Month: March 2017

Learn How On-Page SEO Can Boost Your Rankings

What is search engine optimization? It basically covers all aspects you require to improve your website ranking in different search engines. SEO comprises of two major components that is On-Page it is a configuration setting that you can use in website and Off-page it means outside the boundaries of your website.

Off page SEO and on page SEO both acquire same position but off page totally depends on on-page therefore, in my opinion on page is more important than off page.

On-Page SEO is most of the time all you Need

If your are recently operating a website to boost up your small business and you need local customers searching for many terms on search engines than all you need to do is a lot of workout on on-page SEO.

On-page Techniques for better Results

There are so many techniques that can apply to boost up rankings,  a few of most important in them are described below.

1) Consider Content First

A website having excellent and user friendly content do great with or without SEO and a complicated and confusing content can not survive a website with or without SEO. so what is important to make a content meaningful? It should be original no copies no plagiarism is allowed, content should be informative and useful, engaging and entertaining, content must be  published on  your website first. If you keep these all basic concepts in your mind you can win the market.

2) Internal Linking

Linking your content to pages of your website is very crucial for SEO. As this the way you can let your search engines know about your other pages and most important pages, it will also increase the time user spend on your website etc, internal linking is all about building your site by yourself!

3) Page Descriptions, Titles, Formatting and Images

Each of the page in your website must have a unique title that tell the user and search engines all about the page.

Description must be engaging and different for all pages of 150 characters, searchers first see the description on search engine result page.

An attractive page needs to be perfectly formatted, however try to use H1 and H2 tags in your headings to make it eye catching. Image acquire an importance as it engage a user, although keep it in your mind that it should not extent the loading time.

Author Bio

The author Adrus Qasim is a SEO content writer who is writing from last 5 years passionately. She acquire expertise in writing.  Web development services London. She also deliver writing services in schools and colleges too. She gives writing tips through her blogs.

Free Advertising – Is It Beneficial For Getting Traffic To The Website?

Companies and individuals who want to sell something to the online world can reach the potential clients with the help of advertising. In today’s competitive world, business owners spend millions of dollars every month to advertise their business. Free advertising is often overlooked by most of the companies. Small business owners and individuals who are looking for cheap advertising options can opt for classified ads to pull some traffic to their website.

How does free advertising help business owners?

Free advertising methods such as classified ads are considered to be risk-free option to spread the word about the brand. As there is no need to spend any money for such ads, there is no risk involved. When used alone or with SEO strategy, such ads can promote your business online.

When a person posts an ad online, it would reach the readers beyond geographical boundaries. Free advertising websites can be accessed from any corner of the world and no matter where a reader is located; he can view your ad and contact you directly.

By posting classified ads, one can post the details about the products and services one wishes to sell. The products and services are exposed to the online world, giving potential buyers a chance to buy them. Without hurting your marketing budget, you can offer products and services with the help of free advertising.

Struggling individuals and business owners who want to establish their brand name in the market can make use of free advertising methods. By keeping the investment in marketing minimum, they can establish brand online.

Gone are the days when business owners used to advertise in newspapers and magazines and then wait for a week or two to get their ad published. Free classified ads get published instantly and hence, you can expect great results in a short span of time. More online visitors are likely to view your ad online as compared to people who read newspapers. You will be able to reach a wider audience with the help of free advertising options.

Promoting your business through free advertising methods can help you deal with the competition. You can make your brand stand out from the competition and compete with the major brands in your industry.  If you ignore the power of free advertising, your competitors may take the advantage of such advertisements and makes sales.

Anything from hotels, computers, apparel, gadgets, fragrances, and even business opportunities can be posted on classified portals online. A person searching for your services or products would enter the keywords and search your ad among the other competitors. Using free advertising is a safer option than other paid advertising methods. All you would need to do is search for some reliable classified websites that have good number of visitors. Write unique ad content and post your ad for free.

Include relevant keywords that you need to target and make the heading as catchy as possible. Try to provide maximum information to the readers about your products or services. Include an attention-grabbing call to action within your ad content so that the interested users can contact you directly. So, if you are a start-up and do not have a lavish budget for marketing online, free advertising options can be explored. Entrepreneurs who have been using such methods have already got tremendous results with free advertising. Get started today.

What Is SEO and How Can It Help Your Business?

When businesses are trying to improve their presence online, many will opt to shun often costly digital marketing agencies. They will instead opt to work hard on engaging with customers, offer promotions on social media, pick up some cheap Instagram likes to boost their profile and maybe even buy links to try to boost their site’s image. This is all well and good but the truth is that unless you and your business have a firm understanding of SEO, and then you need some professionals to help you out.

If you have heard about SEO before but are unsure what it is or how it can help your business, then hopefully this article can help you see how important it is, and will maybe make you reconsider your stance.

What is SEO?

SEO stands for search engine optimization, simply put; it is a method which will get your company to the first pages of Google or any other search engine. The way in which digital marketing companies perform SEO is lengthy and methodical and in all honesty, would require a whole other blog post to explain, but this is why they are specialists.

SEO works with keyword searches from a client, here is an example to help you better understands:

You have a hardware store in Delaware, and you want to optimize search engines so that when someone types in the words ‘Delaware hardware store’, yours is the one they find at the top. The truth is that very few people look beyond page 1 or 2 of a search engine and that is why it’s important that you score high. You can optimize a range of different keywords to enhance the probability that your site will be found and you can even base this on what people are searching for most.

How Can SEO Help My Business?

SEO will help you to gain new customers; it will also help to increase the image of your brand as more people will see it as they search online. Using SEO will help your company or business to grow a reputation online and it can also earn trust from consumers.

Many businesses, big and small, refuse to involve themselves in SEO, often through a lack of understanding or an unwillingness to pay the money and this gives you and your business a great chance to get one up on the competition.

There were more sales made online last year from people who began their search via search engines and you can guarantee that the sites that made the sales were sitting pretty on the top pages of search engines.

The top and bottom of it is that SEO will make your company more money, more money in the short term, more money in the long term and give your business the opportunity to make even more money in the future.

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