Month: November 2019

SEO Content Rules —CHECKLIST to Boost Performance

(The web is overloaded with information and only the search results on page one attract user engagement. SEO content is the most effective tool to boost the performance of your webpage.)

With prominent advertising technologies coming in use in the digital spectrum, SEO has become an important factor in the field of marketing and promotions. SEO stands for Search Engine Optimisation and is an excellent tool for the best positioning and creating brand recognition amongst the target audience.

It is common these days to search on Google for all our necessities. Research says that almost 80% of internet users immediately turn to Google to look for any product or service. This poses a significant opportunity for new companies to establish themselves through search engines. But at the same time, millions of search results come up while looking for a particular subject. In the age of enormous competition, you will require Search Engine Optimization or SEO to keep your site on the first page of Google search results.

When the SEO content rules are correctly followed, the chance of your web visibility automatically increases, and that too organically.

SEO is intimately related to 1 factor: keywords!!!!. Keywords are the fundamental technology on which Google operates entirely. It is like a directory that opens up a few pages by relating the most relatable search results based on the keywords searched for. Thus, it is the target of the SEO services to include as many keywords as possible in their article or website content.

Here is a checklist to boost the performance of your website with the help of SEO and get the best of internet traffic.

1)   Content highly relatable. Increase ‘Dwell Time

For every website, high-quality content rules over quantity. But if you are successful in providing quantity along with quality, be sure of getting higher ranks in Google search results. The amount of time that a normal user spends on your website is called ‘Dwell Time.’ Higher the dwell time, the greater the chances of moving up in the Google performance charts of search results.

When you provide relatable content, users tend to spend more time reading your website articles, and this adds on to the dwell time. Surveys conclude that a blog of approximately 2500 words is best capable of holding attention and performs well in the SEO. Although length plays no role in generating readership, and as long as your content is relatable, you are good to go.

2)   Keywords for better performance. Google suggest

Search Engine Optimization works in close relation with keywords. It is suggested to use one keyword in every 150-200 words for maintaining proper density. The easiest way of generating trending keywords is by typing your subject in Google and checking the suggestions provided by Google. This is called ‘Google Suggest’ keyword, and articles containing them are most likely to appear on top.

Keywords for better performance. Google suggest

Keywords for better performance. Google suggest

Google also has a dedicated software called ‘Google Keyword Planner,’ which sorts and presents the most searched for keywords. As the data is coming directly from Google, it is highly reliable and useful in lead generation. There are various websites that also provide you with low competition keywords based on market research, thus improving the quality of your content. It is also recommended to use your keywords in the website link, for maximum impact.

3)   SEO content plan

It is no secret that a well-planned article will perform well in the SEO charts than a randomly phrased content. For creating the most effective content, you should keep certain points in mind.

SEO content plan

SEO content plan

  1. Use a meta-text to let the search engine understand what your article is about. Keep it as low as 30 words to give a basic summary of the SEO content.
  2. Maintaining a balance in keyword usage is important, and so is knowing where to use the keywords. For this, you should keep a keyword centric title tag that will attract most readers and then use the keywords again, a few times in the text.
  3. As the search engine views your URL, metatext, and the H1, H2, H3 tags only, most emphasis should be put on creating better performing titles. The headings should contain your keywords. Your content should be divided into H1, H2, H3 categories for better user experience, and SEO.
  4. You should use external and internal links, adequately distributed across the website content. These outbound links increase the trustworthy referencing of your website and send a message to Google that your content is reliable. A minimum of one outbound link should be used in the content to add to its credibility.

4)   Optimizing the page load speed with variety in media

The major search engines of the world, Google and Bing, both take into consideration the page loading speed of your website. If the users get the wait time of a few seconds while visiting your site, they will immediately exit, affecting your dwell time. The bounce rate will increase, and the total number of page views will also go down. This overall phenomenon will impact your SEO ratings significantly. Therefore, it is essential to increase the page load speed by keeping the cache memory clean, writing a streamlined code, and minimizing the number of redirects.

Optimizing images can also contribute greatly to reduce the total file size and improve the loading speed. Using high-quality photos enhances the rate of conversion, and properly optimizing them can fasten your page load speed. You can also add to the signal relevancy by including keywords in the image file name and captions.

The same indexing can be applied to videos to increase your probability of SEO. Research claims that websites with video content have a 4.8% higher rate of conversion in comparison to sites with only text. Videos also increase the dwell time as an average user spends more time watching videos over reading.

Thus, you can keep experimenting with a variety of media types to maintain your performance and boost SEO rankings.

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