendations. When you are able to find potential candidates through people in your personal and professional networks it affords you the opportunity of hearing straight from a previous, or current, client of the candidate. You can learn more intimate details about the consultant’s style and level of effectiveness and factor that into your decision before even meeting with the candidate.

Building a business is no easy feat. Online and off, the competition is steep and it can be easy to get lost in the noise and never reach your true potential. There are many obstacles and challenges from the birth of your company throughout its life and having the proper amount of visibility in an age with SEO consultants does not have to be one of those challenges. If you are able to clarify your goals for the visibility of your business, ask the right questions of potential candidates and use the right tools to access those candidates you will be well on your way to success with search engine optimisation and finding the perfect SEO consultant.

Benefits Of Hiring An SEO Agency, Providing Professional SEO Services?

This is an era of the internet. Life is nowadays impossible without internet. The consumers are turning to the internet for buying everything, from groceries to party dress, they prefer internet over everything. This increases the importance of the internet as a platform. According to many types of research, potential buyers do their preliminary study of price, quality, types, etc. on either social media or popular search engines like Google, Yahoo or Bing.

Through regular and customized communication you would be able to build a relationship with your potential buyers in a very short time. Here are the reasons you need to hire professional internet marketing and SEO agency for your online advertising.

1. The internet marketing is inexpensive: The most attractive part of hiring an internet marketing firm is they provide inexpensive service compared to other ways of marketing. The conventional marketing methods like leaflets, posters, advertisements, etc. can attract buyers but not as much as internet marketing techniques. If applied in the right way it is possible to attract a bulk of traffic in a very short time.

2. Internet marketing allows convenient hours for stores: If you have appointed a good internet marketing firm, they will design your online shop in such a way that you would be able to conduct business without even worrying about opening or closing hours, employee overtime, national holidays, etc. Hence, you would be able to keep your shop open 24/7/365. Clients also find it helpful to shop with your company as they can place the order anytime they want. A reputable search engine optimization company will only use white hat SEO services that will help your business get to the top of search engines and benefit from the best free traffic available.

3. Through internet marketing, it is possible to provide customized advertising approach: By observing the buying history and wishlist, it would be possible for you to make personalized offers for them. So, you can email those targeted offers to your customers by tracking the web pages and product information. This will increase the sales, and your clients will be willing to get such offers.

4. Use social media to get more traffic: If you have hired an internet marketing firm, they will customize your social media pages as well. The social media pages help to reach a great number of customers in a very short time. Almost everyone these days are available on Facebook, Twitter, And Instagram and if you use these media in the right way, you will not just get potential customers but also be able to know what they are thinking about your service or product.

5. Internet marketing builds a relationship: When you are providing customized orders and offers to your clients, they would come back again. In this way, you are building a relationship with your buyers. Again, when you are observing the approach of your clients in social media will also give you the opportunity to develop your business.

These are the benefits of doing internet marketing in comparison to the traditional marketing methods. In this way, you would be able to take your business ahead with a good internet marketing firm.

5 Next Big Things In SEO In 2018

SEO is an ever evolving landscape. Every year we see new algorithms and search engine updates that decide the future of SEO for that year. 2018 too has dawned in with the possibility of a bunch of new trends. Mobile-first indexing, increasing voice search are fast gaining grounds and so are newbies like featured snippets. Here is a brief on the top search engine optimization trends to watch out for this year.

Mobile-first indexing

It’s no secret that mobile searches have already surpassed traditional desktop searches big time. Google has fast reciprocated to the new shift with its mobile-first indexing proposition. So, what does that mean? Mobile-first indexing refers to the process where Google ranks search listings on the basis of mobile adaptation of a web content. And that includes listings which are displayed for desktop users as well. Put simply, from this year onwards, signals which used to influence searches from smartphones only will become signals which will impact all searches.

Voice-enabled search is on rise

As per reports from Google, 1 in 5 searches online comes through voice queries of late. Thus, voice search is fast on its way to be one of the hottest SEO trends in 2018. The increasing use of voice search is largely influenced by rising use of digital assistants such as Siri or Google Now. Alongside, we have observed growing sales of smart speakers in American households in recent times. Rise in voice-enabled technology has redefined the very way our search questions are performed today. It’s true that people are more comfortable speaking out their wants than typing.  No wonder, the best SEO company in Houston today advises website owners to focus on long-tail keywords that can duly emulate voice queries.

Increasing range of SERP features

The search result pages are no longer limited to blue website links and Google Ads. A number of other SERP features too have popped up in recent times. From Knowledge panels to local packs to featured snippets- a lot of new features sit on top of SERPs these days. As they sit on top, they are fast to distract searcher’s attention from the organic listings on latter half of the pages. Thus, one of the biggest SEO trends of 2018 is to optimize content for these new SERP features as well.

Rise in linkless backlinks

Linking has always been a crucial SEO strategy for years. But Google pins on high quality and relevant backlinks while deciding the ranking of a content. However, in recent times, it’s not only about the quality of links. In fact, it’s also about the content around your hyperlinked text. Search engines are now able to associate the mention of companies, brands, people or organizations without the necessity of links to their webpages. Thus, from this year onwards, relevant content will be equally important along with the backlinks.

More number of search engines

While Google & Bing are still the topmost search engines- we are soon to see rise of many other search engines on the online space. One of the most crucial SEO trends of 2018 will be to optimize your content for these search engines as well.

Manual vs Automated SEO: The Pros and Cons Of Each

You may have created a great website, but if you’re not managing to get any traffic to it, what’s the point in paying for it to be online?  As you probably already know, SEO is one of the easiest ways to drive traffic to a site, and it’s also cheaper in the long term than PPC and other forms of advertising.  There are two different approaches to SEO, manual and automated, and we are going to explore the pros and cons of each in this article.

Manual SEO

Manual SEO basically involves a team of experts, or an individual, implanting various on-page and off-page strategies to boost a site’s visibility in the search engines.  The main negatives of manual SEO are that it is incredibly time consuming, and it requires a lot of effort to do.  This is why most businesses outsource this task to dedicated SEO companies.  Manual SEO also isn’t cheap as you’re not only paying for the time that it takes to complete the process, but you’re also paying for the expertise of those who do it, and their large databases.

That said, manual SEO has some important advantages.  For a start, you have full control over your SEO practices, so you can ensure everything you are doing is above board.  You can hand pick the sites you build links on, you can ensure the content you publish is high quality and relevant to your business, and you generally get a higher level of service than you do with automated SEO.

Automated SEO

Automated SEO uses software to build links.  You can check out this marketing automation buyers guide to find out more.  Automated SEO requires very little effort and so it is much cheaper to complete.  It makes it easier to handle tedious tasks like website audits, keyword density checks, building tags, and checking for broken links.  It also makes analyzing your competitors’ SEO strategies easy and gives you up to date analysis on your own campaigns.  Finally, automated SEO lets you schedule tasks, enabling you to complete jobs in advance.

The main disadvantage of automated SEO is that if it’s not monitored correctly, you may end up building low quality, spammy backlinks which can lead to problems with the search engines.  The majority of SEO software focuses on building as many links as possible without considering the quality of these links.  And, most links built this way are not incorporated in articles of quality, so you’ll receive very little traffic through the links themselves

Which is Best?

Most businesses find that using a mixture of automated and manual SEO is the best solution for them.  Automated SEO can be a great help in analyzing your SEO as well as your competitor’s, and it can also help you to build SEO strategies and schedule jobs in advance.  However, while these are all advantages, it’s always a good idea to work with an SEO company too in order to ensure you are building quality links that won’t get you in trouble in the future.

Digital Marketing and Search Engine Optimization, What Are They All About

If you run a small business then you may have heard the terms digital marketing and search engine optimization being mentioned when it comes to the marketing of your business. The first thing to understand is that your company should have an online profile regardless of what kind of business you run. Even if you don’t operate directly online, in today’s world you simply can not afford to miss out on the amount of exposure and the amount of leads which having an online profile can bring you. Once you have an online profile, you can start looking into these ways of pushing your company even further with a smart online plan.

Digital Marketing

To put it in its most basic terms, digital marketing is a huge collection of methods of marketing online. Under the umbrella you will find a huge amount of strategies and tactics by which digital marketing companies push in all aspects of the internet, to build brands, and give exposure to your business with the idea of pushing for more sales. Here are just a few of the strategies employed within digital marketing.

– Social Media Marketing

This area of digital marketing of course focusses on driving your business and your products through smart and creative social media campaigns. With the millions of people around the world using social media, this is one of the best ways to reach a large group of people in a short space of time.

– Email Marketing

Very simple, email marketing collects the email addresses of people who have shown interest in your site or your products, as well as people who have shown an interest in similar businesses to yours. With this large collection of email addresses, email marketing campaigns involve emailing offers or products to the contacts on the list, in the hope that they’ll click through and buy.

– Promotional Marketing

Through the use of websites like Groupon you can offer new customers greta deals on your products in the hope that they will love them, and come back next time with a friend, paying full price. This will cost a small amount of money but could solicit a huge amount of new customers.

Search Engine Optimization

Search engine optimization is one of the most popular forms of digital marketing and the idea of this is to manipulate search engine results so that you score highly for a certain set of keywords that relate to your business. For example if you have a roofing contractor firm in Arkansas, you can enlist the support of a digital marketing company to ensure that you hit the top page of the search results when people search for ‘roof contractor Arkansas’. The reason why this is important is because nobody looks beyond the first page of the search engine results so getting as high as possible can help to bring more customers your way.

Common SEO Mistakes and How To Avoid Them

Part of your content marketing strategy is to optimize your website and blog. While it is true that SEO is changing, it still retains the topmost position as a powerful way through which businesses can bring visitors to their outlets and redirect them through their sales funnel. The changing perspective of users and the evolution around search engines make SEO methods to be some of the most dynamic.

Lots of businesses are falling into the trap of not employing SEO as it should. The result of this is that your traffic and conversion rates will start taking a nosedive. The following mistakes are avoidable and can form your springboard to professional SEO management.

Picking the Wrong Keywords

Optimizing is majorly concerned with keywords for which the business wants to rank for. The question is, are you choosing the right ones? One of the mistakes commonly committed in the selection of keywords is neglecting the presence of users and search engines for longtail keywords. It is important to first understand the words your potential customers use to refer to your products. Don’t go for generic keywords, instead go for the targeted keywords that have a huge following.

Keyword Stuffing

You may be having the right set of keywords, but the way you place them in your content can either dwarf or boost your rankings. When you go overboard with your keyword usage, search engines will register your site as spammy. This will hurt your SEO performance.

Keyword stuffing is simply overusing the intended keywords. Apart from attracting penalties from search engines, keyword stuffing makes the content unnatural and pretty much useless. Google is employing a semantic search known as latent semantic indexing. Through this program, Google quickly recognizes the topic of your content even without the need to stuff keywords.

Creating Content Unrelated to Keywords

This is a pitfall most businesses find themselves in. When you create content, and insert certain words that are unrelated, your content is likely to be punished by Google through lower rankings. Most people forcefully fit keywords and this creates low quality work. Your focus and primary goal should be the production of corresponding content to your target audience needs. The result of this is that search engines will not manage to trace your content and thus a lower ranking.

Publishing Unoriginal Content

The quality of your content matters not just to search engines, but also to your readers. When you duplicate text, search engines will penalize you. This is because copying and plagiarizing content is not just punishable by search engines, but also unattractive to readers. Instead of ripping off content from other places through software, create your own original and meaningful text. Alternatively, get a professional SEO company that offers various packages which include content creation and management.

Missing Quality Links

External links you include in your content matters so much in terms of quality than quantity. If you link irrelevant sites, your website can also take a beating because of the associated quality. Only link back to sites that you consider authoritative and potential for bringing traffic in the future. The anchor text you use should be effective and beneficial to your readers if they want to find out more on the subject.

Other SEO mistakes include going astray with your internal linking, failure to invest in a fast and mobile-friendly user experience, and forgetting about the analytics.

4 SEO Tips To Shoot Up Your Law Firm Website Online

The digital business world poses a tough competition to the law firms where just having a website is not enough. You have to arm it up with search engine optimization strategies to leverage its ranks online. Internet is our go-to platform for every service we want to know about before we procure it. The same goes with the legal services. Your potential clients today are more likely to look for an attorney online when they need a legal representative. You are soon to lose out on your competitors is your website is not visible on top of search engines.

The good thing is that the post below shares some vital SEO tips to boost up the rank of your law firm over the search engine.

Equip your website and content with right keywords

According to SEO gurus, service-intent keywords are the heart and soul of the SEO strategy of your website. Focus on keywords that people usually type to look for legal services online. If you are focused on a specific city or State, mention the area in the keyword. Your keywords must also include your niche area of practice. A good example would be “Arizona criminal lawyer” or “CA PI attorney”. Don’t forget to get a comparative study between your chosen keywords and those used by your competitors. Stress on low-competition but highly competitive keywords.

One tip- It has been observed that “attorney” pulls more searches online compared to “lawyer”.

CTA buttons are important

Online rankings are largely determined by the popularity level of a website. A law firm website which boasts high conversion rates would automatically garner a top rank over Google search engine. The CTA (Call-To-Action) button is vital to convert a visitor into a client. Thus, the button must be placed strategically on the website to ensure an easy visibility to the visitors. If they can’t find the button at one glance, they will soon move to your competitor. The best place to place the CTA button on a website is on the banner on top. You can also place it at the right side in a different color, just over your contact form.

Source quality and relevant links

According to leading law firm SEO company Gladiator Law Marketing , link building is a vital part of the SEO campaign of a website. Gather links from authority and popular websites which are directly contextual to the legal industry. Some of the best sites here are Justia, NOLO, AVVO etc.

Tips on content

It’s better to have the content for your website written by a legal pro. Each web page must focus on a specific legal area. Focus on crisp, informative and well articulated content.

Common Factors That Affect Your SEO Marketing ROI

Online marketing and SEO in general is no longer a matter of If but is now an absolute necessity if you want to remain in business. A well thought out and perfectly executed SEO marketing Melbourne guarantees a top spot in the list of the competition. Many business owners contract the first person who promises to manage their SEO only to find that it is money down the drain.

Understanding some of the factors that affect the ROI of SEO is a great way to expose the blind spots and contributes to creating and executing a successful campaign. These are also issues to take up with your marketing team or company. Below are some of the factors that affect the returns you finally see in your SEO campaign.


One of the major determining factors of a successful SEO marketing campaign is the execution. It is prudent to keep track of all the new data and trends but it eventually it all boils down to the execution. Once you identify the marketing strategies that bring the best ROI, you need to get a competent individual or team to do the actual work. How the plan is executed is just as important (if not more important) as what the average ROI is for the chosen strategy.

Long-Term Vs Short-Term ROI

It is also necessary to make a clear distinction between long-term and short-term ROI any time SEO marketing strategies are rolled out. Figure out whether you need to see results immediately (such as a new business trying to break even) or whether a long-term approach would make more sense (such as an established business fighting to remain relevant). It is difficult to say objectively which one is the better approach without looking at the specific business and marketing needs.

Defined Outcomes

ROI is notoriously difficult to measure where SEO marketing is concerned. Quantifying credibility, reputation and visibility for example can be extremely difficult and vague. It is therefore necessary to first agree on very specific outcomes. Even detailed data may not translate well when attempting to quantify ROI. A well defined outcome is the best benchmark when measuring the success or failure of a campaign.

Additional Investment

Finally, money isn’t the only way to quantify an investment where SEO marketing is concerned. Some approaches only require minimal finances but are heavy in time and manpower investment. The time spent on the project is also a significant investment and should also be taken into account. This case is especially true when opting to run the marketing campaign yourself or using an in-house team to do it.

These factors make it very clear that you need professional help with your marketing strategy. The right firm routinely uses these considerations when formulating and implementing SEO marketing strategies. It is still worth taking these issues up with the SEO company just to make sure that you are on the same page.

SEO Services You Can Expect from A Professional Agency

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing

Search Engine Optimisation is gaining traction in the Digital Media Marketing space as a valid, bona fide way of increasing a brand’s exposure, and by extension, improving sales figures. The latest statistics published by HubSpot add weight and validity to this statement. Some of the more pertinent stats are as follows: “53% of marketers say blog content creation is their top inbound marketing priority.” Furthermore, companies that published more than 16 blog posts each month increased their traffic by 3.5 times more than companies who only blogged once per week or less.

The tenets of Search Engine Optimisation

Before we look at what SEO services, SEO Malaysia offers, let’s look at some of the basic principles of SEO.

The main purpose and function of SEO is to optimise your website to improve your target audience’s experience; thereby encouraging them to become repeat customers. Additionally, potential customers need to find your website when they search for related keywords on any one of the search engines such as Google, Bing, and Yahoo. The choice of niche keywords and associated content marketing also falls under the SEO’s umbrella.

What you can expect from a Professional SEO Agency

SEO is made up of two branches: On-page and off-page SEO. When a client arranges for his website to be evaluated and recommendations to be made, the SEO will first look at how the website and copy can be improved. He looks at elements such as keywords, internal links, image tags, broken links, and meta descriptions.

New and existing keywords are recommended on the basis of what the brand’s target audience are searching for. If there are images without tags, then these need to be added, and meta descriptions need to be added to each web page. Additionally, broken links need to be corrected and internal links need to be optimised.

Off-page SEO consists of methods that are used to drive traffic to the client’s website and, to increase the website’s ranking on the Search Engine Results Page (SERP). The methods of improving a website’s ranking on the SERP is to use link building, content marketing, and social media marketing.

The SEO will recommend a link building strategy based on keyword research. Guest Post blogging and content marketing will be used to link the client’s website URL with its associated keywords.

Finally, the SEO will add a social media strategy to raise brand awareness. Facebook has a global reach of about 1.5 billion people. No other platform comes even close to Facebook’s market penetration. With these figures, Facebook can add an extra dimension to your brand’s SEO campaign.

However, it must be noted that we are talking about paid Facebook advertising campaigns. Because of the high volumes of content that are posted daily on social media, it’s very difficult for your content to be noticed by your target audience above the daily noise.

4 SEO Tips To Boost Your Site’s Google Rankings

By appearing on the first page of Google, think of how greatly your business could benefit: more traffic, more leads, and more paying customers.

Search engine optimization (SEO) is the art of creating and marketing content so that it ends up ranking highly in search engines, such as that coveted first page of Google. It is a very powerful way to drive long-term, high volume traffic to your website.

Knowing SEO and implementing it are two different stories. Anyone can learn the basics of SEO, but applying it and seeing the desired results is much harder to accomplish.

Below are 4 SEO tips you can implement to boost your site’s Google and other search engine rankings.

Make Your Website Mobile Friendly

The Google algorithms are constantly updating and adapting to the ever-changing habits of online users.

It’s been said that mobile devices are now used for up to 60% of all online searches. Think that has an impact on how you should manage your site’s SEO?

You bet.

Making your website mobile-friendly so that it functions properly and loads fast is a great start to improving your SEO rankings. To do this, use responsive themes for WordPress or ensure that your website is properly coded.

There are plenty of detailed guides out there that step through exactly how to make a non-responsive site more mobile-friendly.

Post on Other High Ranking Sites

Another good practice for building your domain authority, and thus increasing your rankings, is link building.

In years past, companies would spam and abuse certain link building strategies by creating false links or “dummy” links in order to boost their rankings. Those days are long gone.

Google and other search engines have been cracking down on illegitimate ways to link build, and they are dishing out positive scores to those doing it right.

This Timothy Sykes review is a perfect example of a post on someone else’s site done right.

The more trusted sites you can ethically create links on, the higher your rankings will soar.

Optimize SEO on Your Blog Posts

You might think that once you write a blog post and publish it on your site, it’s up to the SEO lords to do their thing. Wrong.

Google’s crawlers aren’t going to rank your content high unless they can find it. That means optimizing your posts for SEO.

Here are some things you should include in all of your posts:

  • Target keyword used in primary headings and usually once or twice throughout the body
  • Meta description with target keyword
  • Clean formatting with headers to separate sections

And that’s it. It doesn’t take much to fully optimize your posts, but it is something you at least have to pay extra attention to.

Solve Problems for People

Last but not least, the final tip here for you is probably the most important. SEO at its core is all about how well your content solves problems for the people using search engines.

No matter how many times you use keywords or how mobile-responsive your site is, none of that matters if your content is lackluster.

First and foremost, you should focus on creating well-written and highly useful content so that more people view it and walk away with their problems solved.

Believe it or not, search engines pick up on that, too.


SEO has the power to carry your business into a promising future. Use the tips above to implement a sound SEO strategy and take your business to the next level.

Why Is SEO Traffic Valued Higher Than With Other Traffic Sources?

SEO (Search Engine Optimization) is a word that appears as holy grail and solution for all problems of online marketers. At the same time, SEO is pronounced dead every month at least three times. This causes not only great confusion among online marketing specialists but also among everyone who wants to maximize their online marketing methods. This makes SEO being a “no-man’s-land” in most companies, especially considering that efforts of SEO team are not giving results and evidence of improvement within several days, but rather months if not longer. Building a good SEO strategy is something that should never be neglected or taken lightly, as it is something that can make or break the success of your online business.

To learn how to utilize SEO in generating better traffic, it is important to understand that not all traffic is the same.

As it is already known, Google recognizes 4 different types of traffic.

  • Direct traffic – traffic that is accumulated by people who type the domain directly to the browser
  • Referral traffic – traffic that comes from other websites to your websites
  • Search traffic – traffic that is generated via search engines when users type certain keywords and then end up on a certain website
  • Campaign traffic – traffic that is usually a result of marketing efforts such as using for example – GoogleAds.

It can be easily noticed that SEO the most important element of generating high-quality traffic that has the potential to become something more. SEO optimization brings more SEO-based traffic which helps a certain website convert better.

Why Websites with Good SEO Convert Better?

Good SEO on a website guarantee you that users looking for your product will definitely find you in Google search results, and will then act as desired. Remember good SEO is not only about rankings, it is also about being useful, user-friendly, and most important, being able to navigate users where you want.

For example, binary options website is a great source of all things binary related. They are delivering plentiful of useful advice, topics, and strategies that can help potential traders to become successful. This is something that gives them credibility and makes them an amazing source of information. At the same time, they are helping traders navigate through numerous brands and discover which ones are good and which ones are bad.

Their website is useful in the first place, which makes them one of the best converting websites in their niche in the second place. They are not generating loads of traffic, but are accumulating traffic that is important. Created with user’s intention in mind, it gives them simple solution for their dilemmas.

How to Utilize SEO for better Traffic?

If you want to get the maximum out of your SEO efforts, try to think like the user. Don’t be focused solemnly on sales, but offer additional value, proper navigation, and websites that load on a satisfactory level for the best user-experience.

Discover new keywords by following trends in your industry and online communities like Quora or Reddit, update, upgrade and polish the content you already have, and replace broken links and images. You can also find keywords from GoogleAds and use them as inspiration for new content that will place you on the first page of Google search results. Also, think about your industry in a more detailed way – long tail keywords are something that you shouldn’t ignore as it helps you reach the audience even when the search results are saturated with keywords.

For example, if you are a fashion store, it will be much easier to rank for “flat wedding shoes” or “beach wedding sandals” than for “women’s shoes” – there are many stores with shoes for women, but long tail keywords will help your potential clients reach you faster.

Avoid keyword stuffing, and increase your effort in creating optimized content that makes sense and rankings will come naturally, just like the traffic that we all wish for.


YouTube is the second largest search engine worldwide – case in point.

But if you’d still like to find out more about how social media boosts your SEO efforts: stick around.

What does SEO mean, again?

SEO stands for Search Engine Optimisation. But it goes hand-in-hand with social media marketing services.

Search engines use algorithms to determine what results are displayed when searches take place on the Internet. By understanding the factors that determine these algorithms, you are at a marketing advantage. Websites which achieve the highest rankings on search engine results pages (SERPs) are in effect optimal.

For Internet users, search engines should help them find what they are looking for; for businesses, search engines can ensure traffic is directed to their websites.

So how does social media contribute to this process?

Social information is playing more and more of role in Internet searches as social content can appear in the SERPs; social influence is seen to be growing on search rankings.


Take a back-end approach to Internet searches; think of what content to make available based on predictions of what people search for. This includes insightful forecasts of varying key phrases – even, or especially, those which get misspelt – and the context in which they appear on social media. This way if you’re thinking of the needs of the customer you’re also considering the front-end perspective. You’re taking into account the proliferation of social media users and why and how they consult the Internet. You’re thinking of what your customers are saying, asking and sharing.

The social sphere also has credibility as social media links are in fact used as signals of relevance. This means that activity in the social realm is apparent on the outside and Internet users will be drawn to engage with your business because social endorsement, much like word-of-mouth, is valued highly.


Engine, as a word on its own, is connoted with power and motion. Search engine, as a term, was not decided on arbitrarily.

The engine as an instrument used in this particular process, has an enormous and astounding capacity and indeed negotiates and facilitates constant shifts. The right tools should be used to enhance the engine results – social media is one of these tools! Search engines have a refined understanding of semantics as well as the way language is used.

Engines have started to mimic humans in the way that they follow links from one web page to another. Links provide validation and indicate importance. If a website receives these votes of confidence it becomes more trusted. Once again, it is on social media pages that a lot of this sort of voting takes place because of the shareable content. The strong-and-fast engine doesn’t let this go unnoticed. It responds to the users’ needs and awards businesses their due traffic.


We’ve set this one up to speak for itself.

Have you heard of off-page optimisation? It is focused specifically on building links to a website and – no surprise here – it covers social media activity. Optimisation ensures that the most authoritative, relevant, trustworthy and important results surface. It also sees to popularity, and what indicates popularity better than social media? Well – reality TV does, actually. But thankfully we’re not referring to broadcast media or celebs!

In the social realm, you can manipulate, customise and optimise the media itself. From keywords to captions, headings to images: you can describe the media so that search engines are able to identify and decipher the content. Images and videos (strong features within social media) also show up on SERPs. Enabled by social media, your brand can practice ownership over the SERP real estate.

In conclusion: when you think of a digital marketing strategy, know that it should be the culmination of an effective social media strategy and an effective SEO strategy because the lines dividing the two are intentionally blurry.

Source: eMarketing: The Essential Guide to Marketing in a Digital World (2013) by Rob Stokes

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