SEO

SEO Is Short For SOCIAL MEDIA

YouTube is the second largest search engine worldwide – case in point.

But if you’d still like to find out more about how social media boosts your SEO efforts: stick around.

What does SEO mean, again?

SEO stands for Search Engine Optimisation. But it goes hand-in-hand with social media marketing services.

Search engines use algorithms to determine what results are displayed when searches take place on the Internet. By understanding the factors that determine these algorithms, you are at a marketing advantage. Websites which achieve the highest rankings on search engine results pages (SERPs) are in effect optimal.

For Internet users, search engines should help them find what they are looking for; for businesses, search engines can ensure traffic is directed to their websites.

So how does social media contribute to this process?

Social information is playing more and more of role in Internet searches as social content can appear in the SERPs; social influence is seen to be growing on search rankings.

Search

Take a back-end approach to Internet searches; think of what content to make available based on predictions of what people search for. This includes insightful forecasts of varying key phrases – even, or especially, those which get misspelt – and the context in which they appear on social media. This way if you’re thinking of the needs of the customer you’re also considering the front-end perspective. You’re taking into account the proliferation of social media users and why and how they consult the Internet. You’re thinking of what your customers are saying, asking and sharing.

The social sphere also has credibility as social media links are in fact used as signals of relevance. This means that activity in the social realm is apparent on the outside and Internet users will be drawn to engage with your business because social endorsement, much like word-of-mouth, is valued highly.

Engine

Engine, as a word on its own, is connoted with power and motion. Search engine, as a term, was not decided on arbitrarily.

The engine as an instrument used in this particular process, has an enormous and astounding capacity and indeed negotiates and facilitates constant shifts. The right tools should be used to enhance the engine results – social media is one of these tools! Search engines have a refined understanding of semantics as well as the way language is used.

Engines have started to mimic humans in the way that they follow links from one web page to another. Links provide validation and indicate importance. If a website receives these votes of confidence it becomes more trusted. Once again, it is on social media pages that a lot of this sort of voting takes place because of the shareable content. The strong-and-fast engine doesn’t let this go unnoticed. It responds to the users’ needs and awards businesses their due traffic.

Optimisation

We’ve set this one up to speak for itself.

Have you heard of off-page optimisation? It is focused specifically on building links to a website and – no surprise here – it covers social media activity. Optimisation ensures that the most authoritative, relevant, trustworthy and important results surface. It also sees to popularity, and what indicates popularity better than social media? Well – reality TV does, actually. But thankfully we’re not referring to broadcast media or celebs!

In the social realm, you can manipulate, customise and optimise the media itself. From keywords to captions, headings to images: you can describe the media so that search engines are able to identify and decipher the content. Images and videos (strong features within social media) also show up on SERPs. Enabled by social media, your brand can practice ownership over the SERP real estate.

In conclusion: when you think of a digital marketing strategy, know that it should be the culmination of an effective social media strategy and an effective SEO strategy because the lines dividing the two are intentionally blurry.

Source: eMarketing: The Essential Guide to Marketing in a Digital World (2013) by Rob Stokes

Top Tips To Get Your Search Engine Optimization Right

The process of search engine optimization (SEO) is a strategic method of making sure your website is found at the top of Google and the other search engines. These search engines now focus strongly on geographically local results, however, which is why you should work together with a local SEO company. So what are some of the things that they will do for you?

What a Local SEO Company Will Do to Get You Found Online

  1. Search engine registration, which means that the search engines know you exist and want to be found. They will need your Sitemap.xml to achieve this.
  2. Search engine indexing, which is something you have to do manually for each of your pages, for each of the search engines, following their own specific procedures. Google uses ‘Fetch as Google’ for this.
  3. Link building, which means third party websites have texts with links that go back to your website. These third party websites should be of high quality, as this tells the search engines that trusted sources believe you are trustworthy as well.
  4. On site optimization, which involves including keywords and keyword phrases within the content of your site, with a focus on including the right anchor text.
  5. Content creation, which refers to the content on your websites and that tells Google your site is real through keywords.
  6. Use of images, audios, and videos, as digital media of this kind is becoming increasingly popular and important.
  7. Creating mobile responsive websites, which means that those who access your site on the go through their mobile devices can see the site in full, without having to pinch, zoom, or move the screen’s bar sideways.
  8. Creating native webpages, which are templates for your own site that have been properly tested to load very rapidly across different devices.
  9. An analysis of keyword competitiveness, so that you know you use words on your site that your prospective customers look for when searching for you.
  10. Registering you with the various search engine dashboards, so that you can always see how well you rank and how much traffic you have received. Furthermore, these dashboards enable you fix problems on your website, after which you can request for it to be crawled again so that you can improve your rankings.

What makes local SEO so special is that they do all of the above, but with a specific focus on your geographical location. They can go to the widest geographical area (such as the county) to the smallest one (the block on which your business is located). Going local is vital regardless of the type of store that you have, not in the least because people search for you using their mobile phone, and most people have location services enabled. This means that the search engines will show them the results of businesses closest to them first.

As you can see, there is a lot of work to do, which is why you should leave it to the professionals.

Tips For Improving Brand Awareness On Social Media

Social Media is one of the important marketing strategy for any business. It can boost your company’s brand awareness. The success of your business that is really depends on creating brand awareness, use social media advertising or native ads to gain more customers. Huge advertising budget can go to the traditional way. Successful Small and medium enterprises already know how social media can do wonders for their business and build brand awareness.

Interaction and Involvement

You can also interact with your followers by using status updates, social media is one of the best platform to take your business in front of a huge number of customers. You should ask the feedback on your product and then you should Immediately respond to any queries, Always Be visible on your social media pages.

Facebook

If any business wants to increase their brand awareness through engagement on Facebook, They should know their algorithm is designed to expand the reach of your posts. That depends on engagement like views, post likes, You must post the content, proven to get reactions, likes, and comments. For Facebook, photo and video content will helps your business grow.   But in particular, local and live video content. Humor is one of the most successful types of content because it is convenient, it breaks down without the change of important posts, which helps us de-stress good laughter. Every time social media account holders goes out to their network of friends who share any content, it is the best chance for your content goes viral.

Balancing Content in Social Media

Many brands use social media to create brand awareness for business development and to increase revenue in quick time, which is provided in a balanced way. Sometimes it is not a good idea to aggressively promote all the posts on your brand’s Facebook profile. In addition to a fair bit of promotional posts, you can put in some posts. When it comes to social sharing you need to get the balance right.

Focusing on Right Online Media Channels

Many social media channels are available for marketing the product, in the future we will have more and more. However, it is important to find the right social media platform and also you can find the highest target consumer for your brand. Facebook, Twitter, LinkedIn and Instagram or any other social media accounts.

5 SEO Beginner Tips And How To Implement Them On Your Website

Beginners will probably scratch their heads and wonder- what in the world is SEO? How does it fit with my newly-built website? More importantly, why do I need SEO?

SEO, or Search Engine Optimization is a lot of things. But here’s what you should know about SEO- it has the power to bring you millions of online visitors if you do it right. No matter the type of website you have, whether for e-commerce, blogging, niche products or affiliate marketing, you’ll need SEO in order to succeed.

What can a web owner do to implement SEO strategies on their website in a proper manner? We’re glad you asked. Here are 5 tips to get you started:

1. Make It Fast And Mobile-Friendly

The need for speed is alive and well when it comes to creating a website. The faster you can show your website to interested visitors, the better.

Did you know that user experience is all the rage nowadays? It’s all about providing an excellent UX- you’ll need a well-designed website that loads fast and is very responsive. Do the exact opposite and your visitors will close out your website and go to your competition, which is what you don’t want. Start optimizing your load speed by keeping an eye on your videos and pictures. Include only the most important plugins and discard the ones that are weighing your site down. Test your site regularly and see if it holds up to massive traffic.

Don’t forget to make your website look good on smaller screens. Most of the internet users nowadays look online via their smart phones and tablets. Check and see if your website is optimized for different viewing platforms.

This GoDaddy website builder review is an excellent place to start when you want to create a speedy, mobile-friendly website.

2. Make A Sitemap

Google utilizes search engine crawlers to find websites and pages that go well with particular search words. If you have a sitemap, then Google can easily locate your website and rank you up accordingly to the keywords you’re aiming for.

Simply put, you’ll need to be visible on major search engines such as Google to be SEO-capable. You’ll need a sitemap, which is a form of language only search crawlers will understand. The good thing about today’s technology is that you don’t have to learn programming to create a site map- there are free tools available online that can generate one for you. If you’re on WordPress, then you can install the Google XML Sitemaps Plugin and jump right in.

3. Create Quality Links

Yes, link building is one of the most challenging parts of SEO, but you don’t have to rush. Backlinks should be considered as precious, and it should be nurtured with great care and love.

How does one begin building quality links? You must learn to collaborate with websites and blogs that offer the same thing as you are. Avoid going with spammy websites and link directories- these get huge penalties from Google when found. You should target the highest-ranking websites that share the same keywords and offer an outreach. Write a guest post or leave a helpful comment.

4. Use The Right Keywords

Keywords are the bread and butter of SEO. In order to understand keywords, you’d have to think- what are people typing on Google right now? What topics are they looking for? More importantly, you should know the keywords for your particular niche.

Get a headstart by doing some research on the best and the most relevant keywords for your niche. Try out the Google Keyword Planner and type in a particular keyword you’d think is valuable. Google Keyword Planner will then show you how that keyword ranks, as well as any other keywords that people usually type in along with it. Once you find the right one, make sure to include it in your content.

5. Content Is King

Why would anyone visit your website? Simple. It’s because they are looking for information that could help them. Content is important because it will determine whether visitors will be back again or not. Coincidentally, Google also has come up with algorithms that determine a content’s usefulness for the keywords given.

In short, you should create compelling, engaging and informative content that gives immense value to the reader. Your visitor should learn something out of it at the end. It should answer the question they have when they went to Google. Most of all, the content should be high-quality. That means no spelling or obvious grammatical errors. The writing should be understandable and made for humans to read.

5 SEO and Marketing Must-Do’s For Launching A Site In 2017

Although trends most certainly come and go in the world of marketing, the fact remains that SEO is here to day. From capturing new leads to ensuring that you can attract an audience via Google, growing your online presence should be a matter of “how soon” versus “if” for those launching a site in 2017.

That being said, you can’t rely on the SEO and marketing tactics of decades past if you hope to succeed today. Times and users have changed; meanwhile, businesses who fail to play by modern rules will find themselves facing a race to the bottom in terms of their on-site performance.

Whether you’re launching a new site or simply feel that your business is currently under-performing from a marketing perspective, keep the following must-do’s in mind to effectively grow your online presence.

Define Roles and Goals

Your marketing efforts mean little more than nothing without a plan; likewise, the first step to writing your marketing plan should be figuring out your internal roles and long-term goals. For example, consider how the following elements of your business contribute to your online performance as a whole, such as…

  • Blogging, content creation and ideation
  • Social media outreach and content promotion
  • Technical optimization and keyword research

If you don’t know how you’re getting from Point A to Point B, chances are your plan is weak or nonexistent. By stepping up your project management to understand how you’ll reach your goals, you’ll have a much easier time getting there. For example, employing strategies such as a three-pillar organizational planning framework can help organize your good ideas internally and make them more actionable on-site.

Carve Out Your Keyword Plan

While there is no one-size-fits-all approach to coming up with a keyword strategy, you’re better poised for success when you target low-competition, long-tail and local keywords. Likewise, don’t simply write content for the sake of it: every piece you should produce should have some stake in your site’s SEO performance.

If nothing else, make sure that you’ve spent some quality time Google’s Keyword Planner to understand what you can realistically rank for and start there.

Don’t Neglect Design

Your site’s design and SEO performance go hand-in-hand. For example, consider the following elements of your site that ultimately determine whether or not your visitors will stick around the page or click your links:

  • Mobile-friendly, responsive design that doesn’t leave mobile visitors out in the cold
  • A lack of clunky visuals or pop-ups which could potentially slow down your site
  • Effective UX design to ensure that your calls-to-action and color schemes are accessible to visitors

Invest in Analytics and Monitoring

If you’re not monitoring your site’s performance by the numbers, you’re ultimately gambling with your business online. Beyond Google Analytics, brand mention alerts and social monitoring tools are likewise important to understand what pieces of content are getting the most buzz. Over time, you can alter your content strategy based on data, using metrics to influence your content instead of the other way around.

Keen Attention to the “Small Stuff”

Some of the most significant aspects of SEO are right under our noses but are incredibly easy to ignore. On-page pieces such as H1 tags, title tags and meta descriptions, for example, can be potential SEO goldmines for those who take the time to optimize them for keywords and crucial terms. If you’re using WordPress, plug-ins such as Yoast can aid you with the optimization process without lifting a finger.

Remember: each of the aforementioned tips will ultimately ensure that your site is up to code with modern visitors. By following these steps and treating your site’s performance and marketing like a well-oiled machine, you only set yourself up for more traction and traffic.

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Top SEO Trends That Will Take Your Business To The Next Level

With Google constantly rolling out regular updates that affect SEO practices, planning for an SEO campaign can seem like an effort in futility. As a business owner, you need to be vigilant and adaptive in the wake of these changes. This will help you to avoid the penalties from Google and secure your site’s ranking. Below is a breakdown of trending SEO practices to help boost your brand visibility.

Accelerated Mobile Pages from Google

Today, the majority of the urban populace own a mobile phone. Correspondingly, more searches are being performed on mobile devices than on computers. A report from Google in 2015 indicated that mobile phone searches were now more popular than computer searches.

Accelerated Mobile Pages (AMP in short) is an initiative by Google to force companies to speed up the loading speeds of their websites especially on mobile devices. AMP sites appear at the top of organic results when Google detects that a user is on a mobile device. Sites that are not AMP compliant get penalized and get pushed down further on serps.

Our Dallas SEO company has a game changing approach to creating mobile-friendly responsive designs. We’ll help you to come up with a quick-loading site that looks great on any screen size.

Prioritizing User Search Intent

This isn’t a new concept in the SEO world but one that can boost your local SEO efforts considerably. Many businesses have not yet taken up user search intent as an important factor in their SEO campaign. A very costly mistake in the form of lost revenue. Start with the end in sight. How will your target audience be consuming the content you make available on your site? Users on mobile phones are likely to skim through blog posts so try to make the content short and engaging.

good user experience should cover the following basics:

•Provide the user with an immediate answer or clarification to a problem.
•Motivate the user to visit your physical location.
•Assist users to complete a task in the most convenient way.

By using a conversion centered design methodology coupled with an advanced user experience, we create an avenue for driving leads and attracting traffic. We keep up with the analytics to know what’s working and what’s not so we can help you adjust accordingly.

Social Media Presence

SEO and social media are both inbound organic strategies that focus on attracting visitors. It’s common practice to see big brands on social media engaging with consumers on a daily basis. Social media is a good source of targeted traffic referral to your site and a great way to boost your search rankings. What you need is a solid social media brand management team to handle your social media presence.

Social media is now the preferred mode of communication by customers seeking support from companies. We understand that a strong social media presence relies heavily on quality content and a visible brand and we are delighted to guide you on every step of the process.

Users are increasingly becoming aware of the kind of content they want to consume. This will keep SEO experts abreast of all changes. With the bigger picture in mind, they can factor in these changes and prepare accordingly for any challenge that might arise in future.

Social Trading – The Next Big Thing

It is almost unthinkable to imagine the world without social networks and the ever-flowing stream of ideas, knowledge and various data.

It would probably be true to say that most of us have a mild addiction to social media sites like Facebook, Twitter, MySpace or Pinterest. At any rate, social media networks have become powerful tools where people actually make staggering sums of money.

So, what happens when you marry social networks together with online trading?

Social trading, which is becoming the next big thing in the financial world.

Why is Social Trading Making so Many Waves?

But, what is it exactly that makes social trading so ground-breaking?

It functions like a giant brain, actually. Yet, the twist is that it is shared by millions of people. Social trading uses the collective wisdom of many as opposed to one, or just a select few.

It provides a powerful insight into the world of online trading like binary options, Forex or CFDs.

In fact, many claim it has shortened the learning process, taking novice traders to professional ones in a much shorter time period. It also took a usually solitary activity and turned into a social one.

Just like social media, on social trading platforms people share their knowledge, swap tips and ideas.

The only difference is that it is all focused on financial trading.

Benefits of Social Trading

Knowledge always meant power.

This much has not changed since the early days of human existence and social trading platforms became places where knowledge and information are shared rapidly. This also ties in neatly with another old adage – time is money.

For numerous keen investors around the world that means they can make money quickly by following what those with more knowledge and trading skill are doing.

By observing, sharing and copying trades beginner traders are no longer left to figure things out on their own in the trial and error fashion. Of course, not every trade is going to be successful but by observing and interacting with others this somewhat intimidating process becomes easier.

And more fun.

Social trading platforms have become places where traders come together to support each other instead of engaging in the mindless competition so intrinsic to the financial world thus making it more humane.

How Does it All Work?

Every social platform is slightly different from another, but hopeful traders can join in for a fraction of the price traditional investment usually required.

In a way, what social trading did is it took down the centuries old fortress which was only accessible to a select few.

In the shared knowledge approach, new traders are spared the often difficult, complex and confusing technical and fundamental analysis which could take a long time to master.

People want results quickly. They want to earn profits as soon as possible and with social trading that is a real possibility.

Social trading is not just a handy profit-making tool for new traders, but those with far more experience as well. Professional traders can get fresh ideas and brainstorm various trading strategies with fellow traders from around the world.

Traders have access to other investors’ portfolio which means they can assess their success rate, get constant news feed and monitor what trading activities they are taking.

Social trading functions much like social networks so you can simply elect to follow traders you find interesting and learn rapidly from what they are doing.

The principle is simple – select to follow popular and successful traders, observe their trading activity and learn from it, interact with those who have more experience and finally, copy their trades.

With social trading, financial investment moved away from the often intimidating world of grey suits and injected more colour and energy into it.

Rules For SEO That Every Marketer Should Know

If you want to be easily found online by your consumers you must use SEO by yourself or outsource it to an SEO company. Without SEO strategies in place it will mean that consumers won’t even know that you exist!

There are a significant amount of signals for search results that can either increase or decrease your ranking. When you follow the proven, white hat SEO strategies, you are likely to be rewarded. If you don’t, your ranking is likely to take a hit, or even worse, you may receive a penalty from Google.

One of the most important things in SEO is content. Google is now taking more time to weed out the poor quality content on websites. So this means that if your content is not up to scratch then your ranking probably not going to be as good as you want.

When developing an SEO strategy, it is important to follow a certain set of rules if you want to get the most out of it. Some of the below rules are probably common knowledge, however others tend to be overlooked which can actually be detrimental to your website.

Below are the top 4 rules for SEO that every marketer should be aware of:

1. Unique content

You cannot have a great SEO strategy if you don’t develop unique content. As said above, content is probably one of the biggest parts of SEO. It is so important that all your content on your website is unique. You can also find an SEO company that can create an unique content for your website.

Unique content means that the information on your website is useful, therefore more people will be interested in reading it.

Having well written content is crucial because it gives people a reason to stay on your website for longer. Unique content isn’t just about quality! You will need to give users something they haven’t read before, make it interesting. This gives users more reason to explore your website.

2. Keep your website up to date

For users it is very clear to see whether a website has been updated recently or not. Old websites that haven’t been updated for years are likely to not have users staying for very long.

This is why it is important for you to also keep your website up to date. You will need to stay active and look for new improvements or something that your competitor is doing.

It is unlikely that you will see an increase in ranking if your domain is inactive. It’s not just the components of your website that you should be changing, but also your content.

As times change, new and interesting stories develop which means there is always something to write about.

3. No keyword stuffing

Keywords are important because it is how a search engine finds out what is on your webpage. When a user types a keyword into the search bar, if your website is deemed relevant enough on those keywords, your website will come up in results.

Other important factors in SEO will then determine your ranking. Because keywords are so important many believe that the more keywords you put into your webpage, the better the ranking.

However, this is certainly not the case and if you are found to be keyword stuffing, you are likely to be penalised by Google.

You will know if you are reading content on a website that has been stuffed with keywords. Content that has keyword stuffing doesn’t make sense and it is difficult to follow, this frustrates users.

4. Only use high quality links

Link building is a very important part of SEO because it sends a signal to Google that your website has a certain level of authority. By gaining high quality links by reputable websites, it shows that your website is of a high quality.

Also, the links between different pages on your website need to be correct. There shouldn’t be any broken links as this leads to frustrated consumers. You will need to take your time and consistently check your website to ensure that all links are operational.

Final Thoughts

Rules are important in SEO and you will need to play by them so you can get the most out of your SEO strategy. By following these rules you are using proven and white hat tactics to reach your SEO goals. These rules will mean an improvement in your ranking as well as limiting the possibility of receiving a penalty from Google.

Top Reasons You Need To Hire A Local SEO Firm

If you haven’t noticed, Google is the dominating factor in the online world. If people in your hometown are looking for a service, they don’t go to the phone book. Rather, they do a Google search and see what results come up. You have to be at the top of those search results if you want to get those customers. Let’s take a look at some other reasons you need to be hiring an SEO firm for your business.

Expert Knowledge You Can’t Learn Overnight 

SEO, search engine optimization, changes often with updates to the Google algorithm. Skilled SEOs are those who have been in the business for many years and have kept their clients along the way. We’re not saying that you can’t become skilled at the trade of search engine marketing, but it will take you a while.

Don’t try to do everything yourself. Hire a skilled SEO that knows their industry to get the job done for you. People hire others for a reason.

More Relevant Customers 

SEO is an industry unlike many others. You can specifically target people based off of what their needs are. If you are a lawyer, targeting customers searching for a lawyer in your town will field you the best candidates around.

You can be ubertargetted with your marketing efforts. This means your return on investment will be very high for your online marketing efforts. This will bring in more money that you can, in turn, spend on getting new customers.

Increase Your Brand Awareness 

Getting in front of more customers is a must for all businesses to survive. SEO company services typically include social media packages. This will allow you to connect with people on social networks, such as Facebook, Instagram, and Twitter.

Social media is the fastest way to get your business name out there. Don’t believe us? The last major news story that you heard, was it on the news channel or was it on a social media network? As you can see, these networks allow messages to spread like wildfire. All it takes is a click of a button and your message can be shared with a whole new list of people instantly.

SEO Providers Will Analyze Your Competition 

Wouldn’t it be nice if you could see what has gotten your competitor so many more customers this month? When you hire an SEO provider, they will do a thorough analysis of your top competitors.

This will uncover not just what is one their website, but what online advertising methods they are using, how many people they are bringing in through social media networks, and so much more. You can discover where your competitors are succeeding with their online marketing efforts and then just simply copy what they are doing.

Provide You With New Marketing Strategies 

SEO firms are skilled in capturing leads for their customers. This has allowed them to discover many online methods of getting new customers that you may not even know about. Let them show you how to get more customers.

Hiring a search engine optimization firm can open you up to a whole new list of places to get new clients from. Just as you have essential knowledge in your business field, an SEO firm knows the ins and outs of their field. Let them handle the customer getting while you handle what you do best.

Hopefully by now, you’ve come to discover why hiring a search engine optimization firm is important to your business’s success. Don’t wait any longer, get to hiring a SEO firm for your business today.

Google’s Biggest Search Algorithm Updates Of 2016

Google update rollouts often take webmasters by surprise. Google never offers explanation on how the algorithm changes work, but webmasters do make sense of the updates and their effect on rankings.

2016 saw much action as far as updates were concerned, as compared to 2015. The year opened with an unconfirmed update, which saw volatility in SERPs. There was speculation that the update was linked to Penguin or Panda integration, but Google denied this outright.

The AdWords Placement update made advertising space on Google even more precious. With the right column ads gone, bidding for AdWords for the top block has become very competitive. The top block now accommodates 4 ads, which pushed down organic results even further. SEOs haven’t found this amusing, but Google is focusing on delivering better value to advertisers.

Accelerated Mobile Page Listing (AMP) update keeps up with Google’s commitment to improving mobile experience of users. The update places the AMP pages in special places or with the special AMP designation. AMP is a Google-backed open source project that helps publishers create stripped-down versions of web pages that load faster.

An unconfirmed update was rolled out in May which showed major fluctuations on all ranking tools. The mobile-friendly update was rolled out on May 12th that increased the effectiveness of mobile-friendliness as a ranking signal. Since almost all websites are already mobile-optimized, this did not create much fluctuation in SERPs.

Possum update ensured the diversification of local search or Google Maps results. The update widened physical city limits, as a result of which more businesses featured in search results and improved their rankings. Duplicate listings with similar addresses or other details were filtered out and the searcher’s location influenced results to a greater extent.

Universal results shakeup update removed image results from about 50% searches and pushed image results to the second page in many cases. The update opened up a new organic position on the first page of search results.

Penguin 4 update and unconfirmed updates rounded off a very exciting year, which saw several important changes in Google algorithm.

Google’s Biggest Search Algorithm Updates Of 2016 – a visual representation by E2M

Google’s Biggest Search Algorithm Updates Of 2016

Is It Possible To Get Your Key Pages Ranking Just At The Right Time?

In today’s society online presence and search engine rankings can make or break a business. So many transactions are now carried out online that it’s critical to make sure people find your business when they’re looking for a product or service you provide. Even if your customers don’t purchase from you online, you can bet that they’ll have taken a look at your website just to qualify your business as reputable.

If people are unable to find you when trying to do this, they’re very unlikely to visit you in person as you seem to have no authority; especially if you’re not even ranking in the SERP’s for your own brand name.

Baring this in mind it’s that you need to make sure your site (especially key pages) ranks well, but can you save resources by timing these rankings correctly?

When does timing matter?

There are certain situations and industries where getting your pages to the top of the rankings at a particular time can make all the difference. For example, the Grand National is a key time in any bookmaker’s calendar.

Due to the magnitude of the event there will be a large amount of impressions on related terms in the build up to the event from people looking to bet on the Grand National.  Because of this, it’s critical that companies operating online who are looking to generate revenue from any event rank well for related keywords and phrases in the period leading up to it.

The same principal applies to retail companies around Christmas time. As people are looking to buy others presents there is a huge increase in demand for superfluous products.

How to rank at the right times

When looking into how to rank for a keyword there is an inordinate amount of information out there. But what are the main things that you need to focus on?

Firstly, paid ads can be a great way to just insert you into the upper echelons of the SERP’s. However this strategy can prove costly, especially if you’re a beginner when it comes to paid ads. The other way is of course with the production and promotion of great content.

Although producing great content isn’t easy, it can be extremely rewarding. It’s important for businesses whose calendar includes some major events to have a well-structured, thought out content strategy in place way before the key times of year. This strategy should involve the creation of content, as well as the promotion of it.

By promoting great content and generating a number of authoritative links to it, your pages should soon begin to rise up the rankings. This method may seem ‘free’, however it can take a lot of time, and we all know that time is money.

Of course, it would be great to completely dominate Google for all of your key phrases all of the time, but this often isn’t plausible. You may not have the resources to run dedicated SEO campaigns all year round, or the budget to implement ongoing paid campaigns; however by timing your efforts you can still ensure that your business has an online presence at the critical points throughout the year.

Deploy All The Major Tools Of SEO To Business Growth

The marketing of various products and services requires different kinds of marketing strategies both online as well as offline. When it comes to optimizing online marketing of a particular product or service, SEO marketing is one of the strong tools which is implemented in order to reach out to the most targeted and relevant traffic or prospective customer base. For example, the marketing of a real estate company requires different strategies than a plumbing services company. The search engine optimization that Jack Kim SEO provides is one organization which is an effective SEO solution for various companies and are dedicated to custom-tailor SEO solutions as per the requirements of the business. The implementation of the SEO solutions can help the local businesses to acquire a lot of leads. There are case studies which prove that local businesses that only used to get 5% of the leads online before opting for a custom-tailored SEO solution, flipped to 90% with most of the leads coming through organic search results. Thus, you can clearly understand what an effective SEO campaign can do to your business.

Major services included in a SEO campaign

A SEO campaign helps a business to acquire several customers by effective online marketing. The SEO campaigns specializes in bringing in relevant customers seeking a certain product or service to see the business organization’s website. There are several methods which are being implemented in a SEO campaign like optimizing the online contents with relevant keywords, video marketing, online lead generation and retargeting. The ultimate goal of an effective SEO campaign is to attain a top ranking of your website in the top search engines like Google, Bing etc.

Implementing effective SEO is not child’s play. It requires lot of expertise and technical skills to implement an effective SEO campaign. There may be several small firms in your vicinity which have been claiming to offer effective SEO solutions but they may eventually prove out to be low-quality optimization and can actually hurt your website instead. So, it is necessary to opt for reliable and effective SEO solutions for guaranteed results.

How effective are SEO solutions?

The very first step is to audit your existing website and ensure that what are the existing problems which is becoming a hurdle in getting the maximum output from the website. Also it needs to be checked whether there was any SEO solution implemented previously which has gone wrong for your website. This may attract penalties as well. Those penalties are to be checked and then the necessary on-page fixes are to be implemented. This is to ensure that the business setup is in proper shape. This would eventually act as a strong foundation for the remaining work that you will undertake to take it to the next level.

In case you do not possess a website presently or if you feel that the website is outdated, then the SEO organization would build an optimized website for your business. In the present times 60% of the Google searches are being done through the hand held devices. Thus, it is crucial that the website is optimized to run properly in mobile devices.

The next important step in the process is citation. The SEO Company very well knows the perfect type of the citation that is required for a particular website. The expert professionals look for the high domain authority citations in order to ensure that they build proper trust.

What’s next on the list?

After the citations are done, the SEO professionals completely dominate the competition of the business with their deep understanding of the effective optimization both on the website and off the website. This particularly includes the map listings and the organic results.

The SEO company does all the things and then naturally rank well in the 3-pack in the maps as well as the organic listings. The SEO Company also runs PPC campaigns which is paid advertising. Most of the clients get a very good return from the PPC campaign and the overall marketing efforts bear very good results to the client.

There are several packages which are available and those can be purchased. The SEO campaigns starts from just optimizing the Home page of the website to all other web properties. These web properties include Twitter, LinkedIn, Youtube videos, Pinterest and other citations.

Latent Semantic Indexing

Latent Semantic Indexing which is popularly termed as LSI is a proven mathematical method often used for the determination of the various relationships between the concepts and terms in a web content. The contents that are used in the website are being intelligently captured by search engines and most of the popularly used phrases and words are being tracked. These popular phrases and words are being collated and then tagged as keywords for that particular page.

Also LSI looks for the synonyms that are in the title’s close relation of the web page. For e.g., if the title of a particular webpage is “Luxury Cars”, then the related synonyms are “Automobiles”, “Bentley” etc.

Contents in a webpage or any web property should never be underestimated. The SEO strategy has proved to be of great significance when it comes to the page’s title that are encased in the tags of the heading particularly for the H1 tag. The keywords and key phrases that are used in the content are bolded and italicized and are given major significance. The usage of LSI is very important as this is a major tool used in the SEO campaigning.

If your webpage contains synonyms, then the popular search engines have the ability to recognize that the page contains all about the subject title and there is major significance which is given to that particular page. Along with using the synonyms, you should also use secondary keywords for creation of a more optimized content. The synonyms should also be ideally littered in order to convince the search engine spiders.

LSI was developed as a prompt reaction for those folks who are trying to cheat the major search engines by means of cramming the Meta keyword tags that contains hundreds of keywords.

Jack Kim SEO deploys all the major tools of SEO to optimize all your web properties resulting in your business growth.

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