Month: July 2018

Top 5 Preparations For The Launch Of Your Website

Launching a website is indeed one of the best ways to earn extra income. If you will do this right, it can even serve as your main source of income. Thus, the right preparations are in order. In this article, we will discuss some of the most important preparations to launch your website successfully.

  1. Think of a specific niche

First thing to prepare when starting a website is your niche or the topic that you wish for your website to address. Are you planning to start a website about movies, celebrities or TV shows? Do you want to start a website about travel or do you prefer becoming a foodie blogger and feature different foods from different parts of the world in your site? Another type of website that has great potential is e-commerce website. This is perfect for people who want to start a shop but do not have enough budget for a physical shop. Online shopping is very much in-demand so you can use the Internet to sell stuff. Having a specific niche will make it easier for you to prepare other things. This gives you direction on your journey.

  1. Choose a domain name

Once you have decided what your website will be, it is time to choose a domain name or the name of your website. Branding is very important so you should make sure to choose a domain name with easy recall from your audience. It is advisable to keep it short and direct to the point. You can mix words if you’re having a hard time finding available domain name. However, you should stay away from special characters including hyphen or numbers in your domain name. It is easy to get confused when there are numbers and hyphens in the name. The main goal is to have a name that can be easily remembered by visitors especially your target audience.

  1. Find a reliable web hosting site

Another important consideration is to find a reliable website hosting to run your site. It is advisable to look for web hosting with easy control panel setting for easy file management, simple email set-ups, cPanel hosting manager and easy file upload to upload your content.

  1. Research for keywords to use

It is also advisable that you research for keywords including long-tail keywords to target. These keywords categorise your site so your potential customers can easily find you. It is best to find long tail keywords that are not too competitive so you can penetrate the market. Going for competitive keywords will put you against established and big sites which can be difficult for you so try to include less competitive keywords especially when starting.

  1. Plan the overall content and design

Lastly, you should design your website and prepare content and creative materials like photos, videos and others that you will use. It is best to have multiple content materials before you launch the site. 

When launching a website, it is very important that you make the necessary preparations. The success of the website depends highly on how well you prepared for it. And once you launched your website, it is advisable that you continue your efforts to increase traffic and customers.

Hopefully with the tips that we discussed here, you will be able to start your website soon.

E-Commerce Businesses: Should You Open a Brick-and-Mortar Store?

When e-commerce started booming and companies like Amazon became consumers’ first stops when looking to purchase something, many people were afraid of an impending “retail apocalypse.” How could physical stores compete with the convenience of ordering a product online and having it arrive at the purchaser’s doorstep within a matter of days? Why would anyone shop for products in person when they can do it from their couches?

Thousands of stores closed and declared bankruptcy. However, brick-and-mortar retail is not dying—or anywhere close. E-commerce lead researcher at Kantar Retail, Reid Greenberg, says:

“It isn’t that retail is dead. Roughly 85-90 percent of all retail takes place in brick-and-mortar locations. But bad brick-and-mortar is. These mall-type department stores are faced with many challenges because they aren’t connecting with shoppers in the way they want. Consumers already know what to expect when walking into one of these stores.”

Major retailers are not modernizing their business models. Consumers enjoy the convenience of ordering online, true, but the numbers reveal that in-person shopping still occupies an enormous place in culture and the economy. Small businesses that do both are surviving, selling their products in physical stores and online.

But now the reverse is happening: e-commerce businesses are going storefront. Companies such as Allbirds, ModCloth, Glossier, and Madison Reed have opened brick-and-mortar locations. Why are they doing so? And should you, as an e-commerce business owner, do the same?

Why it’s worthwhile

Doubling as an e-commerce and physical store (or chain) is good for business. While ordering online is convenient, customers still enjoy being able to see and touch a product before buying it, gauging a sense of how it will fit into their lives. While PwC projects an increase of 25 percent in mobile shopping and a decrease in brick-and-mortar sales from $3.4 trillion to $3 trillion, the latter number agrees with Mr. Greenberg’s figure of 90 percent.

Macy’s and Walmart, two of the giant retailers known to be closing stores, conducted a successful experiment in 2015 that combined digital sales and in-person shopping. Customers could use a “click and collect” feature that allowed them to place an order online and pick it up themselves in-store. 69 percent of shoppers who took advantage of this option also purchased other items while picking up their orders.

Physical stores are useful for connecting with customers on a deeper level. It is imperative to sell to customers how they desire in the present rather than predicting what their future behaviors will be. According to the founder and CEO of Pixlee, Kyle Wong:

“As they mature, digital vertically integrated brands more often than not extend offline—either through experiential physical retail or through exclusive partnerships. However, these physical locations are deeply integrated with the overarching brand experience, and their openings are heavily marketed with influencers, events, strategic content, and promotions.”

Consumers crave experiences, which means purchasing from you should not be an isolated interaction. People enjoy being able to sift through racks of clothing, imagine how furniture would look in their homes, engage with real people at checkout, and get expert advice or guidance from sales assistants. Google also prioritizes businesses with physical locations, so your SEO efforts will gain a boost.

How should you do it?

If you decide going offline is the right move for your business, then naturally you are wondering what your plan should look like. You may even have a recognizable brand, which means you are in a better position than someone starting from scratch. The first step is deciding where to open your space. Assess where your largest customer base comes from geographically, or research areas where your market is particularly popular (this way, folks will be happy to see your store pop up, and they will be confident in purchasing from you once they learn you have been in business for a while).

Remember to ask yourself the following questions: how much space do you need? Will you need to hire an interior designer? How much can you afford in rent? What kind of payment system will you use? Managing a brick-and-mortar location is often more expensive than running an online-only business. If your expertise lies in the digital realm, you also need to be prepared to deal with a variety of factors you may not be accustomed to navigating, such as landlords, rent, utilities, staff, different marketing approaches, signage, and more. Make sure you compose a thorough business plan and have other business owners look it over.

Going from online to offline is a significant step, but it may be just what your business needs. If you are an e-commerce business owner, do you plan to open a brick-and-mortar store?

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