Month: December 2017

5 Ways To Convert Your Website Visitors Into Customers

In today’s digital era, your website speaks for your business before anything else. It is then important that it creates a lasting impression on visitors and eventually drives business growth. Whether you do it yourself or choose a web analytics agency to do it for you, it isn’t an entirely difficult task outcome to achieve.

Here are 5 ways to propel your website to commercial success, guaranteed to turn your visitors into customers:

Make your content engaging

While optimising content for search engines is important, at the end of the day, it is a human that is going to be reading it. Engaging content is the first step in making visitors stick to your website. Craft your message in an interesting yet informative style. Put yourself in the reader’s shoes and ask yourself if your content evokes the same feelings in you that you’d want to in your reader. Are you inspired to heed to CTAs and reach out to the organisation?

And why stop at written content? Add visually attractive elements such as videos, GIFs, images, infographics to keep your visitors interested.

Implement signs of social proof

When it comes to spending money on a product or service online, people need to be twice as convinced compared to an offline purchase. Show your visitors that you’re worth their bucks through reviews and testimonials by happy customers who have laid their trust in your service. Use numbers that speak for your expertise. This goes a long way in assuring potential customers of quality.

If you’ve worked with well-known brand names, use them to boost your portfolio and establish trust.

Promote a genuinely attractive offer to your potential clients

Would you ever take time to fill out a form that didn’t tell you the service you were signing up for?

A lot of websites have a plain, boring-looking form with a subscribe button, or some uninspiring text asking visitors to sign up for a newsletter they have no idea about. Without a valuable offer or a clear call-to-action, conversion is going to be a difficult proposition.

Your visitors are not receiving any incentive to give out their valuable contact information. Don’t expect them to be so awe-inspired by the site as to take action on their own, without being offered a clear incentive or benefit. To convert those curious visitors into actual, paying customers, tell them exactly what they stand to gain from an association with you.

Direct paid clicks to a special landing page

If you have a pay-per-click system in place, ensure it actually works to your advantage. If you’re dropping your pay-per-click visitors onto a special landing page, make sure that it provides more direct communication and fewer other distractions than your homepage. Make sure that the text displayed in the link is the exact place where the visitor wants to reach; the landing page should be customised to highlight the part the visitor clicked to reach to your website. Make it easy for them to find what they were looking for while building confidence in your business.

Spark a conversation and keep your customer involved. Connect personally. Grab them while they’re still interested.

Define the process for turning a subscriber into a customer

Now that you have a subscriber at your door, you must define a plan to convert them.

Clear communication is supreme. Your language should address the subscriber on a personal level. Make sure the subscriber understands their benefits in moving further with the deal and is assured that it is profitable. There’s no point in amassing subscribers if you don’t have a plan to convert them into customers. Talk to them over the phone, listen to them, and send carefully-crafted emails to add value. At some point, let your subscribers know that you have a paid offering. Just don’t be afraid of sending too many emails.

Your ability to turn subscribers into customers will depend not just on your giveaway but also on how your email content is, too. Sign up for your competitors’ lists to fine tune your offering(s).

Ultimately, the goal is to provide your visitors value while building goodwill for your brand. Ensure the user experience on your website is valuable and positively impacts your conversion rate.

Manual vs Automated SEO: The Pros and Cons Of Each

You may have created a great website, but if you’re not managing to get any traffic to it, what’s the point in paying for it to be online?  As you probably already know, SEO is one of the easiest ways to drive traffic to a site, and it’s also cheaper in the long term than PPC and other forms of advertising.  There are two different approaches to SEO, manual and automated, and we are going to explore the pros and cons of each in this article.

Manual SEO

Manual SEO basically involves a team of experts, or an individual, implanting various on-page and off-page strategies to boost a site’s visibility in the search engines.  The main negatives of manual SEO are that it is incredibly time consuming, and it requires a lot of effort to do.  This is why most businesses outsource this task to dedicated SEO companies.  Manual SEO also isn’t cheap as you’re not only paying for the time that it takes to complete the process, but you’re also paying for the expertise of those who do it, and their large databases.

That said, manual SEO has some important advantages.  For a start, you have full control over your SEO practices, so you can ensure everything you are doing is above board.  You can hand pick the sites you build links on, you can ensure the content you publish is high quality and relevant to your business, and you generally get a higher level of service than you do with automated SEO.

Automated SEO

Automated SEO uses software to build links.  You can check out this marketing automation buyers guide to find out more.  Automated SEO requires very little effort and so it is much cheaper to complete.  It makes it easier to handle tedious tasks like website audits, keyword density checks, building tags, and checking for broken links.  It also makes analyzing your competitors’ SEO strategies easy and gives you up to date analysis on your own campaigns.  Finally, automated SEO lets you schedule tasks, enabling you to complete jobs in advance.

The main disadvantage of automated SEO is that if it’s not monitored correctly, you may end up building low quality, spammy backlinks which can lead to problems with the search engines.  The majority of SEO software focuses on building as many links as possible without considering the quality of these links.  And, most links built this way are not incorporated in articles of quality, so you’ll receive very little traffic through the links themselves

Which is Best?

Most businesses find that using a mixture of automated and manual SEO is the best solution for them.  Automated SEO can be a great help in analyzing your SEO as well as your competitor’s, and it can also help you to build SEO strategies and schedule jobs in advance.  However, while these are all advantages, it’s always a good idea to work with an SEO company too in order to ensure you are building quality links that won’t get you in trouble in the future.

Digital Marketing and Search Engine Optimization, What Are They All About

If you run a small business then you may have heard the terms digital marketing and search engine optimization being mentioned when it comes to the marketing of your business. The first thing to understand is that your company should have an online profile regardless of what kind of business you run. Even if you don’t operate directly online, in today’s world you simply can not afford to miss out on the amount of exposure and the amount of leads which having an online profile can bring you. Once you have an online profile, you can start looking into these ways of pushing your company even further with a smart online plan.

Digital Marketing

To put it in its most basic terms, digital marketing is a huge collection of methods of marketing online. Under the umbrella you will find a huge amount of strategies and tactics by which digital marketing companies push in all aspects of the internet, to build brands, and give exposure to your business with the idea of pushing for more sales. Here are just a few of the strategies employed within digital marketing.

– Social Media Marketing

This area of digital marketing of course focusses on driving your business and your products through smart and creative social media campaigns. With the millions of people around the world using social media, this is one of the best ways to reach a large group of people in a short space of time.

– Email Marketing

Very simple, email marketing collects the email addresses of people who have shown interest in your site or your products, as well as people who have shown an interest in similar businesses to yours. With this large collection of email addresses, email marketing campaigns involve emailing offers or products to the contacts on the list, in the hope that they’ll click through and buy.

– Promotional Marketing

Through the use of websites like Groupon you can offer new customers greta deals on your products in the hope that they will love them, and come back next time with a friend, paying full price. This will cost a small amount of money but could solicit a huge amount of new customers.

Search Engine Optimization

Search engine optimization is one of the most popular forms of digital marketing and the idea of this is to manipulate search engine results so that you score highly for a certain set of keywords that relate to your business. For example if you have a roofing contractor firm in Arkansas, you can enlist the support of a digital marketing company to ensure that you hit the top page of the search results when people search for ‘roof contractor Arkansas’. The reason why this is important is because nobody looks beyond the first page of the search engine results so getting as high as possible can help to bring more customers your way.

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