Month: May 2018

4 Niche Blog Monetization Mistakes That Can Devastate Your Earnings

Back then, some monetized blogs leveraged on unethical SEO practices to be successful. You craft a blog post, add your affiliate link or display an ad, use black hat SEO tools to get traffic, and the earnings come in.

That kind of strategy will work, IF you were monetizing your blog in the early 2000s when search engines were still lax on their ranking rules and regulations.

Monetizing your blog in 2018, however, will require you to exert a bit more effort and creativity since getting quality traffic got trickier plus there are more people competing in the same space.

However, in our hopes of getting more traffic and dominating competition, there are times when we become prone to mistakes that can cause us to lose thousands of dollars worth of earnings.

Sometimes we jump the gun without optimizing our blog for monetization that could drastically affect how much we earn.

This article will shed some light on the top four blog monetization mistakes that most bloggers are prone to. Moreover, this article also shares tips and tricks on how to avoid these mistakes.

1. Not Knowing Your Target Audience

One of the most common mistakes that lead to an underperforming blog is not knowing to whom you’re writing for.

Think of a brand that does not know who their target audience is. Since this brand doesn’t know who the product is for, it will most likely draw a wide set of unrelated consumer personas.

The same goes for your blog. If you write articles covering a vast amount of topics, you’ll also attract a diverse set of visitors.

A varied set of visitors presents a monetization problem. Without identifying a primary audience, you’ll end up using marketing methods that aren’t relevant for everyone.

Imagine this: Your sidebar is displaying an affiliate offer for WordPress themes and plugins while the content the visitor is viewing is a Bali, Indonesia travel guide.

Instead of writing about WordPress OR displaying an affiliate banner from Booking.com for that specific hotel, you end up disconnecting your content from your monetization strategies.

(The Breathing Travel blog connects the content with an appropriate affiliate offer.)

Not knowing your target audience also presents a problem other than monetization. You can also find it difficult to rank on search engines since you’re prone to using different and unrelated keywords to your niche.

Using a diverse set of keywords will give search engines a hard time figuring out the context of your blog and favor more specialized niche blogs instead.

Of course, if you are blogging for pleasure, it’s a different story. Unless your primary goal is to monetize your blog, you’re free to write anything for anyone.

But, if you have monetization in mind and you want to scale it as your blog grows, you have to determine to whom you are writing for.

2. Monetizing Before Growing Traffic

There is no magic number in determining when is the best time to monetize a blog. But, as a rule of thumb, don’t display those ad banners just yet if you just started.

Google frowns on a few monetization malpractices and racking them up before you publish good content is not helping.

Aside from the ranking repercussions, welcoming your first few visitors with an entourage of ads and offers without having much valuable content can also annoy them and lead them to leave.

When you’re just starting out, your main goal is to increase the number of visitors. One way of increasing your visitors is to make them repeat visitors.

Repeat visitors are awesome because it costs less of your marketing budget to bring them back compared to acquiring a completely new one.

A simple tip to get repeat visitors is to give them the best possible experience when visiting your blog. That means your website is well-designed, loads fast, and has content that is easy to read and digest.

Don’t alienate your first few visitors away by bombarding them with monetization techniques, especially if your blog is relatively new.

3. Too Much Monetization Methods

As Mark Twain said, too much of anything is bad, but too much good whiskey is barely enough. Unfortunately, monetization methods are not whiskey.

The Internet provides us a collection of mainstream monetization methods. From affiliate marketing to using AdSense, each method has their pros and cons, but each one can ultimately earn you money.

The common mistake of using too much of these monetization methods is a big blunder. Aside from letting your organic search rankings take a hit, it also bogs down your blog rendering speed.

But, your visitors are the greatest one you can lose. Your visitors clicked on your blog with a goal in mind. If you badger them with too many monetization methods that give no value, they will surely be irritated.

Using a lot of monetization methods can lead to a bad user experience, increase your bounce rate, and even slow your website down.

The latter is especially worrying since websites that load slow would often lose truckloads of traffic and sales. To improve a website’s speed, webmasters can use content delivery networks or CDNs, combine and minify their files, run a compression audit and choose the right hosting (among other things).

4. Too Few Monetization Methods

On the contrary, too few monetization methods can also lead to underperforming earnings because you’re not maximizing your blog’s potential.

A tip to find the best monetization methods that can work for your blog’s niche is to experiment on what method gives you the highest return with the least amount of effort.

Finding a monetization method that fits your niche allows you to focus on the ones that can give you the highest return without sacrificing your visitor’s user experience.

Over to You!

Monetizing your blog is not a zero-sum game, it’s not a hit or miss. You can adjust your strategies accordingly and tailor-fit them to what suits your blog well.

What’s important is you don’t lose focus on your end goal – what you want to achieve by monetizing your blog.

Having your end goal in mind allows you to keep your eyes on the prize so you can keep yourself motivated regardless if your earnings or search engine rankings dip.

What do you think of these four blog monetization mistakes? Did we miss one? Have you ever fell through one of the pitfalls of blog monetization? Head over to social media and tell us!

How To Get Started: Email Marketing

If you’re a marketer, it’s impossible that you’ve missed out on email marketing.

In fact, essentially all brands have made it a part of their marketing strategy, and are leveraging this marketing strategy as part of their everyday work.

Email marketing has existed for a long time, not long after internet first came around, and since then, it has been actively used by brands as a marketing tool, where today, it sees more marketers than ever using it.

Clearly, email marketing works, and the benefits are many. If email wouldn’t work, marketer’s wouldn’t use it. But they do.

But just knowing that email marketing works and is effective isn’t very helpful. In fact, it might just be more frustrating and stressful when you just don’t know where and how you’re going to start. As with everything, getting started with email marketing can at first feel overwhelming.

This is why we created this “Get started guide” for you, to help you get started the right way, and to help you start tackling email marketing from the right end.

In this article, we’re looking at how you can get started with email marketing.

1. Select an Email Marketing Software

With email marketing, you can, of course, manage everything manually, but this isn’t something to recommend.

Managing your email marketing completely manually is an extremely lengthy and time-consuming process and doing so when you don’t have to would just mean wasting a ton of valuable time. I mean, would you try to screw in screws in the wall by hand when you have a screwdriver right in front of you?

Even if you’re a beginner and don’t want to invest money in email marketing just yet, don’t worry. SendPulse offers a completely free plan that allows you to take advantage of the many helpful tools and features to create a successful email marketing campaign.

If you want to succeed with email marketing (which I know you do), you need to use an email marketing software, because in doing so, a ton of new opportunities for generating amazing results is opened up.

You’ll find no successful email marketer that isn’t using an email software service, and that’s because they’re so immensely helpful and effective. Not only will they help you save an immense amount of time, but they’ll also help you craft more refined, and high-quality emails that generate better results.

How To Get Started: Email Marketing

2. Build your Email List

It’s quite self-explanatory, but if you don’t have any emails to send your marketing emails to, there won’t be a lot to your email marketing campaign, right?

The foundation for working with email marketing and driving results from it is having people on your email list, and obviously, the more people you have on your list, the more success you’ll have.

Or, more correctly, the more relevant and targeted people you have on your email list, the more success you’ll have but the quantity also plays a role in this as well.

The first step to building your email subscriber list is to implement a subscription/signup form to your website where people can sign up for your newsletter.

If you have no coding or HTML expertise, creating a form can be difficult, but don’t worry, because using SendPulse, you can effortlessly design your subscription forms however you want them to look. You can include images, text, choose between different formats, and so on.

How To Get Started: Email Marketing

Furthermore, the SendPulse subscription form builder allows you to create as many fields as you want so you can collect as much or as little information about the people signing up as possible.

You can start using it for free today.

How To Get Started: Email Marketing

When you’ve created your signup form, you’ve now started your journey building your subscriber list. Now, you want to consistently update and optimize your form for a higher conversion rate. Within SendPulse, you can change the form in the builder and then have it automatically updated on your site which means you can change and update it on the go for better results.

3. Set up your Welcome Email

Okay, so now you’ve created your signup form and added it to your website, hopefully, you’ve started to get some newsletter subscribers.

Now, you need to welcome them to your email newsletter and to your brand as a whole. Maybe, these individuals are complete strangers to your brand who just stumbled across your website, or maybe they are long-time fans.

Either way, it is crucial that you welcome them.

And what is the best way to welcome them?

With a welcome email, of course!

Now, you’ll be shocked to hear that there are still people that are manually sending out welcome emails to their new subscribers because they don’t know the alternatives, but since you’re here, you can avoid doing that mistake.

Using SendPulse, you can set up automated emails that are automatically sent out when someone performs a specific action. The most common one is, as you can imagine, the welcome email.

If you don’t know where to start, you can even dig into the many welcome email templates that SendPulse offers and then work from there.

4. Practice your Email Writing Skills

Despite humans being visual creatures, the majority of marketing emails have text as the main content. Now, this does not mean you have to follow this trend, but it is with text that you’re going to conversate with your audience and build your relationship with them.

Accordingly, now that you’ve made email marketing a part of your marketing strategy, and you’re now going to send emails on the regular, you need to practice our email writing skills. The thing you want to focus on the most is writing persuasive messages that speak to your audience and gets them to take action. After all, the purpose of essentially all marketing emails is to get your audience to take action, and in order to convince people to do so, you need to be able to write convincing copy.

Fortunately, SendPulse’s email builder helps you get started setting up your email. While no program will manage your writing for you, SendPulse offers endless amounts of email templates that you can use to structure your email in a convincing matter. Furthermore, it also gives you the ability to implement more convincing elements into your emails, such as a call to action buttons or videos.

5. Preview, Send, Measure and Improve

Before you send out your email, it is crucial that you preview your emails before you send them out. Not doing so can lead to a huge fiasco.

And as your email list grows, this gets more and more important.

What if you send an email saying “90% off on everything” when you meant to say “9% off on everything”. It can lead to a lot of trouble for you. Especially if your email list consists of tens of thousands, or even hundreds of thousands of subscribers. The damage can be quite severe.

With SendPulse, you can easily send your emails to yourself before sending out to the masses to ensure there are no mistakes or error in your email. You can also send out the email to some of your team to have them check to find any mistakes that you might have missed. Furthermore, when using SendPulse’s drag and drop email editor, you can also preview your email whenever you’d like to see how different things might look for your recipients. The best part is that you are able to preview your email in multiple formats, so you ensure that your email looks flawless on all devices before sending it out.

When you’ve sent out your email, it is time to measure the results of your email marketing campaign. Fortunately, SendPulse allows you to effortlessly measure and evaluate the results of your campaign using the built-in analytics feature that gives you extensive and detailed information about your campaign. Based on the information you could extract, you need to take appropriate action for future campaigns.

  • Did your campaign see a low open-rate? Are there things that lead to a lower or higher email open rate?
  • Was your CTR high or low? What elements and things received the highest CTR?
  • Which countries and locations are most engaged in your emails? Can you segment your subscribers for the future?

Measuring the results of your email marketing campaigns is generally quite tricky, but when you have SendPulse and measuring results is easier than ever, you’d be missing out on a huge opportunity if you wouldn’t leverage it.

You can get started with SendPulse for free today!

Tips For An Effective Social Media Marketing Plan

Social media can be a very rewarding marketing channel. It is one of the separate activities of the many companies. The high percentage of marketers using Social Media as part of their marketing strategy, it is not only necessary to use Social Media in your strategies but also to experience new things. Here are some simple tips for a more effective Social Media strategy.

Build Strong and Lasting Relationships

First of all, you need to identify the important people for the brand with whom you want to interact in the long run. They can be perfect customers, or perfect partners. Make a list that identifies and always counts on it. Contact them directly and plan their connection time with them at least once a week on social networks, groups, or mail. As a rule, these people will be the ones who will promote your brand, will help you increase the number of followers and the scale of notoriety.

Post Video Content

Whatever you post on Facebook, try as much as possible, I would always say, be accompanied by visual content. Any visual content increases the reach.

Get Organized

Even if it is very important and should not miss out on anyone’s strategy, social media interaction (answering questions/comments) should take place after a well-established daily schedule. Of course, this is more true for small companies that do not have a staff member on constantly monitored support and Social Media.

Understand Customers

This requires you to always be informed about changes in the field, new market trends and changes in consumer behavior. It’s not easy, you have to get involved, to know the field, to keep you informed, to keep track of yourself all the time and to react very quickly. Over time, you will get a better understanding of why your consumers choose a particular product. In social media, it’s important to find out what kind of posts the audience likes.

Collaborate with Other Specialists in the Same Field

No matter how much you know and how you become a specialist in a particular field, you will still need to learn new things, learn new trends and trends in your field of activity. That’s why I encourage you to keep up-to-date with what’s happening in the industry, and a great way is to connect and interact with other people in the industry.

One of the methods of setting the knowledge is to share and explain them to others. But be careful to be in charge of working with other specialists; always check the information before discussing them, interact personally with each other and try to be a trusted specialist.

Do not ignore the Goal of Gaining Marketing Profits

Calling a few people in the prospect list, participating in networking events, looking for collaboration through a request to speak at a future event, asks fans in social networking products or services that they would like to offer, create events or contests that bring more customers or readers.

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