Month: November 2013

An Overview Of Pay Per Click (PPC) Advertising

The Internet is open to a world of advertising methods that allow businesses to be competitive in their respective industries. If you are trying to find a way to boost your website’s visibility, a great way to do this is through pay-per-click advertising. Pay-per-click (PPC) was first introduced around 2002 and has become an effective way for companies to broaden their customer-base. Companies all over the world are investing money into PPC advertising; it helps them to gain valid advertising space with their target customers. Here is a brief overview of the PPC world and how it works.

PPC Ads

There are two basic ad forms with PPC. First, there are the ads that you pay for to appear in the organic search engine results. So when a customer types in a specific keyword, your ad will appear if you are paying for that keyword. Most people are familiar with the PPC ads that appear in the search engine results. These often have a limited number of characters that promote a product or a brand. Second, the other PPC ad appears on blogs and other websites where you are paying to have the ad appear. The content on the website will normally match your niche market, making it easier to show your ad to new customers. There are also larger banner ads that appear on websites, and are used for keyword-targeted campaigns. People often respond to the image content ads because a picture can easily communicate a larger message to the customers than a few words can offer.

Keywords

Keywords make PPC thrive. Keywords help to target the right audience and allow your company to increase the conversion rate with the proper use of the keywords. You need to use the right keyword research tools to gather the keywords that will help improve the rankings for your ads and website. You can use broad search term keywords, or you can narrow them down to a niche market. The more you narrow down your list of keywords, the easier it will be for you to reach your target audience.

Paying for PPC

Some companies spend thousands of dollars bidding for keywords and gaining higher rankings. Other companies find that it doesn’t need to be this complex and instead, they focus on using the keywords they know they can afford. There are many differences with keywords, which can make it interesting for smaller companies hoping to compete with larger companies.

Set limits on your PPC advertising budget so you don’t end up spending too much. You can set up a budget to pay per click or you can set a daily limit. The popularity of the keyword plays a large role in how much you will pay for keywords. You can also set up a time-frame for how long you would like the ad to appear in the search engine results. The more you can afford to pay, the more visibility your ad will achieve. The other advantage of PPC advertising is that you can always pause or cancel the campaign at any time.

Byline

Milton Pratt writes on SEO, internet advertising, mobile phones, computer software, gadget accessories such as the kensington ipad keyboard case and other related topics as well.

Image credit goes to carpoole.

5 Essential Factors About Selecting Web Hosting

When selecting web hosting to store your files for your website, it is recommended to put these essential factors into your consideration.

Area of Focus

It is true that not all web hosting providers can be effective for various types of customers. Some provide awesome shared plans but do not have solutions that can be effective for growing businesses. Meanwhile others have wonderful enterprise solutions but are not the right one for somebody with a simple blog about fishing. Discover the company’s area of expertise or specialty prior to buying their package. Choose a web hosting that understands your specific needs as a unique customer. Try finding recommendations and reviews on the internet. Most of them will tell you about a certain company’s pros and cons.

Special Features

This essential factor comes down to one question: What are the special features provided by particular hosting company? What special stuff do they offer to make storing your website in their system more appealing? Whether it is energy-saving practices, multiple data centers, or additional features like free domain privacy or regular data backups, hosting companies usually provide more than servers only. If you see a company that provides something you need, then that might be a good sign that it is good to do business with that web host provider.

Control Panel

Even if you are not really familiar with techy things, there are several things – setting up FTP accounts, installing WordPress, setting up email – you must be able to do on you want without contacting the support line of your hosting company. Are they using Plesk or cPanel to make modifications and updates easier, or are they using some complicated interface that nobody can understand? The chance is high that you will work with it. Therefore, if you cannot figure it out properly, then it might be a considerable issue.

Email Features

Although this factor is important, many people often overlook it and didn’t ask anything about it to the hosting company. If you encounter a spam issue, then it might be caused by your hosting company that doesn’t provide a proper solution to solve it. Ask about or look into the hosting provider’s general email practices and spam solutions. In spite of how they answer, email is not dead yet.

Scalability

In the end, an essential thing to consider regarding your hosting provider (as well as your preferred plan) is whether they work well with your future plans or not. In a nutshell, what you regard as decent hosting this year might not be able to fulfil your needs 2 years later, once you begin selling your products and services and getting some targeted traffic to your website.

Any web-based enterprise must have its vision on growth. Therefore, if a web hosting provider might have issue accommodating that growth, then it could bring a problem. Moving from one web host to another wastes precious time and effort that could be prevented if the hosting provider is able to scale their available solutions for growth. To get more details, you can check this site for references, www.homehost.com.br.

Attraction Marketing – What Is It?

Hey there! Before I get to Attraction marketing, welcome to my little part of the World Wide Web!

I have been working on-line and doing a few things involving the internet for about the last 24 months.

Originally coming from a cattle station in North Queensland, Australia, I didn’t really grow up as a nerd or anything.

It really is good when you get the right products and know have the right mentors around you.  It’s the same with any business right? You need people who have been there and done t before around you to just get your goals sorted!

So let’s get to Attraction Marketing. I’m not actually a massive fan of Attraction Marketing itself (let’s call it AM for short). I mean I think it works but you don’t have to actively pursue it.

Don’t you know those successful guys that kind of have an aura about them? They attract you to them. Some sports stars and actors etc get literally swarms of people around them. During that time the star themselves stay kind of calm and aloof.

SO what is it that attracts us to them?

That is why there is so much talk and bother made about AM. Some people think (well a lot of people think) that they can copy what rich people do and attract people and customers to them!

It has become a real science.

The main knockers of Attraction Marketing say that it is all kind of theory. And that’s true. A lot of people kind of sit around and think about being rich you know but never actually ever DO ANYTHING!

The guys I hang around now are big on taking action. Yes, you will make a few mistakes on the way but that is part of the process in becoming an expert in your field. That is how people get successful.

And the other thing is that there is no limit to success…

How many times have you seen someone reach their short term goals then just kind of taper off. That is the sign of a truly successful person, just finding new interests in goals in life. They reach those goals then just keep going!

So Attraction marketing can help you with the right mindset, that’s for sure but you need to mix that up with other stuff! You need to actually take action.

AM is a science that some people talk about too much!

It is true though that successful people with heaps of knowledge attract people to them. They become like a tribal elder!

I use AM to help me build my business online, that’s for sure. I have built my knowledge and my business by a massive amount over the last months!

I have also reached one of my short term goals of making money online!

That is my take on Attraction Marketing, if you have any more questions or comments, feel free to leave them below.

I really do want to hear from you.

Cheers,

Colin

Colin Burnett is an expert when it comes to Internet Marketing and blogging. To find out everything about Colin Burnett, visit his website at Colin Burnett’s Blog.

HTML5 Videos Make Your Job Easier on Web Design

Most friends who love to watch videos or play games online, but most videos and games on the web require Flash plug-ins. Even though Flash plug-in has been installed, sometimes it just takes a while for it to respond.

Anyway, HTML5 has helped to solve this problem with ease. Currently, HTML5 has grown very fast in Web development. And HTML5 videos, as part of HTML5, have become more and more popular on the Web too. It requires no plug-ins but has been hampered by lack of agreement as to which video formats should be supported in web browsers. No wonder it is said that HTML5 will beat Flash. Browsers like Safari5, Firefox4, as well as Chrome etc have embedded HTML5, which can play videos without Flash plug-ins installed.

Video formats supported:

So, if you want to share videos online or embed videos to a webpage, you might as well make your videos HTML5 videos rather than Flash videos. How to make your existing videos workable with HTML5 spec with better compatibility? You gotta need help of some videos converting software.

Here we are going to introduce two programs to help you. The first one is iOrgSoft Video Converter (or Video Converter for Mac). It is able to do conversion between various video formats, including camcorder recording formats. And it has been preset HTML5 video formats as outputs. In addition, it allows users to do some customized settings and editing work on the videos before conversion starts.

The other program we are going introduce to you is the iOrgSoft SWF Converter (or SWF Converter Mac). It is especially designed to convert Flash SWF to other video formats, including converting SWF to HTML5 video formats. And it is able to record games played process during conversion. So, if you want to embed a SWF game and show how it plays, you can turn to the iOrgSoft SWF converting tool.

Well, if you are still upset about Flash videos especially Flash SWF videos, you can now get the best way to deal with them without support of Adobe Flash.

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