News

Copywriters: What Are You Writing For?

We have all been at a party or a get-together and met someone who cordially asks “So, what do you do for a living?” When you reply, “I’m a copywriter,” you are met with one of two reactions: a mildly confused yet impressed nod or a look of total confusion accompanied by a number of follow-up questions that you never seem able to answer simply.

The easiest way I have found to clarify this is to ask the inquirers who they think writes the articles, Flat Abs in Ten Days or Seven Ways to Impress your Man. Someone has to be producing all the content you are reading on a daily basis. So, the question you should ask yourself is, “What am I writing for?”

You may find that by determining this, you are better equipped to explain your role to others.

The Copywriter’s Voice

Copywriters are writers. We are writers but not in the traditional sense that suggests we produce novels and poetry. But we write every day. We also proofread and edit and then write some more. We write the following:

Emails
Blog posts
Social media content
Website copy

Your client comes first and their needs are your priority. You should strive to meet their standards and exceed their expectations. The best way to do this is to remember that you are working for a client but it is your own voice that makes your writing interesting. Successful content marketing depends on your ability to strike the right balance between inserting your personality and representing the client’s brand.

Copywriters perfect the art of channelling the client’s request into their own masterpiece. This is similar to the way in which an actor reads a script and produces his or her interpretation of the character they are playing. The scriptwriter is still represented as the same person with the same style, only the thespian makes the story something different by bringing the character to life.

Call to Action

When you have finessed your voice to correlate with your clients’, you should refine your call to action and let it ring through your writing. Write to entice and essentially engage the reader. Try to get readers to linger long enough to not only read everything but also to click on a Contact us or Subscribe button. If you can write in a way that gets flighty internet users to ignore the urge to move on, you have won. Write to engage, write to inform and write for you.

Key Factors To Consider When Running A Digital Marketing Campaign

At this time and age, there is no denying digital marketing has become an integral part of the marketing efforts of many brands.

And it’s understandable as people are now consuming digital content on a day-to-day basis—using their computers, tablets, laptops, and mobile phones.

Undoubtedly, companies who integrate digital marketing in their marketing efforts often benefit big time.

In line with this, many brands are now considering getting the help of a seasoned and competent digital marketing agency if they want their online marketing campaign to succeed.

A digital marketing agency can help brands by providing bespoke strategies for their marketing efforts using relevant data they have gathered from research and analytics.

In other words, your brand will get a strategy tailored to boost your digital channels so you can get ahead of the pack.

When working with a digital marketing agency, below are some of the key factors you need to take into account:

Goal

Understandably, no digital campaign will work without any plan in place.

However, having a plan alone will not suffice.

To achieve the results you have in mind, your digital marketing plan should be purpose driven.

What objectives do you have in mind?

Do you want to increase the number of your followers or fan base?

Do you want to sell more products?

Ensure all the bases are covered so you and your digital marketing agency can come up with a robust plan that will produce the results you desire.

Search

Nowadays, online users get access to the information they need utilizing diverse methods.

One of the common methods is utilizing search engines.

One way to get ahead would be to ensure your website shows up on the first page of the search engine results.

To achieve this objective, your website needs to be optimized.

An optimized website can help search engines determine what your site is about and how it is relevant to those who are searching for the products or services or information you are offering.

In addition, when you are able to implement a clear strategy that can improve your brand’s visibility, then you can expect a significant increase in organic visits to your site.

Outlets

While having a website can help a lot, it is often not enough.

You also need to ensure your audience is engaged by using multiple and diverse outlets.

The challenge however is in choosing the right channels to use for your online marketing campaigns.

Fortunately, you have a lot of channels available at your disposal especially nowadays.

When picking the social media outlets / channels to have a presence in, choose ones where your target audience are likely to hang out.

Popular social media channels like Facebook, Twitter, Instagram, and YouTube are some of the best choices you have right now.

Taking into account the massive following and popularity of the abovementioned channels, there is a huge chance you can successfully engage customers on those outlets.

For starters, have a presence in at least 3 to 4 social media channels and once you have gotten some results, focus more on the outlet that provides the best outcome.

With more and more people going online nowadays, having a digital marketing campaign in place is considered a must for a brand to get ahead.

Just like any aspect of your business, the more thought and effort you put into your online marketing efforts, the better results you are likely to get.

Fortunately, you do not have to do all the thinking or come up with all the strategies.

Teaming up and investing in the services of a seasoned digital marketing agency can help guarantee you have a potent online marketing strategy in place and it would only be a matter of time until you get the results you desire.

5 Social Media Marketing Tips For Beginners

Social Media Marketing is a process of increasing brand awareness through the use of various social media channels. This is the best way to build awareness about your products or services. It is a way for people to communicate and interact online. A social media marketing campaign has the ultimate goal of generating traffic to the brand’s website, increasing product visibility, increasing the number of media followers or the number of customers. Careful! Social Media is not limited to the  Facebook. The most popular social media networks are Facebook, Twitter, Google+, Pinterest, Linkedin, YouTube, and Tumblr. For starters, here are some quick clues that can guide your way to success in Social Media Marketing.

Be Genuine

One of the main goals of using Social media that is another great tool for humanizing your brand, to reduce the distance between the brand and its audience. It is important to convey to the target audience, they can talk to the brand like a friend. Here’s another valuable tip: Stop Selling, Start Talking: do not waste all your energy by selling on social networks because you’re likely to get stuck.

It may be tempting to count on all existing social media platforms, but presence and monitoring may be more important than visibility. Moreover, not every social media platform fits your brand.

You need to know your Target Audience

This can determine the social media networks that are right for your business, because in order to reach the right people. you need to know where they spend their time, especially when talking online.

Use a Real Photo

Showing your face – avoid using animals, You need to realize that the image on social networks is the branding itself. That’s why the content you’re displaying must be in line with the reputation, activity.

Share “quality” Content

The content of “quality” is relative, we can ensure that shared information is vital, relevant and useful. How can we get interesting content? It can be a mix of articles, stories or pages relevant to your field of activity, interesting statistics, research studies, images, and videos. Also motivational or various funny quotes. In terms of the business page on Facebook.

Consistency Is The Key To Success

Non-stability marketing does not have any effect on social media. Usually on the Internet, if you fail to supply them with the latest content, it will not have any problem with the next thing. New generations do not experience a similar “loyalty bug”, even though older generations continue to provide support for various brands. In social media, constantly posting and people will follow you, and your social media marketing power will fall into the flames.

Want To Be An Entrepreneur? Here Are 4 Tips That Will Help You Choose The Right Path To Take

Choosing the right career to embark upon isn’t as easy as you may have hoped. Finding that perfect job can seem out of reach, especially if you’re not sure what you want to do with your life.

A lot of people behind some of the worlds greatest start-ups have been where you are now, and often asked themselves “What should I do with my life?”, before setting up their own business.

If you don’t know what you want to do with your life, or you have an idea but you don’t know where to start, don’t worry, the 4 tips that you’ll find below could help you:

Think About What You’re Good At

What are you good at, and what do you enjoy doing? If you’re good at drawing, but you don’t really enjoy it, perhaps you need to think about your other talents.

If you’re good at designing websites for example, and you enjoy doing it, why not consider being a web designer?

One of the most important things you need to understand is that job enjoyment should come before the salary.

Yes, it helps if the salary pays the bills, and leaves you with a lot to play with at the end of the month, but if you’re happy and you can still pay the bills, everything else should fall into place.

Consider Taking Some Evening Classes

If you have more of an idea about what you would like to do with your life, you may want to think about taking some evening classes.

For example, if you need a few more qualifications on your resume, consider getting them by going back to school if you need to. Some entrepreneurs and freelancers need specific skills and qualifications before they are taken seriously by potential clients.

Write A List Of The Jobs That Appeal To You

A good way to work out what path you should choose involves writing a list of the jobs that appeal to you. Once you have written the list, it’s time to research the occupations you have noted down.

You never know, you may find that some of the jobs you’ve dreamed of are not what you thought they would be. This may mean you end up removing a few jobs from your list, but that’s not necessarily a bad thing, it just means the job wasn’t right for you.

Choose The Right Career For You

Once you’ve thought about what you’re good at, made a note of the careers that appeal to you, and have considered going back to school, you could find yourself that little bit closer to choosing the right career.

Make a choice based on what you want to do, and how much work you’re likely to get. Making the right choice could potentially mean you’re never out of work, and you have a skilled job for the rest of your life.

If you are thinking of becoming an entrepreneur, use the above tips to help you make the right career decision, so you have a job you can be proud of, and a career that you enjoy.

Reasons Why You Should Bring Your Local Business Online

Starting an online business can be very risky. Small business owners tend to follow the Google and Bing search engines. The online market continues to grow at a healthy rate. It is one of the easiest and the cheapest ways to promote your business.

Increased Customer Retention with Notifications

If you use a smartphone or web browser, so you will receive updates about the latest discounts and coupon codes from your downloaded apps and website about products, By the help of online stores, you can easily send coupon codes to your customers. This method is proven to increase customer retention and sales. Push notifications are considered as a high advertising tool that will increase sales for online advertising.

Increased sales with Social Media Marketing

If you run an online business, you can use social media sites like Facebook, Twitter, Instagram for customer interaction and use social media ads to promote your brand name locally by Google or advertising through Facebook. You do not have the technical knowledge to set up great ads that will increase your sales. The Twiz Web helps you easily set up your online ads, in just a few minutes and comes with an artificially intelligent chatbot. The artificially ingenious ChatBot Jenny helps store management and business advice to boost your sales.

One of the best things to keep your business online is that your potential customers are just one click away from your shop. So you can able to instruct your customers. And it is one of the easiest ways to accept payments.

Introduce New Products

In traditional trade, the introduction of a new brands or services. That It takes time and money to introduce a new product and analyze customer response and it is the better thing to conduct some customer feedback surveys, it will also cost you tons.

It is one of the cheapest and easy ways to introduce your business to the website and get feedback from consumers. Your e-commerce system can provide you based on reports from time to time, about redesign the products.

Maximize Profit

eCommerce helps increase your company’s sales. It will make more profitable by increasing sales, reducing investment cost. Limited sales limit the company’s profit.

Friction: A Digital Writer’s Greatest Enemy

If you have been dabbling in digital marketing for quite some time, content friction is something you have probably experienced but have only noticed now.  Just like words such as website builder, domain lookup, and hosting, “friction” has become a buzzword in the content marketing industry, and it has the potential to kill your digital strategies if certain measures have not been set up for it.

What is friction anyway? Friction is anything that impedes the conversion process, whether that conversion is for building an email list or for selling products. Anything is involved in friction, from how fast the website loads, the colour scheme, the content, to the call-to-action you used. MarketingExperiments has a good definition for it, they said that it is “a psychological resistance to a given element in the sales or sign-up process.” Which basically means anything on your website can affect a visitor’s decision-making process.

It seems anything can influence them and most of it are subjective, how can you win? Well, the good news is that there is a way to reduce friction, and you can do this through A/B testing. You can focus on the following elements for your testing:

Page length

There are website where you have to scroll all the way down to be able to find what you are looking for, and there are those who just put links on the first fold so that guests can just click on the link of the page they want to go. Any of those are fine to adapt; however, there will always be people who do not want to scroll long pages and those who do.

So what you can do is check which page length does your audience prefer, a shorter one or a longer one? Additionally, test whether the number of images included in the content has an effect on the length that they prefer. In this way, you can see whether your audience can tolerate scrolling down longer pages if it is populated by well-placed images.

Content

Make sure that you are churning out good quality content. There is nothing more disappointing than a perfect website with low quality, objectionable content. Take the time to think of a catchy headline – one that does not border on being click-bait-y, but would still urge visitors to click. Your content should be relevant, informative, and even entertaining. And most importantly, do not forget about your call-to-action, whether you are asking them to subscribe to your newsletter or to buy a product.

Colour scheme

This is completely subjective because colour preferences are different for each person. However, there are colours that people can tolerate and there are those that they associate with other things. For instance, if you see the colour red, to which do you associate it with? How about blue? Purple? So you do have to test which colour scheme works.

But what if you have company colours, you might ask? Well, there is a way to edit them in a way that would be pleasing to the eyes. You cannot do anything about the logo, true, but you can still amend how the colours are used on the website.

Call-to-action

Different CTAs work for different people, and sometimes it depends on the industry. Pick which ones are the most common in your industry first. Choose one from that pile and come up with your own. Test both CTAs and see which one converts better.

These are simple ways you can reduce the friction on your website. Remember that there will always be people who will be critical of what is on your website, all we need to do is to reduce that number.

What Every Professional Should Know About The FCPA

If you are like many business professionals, you prefer to believe that companies and their employees are ethical. Unfortunately, often that is not the case. Since many foreign governments and business entities are full of corruption, congress passed the Foreign Corrupt Practices Act. Essentially, the FCPA affects every American company that does business outside the U.S. Broadly, the FCPA controls two areas of business: bribery and accounting. The accounting part, of course, requires adequate FCPA software. The bribery side, on the other hand, requires adheres to strict ethical policies. Here are some things every professional should know about the FCPA.

 Prosecutions Happen

The FCPA is not merely a forgotten law. On the contrary, U.S. authorities prosecute business professionals frequently for violations of the law. Similarly, companies pay millions of dollars in fines every year for both bribery and accounting violations. Because of the seriousness of the law, many diligent business professionals choose to contract for FCPA compliance services to limit their legal exposure.

 Businesses Must Have a Policy

The FCPA requires that affected companies create and implement a stand-alone compliance policy. Instead of burying the policy in a stack of other company documents, businesses should make sure it is visible and accessible to employees. The policy also should name a senior member of the management team as a responsible party under the Act. Similarly, it should state what accounting procedures the company will undertake to comply. A brief explanation of the FCPA compliance software is probably appropriate in the policy as well.

 Everyone Must Receive Training

Companies often get into trouble with the FCPA because they utilize third-party distributors to move their products abroad. As you might expect, U.S. companies are generally responsible for the actions of their contractors when it comes to the FCPA. As such, if your distributor pays a bribe, your company could be subject to civil and criminal liability in the U.S. By designing and conducting a comprehensive training program, businesses show they take the FCPA seriously. Simply put, promoting a corporate culture of compliance is an effective way to demonstrate a good faith effort to follow the law.

 Audit Foreign Personnel

While making a good faith effort to comply is important, government authorities want to know that U.S. companies exercise due diligence when it comes to the FCPA. Because of this, your company should know every foreign person, entity, business, and group with which it does business. Then, your firm should conduct periodic due diligence reviews to ensure every person and organization is complying with the law. Of course, because some geographic areas are more prone to corruption than others, you might have to focus your due diligence reviews on places where a FCPA violation might be more likely.

 Establish Controls

While controls over finances are always important, they are especially critical when it comes to paying foreign sums. Before any expenditure is made outside the U.S. smart business leaders will guarantee that they follow financial controls and comply with the FCPA.

Violations of the FCPA are more common that one would generally like to believe. As such, prosecutions are frequent. For U.S. companies that do business abroad, complying is essential. By implement a policy and developing FCPA compliance software, businesses can begin the process of complying with the FCPA.

6 Reasons Why Companies Are Not Looking Forward To Using AngularJS

AngularJS – as the name suggests, is a framework based on Javascript. It made its debut in the year 2010 managing to gain attention and praise for all its unique and convenient features. It was accepted with much anticipation and expectation. It has managed to gain the attention of the developers with its great features, but there are certain limitations where a company thinks twice before it implements angularJS. An expert angularJS developer though familiar with the features and advantages of AngularJS sometimes finds it difficult to dodge the limitations and move ahead with zest. This makes it difficult to gain the trust of all those development companies who are thinking to hire an angularJS developer to make extensive use of the angularJS services.

Reasons why companies do not encourage the use of AngularJS framework

Today let me take you through some of the reasons as to why some companies are not fascinated by angularJS.

1. AngularJS has different methods when it comes to arriving at a single solution. This proves to be quite difficult for all those who are new to the field to select the best method. This sometimes confuses the person who is not familiar with each and every method making it complicated.

2. User Interface is one of the important criteria that holds on the user’s attention. AngularJS sometimes limits the complexity of the Angular forms once the number of watchers crosses 2000. This negates the use of angularJS.

3. With time and expansion, one would find the need to jump to newer and more advanced versions in creating web solutions. When you have a bigger and more time-consuming project you cannot blindly rely on this javascript framework.

4. AngularJs generously helps with the structuring of your app. An app that demands a heavy DOM customization, canvas or WebGL stuff, then you need to put in extra efforts to arrive at the desired results.

5. Have you tried debugging in Angular? It is quite a complicated process. You need to put in your blood and sweat when it comes to debugging the angularJs codes. Moreover, the errors that are derived from the digest cycle do not some with the place where the error is.

6. Due to its complexity, there are only a handful of developers who the know the in and out of this Javascript framework. The server developer finds it difficult to understand the front-end codes making him the sole person who handles the server codes who cannot be replaced. It would create a problem if the server developer leaves in the mid-way, making it difficult to restore the server side codes.

Final Note:

We have often heard the saying that no human being is absolutely perfect, so are the things. It all depends on the things that we wish to consider on a large scale. If we ponder over all the bad things we tend to avoid the person irrespective of the good qualities that he might be carrying and vice versa. The world of technology too follows the same theory. AngularJs has its own set of good and bad, it entirely depends on the company what part it would like to emphasize. When we talk about disadvantages, we should also remember that it has some advantages also. Accordingly, a decision should be taken whether to make use of AngularJS or not.

Free Advertising – Is It Beneficial For Getting Traffic To The Website?

Companies and individuals who want to sell something to the online world can reach the potential clients with the help of advertising. In today’s competitive world, business owners spend millions of dollars every month to advertise their business. Free advertising is often overlooked by most of the companies. Small business owners and individuals who are looking for cheap advertising options can opt for classified ads to pull some traffic to their website.

How does free advertising help business owners?

Free advertising methods such as classified ads are considered to be risk-free option to spread the word about the brand. As there is no need to spend any money for such ads, there is no risk involved. When used alone or with SEO strategy, such ads can promote your business online.

When a person posts an ad online, it would reach the readers beyond geographical boundaries. Free advertising websites can be accessed from any corner of the world and no matter where a reader is located; he can view your ad and contact you directly.

By posting classified ads, one can post the details about the products and services one wishes to sell. The products and services are exposed to the online world, giving potential buyers a chance to buy them. Without hurting your marketing budget, you can offer products and services with the help of free advertising.

Struggling individuals and business owners who want to establish their brand name in the market can make use of free advertising methods. By keeping the investment in marketing minimum, they can establish brand online.

Gone are the days when business owners used to advertise in newspapers and magazines and then wait for a week or two to get their ad published. Free classified ads get published instantly and hence, you can expect great results in a short span of time. More online visitors are likely to view your ad online as compared to people who read newspapers. You will be able to reach a wider audience with the help of free advertising options.

Promoting your business through free advertising methods can help you deal with the competition. You can make your brand stand out from the competition and compete with the major brands in your industry.  If you ignore the power of free advertising, your competitors may take the advantage of such advertisements and makes sales.

Anything from hotels, computers, apparel, gadgets, fragrances, and even business opportunities can be posted on classified portals online. A person searching for your services or products would enter the keywords and search your ad among the other competitors. Using free advertising is a safer option than other paid advertising methods. All you would need to do is search for some reliable classified websites that have good number of visitors. Write unique ad content and post your ad for free.

Include relevant keywords that you need to target and make the heading as catchy as possible. Try to provide maximum information to the readers about your products or services. Include an attention-grabbing call to action within your ad content so that the interested users can contact you directly. So, if you are a start-up and do not have a lavish budget for marketing online, free advertising options can be explored. Entrepreneurs who have been using such methods have already got tremendous results with free advertising. Get started today.

Advantages Of Infrastructure As A Service

Outsourcing Infrastructure services permits companies to lessen InfoTech expenses, provide enhanced network capabilities and boosts network resources. However, before outsourcing IT infrastructure service you need to consider which services actually profitable to move out. As per the current scenario, businesses prefer to outsource IT services to gain scalability, lessen the overall ownership costs and optimize communication utilization. There are numerous Top IT solutions provider in Saudi Arabia available that campaign, design and execute organizational IT strategies and infrastructural requirements to their esteemed clients contentedly.

However, before assigning your business requirements to them you need to assess their technical expertise, knowledge and reliability. Plus, you also need to evaluate that whom you are considering is capable enough to provide cost-effective, dependable and advanced services to your business. Once you satisfied then only confirm your contract with Top IT solutions service provider in Saudi Arabia.

When you choose reliable and genuine service provider you’ll enjoy numerous benefits, such as:

Cost-effective:  When you choose IaaS model then lesser infrastructure costs is guaranteed. Even, organizations enjoy liberal working approach as not liable for certain uptime, retaining & replacing hardware and networking equipments.  Plus, presence of IaaS model keep your businesses safe against unexpected business thorn and cover everything related to IT which eradicate the need of IT staff as well. Thus, proves to be quite cost-effective deal. Plus, businesses need to only pay as per the capacity utilized, means no fixed monthly charges need to pay.

Market services more rapidly: Competition exists everywhere and to beat the competition you need to perform tasks more rapidly and genuinely. As IaaS offers flexibility and scalability, businesses can perform their job more rapidly which make them reliable and responsible.

Best prop up for disaster recovery: All enterprises need specific kind of disaster recovery plan which proves to be pretty expensive and clumsy. But, presence of IaaS keep you stress free as offers a secure disaster recuperation infrastructure, falling costs and boosts manageability. With this model employees can access the similar infrastructure from anywhere but presence of internet is crucial. Under this facility enterprise get everything to get functional like web server, important applications and email. That means you’ll experience fast recovery with secure data.

Expanding and flexibility: The best feature of IaaS model as Top IT solutions service provider in Saudi Arabia possess the advanced, most prevailing storage space,  networking technologies and servers through which can easily fulfill the needs of their clients. So, clients can alter their requirements anytime as per their changing working needs and prospects. For more information please visit here  :  https://top.net.sa/it-solutions/

Tips For Making A Deal In Challenging Situations

Negotiating and the art of deal making are essential in the business world, and they’re a necessary skill for any entrepreneur. You’ll spend much of your career negotiating in most professions, and that’s particularly true for entrepreneurs across all industries.

Some people really excel when it comes to the art of negotiation, but what if you’re in a difficult situation?

The difficulty could arise at the macro-level, for example involving the economy. Firmex mentions in their Mid-Market M&A Report that deals have been on the decline in many industries over the past year or so.

There may also be micro situations that impact the difficulty of getting a deal done, such as a challenging person or particular situation.

Even if the situation isn’t ideal, the following are some tips you can follow to get the deal done regardless.

Practice Self-Control

No matter the scale of the negotiation or deal you’re participating in, if you can maintain self-control you’re more likely to come out on top.

One of the reasons people often lose in their negotiations with difficult people is because they can’t control their own emotions and behavior. If you can stay in complete control, even in the face of adversity, you’re going to be in charge of negotiations, and you’ll be giving yourself an advantage.

Limit Presence of Other People

At the micro level, if you’re negotiating in a tough environment or with a difficult person, it’s best to limit the number of individuals who are around.

People that are difficult tend to be less flexible and more willing to jump into a disagreement when there are others around to see them doing that.

If you can keep negotiations small and private, it’s going to be more effective.

Anticipate Objections

If you’re negotiating something like the sale of your business or a merger and the economy is less than ideal, it’s more important than ever to make sure you’re anticipating the potential objections and concerns the other person might have.

You don’t want to go into negotiations during a down economy ill-prepared because that’s going to do nothing to alleviate the existing anxiety of a potential buyer. The more prepared you are going into negotiations, the more you’ll be able to assuage any possible anxiety and the closer you’re likely to get to the deal.

Create Open-Ended Dialogue

When you’re negotiating in a tough situation, whether that means the economy is down and you’re trying to convince reluctant buyers, or you’re simply sitting across the table from someone who’s difficult to deal with, a good strategy is to foster open-ended dialogue.

What this means is that instead of negotiating from the perspective of your own interests or taking a hardline stance on anything, move the negotiations forward by asking questions that require critical thinking and problem-solving.

In a difficult situation, this can be more appealing than simply hearing a list of why you want things to be a certain way.

Even the savviest of negotiators can face situations that are tough, whether it’s because of external forces or they’re working with someone who’s less than cooperative, but with some patience and planning, you can make a deal in even less-than-optimal scenarios.

2017 Digital Marketing Trends For Real Estate Professionals and Entrepreneurs

2016 is winding down, which means most professionals and entrepreneurs are already full-steam ahead when it comes to planning digital marketing for the coming year.

It is shaping up to be an interesting year across many industries as we head into 2017, and perhaps one of the areas of the economy that may see the most activity is in real estate.

Real estate professionals and entrepreneurs have been busy over recent years, with the prices of homes in many markets soaring, and the industry becoming larger and more competitive than ever before.

According to the site Rentseeker in a piece of content republished by media outlets like The Huffington Post, the annual salary needed to afford a home across the U.S., and Canada is on the rise, but that means there will be more large transactions likely to take place in 2017.

Real estate pros and entrepreneurs should start planning their digital marketing accordingly now before the new year begins. Below are some ways to get started.

Implement Virtual Tours

Most homebuyers are no longer traveling from neighborhood to neighborhood trying to find their perfect home. Instead, they’re using online portals to do their initial home shopping, and this trend makes it a necessity that real estate professionals and entrepreneurs provide them with virtual tours.

The better you can make your virtual tours, the more appealing it will be to potential buyers.

Also, incorporate these virtual tours not just one your website, but in your social media advertising and marketing as well.

Mobile Optimization

Your site may already be optimized for mobile use in some sense, but make sure it’s fully optimized.

People rely on their smartphones and their tablet as their primary source of information, so make 2017 the year you perfect your mobile optimization and make sure not just your site but all of your digital marketing content is accessible to mobile users.

Build Your Online Reviews

Another thing consumers are dependent on in their daily lives? Reviews.

People read reviews before they go to a new restaurant, visit a store or hire a professional, and that includes real estate agents.

Focus your attention on building an excellent online reputation, and ask your happy clients to leave reviews for you on sites like Yelp and Facebook.

You can also have your clients review you on the major real estate sites such as Zillow.

Managing your online reputation is incredibly important in a customer service-driven industry like real estate.

Boost Your Content Marketing

Digital marketing is nothing without great content marketing, and that certainly holds true for real estate professionals.

This is a business where people feel like images and videos will do all the work for them, but it’s content marketing that will ultimately drive people to your site, so make sure you’re investing in getting it right.

2017 is likely to continue being an exciting year for real estate professionals and entrepreneurs, making it essential they stay on top of industry-specific digital marketing trends to stay competitive.

Scroll to top