Month: November 2016

What Should I Look For In A Digital Advertising Company?

If you’re an entrepreneur who wants your company to attain the maximum level of success, now is the time to optimize your digital advertising campaign. These days, there are thousands of online marketing companies that offer clients a wide range of brand-building services to choose from. As such, many entrepreneurs may find the process of locating the ideal firm overwhelming or intimidating. Be sure to keep your search for the right digital advertising firm simple and successful by ensuring that the company possesses all of the following traits:

  1. A Good Reputation.

One of the first things to look for when you start the search for the ideal digital marketing company is a good reputation. This step will help ensure that you’re working with a group of professionals who are known for getting results, offering excellent customer service, and operating in an ethical manner.

There are several steps you can take to determine whether a digital firm has a good reputation. First, do an Internet search to find any online reviews that have been left about the digital firm’s services. If the company’s reviews are mostly positive, this is typically a good indication that they’ll provide you with the stellar services you deserve and desire. Also head over to the Better Business Bureau’s website at www.bbb.org. From there, do some research to ensure that the digital firm has an A rating or higher (if they’ve been ranked at all).

  1. Comprehensive Services.

In addition to seeking out a digital firm that has a good reputation, be sure that you’re selecting a team of professionals that offer comprehensive services. Some of the key services you should seek out include:

  • Web Design
  • Web Development
  • Company Identity
  • Web Hosting
  • Search Engine Optimization
  • Online Reputation Management
  • Social Media Optimization
  • Local Search

Also be sure that the company knows how to implement value-adding and entertaining elements to your online campaign to optimize the shopper’s experience. An example would be the use of online shopping cart software that makes it easy for a client to select the items they want and then check out. Companies like 1ShoppingCart offer this brand-building feature.

  1. PR Help.

Another attribute you should seek out in a digital firm is PR services. These days, more and more online marketing firms are offering PR services to optimize brand visibility and connectivity between the client and her or his audience. When implemented consistently and correctly, these services can take your conversion rates from average to awesome. Here are some of the brand-building PR services that many digital specialists are beginning to offer:

  • Brand Development
  • Communications Strategy
  • Blogger Engagement
  • Content Marketing
  • Influencer Events
  • Corporate Communications
  • Spokesperson Training
  • Grassroots Seeding & Events
  • Issues Management
  • Op-Ed Writing and Placement
  • Media Relations
  • Research
  • Speakers Bureaus

Don’t Delay: Find The Ideal Digital Advertising Company Today!

When it’s time for you to find a digital marketing firm to build your brand online, it’s important to remember that you deserve to attain the best services on the block. To ensure that you can, make sure that you look for a team of professionals who possess all of the winning attributes outlined for you above!

The Simplified Modern Marketing Checklist: 3 Tips For Successful Start-ups

New businesses are popping up left and right.

Where does yours Fit into the Mix?

Given the daunting facts of the business world which tell us that 50% of businesses fail within the first year (and exponentially more within the first few years), it often seems that the deck is stacked against new start-ups.

Thankfully, many of today’s budding businesses are seeing success through a “less is more” mentality when it comes to marketing. That is, they are able to simplify their marketing strategies leading to a swifter business that has time to focus on the big picture versus sweating the small stuff.

Whether you’re in the trenches already or are in the planning phases of your next big idea, keep the following three-point checklist in mind as it pertains to marketing your business. You may be surprised at how you can get by with less, granted you know which aspects of your marketing strategy matter the most.

1. Kill It with Your Content

The boom of content marketing should come as no surprise to any modern entrepreneur, regardless of niche or industry. From creating a compelling blog that drives traffic to ranking for keywords, you need to be organized and disciplined when it comes to content marketing.

To avoid wasting time, money and resources, make sure that each piece of content has a purpose, whether it’s educating your readership, targeting specific keywords or building links for the purpose of SEO.

Draft a crystal clear content schedule and spend only what you need to make your content strategy a reality. Don’t just blast articles or film videos for the sake of marketing, but instead strive to achieve a “quality over quantity” strategy by crafting the best pieces possible and promoting them accordingly.

2. Emphasize Your Expertise

Today’s customers want authenticity and expertise from the brands they support. Therefore, strive to educate your readership at every turn and hone your marketing strategy to emphasize education over sales. Through coming up with case studies or presenting free informational products such as e-books to your base, you may be surprised as how you can create a dedicated audience without coming across as a sales pitch.

3. Define Your Roles

Just as you should define the goals of your marketing materials, you should define the roles of your team marketing-wise.

Perhaps one of the biggest mistakes that newbie marketers make is not having clearly defined roles for team members. On one hand, it’s tempting to have multiple team members wear different “hats” in regard to marketing, but your strategy can quickly fall apart when not everyone’s on the same page. On the flip side, your company may not necessarily need a dedicated writer or social media strategist on deck.

Make an effort to emphasize the strengths of your current team members first and foremost before simply assigning someone the role of marketer. Likewise, don’t go off hiring a dedicated social media marketer or content writer unless you’re actually seeing an ROI for such efforts. Chances are you can hire a freelancer to help manage such pieces on an as-needed basis.

While there may be seemingly millions of pieces to any given marketing strategy, there’s no need to fear. Focus instead of creating worthwhile, education content with clear goals in mind and rely on the proper members of your team to carry out your marketing strategy.

Building A Perfect and Appropriate Backlink Profile For Your Website – Some Tips For You

In today’s world of modern SEO, there are many online businesses which know that their website should follow some of the best SEO practices to win higher search engine rankings and maintain keyword ranks that drive their revenue and traffic. This definitely means things like avoiding buying links, posting spammy blog content, link directories. Most often every individual thinks of every single link instead of how each link will constitute the backlink profile. This can indeed become an issue for those companies which have just started amassing links as you really need to monitor the way you amass backlinks.

Include authoritative links

The most obvious and the foremost thing that constitute a good backlink profile is authoritative links. This clearly means having websites which boast of high domain authority links to your site. When you have such links in your link profile, this shows that yours is a website which is trusted by well-respected websites and it also helps in building your own authority. Such high authority links offer the highest SEO value for your website.

On the other hand, you would also wish to ensure that your website is not filled up with low authority links because having spammy links can easily lead to low keyword rankings and manual penalties. All these links can be easily avoided and not actively built through bad SEO which is important in building a positive backlink profile.

Relevant anchor text

One of the biggest issues of link building on a link-by-link basis is that you won’t be able to see the overall pattern of the links. The most vital trend to spot is the anchor text which you use to link back to your website. A couple of links with anchor text which is rich with keywords pointing to a page is widely regarded as one of the most powerful ways of getting a page ranking for a targeted keyword. However, if this is everything that you’re looking for, then you are actually ignoring the bigger picture and also setting for failure.

Keep fresh links

While trying to shape the ideal backlink profile, it is vital to understand that you should constantly be winning some new backlinks to your website. If the link profile of your website consists totally of link that was won few years back, you will soon find your keywords slipping if you don’t continue getting new links. Also focus on brand mentions in order to rank higher.

This is sensible if you think of it and Google wants to ensure that it has the most authoritative websites which rank for individual keywords. Irrespective of the reasons, truly authoritative sites should also receive links. This is why it is vital to keep yourself involved in SEO in order to continue achieving rankings.

Therefore, if you’re wondering about the ways in which you can build backlink profile, you may take into account the above mentioned steps. The more you keep checking your backlinks and blogger outreach; the better will be your ranking in search engine results.

 

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