Month: June 2017

Tips For Improving Brand Awareness On Social Media

Social Media is one of the important marketing strategy for any business. It can boost your company’s brand awareness. The success of your business that is really depends on creating brand awareness, use social media advertising or native ads to gain more customers. Huge advertising budget can go to the traditional way. Successful Small and medium enterprises already know how social media can do wonders for their business and build brand awareness.

Interaction and Involvement

You can also interact with your followers by using status updates, social media is one of the best platform to take your business in front of a huge number of customers. You should ask the feedback on your product and then you should Immediately respond to any queries, Always Be visible on your social media pages.

Facebook

If any business wants to increase their brand awareness through engagement on Facebook, They should know their algorithm is designed to expand the reach of your posts. That depends on engagement like views, post likes, You must post the content, proven to get reactions, likes, and comments. For Facebook, photo and video content will helps your business grow.   But in particular, local and live video content. Humor is one of the most successful types of content because it is convenient, it breaks down without the change of important posts, which helps us de-stress good laughter. Every time social media account holders goes out to their network of friends who share any content, it is the best chance for your content goes viral.

Balancing Content in Social Media

Many brands use social media to create brand awareness for business development and to increase revenue in quick time, which is provided in a balanced way. Sometimes it is not a good idea to aggressively promote all the posts on your brand’s Facebook profile. In addition to a fair bit of promotional posts, you can put in some posts. When it comes to social sharing you need to get the balance right.

Focusing on Right Online Media Channels

Many social media channels are available for marketing the product, in the future we will have more and more. However, it is important to find the right social media platform and also you can find the highest target consumer for your brand. Facebook, Twitter, LinkedIn and Instagram or any other social media accounts.

Friction: A Digital Writer’s Greatest Enemy

If you have been dabbling in digital marketing for quite some time, content friction is something you have probably experienced but have only noticed now.  Just like words such as website builder, domain lookup, and hosting, “friction” has become a buzzword in the content marketing industry, and it has the potential to kill your digital strategies if certain measures have not been set up for it.

What is friction anyway? Friction is anything that impedes the conversion process, whether that conversion is for building an email list or for selling products. Anything is involved in friction, from how fast the website loads, the colour scheme, the content, to the call-to-action you used. MarketingExperiments has a good definition for it, they said that it is “a psychological resistance to a given element in the sales or sign-up process.” Which basically means anything on your website can affect a visitor’s decision-making process.

It seems anything can influence them and most of it are subjective, how can you win? Well, the good news is that there is a way to reduce friction, and you can do this through A/B testing. You can focus on the following elements for your testing:

Page length

There are website where you have to scroll all the way down to be able to find what you are looking for, and there are those who just put links on the first fold so that guests can just click on the link of the page they want to go. Any of those are fine to adapt; however, there will always be people who do not want to scroll long pages and those who do.

So what you can do is check which page length does your audience prefer, a shorter one or a longer one? Additionally, test whether the number of images included in the content has an effect on the length that they prefer. In this way, you can see whether your audience can tolerate scrolling down longer pages if it is populated by well-placed images.

Content

Make sure that you are churning out good quality content. There is nothing more disappointing than a perfect website with low quality, objectionable content. Take the time to think of a catchy headline – one that does not border on being click-bait-y, but would still urge visitors to click. Your content should be relevant, informative, and even entertaining. And most importantly, do not forget about your call-to-action, whether you are asking them to subscribe to your newsletter or to buy a product.

Colour scheme

This is completely subjective because colour preferences are different for each person. However, there are colours that people can tolerate and there are those that they associate with other things. For instance, if you see the colour red, to which do you associate it with? How about blue? Purple? So you do have to test which colour scheme works.

But what if you have company colours, you might ask? Well, there is a way to edit them in a way that would be pleasing to the eyes. You cannot do anything about the logo, true, but you can still amend how the colours are used on the website.

Call-to-action

Different CTAs work for different people, and sometimes it depends on the industry. Pick which ones are the most common in your industry first. Choose one from that pile and come up with your own. Test both CTAs and see which one converts better.

These are simple ways you can reduce the friction on your website. Remember that there will always be people who will be critical of what is on your website, all we need to do is to reduce that number.

Get Paid For Blogging: Share What You Know And Earn $$$

If you love writing, then why not put it into good use and earn extra income. There are businesses out there who need an extra word-weaver to help them create interesting posts for their readers.

How To Find Paid Blogging Gigs

Opportunities abound for excellent writers. Here are some useful tips to find your next client:

Create An Awesome And Interesting Portfolio. You have to showcase your talent and tell potential clients you can tell good stories that people love. You need to demonstrate that you know their niche and that you can cover topics their readers love to see. Write on topics you love and look for your clients based on this list of topics you can cover.

Target Potential Clients. You can also maintain a personal blog that will target prospects. Write about topics they want bloggers to cover and make sure you gain their attention by trying to get traction via social media platforms such as Facebook and Twitter. If potential clients can see that you know what you’re talking about and you have a good following, then you might just get a message from them even without applying for a job.

Pick Your Targets. Based on your interests, check what websites and what brands you can help. You can do this by browsing through their websites and job boards. Find out what they are looking for and see if it matches your strengths as a reporter.

Find Out Who Pays Well. You are looking to Get Paid for Blogging so go look for clients that can pay you well. Set a price and don’t be afraid to negotiate. Businesses are willing to pay well if you are the right talent for the job.

Promote Your Blogs. Once you’ve landed your paid writing gig, your job does not end after posting a new blog. It will be best to exert your 101 percent effort to promote it. After all, the aim of the business is to get more traffic and attention online so why not prove that you can help them do that.

Rank Me SEO Services Get Paid For Blogging Program

You can earn some extra cash through Rank Me SEO Services’ paid blogging program.

The SEO company is looking for writers who can craft articles about link building, SEO, social media optimization, search engine rankings, and link building.

The company is looking for original posts that are about 1,200 words each. As every client will require, only apply if you can guarantee good flow, great grammar, and no fluff posts.

Rank Me SEO Services reminds bloggers that before writing anything, you should check topics that have been covered before. You should also make sure the posts are factually accurate and do not sound too promotional. Of course, the articles must be unique (why will we ask for plagiarized articles in the first place?).

Now here’s the nice part. The company is willing to pay $50 for each blog post. Check out the details at www.payrankseo.com/get-paid-for-blogging/ if you are interested.

Do you have the gift of weaving words? You can Get Paid for Blogging. Find out how at Rank Me SEO Services.

5 SEO Beginner Tips And How To Implement Them On Your Website

Beginners will probably scratch their heads and wonder- what in the world is SEO? How does it fit with my newly-built website? More importantly, why do I need SEO?

SEO, or Search Engine Optimization is a lot of things. But here’s what you should know about SEO- it has the power to bring you millions of online visitors if you do it right. No matter the type of website you have, whether for e-commerce, blogging, niche products or affiliate marketing, you’ll need SEO in order to succeed.

What can a web owner do to implement SEO strategies on their website in a proper manner? We’re glad you asked. Here are 5 tips to get you started:

1. Make It Fast And Mobile-Friendly

The need for speed is alive and well when it comes to creating a website. The faster you can show your website to interested visitors, the better.

Did you know that user experience is all the rage nowadays? It’s all about providing an excellent UX- you’ll need a well-designed website that loads fast and is very responsive. Do the exact opposite and your visitors will close out your website and go to your competition, which is what you don’t want. Start optimizing your load speed by keeping an eye on your videos and pictures. Include only the most important plugins and discard the ones that are weighing your site down. Test your site regularly and see if it holds up to massive traffic.

Don’t forget to make your website look good on smaller screens. Most of the internet users nowadays look online via their smart phones and tablets. Check and see if your website is optimized for different viewing platforms.

This GoDaddy website builder review is an excellent place to start when you want to create a speedy, mobile-friendly website.

2. Make A Sitemap

Google utilizes search engine crawlers to find websites and pages that go well with particular search words. If you have a sitemap, then Google can easily locate your website and rank you up accordingly to the keywords you’re aiming for.

Simply put, you’ll need to be visible on major search engines such as Google to be SEO-capable. You’ll need a sitemap, which is a form of language only search crawlers will understand. The good thing about today’s technology is that you don’t have to learn programming to create a site map- there are free tools available online that can generate one for you. If you’re on WordPress, then you can install the Google XML Sitemaps Plugin and jump right in.

3. Create Quality Links

Yes, link building is one of the most challenging parts of SEO, but you don’t have to rush. Backlinks should be considered as precious, and it should be nurtured with great care and love.

How does one begin building quality links? You must learn to collaborate with websites and blogs that offer the same thing as you are. Avoid going with spammy websites and link directories- these get huge penalties from Google when found. You should target the highest-ranking websites that share the same keywords and offer an outreach. Write a guest post or leave a helpful comment.

4. Use The Right Keywords

Keywords are the bread and butter of SEO. In order to understand keywords, you’d have to think- what are people typing on Google right now? What topics are they looking for? More importantly, you should know the keywords for your particular niche.

Get a headstart by doing some research on the best and the most relevant keywords for your niche. Try out the Google Keyword Planner and type in a particular keyword you’d think is valuable. Google Keyword Planner will then show you how that keyword ranks, as well as any other keywords that people usually type in along with it. Once you find the right one, make sure to include it in your content.

5. Content Is King

Why would anyone visit your website? Simple. It’s because they are looking for information that could help them. Content is important because it will determine whether visitors will be back again or not. Coincidentally, Google also has come up with algorithms that determine a content’s usefulness for the keywords given.

In short, you should create compelling, engaging and informative content that gives immense value to the reader. Your visitor should learn something out of it at the end. It should answer the question they have when they went to Google. Most of all, the content should be high-quality. That means no spelling or obvious grammatical errors. The writing should be understandable and made for humans to read.

Scroll to top