By appearing on the first page of Google, think of how greatly your business could benefit: more traffic, more leads, and more paying customers.
Search engine optimization (SEO) is the art of creating and marketing content so that it ends up ranking highly in search engines, such as that coveted first page of Google. It is a very powerful way to drive long-term, high volume traffic to your website.
Knowing SEO and implementing it are two different stories. Anyone can learn the basics of SEO, but applying it and seeing the desired results is much harder to accomplish.
Below are 4 SEO tips you can implement to boost your site’s Google and other search engine rankings.
Make Your Website Mobile Friendly
The Google algorithms are constantly updating and adapting to the ever-changing habits of online users.
It’s been said that mobile devices are now used for up to 60% of all online searches. Think that has an impact on how you should manage your site’s SEO?
Making your website mobile-friendly so that it functions properly and loads fast is a great start to improving your SEO rankings. To do this, use responsive themes for WordPress or ensure that your website is properly coded.
There are plenty of detailed guides out there that step through exactly how to make a non-responsive site more mobile-friendly.
Post on Other High Ranking Sites
Another good practice for building your domain authority, and thus increasing your rankings, is link building.
In years past, companies would spam and abuse certain link building strategies by creating false links or “dummy” links in order to boost their rankings. Those days are long gone.
Google and other search engines have been cracking down on illegitimate ways to link build, and they are dishing out positive scores to those doing it right.
This Timothy Sykes review is a perfect example of a post on someone else’s site done right.
The more trusted sites you can ethically create links on, the higher your rankings will soar.
Optimize SEO on Your Blog Posts
You might think that once you write a blog post and publish it on your site, it’s up to the SEO lords to do their thing. Wrong.
Google’s crawlers aren’t going to rank your content high unless they can find it. That means optimizing your posts for SEO.
Here are some things you should include in all of your posts:
- Target keyword used in primary headings and usually once or twice throughout the body
- Meta description with target keyword
- Clean formatting with headers to separate sections
And that’s it. It doesn’t take much to fully optimize your posts, but it is something you at least have to pay extra attention to.
Solve Problems for People
Last but not least, the final tip here for you is probably the most important. SEO at its core is all about how well your content solves problems for the people using search engines.
No matter how many times you use keywords or how mobile-responsive your site is, none of that matters if your content is lackluster.
First and foremost, you should focus on creating well-written and highly useful content so that more people view it and walk away with their problems solved.
Believe it or not, search engines pick up on that, too.
SEO has the power to carry your business into a promising future. Use the tips above to implement a sound SEO strategy and take your business to the next level.