Month: January 2018

5 Next Big Things In SEO In 2018

SEO is an ever evolving landscape. Every year we see new algorithms and search engine updates that decide the future of SEO for that year. 2018 too has dawned in with the possibility of a bunch of new trends. Mobile-first indexing, increasing voice search are fast gaining grounds and so are newbies like featured snippets. Here is a brief on the top search engine optimization trends to watch out for this year.

Mobile-first indexing

It’s no secret that mobile searches have already surpassed traditional desktop searches big time. Google has fast reciprocated to the new shift with its mobile-first indexing proposition. So, what does that mean? Mobile-first indexing refers to the process where Google ranks search listings on the basis of mobile adaptation of a web content. And that includes listings which are displayed for desktop users as well. Put simply, from this year onwards, signals which used to influence searches from smartphones only will become signals which will impact all searches.

Voice-enabled search is on rise

As per reports from Google, 1 in 5 searches online comes through voice queries of late. Thus, voice search is fast on its way to be one of the hottest SEO trends in 2018. The increasing use of voice search is largely influenced by rising use of digital assistants such as Siri or Google Now. Alongside, we have observed growing sales of smart speakers in American households in recent times. Rise in voice-enabled technology has redefined the very way our search questions are performed today. It’s true that people are more comfortable speaking out their wants than typing.  No wonder, the best SEO company in Houston today advises website owners to focus on long-tail keywords that can duly emulate voice queries.

Increasing range of SERP features

The search result pages are no longer limited to blue website links and Google Ads. A number of other SERP features too have popped up in recent times. From Knowledge panels to local packs to featured snippets- a lot of new features sit on top of SERPs these days. As they sit on top, they are fast to distract searcher’s attention from the organic listings on latter half of the pages. Thus, one of the biggest SEO trends of 2018 is to optimize content for these new SERP features as well.

Rise in linkless backlinks

Linking has always been a crucial SEO strategy for years. But Google pins on high quality and relevant backlinks while deciding the ranking of a content. However, in recent times, it’s not only about the quality of links. In fact, it’s also about the content around your hyperlinked text. Search engines are now able to associate the mention of companies, brands, people or organizations without the necessity of links to their webpages. Thus, from this year onwards, relevant content will be equally important along with the backlinks.

More number of search engines

While Google & Bing are still the topmost search engines- we are soon to see rise of many other search engines on the online space. One of the most crucial SEO trends of 2018 will be to optimize your content for these search engines as well.

Tips For Running Social Media Promotions

Social media is BIG and only getting bigger. It is an ideal way to tell the story of the brand and connect with fans. Most businesses are using it. But Some business owners are struggling to get it right. So it is important for companies to promote attractive posts for more engagement. It will maximize interaction with fans through clicks, likes, and share. So it’s time to understand why you need to measure the results of this strategy.

Different Posts Depending on the Distribution Channel

Each social media channel has specific posts that generate interaction and a unique way of presenting content. As a result, it is best to generate good posts,  fans will specifically appreciate the platform. For example, Facebook functions better for fun posts. So the posts must have an attractive title and the empathetic content to the audience.

On the other hand, LinkedIn has an exclusively professional audience, and therefore content must necessarily bring added value to the professional side. Twitter has spiritual, short, trending posts. Content that catches and shared will be interesting and inspirational. Instagram, Pinterest are visual platforms that conjure up successful pictures. That’s why it’s good to post here if you have quality visual content.

Ask the Audience to Share your Post

In other words, do organic promotion for you. A share is valuable because it means appreciating the content and bringing audiences. I have often heard the question: can I post this for me on the page? In addition, I reviewed the successful Facebook pages and came to the conclusion that there is nothing strange about ending the post with the phrase “feel free to share it”.

First, make sure you have a post that is worth distributing by an influential. If you have recalled or quoted another person online in your post, it’s a good idea to contact her and ask her to share. The more the person you are contacted is more known and has a significant audience, the more you increase your chances of promotion.

Engage your Audience, Customers

Social media is no longer a responsibility of the dedicated marketing department. It’s now engaging and affiliating with a brand and that’s why employees can help distribute the posts on the brand page if they identify with them.

Customers and fans can also write opinions about you on their personal, social media accounts and, implicitly, have organic promotions. Just as I can share your posts if they seem interesting. The personal networks of everyone who see your posts can become an important source of potential fans and customers.

Use Hashtags Specific to the Domain

For some time, hashtags have been working and have become a search method. That’s why it’s good to find and use the most relevant to you for effective promotion. In this way, you can find specific posts by location, topic, interest.

Formulate Titles as Questions

Posts become more intriguing, stirring curiosity and interaction. With a question you can generate conversation by encouraging readers to answer the question from your personal experience. The strategy is for the dialogue to be active, and the more readers participate, the more time it lasts in the social media news panel. It takes a clever and challenging question, generating different opinions and dialogue.

Content in social media has become richer and changing very quickly, so you need to be present with your posts for little time as possible. This goal is part of the online branding strategy of any brand and it’s important to find out which are the best methods that work for each one.

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