Month: July 2017

4 SEO Tips To Boost Your Site’s Google Rankings

By appearing on the first page of Google, think of how greatly your business could benefit: more traffic, more leads, and more paying customers.

Search engine optimization (SEO) is the art of creating and marketing content so that it ends up ranking highly in search engines, such as that coveted first page of Google. It is a very powerful way to drive long-term, high volume traffic to your website.

Knowing SEO and implementing it are two different stories. Anyone can learn the basics of SEO, but applying it and seeing the desired results is much harder to accomplish.

Below are 4 SEO tips you can implement to boost your site’s Google and other search engine rankings.

Make Your Website Mobile Friendly

The Google algorithms are constantly updating and adapting to the ever-changing habits of online users.

It’s been said that mobile devices are now used for up to 60% of all online searches. Think that has an impact on how you should manage your site’s SEO?

You bet.

Making your website mobile-friendly so that it functions properly and loads fast is a great start to improving your SEO rankings. To do this, use responsive themes for WordPress or ensure that your website is properly coded.

There are plenty of detailed guides out there that step through exactly how to make a non-responsive site more mobile-friendly.

Post on Other High Ranking Sites

Another good practice for building your domain authority, and thus increasing your rankings, is link building.

In years past, companies would spam and abuse certain link building strategies by creating false links or “dummy” links in order to boost their rankings. Those days are long gone.

Google and other search engines have been cracking down on illegitimate ways to link build, and they are dishing out positive scores to those doing it right.

This Timothy Sykes review is a perfect example of a post on someone else’s site done right.

The more trusted sites you can ethically create links on, the higher your rankings will soar.

Optimize SEO on Your Blog Posts

You might think that once you write a blog post and publish it on your site, it’s up to the SEO lords to do their thing. Wrong.

Google’s crawlers aren’t going to rank your content high unless they can find it. That means optimizing your posts for SEO.

Here are some things you should include in all of your posts:

  • Target keyword used in primary headings and usually once or twice throughout the body
  • Meta description with target keyword
  • Clean formatting with headers to separate sections

And that’s it. It doesn’t take much to fully optimize your posts, but it is something you at least have to pay extra attention to.

Solve Problems for People

Last but not least, the final tip here for you is probably the most important. SEO at its core is all about how well your content solves problems for the people using search engines.

No matter how many times you use keywords or how mobile-responsive your site is, none of that matters if your content is lackluster.

First and foremost, you should focus on creating well-written and highly useful content so that more people view it and walk away with their problems solved.

Believe it or not, search engines pick up on that, too.

Conclusion

SEO has the power to carry your business into a promising future. Use the tips above to implement a sound SEO strategy and take your business to the next level.

Want To Be An Entrepreneur? Here Are 4 Tips That Will Help You Choose The Right Path To Take

Choosing the right career to embark upon isn’t as easy as you may have hoped. Finding that perfect job can seem out of reach, especially if you’re not sure what you want to do with your life.

A lot of people behind some of the worlds greatest start-ups have been where you are now, and often asked themselves “What should I do with my life?”, before setting up their own business.

If you don’t know what you want to do with your life, or you have an idea but you don’t know where to start, don’t worry, the 4 tips that you’ll find below could help you:

Think About What You’re Good At

What are you good at, and what do you enjoy doing? If you’re good at drawing, but you don’t really enjoy it, perhaps you need to think about your other talents.

If you’re good at designing websites for example, and you enjoy doing it, why not consider being a web designer?

One of the most important things you need to understand is that job enjoyment should come before the salary.

Yes, it helps if the salary pays the bills, and leaves you with a lot to play with at the end of the month, but if you’re happy and you can still pay the bills, everything else should fall into place.

Consider Taking Some Evening Classes

If you have more of an idea about what you would like to do with your life, you may want to think about taking some evening classes.

For example, if you need a few more qualifications on your resume, consider getting them by going back to school if you need to. Some entrepreneurs and freelancers need specific skills and qualifications before they are taken seriously by potential clients.

Write A List Of The Jobs That Appeal To You

A good way to work out what path you should choose involves writing a list of the jobs that appeal to you. Once you have written the list, it’s time to research the occupations you have noted down.

You never know, you may find that some of the jobs you’ve dreamed of are not what you thought they would be. This may mean you end up removing a few jobs from your list, but that’s not necessarily a bad thing, it just means the job wasn’t right for you.

Choose The Right Career For You

Once you’ve thought about what you’re good at, made a note of the careers that appeal to you, and have considered going back to school, you could find yourself that little bit closer to choosing the right career.

Make a choice based on what you want to do, and how much work you’re likely to get. Making the right choice could potentially mean you’re never out of work, and you have a skilled job for the rest of your life.

If you are thinking of becoming an entrepreneur, use the above tips to help you make the right career decision, so you have a job you can be proud of, and a career that you enjoy.

Why Is SEO Traffic Valued Higher Than With Other Traffic Sources?

SEO (Search Engine Optimization) is a word that appears as holy grail and solution for all problems of online marketers. At the same time, SEO is pronounced dead every month at least three times. This causes not only great confusion among online marketing specialists but also among everyone who wants to maximize their online marketing methods. This makes SEO being a “no-man’s-land” in most companies, especially considering that efforts of SEO team are not giving results and evidence of improvement within several days, but rather months if not longer. Building a good SEO strategy is something that should never be neglected or taken lightly, as it is something that can make or break the success of your online business.

To learn how to utilize SEO in generating better traffic, it is important to understand that not all traffic is the same.

As it is already known, Google recognizes 4 different types of traffic.

  • Direct traffic – traffic that is accumulated by people who type the domain directly to the browser
  • Referral traffic – traffic that comes from other websites to your websites
  • Search traffic – traffic that is generated via search engines when users type certain keywords and then end up on a certain website
  • Campaign traffic – traffic that is usually a result of marketing efforts such as using for example – GoogleAds.

It can be easily noticed that SEO the most important element of generating high-quality traffic that has the potential to become something more. SEO optimization brings more SEO-based traffic which helps a certain website convert better.

Why Websites with Good SEO Convert Better?

Good SEO on a website guarantee you that users looking for your product will definitely find you in Google search results, and will then act as desired. Remember good SEO is not only about rankings, it is also about being useful, user-friendly, and most important, being able to navigate users where you want.

For example, binary options website FairBinaryOptions.com is a great source of all things binary related. They are delivering plentiful of useful advice, topics, and strategies that can help potential traders to become successful. This is something that gives them credibility and makes them an amazing source of information. At the same time, they are helping traders navigate through numerous brands and discover which ones are good and which ones are bad.

Their website is useful in the first place, which makes them one of the best converting websites in their niche in the second place. They are not generating loads of traffic, but are accumulating traffic that is important. Created with user’s intention in mind, it gives them simple solution for their dilemmas.

How to Utilize SEO for better Traffic?

If you want to get the maximum out of your SEO efforts, try to think like the user. Don’t be focused solemnly on sales, but offer additional value, proper navigation, and websites that load on a satisfactory level for the best user-experience.

Discover new keywords by following trends in your industry and online communities like Quora or Reddit, update, upgrade and polish the content you already have, and replace broken links and images. You can also find keywords from GoogleAds and use them as inspiration for new content that will place you on the first page of Google search results. Also, think about your industry in a more detailed way – long tail keywords are something that you shouldn’t ignore as it helps you reach the audience even when the search results are saturated with keywords.

For example, if you are a fashion store, it will be much easier to rank for “flat wedding shoes” or “beach wedding sandals” than for “women’s shoes” – there are many stores with shoes for women, but long tail keywords will help your potential clients reach you faster.

Avoid keyword stuffing, and increase your effort in creating optimized content that makes sense and rankings will come naturally, just like the traffic that we all wish for.

Reasons Why You Should Bring Your Local Business Online

Starting an online business can be very risky. Small business owners tend to follow the Google and Bing search engines. The online market continues to grow at a healthy rate. It is one of the easiest and the cheapest ways to promote your business.

Increased Customer Retention with Notifications

If you use a smartphone or web browser, so you will receive updates about the latest discounts and coupon codes from your downloaded apps and website about products, By the help of online stores, you can easily send coupon codes to your customers. This method is proven to increase customer retention and sales. Push notifications are considered as a high advertising tool that will increase sales for online advertising.

Increased sales with Social Media Marketing

If you run an online business, you can use social media sites like Facebook, Twitter, Instagram for customer interaction and use social media ads to promote your brand name locally by Google or advertising through Facebook. You do not have the technical knowledge to set up great ads that will increase your sales. The Twiz Web helps you easily set up your online ads, in just a few minutes and comes with an artificially intelligent chatbot. The artificially ingenious ChatBot Jenny helps store management and business advice to boost your sales.

One of the best things to keep your business online is that your potential customers are just one click away from your shop. So you can able to instruct your customers. And it is one of the easiest ways to accept payments.

Introduce New Products

In traditional trade, the introduction of a new brands or services. That It takes time and money to introduce a new product and analyze customer response and it is the better thing to conduct some customer feedback surveys, it will also cost you tons.

It is one of the cheapest and easy ways to introduce your business to the website and get feedback from consumers. Your e-commerce system can provide you based on reports from time to time, about redesign the products.

Maximize Profit

eCommerce helps increase your company’s sales. It will make more profitable by increasing sales, reducing investment cost. Limited sales limit the company’s profit.

SEO Is Short For SOCIAL MEDIA

YouTube is the second largest search engine worldwide – case in point.

But if you’d still like to find out more about how social media boosts your SEO efforts: stick around.

What does SEO mean, again?

SEO stands for Search Engine Optimisation. But it goes hand-in-hand with social media marketing services.

Search engines use algorithms to determine what results are displayed when searches take place on the Internet. By understanding the factors that determine these algorithms, you are at a marketing advantage. Websites which achieve the highest rankings on search engine results pages (SERPs) are in effect optimal.

For Internet users, search engines should help them find what they are looking for; for businesses, search engines can ensure traffic is directed to their websites.

So how does social media contribute to this process?

Social information is playing more and more of role in Internet searches as social content can appear in the SERPs; social influence is seen to be growing on search rankings.

Search

Take a back-end approach to Internet searches; think of what content to make available based on predictions of what people search for. This includes insightful forecasts of varying key phrases – even, or especially, those which get misspelt – and the context in which they appear on social media. This way if you’re thinking of the needs of the customer you’re also considering the front-end perspective. You’re taking into account the proliferation of social media users and why and how they consult the Internet. You’re thinking of what your customers are saying, asking and sharing.

The social sphere also has credibility as social media links are in fact used as signals of relevance. This means that activity in the social realm is apparent on the outside and Internet users will be drawn to engage with your business because social endorsement, much like word-of-mouth, is valued highly.

Engine

Engine, as a word on its own, is connoted with power and motion. Search engine, as a term, was not decided on arbitrarily.

The engine as an instrument used in this particular process, has an enormous and astounding capacity and indeed negotiates and facilitates constant shifts. The right tools should be used to enhance the engine results – social media is one of these tools! Search engines have a refined understanding of semantics as well as the way language is used.

Engines have started to mimic humans in the way that they follow links from one web page to another. Links provide validation and indicate importance. If a website receives these votes of confidence it becomes more trusted. Once again, it is on social media pages that a lot of this sort of voting takes place because of the shareable content. The strong-and-fast engine doesn’t let this go unnoticed. It responds to the users’ needs and awards businesses their due traffic.

Optimisation

We’ve set this one up to speak for itself.

Have you heard of off-page optimisation? It is focused specifically on building links to a website and – no surprise here – it covers social media activity. Optimisation ensures that the most authoritative, relevant, trustworthy and important results surface. It also sees to popularity, and what indicates popularity better than social media? Well – reality TV does, actually. But thankfully we’re not referring to broadcast media or celebs!

In the social realm, you can manipulate, customise and optimise the media itself. From keywords to captions, headings to images: you can describe the media so that search engines are able to identify and decipher the content. Images and videos (strong features within social media) also show up on SERPs. Enabled by social media, your brand can practice ownership over the SERP real estate.

In conclusion: when you think of a digital marketing strategy, know that it should be the culmination of an effective social media strategy and an effective SEO strategy because the lines dividing the two are intentionally blurry.

Source: eMarketing: The Essential Guide to Marketing in a Digital World (2013) by Rob Stokes

Top Tips To Get Your Search Engine Optimization Right

The process of search engine optimization (SEO) is a strategic method of making sure your website is found at the top of Google and the other search engines. These search engines now focus strongly on geographically local results, however, which is why you should work together with a local SEO company. So what are some of the things that they will do for you?

What a Local SEO Company Will Do to Get You Found Online

  1. Search engine registration, which means that the search engines know you exist and want to be found. They will need your Sitemap.xml to achieve this.
  2. Search engine indexing, which is something you have to do manually for each of your pages, for each of the search engines, following their own specific procedures. Google uses ‘Fetch as Google’ for this.
  3. Link building, which means third party websites have texts with links that go back to your website. These third party websites should be of high quality, as this tells the search engines that trusted sources believe you are trustworthy as well.
  4. On site optimization, which involves including keywords and keyword phrases within the content of your site, with a focus on including the right anchor text.
  5. Content creation, which refers to the content on your websites and that tells Google your site is real through keywords.
  6. Use of images, audios, and videos, as digital media of this kind is becoming increasingly popular and important.
  7. Creating mobile responsive websites, which means that those who access your site on the go through their mobile devices can see the site in full, without having to pinch, zoom, or move the screen’s bar sideways.
  8. Creating native webpages, which are templates for your own site that have been properly tested to load very rapidly across different devices.
  9. An analysis of keyword competitiveness, so that you know you use words on your site that your prospective customers look for when searching for you.
  10. Registering you with the various search engine dashboards, so that you can always see how well you rank and how much traffic you have received. Furthermore, these dashboards enable you fix problems on your website, after which you can request for it to be crawled again so that you can improve your rankings.

What makes local SEO so special is that they do all of the above, but with a specific focus on your geographical location. They can go to the widest geographical area (such as the county) to the smallest one (the block on which your business is located). Going local is vital regardless of the type of store that you have, not in the least because people search for you using their mobile phone, and most people have location services enabled. This means that the search engines will show them the results of businesses closest to them first.

As you can see, there is a lot of work to do, which is why you should leave it to the professionals.

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