Month: September 2017

Copywriters: What Are You Writing For?

We have all been at a party or a get-together and met someone who cordially asks “So, what do you do for a living?” When you reply, “I’m a copywriter,” you are met with one of two reactions: a mildly confused yet impressed nod or a look of total confusion accompanied by a number of follow-up questions that you never seem able to answer simply.

The easiest way I have found to clarify this is to ask the inquirers who they think writes the articles, Flat Abs in Ten Days or Seven Ways to Impress your Man. Someone has to be producing all the content you are reading on a daily basis. So, the question you should ask yourself is, “What am I writing for?”

You may find that by determining this, you are better equipped to explain your role to others.

The Copywriter’s Voice

Copywriters are writers. We are writers but not in the traditional sense that suggests we produce novels and poetry. But we write every day. We also proofread and edit and then write some more. We write the following:

Emails
Blog posts
Social media content
Website copy

Your client comes first and their needs are your priority. You should strive to meet their standards and exceed their expectations. The best way to do this is to remember that you are working for a client but it is your own voice that makes your writing interesting. Successful content marketing depends on your ability to strike the right balance between inserting your personality and representing the client’s brand.

Copywriters perfect the art of channelling the client’s request into their own masterpiece. This is similar to the way in which an actor reads a script and produces his or her interpretation of the character they are playing. The scriptwriter is still represented as the same person with the same style, only the thespian makes the story something different by bringing the character to life.

Call to Action

When you have finessed your voice to correlate with your clients’, you should refine your call to action and let it ring through your writing. Write to entice and essentially engage the reader. Try to get readers to linger long enough to not only read everything but also to click on a Contact us or Subscribe button. If you can write in a way that gets flighty internet users to ignore the urge to move on, you have won. Write to engage, write to inform and write for you.

Key Factors To Consider When Running A Digital Marketing Campaign

At this time and age, there is no denying digital marketing has become an integral part of the marketing efforts of many brands.

And it’s understandable as people are now consuming digital content on a day-to-day basis—using their computers, tablets, laptops, and mobile phones.

Undoubtedly, companies who integrate digital marketing in their marketing efforts often benefit big time.

In line with this, many brands are now considering getting the help of a seasoned and competent digital marketing agency if they want their online marketing campaign to succeed.

A digital marketing agency can help brands by providing bespoke strategies for their marketing efforts using relevant data they have gathered from research and analytics.

In other words, your brand will get a strategy tailored to boost your digital channels so you can get ahead of the pack.

When working with a digital marketing agency, below are some of the key factors you need to take into account:

Goal

Understandably, no digital campaign will work without any plan in place.

However, having a plan alone will not suffice.

To achieve the results you have in mind, your digital marketing plan should be purpose driven.

What objectives do you have in mind?

Do you want to increase the number of your followers or fan base?

Do you want to sell more products?

Ensure all the bases are covered so you and your digital marketing agency can come up with a robust plan that will produce the results you desire.

Search

Nowadays, online users get access to the information they need utilizing diverse methods.

One of the common methods is utilizing search engines.

One way to get ahead would be to ensure your website shows up on the first page of the search engine results.

To achieve this objective, your website needs to be optimized.

An optimized website can help search engines determine what your site is about and how it is relevant to those who are searching for the products or services or information you are offering.

In addition, when you are able to implement a clear strategy that can improve your brand’s visibility, then you can expect a significant increase in organic visits to your site.

Outlets

While having a website can help a lot, it is often not enough.

You also need to ensure your audience is engaged by using multiple and diverse outlets.

The challenge however is in choosing the right channels to use for your online marketing campaigns.

Fortunately, you have a lot of channels available at your disposal especially nowadays.

When picking the social media outlets / channels to have a presence in, choose ones where your target audience are likely to hang out.

Popular social media channels like Facebook, Twitter, Instagram, and YouTube are some of the best choices you have right now.

Taking into account the massive following and popularity of the abovementioned channels, there is a huge chance you can successfully engage customers on those outlets.

For starters, have a presence in at least 3 to 4 social media channels and once you have gotten some results, focus more on the outlet that provides the best outcome.

With more and more people going online nowadays, having a digital marketing campaign in place is considered a must for a brand to get ahead.

Just like any aspect of your business, the more thought and effort you put into your online marketing efforts, the better results you are likely to get.

Fortunately, you do not have to do all the thinking or come up with all the strategies.

Teaming up and investing in the services of a seasoned digital marketing agency can help guarantee you have a potent online marketing strategy in place and it would only be a matter of time until you get the results you desire.

5 Social Media Marketing Tips For Beginners

Social Media Marketing is a process of increasing brand awareness through the use of various social media channels. This is the best way to build awareness about your products or services. It is a way for people to communicate and interact online. A social media marketing campaign has the ultimate goal of generating traffic to the brand’s website, increasing product visibility, increasing the number of media followers or the number of customers. Careful! Social Media is not limited to the  Facebook. The most popular social media networks are Facebook, Twitter, Google+, Pinterest, Linkedin, YouTube, and Tumblr. For starters, here are some quick clues that can guide your way to success in Social Media Marketing.

Be Genuine

One of the main goals of using Social media that is another great tool for humanizing your brand, to reduce the distance between the brand and its audience. It is important to convey to the target audience, they can talk to the brand like a friend. Here’s another valuable tip: Stop Selling, Start Talking: do not waste all your energy by selling on social networks because you’re likely to get stuck.

It may be tempting to count on all existing social media platforms, but presence and monitoring may be more important than visibility. Moreover, not every social media platform fits your brand.

You need to know your Target Audience

This can determine the social media networks that are right for your business, because in order to reach the right people. you need to know where they spend their time, especially when talking online.

Use a Real Photo

Showing your face – avoid using animals, You need to realize that the image on social networks is the branding itself. That’s why the content you’re displaying must be in line with the reputation, activity.

Share “quality” Content

The content of “quality” is relative, we can ensure that shared information is vital, relevant and useful. How can we get interesting content? It can be a mix of articles, stories or pages relevant to your field of activity, interesting statistics, research studies, images, and videos. Also motivational or various funny quotes. In terms of the business page on Facebook.

Consistency Is The Key To Success

Non-stability marketing does not have any effect on social media. Usually on the Internet, if you fail to supply them with the latest content, it will not have any problem with the next thing. New generations do not experience a similar “loyalty bug”, even though older generations continue to provide support for various brands. In social media, constantly posting and people will follow you, and your social media marketing power will fall into the flames.

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