Social media can be considered as a powerful resource for the marketer. Generally, most social media platforms are free, but they also offer paid marketing option for those who want to promote their business online particularly those brands that are hoping to capture a new set of audience. However, just because you need to be present on social media, it doesn’t mean that you need to be on all social media platforms. It is essential to choose the best network and nurture it to advance your digital marketing agency.
List of Social Media for the Marketers
In order to find the right platform for your marketing tactics, you need to have a certain level of familiarisation with the platform.
Facebook is known as the biggest social media network online. It has about 1.8 billion users that are active, which makes it a very powerful tool to interact and connect with the audience. Additionally, Facebook is also flexible and versatile. In the past few years since its inception, Facebook has dramatically changed, from a medium for the interaction of college students to a mobile and multifaceted platform that allows you to connect with families, friends, celebrities, business, and organisation. Considering its versatility, Facebook would be the best option to start your marketing efforts.
Twitter is a micro-blogging site that allows you to share image, video, and thoughts in a 140-character post. Lately, they have implemented a lot of changes by adding polls, gif and more which can be beneficial for any marketers. It has about 320 million users and one of the top 10 social media platforms in the United States. Most companies are using it as a part of their customer service. A hashtag can be used to boost your marketing strategy and help your content to easily go viral. However, with Twitter, it is important to achieve balance. Make sure to share relevant and interesting information from time to time.
Pinterest is a social media network that allows you to display and save the content through ‘pinning’. These elements can be easily organised depending on the category of the content. Compared to the other types of platform, this is a visually-oriented system. With its definitive category, it is a niche network that may not work for every marketer’s goal. Higher concentrations of their users are women who love food, photography, travel, fashion, beauty and exercise.
Just like Pinterest, Instagram is also visually-oriented. It is an entirely mobile social media network that is owned by Facebook and has 600 million users. There is a web version of the application that allows you to view profile, but you may not post or share a photo without installing the mobile app. Instagram is excellent for marketers assigned on the artistic niches. Basic skills on photography and great eyes for details are essential to finding a success on this platform. Post an intriguing photo and incorporate the right hashtag habitually to increase your presence on Instagram.
These are just some of the social media platforms that the marketers can use. Depending on their industry and their targeted audience, there are different platforms ideal for them