Social media is BIG and only getting bigger. It is an ideal way to tell the story of the brand and connect with fans. Most businesses are using it. But Some business owners are struggling to get it right. So it is important for companies to promote attractive posts for more engagement. It will maximize interaction with fans through clicks, likes, and share. So it’s time to understand why you need to measure the results of this strategy.
Different Posts Depending on the Distribution Channel
Each social media channel has specific posts that generate interaction and a unique way of presenting content. As a result, it is best to generate good posts, fans will specifically appreciate the platform. For example, Facebook functions better for fun posts. So the posts must have an attractive title and the empathetic content to the audience.
On the other hand, LinkedIn has an exclusively professional audience, and therefore content must necessarily bring added value to the professional side. Twitter has spiritual, short, trending posts. Content that catches and shared will be interesting and inspirational. Instagram, Pinterest are visual platforms that conjure up successful pictures. That’s why it’s good to post here if you have quality visual content.
Ask the Audience to Share your Post
In other words, do organic promotion for you. A share is valuable because it means appreciating the content and bringing audiences. I have often heard the question: can I post this for me on the page? In addition, I reviewed the successful Facebook pages and came to the conclusion that there is nothing strange about ending the post with the phrase “feel free to share it”.
First, make sure you have a post that is worth distributing by an influential. If you have recalled or quoted another person online in your post, it’s a good idea to contact her and ask her to share. The more the person you are contacted is more known and has a significant audience, the more you increase your chances of promotion.
Engage your Audience, Customers
Social media is no longer a responsibility of the dedicated marketing department. It’s now engaging and affiliating with a brand and that’s why employees can help distribute the posts on the brand page if they identify with them.
Customers and fans can also write opinions about you on their personal, social media accounts and, implicitly, have organic promotions. Just as I can share your posts if they seem interesting. The personal networks of everyone who see your posts can become an important source of potential fans and customers.
Use Hashtags Specific to the Domain
For some time, hashtags have been working and have become a search method. That’s why it’s good to find and use the most relevant to you for effective promotion. In this way, you can find specific posts by location, topic, interest.
Formulate Titles as Questions
Posts become more intriguing, stirring curiosity and interaction. With a question you can generate conversation by encouraging readers to answer the question from your personal experience. The strategy is for the dialogue to be active, and the more readers participate, the more time it lasts in the social media news panel. It takes a clever and challenging question, generating different opinions and dialogue.
Content in social media has become richer and changing very quickly, so you need to be present with your posts for little time as possible. This goal is part of the online branding strategy of any brand and it’s important to find out which are the best methods that work for each one.