In the past few years, much has changed in the world of technology. But one thing has remained constant: the need for search engine optimization (SEO), as it is a proven and effective way of marketing both your website and your company.
There are lots of reasons why you need SEO, but some are more important than others.
One of the biggest reasons why you need SEO is that it will significantly increase traffic to your website. It does this by increasing your rankings in web searches, which leads to more people both seeing your site and visiting it. This increase comes from optimizing various tags in your website’s HTML code, such as the title and description tags, so that search engines can better understand and rank your website.
Whether you sell products and/or services on your site or not, you will find that SEO will bring you a definitive and significant return on investment. Companies that provide SEO services can easily show you how well their strategies are working, in terms of not only web traffic and search engine rankings but also when it comes to conversions. For those who have an E-commerce website, SEO companies can track everything from a person performing a keyword search all the way to the sale. For other types of websites, they can track other types of conversions, such as when someone contacts you for more information about what you offer.
One of the best things about SEO is that it is a cost-effective strategy. Instead of wasting your marketing dollars by casting a wide net, you are focusing only on those people who are interested in what your website offers. Studies have shown that leads generated from means other than SEO cost in excess of 60% more than leads generated from SEO. What’s more, SEO not only focuses on people who are interested in what your company offers but focuses in particular on people who want to get what you have to offer right now.
With SEO, also comes some significant side benefits. Chief among these is that it makes your website more usable. This is because when SEO experts improve your site so that it is better understood by the search engines they will also have to improve its overall usability as well. They will do this by making your website’s collection of pages more accessible, which will make it easier for people to find what they are looking for on your website.
Finally, using SEO will improve your company’s brand awareness. Large companies often spend millions of dollars trying to improve the awareness of their brands, but with SEO you can do this for much less. This is because when people continually see your site ranked nearly the top of the search listings on sites such as Google and Bing they will begin to recognize your site and company as an industry leader and they will trust them more. People will further begin to associate the keywords that they had been searching for with your brand.