Affiliate Marketing

How To Use The Basic Marketing Automation Tools

Marketing automation platforms are a real blessing for any marketer. They let companies automate their frequent tasks and processes, without client attrition or depreciation of goods and services. Nevertheless, some salesmen do not know how to use the full potential of marketing automation tools. They simply utilize two or three features of such platforms, while the rest of possibilities stay unexercised. It seems to inexperienced marketers that they achieve good results, but actually their success is quite moderate. Only when you test out a number of different tactics in your marketing strategy, you can really unleash the strength of marketing automation.

The same can be said about bpm’online. You can use only a couple of its functions, and feel happy as they’ll make your work much easier. But if you leverage all the tools of this software, the effectiveness of your operations will become much higher. You can learn more about the software on https://www.bpmonline.com/marketing, while we will go on discussing the key marketing automation tools and techniques.

Specialists note that there are four basic methods that let salespeople close more transactions. They vary from using all the instruments of a given platform to looking for the most profitable leads, developing of online alerts and reducing the length of a sales cycle.

How To Use The Basic Marketing Automation Tools

Key Marketing Automation Tools

Using the services like bpm’online CRM, top marketers easily measure a client’s activity and determine when the customer reaches a “ready-to-buy” stage. Here are some techniques experienced marketers use to achieve perfect results both in big and small businesses.

Use Every Function in your CRM Application

Let’s take a closer look at a simple example. For instance, would you purchase a Ferrari and never went beyond 40 MPH? Naturally not! So why should you pay for a software if you are not planning to apply to its full potential?

In order to make more successful deals, you should, first of all, leverage every function within this system. Having an option to forward powered emails and SMS messages all at once? Try it. Having the opportunity to set yourself automatic reminding to follow up with consumers? Get rid of the habit to put reminders down on a sheet of paper and use this feature of your software. Every successful marketer understands the advantage of automation; therefore his first job is to study the twists and turns of the platform he is using. It is the only way to leverage the whole range of automation’s competences.

How To Use The Basic Marketing Automation Tools

Single Out and Support Hot Leads

Marketing automation tools will help you look through the shroud of useless information and see clearly what your leads look like. Using such software, you will easily understand which leads are more engaged than others, who is ready to purchase and who needs some nurturing.

Your platform is already tracking the way your leads engage with the messages they receive. Look through the available data, read the reports and make the list of the most active leads. These are the recipients who have opened three consecutive letters or clicked on the links offered. Having determined these people, you may be sure – they are interested in your products or services. Your next step is a phone call or a personalized follow up. Chances are, these prospects will turn into paying consumers in record time.

As top marketers note, starting the automated campaign is not the only aim of a good marketer. Their outmost purpose is to understand what leads do when receiving your emails and act on it accordingly.

Offer the Right Content to the Right Customer at the Right Moment of Time

Why do people say that “content is everything”? Because it sells. According to various investigations and studies, more than 80% of buyers looked through at least 5 portions of content from the companies they purchased from. High quality, personalized emails convince consumers that they need certain services and goods. Besides, such content helps people see the difference between you and your rivals. Thanks to “marketing-wise” and effective letters, your business will be perceived by customers as an industry leader and the most reliable vendor.

One more aspect that is quite important would be timing. Sending the right emails to the right people is not enough: you should think well about when to do it. Make trigger emails, which will reach out to your consumers just at the right time.

Use Marketing Automation Tools to Shorten the Sales Cycle

The key goal of any CRM platform is not only to let the sales reps make more deals, but also to help them achieve perfect results as fast as possible. When you devote all the repetitive and time-consuming tasks to the intelligent software, they get equalized. All the necessary communications become targeted and timed. Therefore, your conversion rates grow up, while leads dropouts become minimal.

In order to shorten your sales cycle, you should obtain a clear understanding of what the sales funnel looks like and how people go through it. Study this path carefully, from start to finish, and do your best to minimize potential troubles and obstacles.

5 Innovative Reasons You Should Use Twitter For Promoting Your Business

It might seem a little confusing as to how you can use Twitter for your business, however the five innovative ideas will make sure that you are getting through all of the talk and get some great marketing information for Twitter that will really show results.

1. Special Offers

This is probably the greatest why so many business are successful. When you send out coupons that are only on Twitter, the customers that are the most loyal will come to you. Not only are you going to be able to find some of the greatest buyers out there, but you are also going to have a great marketing channel that will reach out to other buyers that you wouldn’t be able to find on your own.

2. Local List Builder

Local marketing is a new trend that is increasing substantially. It is a very known fact that Twitter can be used as the perfect local marketing tool. With Twitter you can search for a certain area using the website’s search engine. You can follow hundreds of people that are within your area, develop a strong relationship with them, obtain simple consultation gigs and start promoting your product to a wide variety of people. This is a great strategy that Twitter offers for businesses.

3. SEO Authority

If you have a Twitter account for your business that is already booming with success, could you imagine how much more successful it could be if you paired it up with the success of SEO. Even if your tweets don’t have enough juice for links, because it has such a high ranking in the pages, you are easily able to rank on the Google front page by using just a few simple back links.

4. JV Attractor

Any expert marketer is always looking to connect with others. This is why many marketers state that conferences are one of the best way that you can create relationships that will, in the end, turn into revenue. Twitter make this very easy by taking away the issues of time and distance and makes connecting easy. Twitter is like your online conference in your own home.

5. Sales Scoop Exploder

One major element that Twitter has for the success of marketing campaigns is relevancy. The more that you stay in touch with what your client’s need, the more sales you are going to be able to make. It’s very simple and very plain. The best way for this is to go to the topics that are trending on Twitter, see what others are talking about and make your marketing messages relevant to what they say. You will see the rates of your responses increase dramatically.

These top five secrets are really going to make a difference in the success of your Twitter marketing career. After you have used Twitter to promote your business, you will be surprised at the amount of results that you are getting. Keep up your good work and you will have a long-lasting successful business strategy just by using your Twitter account.

Martin Swan is an expert blogger and IT consultant. He loves to enhance knowledge by passing IT exams. If you’re looking for properly well organized study materials to complete your exams, then you should visit cert4prep website.

Online Marketing – What Are Its Different Advantages?

Online Marketing - What Are Its Different Advantages?

In the present world, the Internet is considered to be the most suitable way that enables you to earn good bucks online. The online marketing business are provided a wide opportunity for almost everyone to earn some money and thus, increase their income. Just like SEO plays an important role in enabling your website to get high rank in the major search engines, similarly online marketing has made it all possible to earn huge amount of dollars even at the comfort of your home. Make sure you choose a suitable online option that enables you to boost your income very soon.

Some Advantages of Online Marketing

With the help of online marketing, you can earn quite a good amount of money in no time. Check out some advantages associated with online marketing.

  • Viral Marketing
  • You may choose viral marketing for the promotion of your products as well as services to several customers. Thus, when your clients may get immense satisfaction by using your products, it is obvious that he will speak about your products to various people. As such, you will be able to increase your number of potential customers. You’ll also be able to earn good amount of profit with online marketing.

  • Introduce New Communities
  • With the help of different social networking communities, you can interact with innumerable people and as such, you may share your views and thoughts with them. Also, listen to what they want to say. Thus, by taking active participation in these social networking websites, you can promote your products and services to several people. This in turn, will give you a suitable chance to increase your sales with time.

  • Affiliate Marketing
  • Affiliate marketing is undoubtedly a great way to earn some valuable dollars online without putting much hard-work. In affiliate marketing, it is the website owner who puts an advertisement of the products and services of the merchant in his/her website. Thus, when any products/services of the merchant gets sold or if even a lead gets generated, the website owner gets the chance to earn a small percentage of commission. Affiliate marketing helps you boost your income and in turn, improve your financial condition.

Online marketing enables you to earn extra money apart from your fixed income. You do not need to allot any fixed time to earn dollars with online marketing programs. As such, you can make the most use of your leisure time and earn some precious dollars.

Blog Your Business to Dominate the Market

Many small town business holders wonder if there was a method to promote their business easily without any uphill struggle and effort. They are fed up of advertising on large boards or distributing pamphlets. For those business owners who belong to developed cities or are a regular user of the internet, it’s quite simple. Internet came to this world along with lots of wonderful ideas. Web directories are one of them. It’s a great and a very useful idea for new business owners.

Let People know your Business

For promoting your business all over the world, you could create a blog related to your business and publish it over the internet. Creating a blog is easy but promoting is rather tough.  A web directory is a good option for giving your blog the exact exposure. When you decide to submit your blog to any web directory, it promises you to enhance your business over the internet. There are conditions that your website must fulfill in order to get listed in the top web directories. The most important thing required in your blog is the information content. If your blog consists the appropriate information that people generally look for then your blog will be given more priority over all other competitors. The web directories help your website in attaining a high natural page ranking giving your website the proper disclosure on the top search engines.

For submitting your blog to a directory you first need to choose a directory that would be the best for your business. If your business deals with multiple business products then select a directory that does the same. The Creativityden blog directory may be the correct choice for you. This directory deals with almost all sorts of business whether it is travel, communication, technology, blogging or even SEO. It’s one of the best places to get your blog the right exposure.

Make as many Contacts as Possible

One great way to expose your business on the internet or social media is to make relationships with other bloggers. This could be done through guest posting.  When you post your articles on blogs of other experienced business owners you enhance your business through attracting readers towards your post. Making more and more fiends helps in increasing the number of hits for your blog. This method also helps in contacting a third person who could  generate creative ideas for your business blog.

Is Email Marketing Beneficial Today?

Many People may know or not but Email Marketing has made many people millionaires. However some people were saying that email marketing is going to die soon or is already dead. However, the below helpful infographic clearly mentions the current state of Email marketing. Looking at the InfoGraphic we can clearly understand that Email marketing is here to Stay.


Via: iContact

Oops, You Just Killed Your Reputation

As an internet marketer myself, I firmly believe that the amount of clients/sales we’re generating and our profits highly depend on our reputation. I can say this with confidence because I’ve met reputable people online, and not-so-reputable ones. Comparing the amount of sales that they generate, I can attest that the latter do not produce as much as the former!

I am writing this post because I want to help you — I want you to avoid ruining your reputation, while it is still possible. You see, once you “kill” your reputation, it’s dead. I doubt that you can ever get back what you lost. Well… maybe some can, but it would prove to be very difficult!

Just How Important Is Reputation?

I know, some people don’t see reputation as an important factor in internet marketing success. They take it for granted. Hence, I am going to give a situation which will serve as a concrete example that reputation is a determining factor to achieve success in IM.

Let’s have “Person A” and “Person B”. Both of them run competing web design companies. Person A is highly respected, and a lot of people recommend his service. Person B, on the other hand, has a habit of bad-mouthing his clients. As a result, his ex-clients warn others that Person B’s company is not recommendable.

Supposing that they both have the same skills and pricing structure, who would get more client work, and, in the end, more profit? Surely, it’s Person A!

Now you see how important reputation is. I want to delve deeper into this topic by talking about my experiences on people who (seemingly) are murdering their reputation unconsciously.

Unconscious Murder of Our Own Reputation?

What Things Usually Happen…

There are times when people do things just for fun, not knowing that those things could possibly hurt their “perfect” reputation! Fake bids. Swearing at clients. Not honoring bids/not sending payments promptly. Do those phrases sound familiar? Well, unfortunately, a lot of people do those acts. What’s more unfortunate about this is, they’re killing their reputation by doing so.

A Brief Yet Interesting Experience

Allow me to share an anecdote. :) Last week, I was on the Digital Point Forums and I recently sold a small website there. The bid was $165 and it was a private bid. I was told that I would be receiving the payment last Tuesday, but then up until now I see no signs of any payments made. I am not whining or whatever. Besides, it’s not the money, it’s the principle of keeping your word. It’s the principle of speaking with honor!

So, what does this experience tell me about the bidder? He’s a liar, he doesn’t honor his bids, and he’s not worth my time. To be honest, I gave him an allowance of four days already. He had been reading my private messages (I know this because I was asking for read receipts through vBulletin’s system.), yet he didn’t even have the courage to tell me ANYTHING at all! At least now I know that I MUST avoid him/not accept his bids, should I sell any more sites on Digital Point.

Well, I pity him because he’s not getting any more business from me, nor from my entire network.

How to Prevent This from Happening

Always think before you act! This is a very important rule that everyone should follow. Don’t be tactless; always use your head before doing anything! Before promising a client something, make sure that it’s possible for you to do it. For example, don’t tell your client that you can come up with a marketing plan in an hour after he pays you if you really can’t.

Speak with honor… all the time. I hate it when people say something with full confidence, and then take it back in the end when they know they’ve said something unfavorable to them. If you say something, then be sure that you can back it up, and defend it until the end!

Act professionally. Shame that there are a lot of bad-mouthed, morally impaired, and ethically challenged people who call themselves professionals. In this world of business, we should all act professionally so as to avoid pointless arguments and loss of heaps of revenue. Don’t resort to using cuss words just to get your point across. Don’t disrespect anyone you’re dealing with. Just be polite and remember that having a great reputation depends on how well you know your values.

Summary

People tend to kill their reputation unconsciously. Whether it’s through scamming, not honoring their words, or even cussing at clients, it’s still a riotous act that could ruin your reputation for your entire life. To prevent this from happening, always see to it that you’re acting professionally, and you hold true to your word. A great rule to remember is, “ALWAYS think before you act.”

Networking A Necessity or an Advantage

My friend and I were debating about this topic just a while ago. We were arguing if networking is essential to a website’s growth, or if it is just something that we can take advantage of. I personally chose the latter; networking is just a tool which we can use to help relieve our internet marketing hardships. I will state our points here, starting with “Networking is a necessity.”

After reading all the valid points, please, let me know what you think. Is networking a necessity to a website’s (or an online business’) growth, or is it just something that we can gain additional benefits from?

Please note that two persons wrote this single post. One wrote some things for networking being a necessity and one wrote some things for networking being an advantage. So it’s just like we’re debating with each other through a blog post.

Networking: A Necessity

Networking can be considered as a need in order for a website to grow. Consider this situation: A person who has a lot of contacts and friends launches a website. Right after the launch, he sends everyone in his address book (or IM list) a message saying that the website is now live. Most, if not all, of his contacts would then visit the website and if it’s really good, the word would spread like a virus and the site would develop rapidly.

Another thing that a person’s contacts can do is they can complement your deficiencies. For example, you own a blog and you can’t post for a month. Your friends could help you if they’re capable enough. If you didn’t have any contacts, then your blog would surely die. Imagine, one month of no updates. Your readers would be bored and eventually they would unsubscribe.

Finally, networking is really a necessity because without it, you will actually get little to no visitors. If you don’t tell anyone about your site, how would people find out about it (besides advertising of course)? Sheer luck? Typos? These reasons just prove that networking is indeed a requirement for a site to grow.

Networking: An Advantage

Networking is not a need, it is merely an advantage. Before I start with my arguments, let us define networking first.

From http://www.pricedrightllc.com/id90.htm:

Two or more devices (or people) that communicate with each other and share resources

A website with great content can tremendously grow within a month or so even without the use of networking. Creating ad campaigns, SEO campaigns, and building lots of backlinks can send in tons of traffic to a site — yes, WITH NO NETWORKING INVOLVED. This just proves one thing: networking is not a prerequisite for a website’s growth.

Now let me talk about why networking are just advantages. Allow me to share some things that networking can do to give an online business or a website an edge (take note, just advantages) over others.

Let us create a sample scenario wherein a new webmaster is searching for a great web designer, and he knows no one yet since he is just a newbie. He would search high and low for web designers and probably, he would end up with someone who offers services for a high price, yet the quality is just so-so. Now, let’s recreate the situation. Suppose the new webmaster had contacts. He could just ask these people if they know great web designers. Surely, one or two (or even more) of his contacts would respond, especially if the people in his list are all webmasters! Who knows, he might even get a discount by simply being a referral. So now his website gets a great design for a great price. He may use his remaining budget for advertising or other purposes. He’s got an EDGE.

I hope you get what the situation was trying to explain. Networking only gives us benefits and other advantages; it is not a requirement for one website to grow. It is merely something which aids our businesses, but not something that needs to be there in order for us to attain success.

What Do You Think?

We have delivered our points, and I strongly believe that each side had a firm stand. Now, what do you think about this issue? Is networking really a requirement in order for an online business to succeed, or is it just an advantage to further increase the development and growth of a certain website?

How to Pick the Best Referral Program

You might wonder what a referral program is. A referral program is one that allows you to recruit members into the program under you. This method is called as downline building. Remember that downline comprises of referrals. All the referrals have to be active so that you can earn the maximum amount of money from them. If the referrals remain inactive for the most part of the day then you would not be in a position to earn a lot of money from the program. It is interesting to know that most GPT or get paid to programs are also called as referral programs. This is because of the fact that a GPT program works on the referral system. You might wonder who to pick the best referral program on the Internet. Since the Internet is laden with many referral programs you should be careful enough in choosing the best referral program.

There are indeed a few tips to choose the best referral program. Make sure that there are two levels of referrals in the program. It only means that you can earn from both the levels. The first level would pay you anywhere between 15% and 20% of money the members earn. The second level would pay you about 5% of the members earnings. This is how the earnings are calculated. You would do well to earn from both the levels. The advantages of joining a referral program are innumerable indeed.

Make sure that you sign up for a referral program that has no limit when it comes to recruiting new members. In other words you can recruit as many new members as possible. The more members you recruit the more money you would earn. Choose the referral program that pays you via two or three payment methods. There are some referral programs that pay you through checks only. There are some referral programs that pay you both by check and by Paypal. You would do well to sign up for the program that pays you through more than one payment method. Choose a referral program after thoroughly going through the reviews about the program written by its real users. This has to be done in order to join the best referral program. You would do well to view a few payment proofs too before signing up for the program. All these steps or tips would help you to choose the best referral program.

Internet Marketing – Great Benefits In Maximizing Profits

Web Impact Entices Customer

Internet marketing helps businesses to grow manifolds by advertising through internet. Internet is the first option for any requirement be it information, goods or services, place. Therefore successful businesses need to have their internet appearance to maximize their profits. The biggest and the most important benefit of internet marketing are to get maximum number of customers despite of different geographies. Web provides loads of opportunities to businesses like offering discounts and schemes to attract online customers. Customers in turn are short of time and in need. Amazing offers on every purchase holds the customer’s interest intact and keep him buying from the internet. Online marketing or internet marketing helps businesses to stay in touch with their customers. Satisfied customers stay happy with charismatic web appearance. At the same time dissatisfied customers could be tracked instantly and converted in to positive and prospective happy customers.

Competitive Edge

Internet marketing supports businesses in staying updated with their competitor’s strategies and statistics. Internet marketing provides numbers where in businesses could assess their position in the market and work to make it better. Change is the only constant and internet marketing helps businesses to keep changing as and when the competitor tweaks their policy to divert customers. Online marketing helps in collecting, accumulating and analyzing the business data to maximize the profits. Competitor’s data, customer’s data and even data pertaining to the competitor’s customers could be easily tracked by internet marketing. Their big internet marketing companies available in the market which provide number of customers looking at the website, getting converting and even doing window shopping. Successful businesses can easily optimize and utilize these numbers to plan strategies for future. Online data helps understanding the customer’s behavior to strategies the product and product life cycle.

One Time Cost

Internet marketing would certainly incur some cost. However this is just a onetime cost which would keep churning benefits in long run for businesses. It’s important to plan properly before designing the website. Some of the features allow changes every now and then. It’s important to create a strong presence which should entice a big customer base. Internet marketing would minimize on the staffing cost and would need a lesser number of employees to manage the show. Rest of the work would be done automatically over the internet by the technology and its developments. This means it would also reduce the cost of land as lesser people indicate lesser space. Internet marketing saves cost by spending once.

Zee Generation Technique

Internet marketing belongs to a modern school of thoughts. Unlike any traditional marketing strategies it provides instant results. Similarly instant incorrect measure could be detected and altered to maximize on the online strategy. Customers across the globe provide more profits then restricting to one particular location or geography. Modern generation needs quicker results and quicker measures to grow. It’s important to implement the best marketing strategy and maximize on the profits. Data driven approach helps in growing the business more than any traditional approach. Internet marketing is completely data driven which helps the businesses to grow day on day.

It’s a Hot and Humid Day. Which Would You Buy?

Let’s say it’s a very hot day today, the temperature is 40°C/104°F. You see two stalls – both are of the same size, but one looks more elegant than the other. The first one (let’s call it “stall A”) has a very simple “setting”. No flowery curtains, splendid table covers, no fancy stuff. All you can see there is a person (the seller), and his refreshing and cool lemonade. The second one (“stall B”) has all the elegance in the world — high-class decors, tablecloths, a unique logo for the stall, and all that. The owner of stall B looks very presentable, and he’s selling cups of coffee.

Now, the question is… which product would you buy? The lemonade, or the coffee? I’m sure all of you would answer lemonade, unless your brain has been configured to be topsy-turvy!

This teaches us one important lesson. If you do not market the right product to the right people (in this case, people who need a refreshing thirst quencher), you would NOT make any sales at all… No matter how presentable your product is!

Learn to Adapt to Your Environment

The internet is transforming more and more nowadays, and we can not simply deny that fact. We, internet marketers, should learn to adapt to our environment. If the people today need article spinning software, then let us have something to market to them — get a programmer to produce a unique and saleable software, and then do what every marketer should do. Use your skills to make some serious sales. Do not try to sell them an article copier software that literally copies and pastes articles from the net to a word processor. I’m telling you, you would not make even a single cent.

What measures/actions should we take in order to adapt to our environment quicker?

Research, research, research. This one is very powerful especially when you know how to do it properly. Research on the most lucrative niches. Know what the people’s needs today are. Learn which things are hot and which are not. Be updated on all the trends on the internet today.

Don’t try things that you think won’t work. There was this saying by Henry Ford, let me share it with you. “Whether you think you can or can’t, you’re right.” Most of the time his quote proves to be true! Trust me, I can attest to that. If you think selling boxing gloves to fashion-inclined girls won’t work, then don’t even think of doing it. Once this becomes your habit, you won’t be making mistakes of choosing the wrong product for a certain group of people during a certain period of time.

Ask for suggestions/comments. This method has never failed me. If you ask for suggestions, it would be like asking the question “What would you want me to sell to you?” to your target market! I have tried this a lot of times already and it always worked.

People Buy Something Because They Like It…

… Not because you’ve got a decent sales pitch. If you had a very, very enticing sales pitch, then maybe they would buy without thinking, but we’re only talking about a decent sales pitch here. :razz: No more arguments about the adjectives. Let’s continue on…

Face it — even if you don’t write a great sales pitch, people would be flocking over your online store if they think your product is that good. In my opinion, it would be enough to have a detailed advertisement on forums and other websites in order to get a good number of sales. Overly exaggerated and extravagant pitches might actually do more harm than good. Why? People would be raising their eyebrows on your product!

Summary

Learn to adapt to your environment and make sure your product is liked by people. Research on the hottest trends these days and try to squeeze some information from prospects by asking for suggestions/doing surveys. If you market what’s marketable (or saleable), then you would be sure to get a lot, and I mean a lot of sales.

Five Tips to Pick the Best Affiliate Program

It is important to pick the best affiliate program in order to earn a steady income. You might wonder how to pick the best affiliate program. It is important to know that the Internet is a repository of innumerable earning opportunities. An affiliate program is also a great earning opportunity by which you will earn money by selling products or services. You can also earn money by referring people under you. Thus it is also called as a downline program. Each member in your downline is called as an affiliate.

Make sure that all your affiliates are active in order to earn money on a regular basis. If your affiliates are not active then you would not earn money on a regular basis. Thus make sure to interact with your affiliates. In other words your affiliates remain active only if they are kept informed about the pros and cons of the program. You would do well to pick the affiliate program that encourages you to interact with your affiliates or communicate with your affiliates. At the same time think twice before joining an affiliate program that does not allow you to communicate with your referrals. This is how you should pick the best affiliate program.

As a matter of fact there are many affiliate programs on the Internet that show great promise when it comes to earning money. You can indeed earn attractive income every month by building a deep downline. Make sure that you earn from each level of your downline. You would do well to pick a program that is characterized by two or three levels of downline. Too many levels in downline is not really good when it comes to marketing. All these points should be taken into consideration when picking the best affiliate program. Make sure to pick a program that has an effective affiliate support. In other words you should get quick response from the support personnel. Any affiliate program that has a good support system does well at the higher level. An affiliate program characterized by affiliate marketing is a great way to earn the extra money that can supplement your regular income. It is not a hyperbole to say that a good affiliate program has the capacity to earn more money for you than you would have expected! You should aim to join the best program on the Internet and earn right from the comfort of your home.

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