5 Social Media Marketing Tips For Beginners

Social Media Marketing is a process of increasing brand awareness through the use of various social media channels. This is the best way to build awareness about your products or services. It is a way for people to communicate and interact online. A social media marketing campaign has the ultimate goal of generating traffic to the brand’s website, increasing product visibility, increasing the number of media followers or the number of customers. Careful! Social Media is not limited to the  Facebook. The most popular social media networks are Facebook, Twitter, Google+, Pinterest, Linkedin, YouTube, and Tumblr. For starters, here are some quick clues that can guide your way to success in Social Media Marketing.

Be Genuine

One of the main goals of using Social media that is another great tool for humanizing your brand, to reduce the distance between the brand and its audience. It is important to convey to the target audience, they can talk to the brand like a friend. Here’s another valuable tip: Stop Selling, Start Talking: do not waste all your energy by selling on social networks because you’re likely to get stuck.

It may be tempting to count on all existing social media platforms, but presence and monitoring may be more important than visibility. Moreover, not every social media platform fits your brand.

You need to know your Target Audience

This can determine the social media networks that are right for your business, because in order to reach the right people. you need to know where they spend their time, especially when talking online.

Use a Real Photo

Showing your face – avoid using animals, You need to realize that the image on social networks is the branding itself. That’s why the content you’re displaying must be in line with the reputation, activity.

Share “quality” Content

The content of “quality” is relative, we can ensure that shared information is vital, relevant and useful. How can we get interesting content? It can be a mix of articles, stories or pages relevant to your field of activity, interesting statistics, research studies, images, and videos. Also motivational or various funny quotes. In terms of the business page on Facebook.

Consistency Is The Key To Success

Non-stability marketing does not have any effect on social media. Usually on the Internet, if you fail to supply them with the latest content, it will not have any problem with the next thing. New generations do not experience a similar “loyalty bug”, even though older generations continue to provide support for various brands. In social media, constantly posting and people will follow you, and your social media marketing power will fall into the flames.

Want To Be An Entrepreneur? Here Are 4 Tips That Will Help You Choose The Right Path To Take

Choosing the right career to embark upon isn’t as easy as you may have hoped. Finding that perfect job can seem out of reach, especially if you’re not sure what you want to do with your life.

A lot of people behind some of the worlds greatest start-ups have been where you are now, and often asked themselves “What should I do with my life?”, before setting up their own business.

If you don’t know what you want to do with your life, or you have an idea but you don’t know where to start, don’t worry, the 4 tips that you’ll find below could help you:

Think About What You’re Good At

What are you good at, and what do you enjoy doing? If you’re good at drawing, but you don’t really enjoy it, perhaps you need to think about your other talents.

If you’re good at designing websites for example, and you enjoy doing it, why not consider being a web designer?

One of the most important things you need to understand is that job enjoyment should come before the salary.

Yes, it helps if the salary pays the bills, and leaves you with a lot to play with at the end of the month, but if you’re happy and you can still pay the bills, everything else should fall into place.

Consider Taking Some Evening Classes

If you have more of an idea about what you would like to do with your life, you may want to think about taking some evening classes.

For example, if you need a few more qualifications on your resume, consider getting them by going back to school if you need to. Some entrepreneurs and freelancers need specific skills and qualifications before they are taken seriously by potential clients.

Write A List Of The Jobs That Appeal To You

A good way to work out what path you should choose involves writing a list of the jobs that appeal to you. Once you have written the list, it’s time to research the occupations you have noted down.

You never know, you may find that some of the jobs you’ve dreamed of are not what you thought they would be. This may mean you end up removing a few jobs from your list, but that’s not necessarily a bad thing, it just means the job wasn’t right for you.

Choose The Right Career For You

Once you’ve thought about what you’re good at, made a note of the careers that appeal to you, and have considered going back to school, you could find yourself that little bit closer to choosing the right career.

Make a choice based on what you want to do, and how much work you’re likely to get. Making the right choice could potentially mean you’re never out of work, and you have a skilled job for the rest of your life.

If you are thinking of becoming an entrepreneur, use the above tips to help you make the right career decision, so you have a job you can be proud of, and a career that you enjoy.

Reasons Why You Should Bring Your Local Business Online

Starting an online business can be very risky. Small business owners tend to follow the Google and Bing search engines. The online market continues to grow at a healthy rate. It is one of the easiest and the cheapest ways to promote your business.

Increased Customer Retention with Notifications

If you use a smartphone or web browser, so you will receive updates about the latest discounts and coupon codes from your downloaded apps and website about products, By the help of online stores, you can easily send coupon codes to your customers. This method is proven to increase customer retention and sales. Push notifications are considered as a high advertising tool that will increase sales for online advertising.

Increased sales with Social Media Marketing

If you run an online business, you can use social media sites like Facebook, Twitter, Instagram for customer interaction and use social media ads to promote your brand name locally by Google or advertising through Facebook. You do not have the technical knowledge to set up great ads that will increase your sales. The Twiz Web helps you easily set up your online ads, in just a few minutes and comes with an artificially intelligent chatbot. The artificially ingenious ChatBot Jenny helps store management and business advice to boost your sales.

One of the best things to keep your business online is that your potential customers are just one click away from your shop. So you can able to instruct your customers. And it is one of the easiest ways to accept payments.

Introduce New Products

In traditional trade, the introduction of a new brands or services. That It takes time and money to introduce a new product and analyze customer response and it is the better thing to conduct some customer feedback surveys, it will also cost you tons.

It is one of the cheapest and easy ways to introduce your business to the website and get feedback from consumers. Your e-commerce system can provide you based on reports from time to time, about redesign the products.

Maximize Profit

eCommerce helps increase your company’s sales. It will make more profitable by increasing sales, reducing investment cost. Limited sales limit the company’s profit.

Friction: A Digital Writer’s Greatest Enemy

If you have been dabbling in digital marketing for quite some time, content friction is something you have probably experienced but have only noticed now.  Just like words such as website builder, domain lookup, and hosting, “friction” has become a buzzword in the content marketing industry, and it has the potential to kill your digital strategies if certain measures have not been set up for it.

What is friction anyway? Friction is anything that impedes the conversion process, whether that conversion is for building an email list or for selling products. Anything is involved in friction, from how fast the website loads, the colour scheme, the content, to the call-to-action you used. MarketingExperiments has a good definition for it, they said that it is “a psychological resistance to a given element in the sales or sign-up process.” Which basically means anything on your website can affect a visitor’s decision-making process.

It seems anything can influence them and most of it are subjective, how can you win? Well, the good news is that there is a way to reduce friction, and you can do this through A/B testing. You can focus on the following elements for your testing:

Page length

There are website where you have to scroll all the way down to be able to find what you are looking for, and there are those who just put links on the first fold so that guests can just click on the link of the page they want to go. Any of those are fine to adapt; however, there will always be people who do not want to scroll long pages and those who do.

So what you can do is check which page length does your audience prefer, a shorter one or a longer one? Additionally, test whether the number of images included in the content has an effect on the length that they prefer. In this way, you can see whether your audience can tolerate scrolling down longer pages if it is populated by well-placed images.


Make sure that you are churning out good quality content. There is nothing more disappointing than a perfect website with low quality, objectionable content. Take the time to think of a catchy headline – one that does not border on being click-bait-y, but would still urge visitors to click. Your content should be relevant, informative, and even entertaining. And most importantly, do not forget about your call-to-action, whether you are asking them to subscribe to your newsletter or to buy a product.

Colour scheme

This is completely subjective because colour preferences are different for each person. However, there are colours that people can tolerate and there are those that they associate with other things. For instance, if you see the colour red, to which do you associate it with? How about blue? Purple? So you do have to test which colour scheme works.

But what if you have company colours, you might ask? Well, there is a way to edit them in a way that would be pleasing to the eyes. You cannot do anything about the logo, true, but you can still amend how the colours are used on the website.


Different CTAs work for different people, and sometimes it depends on the industry. Pick which ones are the most common in your industry first. Choose one from that pile and come up with your own. Test both CTAs and see which one converts better.

These are simple ways you can reduce the friction on your website. Remember that there will always be people who will be critical of what is on your website, all we need to do is to reduce that number.

What Every Professional Should Know About The FCPA

If you are like many business professionals, you prefer to believe that companies and their employees are ethical. Unfortunately, often that is not the case. Since many foreign governments and business entities are full of corruption, congress passed the Foreign Corrupt Practices Act. Essentially, the FCPA affects every American company that does business outside the U.S. Broadly, the FCPA controls two areas of business: bribery and accounting. The accounting part, of course, requires adequate FCPA software. The bribery side, on the other hand, requires adheres to strict ethical policies. Here are some things every professional should know about the FCPA.

 Prosecutions Happen

The FCPA is not merely a forgotten law. On the contrary, U.S. authorities prosecute business professionals frequently for violations of the law. Similarly, companies pay millions of dollars in fines every year for both bribery and accounting violations. Because of the seriousness of the law, many diligent business professionals choose to contract for FCPA compliance services to limit their legal exposure.

 Businesses Must Have a Policy

The FCPA requires that affected companies create and implement a stand-alone compliance policy. Instead of burying the policy in a stack of other company documents, businesses should make sure it is visible and accessible to employees. The policy also should name a senior member of the management team as a responsible party under the Act. Similarly, it should state what accounting procedures the company will undertake to comply. A brief explanation of the FCPA compliance software is probably appropriate in the policy as well.

 Everyone Must Receive Training

Companies often get into trouble with the FCPA because they utilize third-party distributors to move their products abroad. As you might expect, U.S. companies are generally responsible for the actions of their contractors when it comes to the FCPA. As such, if your distributor pays a bribe, your company could be subject to civil and criminal liability in the U.S. By designing and conducting a comprehensive training program, businesses show they take the FCPA seriously. Simply put, promoting a corporate culture of compliance is an effective way to demonstrate a good faith effort to follow the law.

 Audit Foreign Personnel

While making a good faith effort to comply is important, government authorities want to know that U.S. companies exercise due diligence when it comes to the FCPA. Because of this, your company should know every foreign person, entity, business, and group with which it does business. Then, your firm should conduct periodic due diligence reviews to ensure every person and organization is complying with the law. Of course, because some geographic areas are more prone to corruption than others, you might have to focus your due diligence reviews on places where a FCPA violation might be more likely.

 Establish Controls

While controls over finances are always important, they are especially critical when it comes to paying foreign sums. Before any expenditure is made outside the U.S. smart business leaders will guarantee that they follow financial controls and comply with the FCPA.

Violations of the FCPA are more common that one would generally like to believe. As such, prosecutions are frequent. For U.S. companies that do business abroad, complying is essential. By implement a policy and developing FCPA compliance software, businesses can begin the process of complying with the FCPA.

6 Reasons Why Companies Are Not Looking Forward To Using AngularJS

AngularJS – as the name suggests, is a framework based on Javascript. It made its debut in the year 2010 managing to gain attention and praise for all its unique and convenient features. It was accepted with much anticipation and expectation. It has managed to gain the attention of the developers with its great features, but there are certain limitations where a company thinks twice before it implements angularJS. An expert angularJS developer though familiar with the features and advantages of AngularJS sometimes finds it difficult to dodge the limitations and move ahead with zest. This makes it difficult to gain the trust of all those development companies who are thinking to hire an angularJS developer to make extensive use of the angularJS services.

Reasons why companies do not encourage the use of AngularJS framework

Today let me take you through some of the reasons as to why some companies are not fascinated by angularJS.

1. AngularJS has different methods when it comes to arriving at a single solution. This proves to be quite difficult for all those who are new to the field to select the best method. This sometimes confuses the person who is not familiar with each and every method making it complicated.

2. User Interface is one of the important criteria that holds on the user’s attention. AngularJS sometimes limits the complexity of the Angular forms once the number of watchers crosses 2000. This negates the use of angularJS.

3. With time and expansion, one would find the need to jump to newer and more advanced versions in creating web solutions. When you have a bigger and more time-consuming project you cannot blindly rely on this javascript framework.

4. AngularJs generously helps with the structuring of your app. An app that demands a heavy DOM customization, canvas or WebGL stuff, then you need to put in extra efforts to arrive at the desired results.

5. Have you tried debugging in Angular? It is quite a complicated process. You need to put in your blood and sweat when it comes to debugging the angularJs codes. Moreover, the errors that are derived from the digest cycle do not some with the place where the error is.

6. Due to its complexity, there are only a handful of developers who the know the in and out of this Javascript framework. The server developer finds it difficult to understand the front-end codes making him the sole person who handles the server codes who cannot be replaced. It would create a problem if the server developer leaves in the mid-way, making it difficult to restore the server side codes.

Final Note:

We have often heard the saying that no human being is absolutely perfect, so are the things. It all depends on the things that we wish to consider on a large scale. If we ponder over all the bad things we tend to avoid the person irrespective of the good qualities that he might be carrying and vice versa. The world of technology too follows the same theory. AngularJs has its own set of good and bad, it entirely depends on the company what part it would like to emphasize. When we talk about disadvantages, we should also remember that it has some advantages also. Accordingly, a decision should be taken whether to make use of AngularJS or not.

Free Advertising – Is It Beneficial For Getting Traffic To The Website?

Companies and individuals who want to sell something to the online world can reach the potential clients with the help of advertising. In today’s competitive world, business owners spend millions of dollars every month to advertise their business. Free advertising is often overlooked by most of the companies. Small business owners and individuals who are looking for cheap advertising options can opt for classified ads to pull some traffic to their website.

How does free advertising help business owners?

Free advertising methods such as classified ads are considered to be risk-free option to spread the word about the brand. As there is no need to spend any money for such ads, there is no risk involved. When used alone or with SEO strategy, such ads can promote your business online.

When a person posts an ad online, it would reach the readers beyond geographical boundaries. Free advertising websites can be accessed from any corner of the world and no matter where a reader is located; he can view your ad and contact you directly.

By posting classified ads, one can post the details about the products and services one wishes to sell. The products and services are exposed to the online world, giving potential buyers a chance to buy them. Without hurting your marketing budget, you can offer products and services with the help of free advertising.

Struggling individuals and business owners who want to establish their brand name in the market can make use of free advertising methods. By keeping the investment in marketing minimum, they can establish brand online.

Gone are the days when business owners used to advertise in newspapers and magazines and then wait for a week or two to get their ad published. Free classified ads get published instantly and hence, you can expect great results in a short span of time. More online visitors are likely to view your ad online as compared to people who read newspapers. You will be able to reach a wider audience with the help of free advertising options.

Promoting your business through free advertising methods can help you deal with the competition. You can make your brand stand out from the competition and compete with the major brands in your industry.  If you ignore the power of free advertising, your competitors may take the advantage of such advertisements and makes sales.

Anything from hotels, computers, apparel, gadgets, fragrances, and even business opportunities can be posted on classified portals online. A person searching for your services or products would enter the keywords and search your ad among the other competitors. Using free advertising is a safer option than other paid advertising methods. All you would need to do is search for some reliable classified websites that have good number of visitors. Write unique ad content and post your ad for free.

Include relevant keywords that you need to target and make the heading as catchy as possible. Try to provide maximum information to the readers about your products or services. Include an attention-grabbing call to action within your ad content so that the interested users can contact you directly. So, if you are a start-up and do not have a lavish budget for marketing online, free advertising options can be explored. Entrepreneurs who have been using such methods have already got tremendous results with free advertising. Get started today.

Advantages Of Infrastructure As A Service

Outsourcing Infrastructure services permits companies to lessen InfoTech expenses, provide enhanced network capabilities and boosts network resources. However, before outsourcing IT infrastructure service you need to consider which services actually profitable to move out. As per the current scenario, businesses prefer to outsource IT services to gain scalability, lessen the overall ownership costs and optimize communication utilization. There are numerous Top IT solutions provider in Saudi Arabia available that campaign, design and execute organizational IT strategies and infrastructural requirements to their esteemed clients contentedly.

However, before assigning your business requirements to them you need to assess their technical expertise, knowledge and reliability. Plus, you also need to evaluate that whom you are considering is capable enough to provide cost-effective, dependable and advanced services to your business. Once you satisfied then only confirm your contract with Top IT solutions service provider in Saudi Arabia.

When you choose reliable and genuine service provider you’ll enjoy numerous benefits, such as:

Cost-effective:  When you choose IaaS model then lesser infrastructure costs is guaranteed. Even, organizations enjoy liberal working approach as not liable for certain uptime, retaining & replacing hardware and networking equipments.  Plus, presence of IaaS model keep your businesses safe against unexpected business thorn and cover everything related to IT which eradicate the need of IT staff as well. Thus, proves to be quite cost-effective deal. Plus, businesses need to only pay as per the capacity utilized, means no fixed monthly charges need to pay.

Market services more rapidly: Competition exists everywhere and to beat the competition you need to perform tasks more rapidly and genuinely. As IaaS offers flexibility and scalability, businesses can perform their job more rapidly which make them reliable and responsible.

Best prop up for disaster recovery: All enterprises need specific kind of disaster recovery plan which proves to be pretty expensive and clumsy. But, presence of IaaS keep you stress free as offers a secure disaster recuperation infrastructure, falling costs and boosts manageability. With this model employees can access the similar infrastructure from anywhere but presence of internet is crucial. Under this facility enterprise get everything to get functional like web server, important applications and email. That means you’ll experience fast recovery with secure data.

Expanding and flexibility: The best feature of IaaS model as Top IT solutions service provider in Saudi Arabia possess the advanced, most prevailing storage space,  networking technologies and servers through which can easily fulfill the needs of their clients. So, clients can alter their requirements anytime as per their changing working needs and prospects. For more information please visit here  :

Tips For Making A Deal In Challenging Situations

Negotiating and the art of deal making are essential in the business world, and they’re a necessary skill for any entrepreneur. You’ll spend much of your career negotiating in most professions, and that’s particularly true for entrepreneurs across all industries.

Some people really excel when it comes to the art of negotiation, but what if you’re in a difficult situation?

The difficulty could arise at the macro-level, for example involving the economy. Firmex mentions in their Mid-Market M&A Report that deals have been on the decline in many industries over the past year or so.

There may also be micro situations that impact the difficulty of getting a deal done, such as a challenging person or particular situation.

Even if the situation isn’t ideal, the following are some tips you can follow to get the deal done regardless.

Practice Self-Control

No matter the scale of the negotiation or deal you’re participating in, if you can maintain self-control you’re more likely to come out on top.

One of the reasons people often lose in their negotiations with difficult people is because they can’t control their own emotions and behavior. If you can stay in complete control, even in the face of adversity, you’re going to be in charge of negotiations, and you’ll be giving yourself an advantage.

Limit Presence of Other People

At the micro level, if you’re negotiating in a tough environment or with a difficult person, it’s best to limit the number of individuals who are around.

People that are difficult tend to be less flexible and more willing to jump into a disagreement when there are others around to see them doing that.

If you can keep negotiations small and private, it’s going to be more effective.

Anticipate Objections

If you’re negotiating something like the sale of your business or a merger and the economy is less than ideal, it’s more important than ever to make sure you’re anticipating the potential objections and concerns the other person might have.

You don’t want to go into negotiations during a down economy ill-prepared because that’s going to do nothing to alleviate the existing anxiety of a potential buyer. The more prepared you are going into negotiations, the more you’ll be able to assuage any possible anxiety and the closer you’re likely to get to the deal.

Create Open-Ended Dialogue

When you’re negotiating in a tough situation, whether that means the economy is down and you’re trying to convince reluctant buyers, or you’re simply sitting across the table from someone who’s difficult to deal with, a good strategy is to foster open-ended dialogue.

What this means is that instead of negotiating from the perspective of your own interests or taking a hardline stance on anything, move the negotiations forward by asking questions that require critical thinking and problem-solving.

In a difficult situation, this can be more appealing than simply hearing a list of why you want things to be a certain way.

Even the savviest of negotiators can face situations that are tough, whether it’s because of external forces or they’re working with someone who’s less than cooperative, but with some patience and planning, you can make a deal in even less-than-optimal scenarios.

2017 Digital Marketing Trends For Real Estate Professionals and Entrepreneurs

2016 is winding down, which means most professionals and entrepreneurs are already full-steam ahead when it comes to planning digital marketing for the coming year.

It is shaping up to be an interesting year across many industries as we head into 2017, and perhaps one of the areas of the economy that may see the most activity is in real estate.

Real estate professionals and entrepreneurs have been busy over recent years, with the prices of homes in many markets soaring, and the industry becoming larger and more competitive than ever before.

According to the site Rentseeker in a piece of content republished by media outlets like The Huffington Post, the annual salary needed to afford a home across the U.S., and Canada is on the rise, but that means there will be more large transactions likely to take place in 2017.

Real estate pros and entrepreneurs should start planning their digital marketing accordingly now before the new year begins. Below are some ways to get started.

Implement Virtual Tours

Most homebuyers are no longer traveling from neighborhood to neighborhood trying to find their perfect home. Instead, they’re using online portals to do their initial home shopping, and this trend makes it a necessity that real estate professionals and entrepreneurs provide them with virtual tours.

The better you can make your virtual tours, the more appealing it will be to potential buyers.

Also, incorporate these virtual tours not just one your website, but in your social media advertising and marketing as well.

Mobile Optimization

Your site may already be optimized for mobile use in some sense, but make sure it’s fully optimized.

People rely on their smartphones and their tablet as their primary source of information, so make 2017 the year you perfect your mobile optimization and make sure not just your site but all of your digital marketing content is accessible to mobile users.

Build Your Online Reviews

Another thing consumers are dependent on in their daily lives? Reviews.

People read reviews before they go to a new restaurant, visit a store or hire a professional, and that includes real estate agents.

Focus your attention on building an excellent online reputation, and ask your happy clients to leave reviews for you on sites like Yelp and Facebook.

You can also have your clients review you on the major real estate sites such as Zillow.

Managing your online reputation is incredibly important in a customer service-driven industry like real estate.

Boost Your Content Marketing

Digital marketing is nothing without great content marketing, and that certainly holds true for real estate professionals.

This is a business where people feel like images and videos will do all the work for them, but it’s content marketing that will ultimately drive people to your site, so make sure you’re investing in getting it right.

2017 is likely to continue being an exciting year for real estate professionals and entrepreneurs, making it essential they stay on top of industry-specific digital marketing trends to stay competitive.

Social Collaboration In The Cloud

Collaboration with like-minded experts is the key to innovation these days. Cloud technology is offering cheaper, effective as well as relevant platform to the developers for getting more ideas as well as a validation to their thinking process. Affordability is the finest factor that makes social collaboration a big hit among the developers. They can refer to the xendesktop pricing to get the platform-as-a-service and make social collaboration a tool in the development process. Apart from the affordability, the developers now have the advantage of more sharing and learning and bring attention to their product and services in return. Social collaboration does all this and is making the whole process of research and development a bit of promotional activity too.

Social Collaboration does Make Research and Development Interesting

Knowledge multiplies when shared – this thought seems to be the idea behind social collaboration. Now, brainstorming is not about whispering to one another’s ears; it has gone beyond the cubicles. The added security cover provided by the cloud technology makes the collaborative aspect of research and development relevant as well as sensible. Now, the development stuff can be taken to Sharepoint in the cloud where the exchange of information becomes faster, wider as well as leak-proof. You can ask any member of your team anywhere across the globe to join you in the discussion or share drafts with you. It is just cutting down the travelling time, communication cost as well as response time to bare minimum. This is what you can say about how social collaboration is spicing up the research and development.

Share and Collaborate while on the go

Ideas need not wait for the clock to strike 10 am to come to form with social collaboration in the cloud. Developers can now log on to to talk to the teammates and have quality brainstorming and discussion. Office timings are eaten up mostly by meetings and update sharing; whether you accept it or not – it is a cruel reality of office life. So, when you want to discuss at leisure and after mutual discussion find a suitable time for collaboration and discussions, you can find SharePoint kind of stuff handy enough for the job. After all, mighty creations take time and time well spent in meaty discussion is the time best used. So, cloud based desktops, email exchange tools and document sharing stuffs have brought the convenience into the process of development. Projects are seeing the light of the day in record number of time – a major thanks to cloud based infrastructure!

An Office Away from the Office

Creativity, as mentioned earlier, cannot be restricted to 8 hours of the day. You need to travel for business meetings, meet loved ones to fulfill social obligations and sometimes, just unwind at a place away from the office. But, all these things cannot come in the way of project delivery on time. Simply, install an office 365 kiosk and get a permanent office at your disposal whenever you want. There are always your ‘me’ times available to you no matter how hard you want to party. And, if that ‘me’ time you want to invest in evolving yourself as a developer, the cloud can help you. Essentially speaking, there are creative teams, start-ups and program managers who find solace in the cloud and bring extra-ordinary to the audience with the help of online social collaborations.

Make Communication Tools More Meaningful

If you have email accounts, you are privileged to have online communication. And, if you have email accounts, you are easy target for the spammers too. Can an email account flooded with irrelevant mails help you in keeping your mind productive? A big NO. Cloud services can help you filter the spams and become more focused on the content that you need for getting your job done. You can streamline your communications and make the team available in real sense without getting asphyxiated from the loads of unnecessary mails.

Social collaboration in the cloud can now be seen as a necessity rather than a luxury. You are saving on the resource pool, saving on the time as well as saving on the energy and invest them in something meaningful with the help of clouds.

Take Charge Of Your Online Business Once and For All With These 4 Survival Tips

As the end of the year approaches, it’s natural to wonder “what could have been” in regard to your business.

The fact that so many businesses fail within the first year or so should be a testament to your own efforts if you’re managing to stay afloat.  That being said, you can’t afford not take to take control of the ailing aspects of your business and marketing before it becomes insurmountable.


You need to stop wasting time and get down to business.

You need to stop wasting money and get your budget under control.

You need to stop wasting your blood, sweat and tears and instead take control of your business once and for all.

The question remains: how do you realistically make it happen? What actionable steps can you take to streamline your efforts and resources that aren’t just marketing fluff?

Take Control of Your Team

In short, many of your business’ inefficiencies and wasted resources sit below the surface. While you may feel that you have the best team working under you, how much do you truly understand in regard to how their tasks are delegated? Are they working as quickly and efficiently as possible, or do you feel that something is getting lost in translation?

Understanding the in’s and out’s of PMP may very well be a step in the right direction when it comes to getting tasks completed in a timely mannger. Whether you’re running the show in regard to your team or you’re juggling multiple project managers, you simply can’t afford to waste time on late projects anymore.

Project management isn’t just a business buzzword, but rather a crucial process that ensures your business’ survival for the long haul.

Slash What Isn’t Working

Take a look at your numbers in regard to sales, analytics and time spent to determine what isn’t working for your business. For example, if you’ve delegated endless hours to projects that have seen little or nothing in regard to profits, it’s time to rethink what you’re selling and scrap it. Don’t obsess over the “why” and your gut reaction, but instead focus on hard numbers. After all, your sales strategy should never be treated as a guessing game.

Consider Downsizing

Likewise, business is a game of survival of the fittest. Those who have bloated budgets will inevitably flounder versus those who can run their day-to-day operations as swiftly as possible.

It may be time for you to start investing in freelancers versus full-timers for the aspects of your business with a less than concrete ROI. For example. tasks such as content writing and social media are the bread and butter of freelancers but may not represent full-time gigs within your company. Thankfully, there are tons of trustworthy freelancers out there through platforms such as Upwork and Fiverr that don’t require full-time salaries to be incredibly effective.

Focus on What Matters Most

When you take the aforementioned steps, you may be shocked at how quickly you find the time to truly get down to business. From networking to finding opportunities for potential partnerships and joint ventures, downsizing the “small stuff” gives you time to focus on growth. After all, you can’t uncover opportunities to grow when you’re racked with tons of seemingly minute tasks.

There’s no better time than now to take control of your business. Heading into next year with the right mindset can help you ensure that you get down to business and run the swiftest company possible.

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